Google Ads is a great advertising platform, but it can be difficult to manage all of the different campaigns that you have running.
One strategy that will help simplify your workload is setting up shared campaign budgets. This article will show you how to set up and use this budget type in Google Ads so that you spend less time managing your campaigns.
This feature may also be beneficial if you’re running multiple Google Ads campaigns and need help automating the management process.
Let’s get started!
The Shared Campaign Budget feature allows multiple campaigns to contribute towards one shared budget. Google will allocate a proportional amount of your total campaign spend across all linked campaigns based on each campaign’s performance in the previous period.
The feature makes it easier to manage several campaigns at once, usually during A/B testing sessions when you want to find the most profitable campaign from the rest of the bunch.
It’s a great way to optimize your campaigns and save time.
For example, if you have three Google Ads campaigns that are all performing well across the board, then using this feature can be an excellent way to allocate your marketing spend in order to maximize profits.
Using this feature offers the following benefits:
If you’re running multiple campaigns in Google Ads, then the shared campaign budget is an excellent feature that will allow you to simplify your workload.
This article will show you how to create a Shared Campaign Budget in Google Ads and what are some of its benefits.
One of the most common uses is when companies are conducting A/B testing sessions because it offers one simple way of managing multiple tests at once without needing additional work from you other than inputting a few numbers into the system.
The ability to use automatic allocation means less time spent micromanaging budgets which free up more time for optimization and other important tasks.
You should avoid this feature when you’re running campaigns with vastly different budgets.
For example, if one campaign is generating $100 and the other will generate $1000 in a period of time, then it would be better to let Google Ads allocate the budget for both campaigns instead of using shared campaign budgeting.
If your campaign is similar to what we just described, it’s best to manually adjust the budget of your campaign. If you still lack the time, it’s best to hire a PPC agency for the job.
Fortunately, using this feature is quite simple in Google Ads. Just follow these steps to get the job done:
And, just like that, you’re all finished. While this process is simple to carry out, hiring a PPC agency to make this change may be in your best interest. Continue reading below to find out.
The answer to this question depends on your budget and company size. If you’re working with a small business or don’t have the time, then hiring an agency is worth it for these reasons:
If you need help running a Google Ads campaign but lack the experience, skillset, or equipment necessary to do so effectively, outsourcing may be a better move than using the shared campaign budgeting feature.
So, you’ve decided to hire a PPC agency to enact the shared campaign budget feature or just run your Google Ads campaign? If so, you should familiarize yourself first with the benefits of making this hire.
These benefits include:
The PPC experts you hire will have the skills and experience necessary to get your campaign up and running.
In addition to handling things like keyword research, report analysis, and account management, professional agencies also know how much money should go where in order for a campaign to be profitable.
There are many features that might not seem intuitive or easy at first glance in Google Ads such as location targeting options which is why an agency has familiarity with them all when it comes time to decide what’s best for your business’ needs.
An agency will know how to set up conversion tracking, integrate Google Ads with other marketing channels and platforms such as social media or email marketing, and make the most of remarketing strategies.
A PPC expert from an agency is assigned exclusively for your account so you’ll never be alone in managing it which means that they’re more likely to stay on top of things like keyword research and competitive analysis than if they were just working with one client at a time.
PPC agencies often have access to 24/hour customer service lines where their experts are available to answer questions before, during, or after hours when other companies might not be able to provide this level of support.
A PPC agency can help with keyword research which is often the most difficult and time-consuming part of any campaign.
PPC agencies have access to tools like SEMrush, Google Ads Editor, keyword tool suggestions from Google Search Console, or Bing Webmaster Tools that you might not be able to get on your own.
They also know how best to analyze reports in order for them to provide useful information about what’s going well and where improvements are needed in a timely manner without ever being too late.
We take pride in being one of the most well-known PPC agencies in the United States. If you desperately need to turn your ad budget into more revenue for your business, then we can help.
We have more than a decade of PPC management experience. When you choose to hire us, we’ll put a dedicated account manager and a team of professionals to manage your campaign and ad spend.
We realize there are dozens of PPC agencies in your area to choose from. Many of them will claim to offer the best PPC management services for your company. At PPC, we prioritize providing exceptional benefits to our clients, which include:
We’re always on top of the latest PPC trends so that we can take full advantage of them for your business.
Reports are a critical part of any successful campaign and they should be detailed enough to provide information about what’s going well with your account, as well as where improvements may need to happen in order for you to achieve your goals.
It’s important to have an expert review everything before moving forward which is why our free consultation service allows you to get advice from one of our experienced professionals without having to spend too much money just yet.
