If you’re here, then you’ve probably heard of pay-per-click (PPC) advertisements. These are ads that appear on major platforms, such as Google and Facebook. Since billions of people use search engines and social media networks every day, placing high converting ads on these platforms is a no-brainer.
Local businesses rely on PPC ads since consumers are more likely to conduct a Google search to find a nearby business. If you’re a chiropractor, there are a lot of areas to cover to help you better understand Google Ads and create a profitable campaign for your practice.
Below, you’ll find a complete Google Ad’s guide for chiropractors & chiropractor ppc services.
If you’ve ever used a search engines, then you’ve seen a PPC advertising. They’re actually positioned right at the top of a search engine results page (SERP) after browsing a keyword.
After searching the keyword, “Chiropractor Los Angeles”, you can clearly see PPC advertising at the top of the SERP:
Your practice can receive a lot of exposure just by being positioned at the top of SERPs for popular keywords that are searched by hundreds and even thousands of people. To achieve this ranking, you’ll need to bid or pay for the keywords you want to rank for.
This is the entire concept behind creating PPC ads. You will be charged every time someone clicks on your ad, whether they visit your practice or not. Therefore, there is definitely a risk to investing in PPC ads.
How can you be certain that your money will be well spent on PPC ads that will rank and attract new people to your practice? The answer is more straightforward than you think.
Unfortunately, thousands of PPC campaigns fail everyday. Unlike digital marketing campaigns/SEO Compaigns where you may only waste a few hundred dollars on the wrong agency, you can potentially waste thousands of dollars in failed campaigns.
This makes a lot of chiropractors hesitant/chiropractic practice to rely on create PPC ads for their businesses. In reality, a successful ppc campaign can double and even triple your ppc budget. Creating a productive campaign for your practice isn’t too difficult.
Let’s use the previous keyword as an example. Here is why these two listings sit atop the SERP for the keyword, “Chiropractor Los Angeles”:
As you can see, these ads are visually appealing, eye-catching, and display all of the information you’ll need to not only visit the landing page but also call the practice to schedule an appointment.
Successful Pay Per Click advertising is detailed but concise. They’re also informative but optimized with high-performance keywords. To start creating a success Pay per click campaign for your practice, you’ll need to first choose the right keyword’s.
These keywords will direct meaningful search traffic back to your landing page where they can convert.
Google Keyword Planner is the native keyword research tool for Google Ad’s. Google Keyword Planner allows target audience/users to select from thousands of possible keyword combinations and analyze their data:
With Google Keyword Planner, you can check the average monthly searches for keywords. This simply means you can browse how many people are searching for a particular keyword.
If you bid for a popular keyword, then there’s a chance you can attract a lot of eyes to your ads. With that said, you can also take a look at the competition of a keyword. This is how difficult it will be to rank for a keyword based on a myriad of different factors.
The most prominent factor in determining the competition of a keyword is valuing its average monthly search website traffic. Popular keywords are obviously more competitive because a lot of chiropractors are already bidding on them.
This means that you can’t put all of your eggs in one basket and only target popular keywords. Not only will you overrun your PPC budget, but you’ll spend a lot of time and effort trying to outrank a competitor who is likely spending more money than you and working with a reputable PPC agency.
By targeting both popular and low-traffic keywords, you can attract more traffic with less effort. Lastly, Google Keyword Planner can help you see how much you’ll pay for a keyword.
Google keyword prices fluctuate constantly. Therefore, Google displays these prices in quartiles, or simply a top and bottom price. This range can still help you create and stay aligned with your budget.
Once you have selected your keywords, it’s time to configure your campaign to attract the most clicks and conversions.
Modifying a Google Ad’s campaign for the first time can be challenging because you’re trying to figure out what everything means. Luckily, there isn’t a lot of configuration that takes place before your campaign goes live for the first time.
What makes and breaks a Google Ad’s campaign is the adjustments you make after your campaign goes live. In any case, here are some considerations when adjusting your campaign:
If you’re new to Google Ads or tired of wasting your money on worthless campaigns, we can help. At PPC.co, we specialize in creating successful Pay Per Click(PPC) campaigns for chiropractor and other professionals.
Contact us today to receive a free proposal to start your campaign.
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If you’re running an e-commerce or retail business, you already know that visibility is everything. The best product in the world won’t sell if no one sees it. That’s where paid ads for ecommerce comes in.
Done right, they drive traffic, conversions, and repeat customers.