You’ll get a return on your investment every time you work with us. We make it our priority to give clients the best possible ROI for their advertising dollars which means getting them as many conversions and leads at the lowest cost-per-acquisition that we can manage.
We have a team of professionals who are experts at keyword research, so they’ll be able to help you select the right keywords for your campaign.
The budget is something that often gets overlooked when it comes to PPC advertising which is why our agency will work with yours in order to create campaigns and ad groups within your set restraints without ever wasting money on anything superfluous.
PPC agencies are experts in ad copywriting which is often the most important part of any successful campaign. We strive to provide amazing copywriting services to ensure that your ads are engaging to your target audience.
We have more than a decade of PPC management experience. We’ll take the time to get to know you and your business so that we can provide our expertise in an area where it’s needed most, without ever being too late.
More importantly:
We have a team of specialists who are willing to work with you in order to help save time.
It’s important for any business owner or manager to try and find ways of saving as much time as possible, which is why we offer PPC management services that will get your account back up and running quickly so you won’t be wasting money on ads that aren’t performing well.
You’ll want to know how your campaign is performing so that you can make adjustments accordingly.
We offer a variety of tracking services that will help you in making decisions about the future of your account, and it all starts with one simple consultation from our team today.
We are committed to providing our clients with money-saving PPC techniques that will get them the most ROI for their advertising budget which is why we run campaigns vigorously with a watchful eye, so you’ll never waste time or money.
As your business grows, you’ll want to scale up so that it can keep up with the demand of an increased number of customers.
We offer a variety of options for scaling our campaigns which means we’re able to work within any budget and grow at any pace that is necessary without ever missing a beat or wasting money on anything superfluous.
It’s not always possible for businesses to hire an in-house team of PPC experts, which is why it can be a money saver to work with our agency.
When you partner with us, we’ll take care of all your current campaigns plus provide consultation on future projects so that you don’t have to worry about anything other than what comes most naturally: running your business and making decisions based on the data from one campaign.
We offer impeccable ad creation services which will ensure that every aspect of your ads is focused directly on your target demographic while also engaging them enough so they click through onto the landing page where conversion rates will be higher because their interest has already been piqued.
Wading through the murky waters of PPC can be a time-consuming and confusing process, but not with us.
Our team has more than ten years of experience in the industry which means you won’t have to waste any valuable hours learning how to do it yourself when we’re happy to help.
Do you need help turning on the shared campaign budget feature in Google Ads? If so, contact us today to speak to a member of our team to see how we can help.
There are a lot of factors that can affect your PPC advertising, but the most common one is seasonality. If you’re not familiar with what this means, it’s when there are certain times of the year where people buy more and other times when they don’t.
This affects how often someone clicks on an ad or visits a website during these different seasons. In this article, we’ll go over some tips for adjusting your ads to be successful in all four seasons.
Seasonality in PPC advertising is when there are certain times of the year where people buy more. Certain seasons have higher conversion rates and can be a great opportunity to get your ads noticed by potential customers.
There are three main effects seasonality will have on your campaign: cost per click (CPC), quality score, and conversions.
They all vary during different seasons because people are not all looking for the same things at various points in time, especially if they live somewhere that experiences four distinct seasons.
For example, let’s say that you’re selling boots. It wouldn’t be a stretch to assume that more people will be interested in these products in the fall and winter months. However, people buy boots all year long.
By adjusting your PPC ads based on the seasonal influx of your products, you can ensure your ads are profitable year-round.
Analytics is a crucial tool in measuring seasonality. If you’re not already using analytics to measure your campaigns, this is an excellent starting point for understanding how changes can affect traffic and conversions.
You should use Google Analytics or another third-party program that has this feature set up on your website so that it’s easy to see fluctuations during different seasons. You’ll need to go into the Conversion section of Google Ads under Acquisition > Google Ads Campaigns & Keywords > Search Funnels » All Conversions » Channel Groupings.
This will help you scout the trends between different products in various months. Following this step is the first phase of determining whether or not you need to slow down, ramp up, or pause any campaigns in different seasons.
You should also be looking at the performance of your campaigns in previous seasons. This will allow you to see which types of ads are more successful during different times and if any changes need to be made for a new season.
There are many things that can help ensure success throughout all four seasons, such as adjusting bids, adding negative keywords, or even using retargeting techniques so people don’t forget where they left off with an abandoned shopping cart on your site.
The text in your ads can be a big help when adjusting for seasonality. Text is often the most important part of an ad, which means you should use seasonal copy that will work best during different seasons.
For example, if you’re selling Christmas decorations and want to advertise them as holiday gifts on social media, then it would make sense to create posts with “Now Available!” or “Cyber Monday Deals” messages.
In contrast, if someone was looking for something like furniture sale items in January (a time where people are less likely to buy), they might not find the message helpful at all because there isn’t much urgency behind it.
You can also try using messaging such as “Summer Sale!”. This subtle change will make all the difference in attracting more eyes to your ads.
It’s also important to look at what your competitors are doing with their ads. You can’t have a successful campaign without knowing what is currently generating the most traffic and conversions, so it makes sense to see which of those techniques you need to implement as well in order for your business to thrive.
For example, there might be an increase in conversion rates when using coupons or discounts during certain seasons.
You could also use negative keywords that target seasonality-specific products (such as snow boots) by excluding them from campaigns where they’re more likely not going to perform well (i.e., summer months).
This way, you’ll only pay for clicks on relevant searches instead of wasting money on irrelevant ones throughout all four seasons. Your competitors may be employing these techniques, so it couldn’t hurt to spy on them and figure out for yourself.
It’s also important to decide on a PPC budget for each season, which you can adjust as necessary based on metrics.
You should have an idea of what your break-even point is in order to know how much money needs to be made before ads stop being profitable. This will help give you more insight into where your marketing efforts are best allocated and if any adjustments need to be made throughout different seasons.
Depending on whether or not sales are up during certain times of the year due to seasonal influxes, this could change by adding or removing keywords from campaigns that may no longer perform well with lower traffic levels (i.e., Christmas decorations).
One thing to keep in mind before adjusting for seasonality is whether or not you have a team of people who can help with the work.
If there are employees available, then it might be worth delegating some tasks so that they know what needs to get done and when their input will make a difference.
For this reason, it’s in your best interest to work with a reputable PPC agency to save a lot of time in doing all of this work yourself.
Adjusting your PPC campaign for seasonality is a relatively straightforward process, but it’s best to hire a PPC agency to ensure that this work is done correctly. With that said, do you want to learn more about how we can help?
Contact us today to speak to a member of our team about configuring your PPC campaign.
If you’re an experienced digital marketer, you’ve probably heard about Facebook and Google Ads. These are the two most popular PPC advertising networks on the internet, but they’re not your only options.
There are many other alternatives to consider before relying solely on these giants of online marketing. In this article, we will be discussing seven alternative PPC ad networks that can help you get more traffic to your website without paying high fees and avoiding tough competition.
There are several reasons why you may want to consider other PPC networks other than Facebook and Google, which include:
The LinkedIn ad platform offers a self-service solution, which starts at $0.30 per click and goes up to $25 for the right service plan.
LinkedIn ads can be effective for lead generation because they are more targeted than other PPC networks with large audiences such as Facebook or Google Ads, so you will get fewer irrelevant clicks.
You also have access to demographic information on your potential customers that these other advertising platforms do not offer.
For example, their job title is important if you’re selling business services! LinkedIn’s audience might not be huge in comparison to some of the others we’ve mentioned here but it has high conversion rates due to its targeting capabilities and personalization features like company pages where users can only see content from companies.
Twitter is a fast-growing social network with an audience of over 300 million active users. It’s also the most popular mobile platform in the world!
That means it has tons of potential customers you can reach for free and easily as long as they’re on Twitter, have liked your company page, or followed you. You’ll always see more engagement from followers than people who just happen to land on your website through Facebook Ads or Google Adwords.
Ads are easy to create: you can use templates provided by Twitter that contain all the text required by law such as age restrictions for alcohol products and credit card listings; this saves time when creating these ads quickly.
Yahoo! is the second most popular search engine on the internet, so you know it should be high up your list of considerations when choosing what PPC networks to use.
There are two types of Yahoo! Ads: text ads and image-based display ads that can include video. You won’t have any trouble locating them because they’re prominently displayed at the top and bottom of every page.
The pricing for these services starts from $0.05 per click with volume discounts available in case you want more clicks than just one or two thousand a day and will need to pay higher fees as a result; this service also allows advertisers to change bids for keywords hourly if their strategy changes often (and quickly!).
Bing ads have a few things going for it that other PPC networks don’t:
YouTube Ads are the perfect option for video marketers, influencers, or anyone who wants to share their message with a large audience.
You pay only when someone clicks on your ad and you can also use TrueView ads which charge advertisers based on how many times an ad is viewed rather than paid views.
This means that, unlike other networks where you have to spend more money to get a better spot in people’s feeds (like Facebook), YouTube has it all figured out: just make an awesome marketing video and let Google do the heavy lifting of figuring out what will work best without breaking the bank!
Video creators looking for new ways to monetize their content should consider this as well because there is no risk involved when trying these services.
Instagram is the largest photo-sharing app in the world! That means you can target a huge number of potential customers without needing to do so much leg work.
It’s also great for targeting audiences since it has a variety of different features that allow users to narrow down their search by demographics, location, and interests (think “Millenials who love coffee”).
What makes Instagram really stand out from other companies though is its new ad service: sponsored posts.
These are full-fledged marketing campaigns where brands pay publishers – bloggers or influencers with large followings on social media such as YouTube channels or Facebook groups – to post an advertisement for them and share information about your product/service in exchange for free products and services.
Taboola is a recommendation engine, not an ad network. Taboola displays content in the form of widgets that are personalized to each user’s interests on publisher sites such as Yahoo! News and The Huffington Post (among others).
The service also has its own e-commerce platform where advertisers can set up product feeds for automated delivery via email or RSS feed – meaning you don’t have to post it yourself every time there’s something new available.
You’re only charged when someone clicks on your widget which means this might be the perfect option if you want to switch from Facebook Ads.
Managing your PPC campaign isn’t easy. To learn more about how we can manage your campaign’s success, contact us today to speak to a member of our team.
If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if the goal of your campaign isn’t just about driving traffic?
What if you want people who come onto your site and convert into customers or leads for your business?
If that is the case, then conversion funnels may be the perfect addition to your strategy! In this article, we will discuss how marketers can use conversion funnels and other techniques in their PPC campaigns.
Conversion funnels are a series of steps that someone follows on their way to conversion. While the end goal remains constant, the path is different for each user because it depends on what they click or do while browsing your site and which content draws them in more.
The key to a successful conversion funnel is presenting users with value at every level, from emails and landing pages, all the way through to social media posts. By constantly providing people with new information or opportunities to take any action related to your business you will create trust and interest over time as well as make sure they’re getting maximum usefulness out of your marketing efforts.
There are so many different benefits to using conversion funnels for your PPC strategy. Some of these benefits can be found below:
Using a conversion funnel also decreases the likelihood that visitors who just want a single piece of content will bounce away from your page before converting (which is costly). This also reduces your campaign’s bounce rates on particular landing pages by increasing conversion rates by funneling people down the correct paths in order to achieve what they came here for. It also sends traffic back up the marketing chain too and refines leads until they’re ready to purchase.
The first step in using a conversion funnel for your Google PPC campaign is defining its goal. To put it simply, what is the purpose of the funnel? What do you want the funnel to do?
You need to know what you want visitors coming from ads or social media posts on Google and other channels. Do they want more information about a topic? Get an email subscription so that they get all the latest content sent to them when it’s released?
Sign up for your newsletter in order to receive weekly updates with new blog post ideas? You don’t have much time after someone clicks on one of your paid advertisements before their attention drifts elsewhere, so make sure what you offer matches up with their expectations.
The next step in creating a PPC conversion funnel is figuring out what you want visitors to do when they land on your site. You might offer a series of short blog posts that explores the topic in-depth or provide free downloadable content such as an ebook, white paper, infographic, or checklists.
In order for people visiting from ads and social media posts to take action on your website—whether it’s signing up for more information about a particular topic or filling out a lead form so you can start the sales process with them—you need to optimize these conversion points.
Finally, when creating a conversion funnel for your PPC campaign, you should create the funnel that will convert best for your product or service and optimize it to meet your goals.
Fortunately, a conversion funnel is pretty one-dimensional. This means it can be easy to find issues with your funnel and repair them immediately. When repairing your conversion funnel, you should follow these essential tips:
Often, the best way is to split up the different aspects of what they’re trying to do into separate parts for them, such as by phone number so they don’t have to fill out form information twice.
Simply get their contact info first. Then ask about specific details later on if they are interested in receiving additional information from you at some point down the line.
This will help increase conversions because it’s less work for customers while giving marketers an opportunity to promote other products or services within this one without having any overlap with each offering.
The old way of selling was to offer as many different products and services separately as possible.
The new way is conversion funnels, which take a customer’s needs or desired outcome into account from the very start. They’re more focused on what customers want rather than having them fill out all their information for your product first before they can see any other options you might have available. It also helps marketers make more money with PPC because it ensures that every visitor converts within the funnel – if not at one stage then another!
For example, if someone comes in looking for an apartment but doesn’t end up signing anything by clicking off after viewing a few properties, conversion funnels will show them other ads that are relevant.
Overall, conversion funnels will keep leads on a flywheel until they’re finally ready to convert. This means your campaign can make a lot of money if it’s successful in attracting leads.
Do you want to learn more about how we can help you grow your PPC campaign? Did you know that we do white label PPC management for agencies? If so, contact us today to speak to a member of our team and receive a free proposal.
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