Done wrong, they drain your budget and leave you wondering what went wrong.
Whether you’re spending $500 a month or $50,000, your goal is the same: profitability. Not just clicks, and certainly not just impressions. You want to turn ad dollars into real, predictable revenue.
So how do top-performing e-commerce and retail brands make their paid ads work?
What are they doing that you’re not?
This guide breaks it down step-by-step, so you can start running profitable ads with confidence.
Before you launch a single campaign, you need clarity on your audience and goals. Are you trying to boost first-time sales? Increase average order value? Each objective requires a different strategy and metrics for success.
Don’t fall into the trap of launching ads just to “see what happens.” Paid media works best when it’s part of a bigger strategy. So before you log in to Google Ads or Meta Ads Manager, get specific about what success looks like.
If you want to run profitable paid ads, knowing your numbers is the foundation of your entire strategy. Without a clear understanding of your margins, break-even points, and how much you can afford to spend to acquire a customer, you’re essentially gambling with your ad budget.
And in e-commerce, that can get expensive fast.
Let’s start with the most critical numbers you need to know:
Your break-even ROAS tells you the minimum return you need on your ad spend to not lose money. It’s calculated by dividing 1 by your gross profit margin.
So if your margin is 50 percent, your break-even ROAS is 2.0. That means for every $1 you spend on ads, you need to make $2 in sales just to break even.
For example, let’s say you’re running Facebook Ads and spending $1,000 on a campaign. If your break-even ROAS is 2.0, you need to generate at least $2,000 in revenue to avoid losing money. Anything above that is profit. Anything below that eats into your cash.
Once you know your numbers, you can reverse-engineer your ad strategy instead of throwing money into the void and hoping for results. For instance, if your AOV is low (say $25), you might struggle to profit from ads unless you have a very low COGS or high conversion rates. In that case, you might want to:
On the other hand, if your AOV is $150 and your margins are strong, you have more room to compete in ad auctions, bid more aggressively, and test multiple audiences and creatives without instantly wiping out your profit.
A lot of beginner advertisers focus entirely on immediate return from ads. That’s understandable – but short-sighted. If you’re breaking even or slightly losing on the first sale, that might still be a smart move if you’re building long-term customer relationships.
That’s where Customer Lifetime Value (LTV) comes in. If you know that your average customer places three orders a year, each worth $60, then their LTV is $180. If you spend $40 to acquire that customer with your first ad, but earn $140 more over the next 12 months, that ad was extremely profitable in the long run.
Top e-commerce brands build their paid strategies around LTV-to-CAC ratio – how much they earn over time compared to what they paid to acquire the customer.
A healthy ratio is usually 3:1 or higher. So if you’re spending $50 to acquire a customer, you want to earn at least $150 from that customer over time.
Once you understand your numbers, you can plan your ad spend with precision. You’ll know exactly:
Let’s say you want to make $5,000 in profit this month, and your product has a 50 percent gross margin. That means you need $10,000 in sales. If your target ROAS is 2.5, you can spend up to $4,000 in ad spend to hit that goal. With those numbers in hand, you now have a roadmap for campaign budgeting, not just a shot in the dark.
Every ad platform has strengths. But if you try to use them all at once, you’ll burn through your budget without learning much. Instead, pick one or two that align best with your business model and customer behavior.
If you’re selling visually appealing products like apparel, skincare, or home goods, platforms like Instagram and TikTok can deliver strong returns – especially with the right creative. If you’re focused on high-intent buyers, Google Search and Shopping Ads are goldmines. And if you’re targeting professionals or B2B retail buyers, LinkedIn may offer surprising results.
Test channels strategically. Start with the one that matches where your customers spend their time and scale from there. The best platform for you is the one where your ideal customers are already shopping, scrolling, or searching.
One of the biggest mistakes retailers make is casting too wide a net. You don’t want everyone to see your ad – you want the right people to see it.
On Google, this means targeting high-intent keywords that signal buying behavior. Focus on terms like “buy,” “best,” “free shipping,” or product-specific searches. On Facebook, Instagram, or TikTok, you’ll want to dial in your custom audiences using demographic data, lookalikes, interests, and behavior.
Don’t forget retargeting. Most people won’t buy the first time they visit your site, but retargeting brings them back when they’re ready. Set up ads that follow people who viewed a product, added to cart, or engaged with your brand but didn’t check out.
The more relevant your targeting, the more efficient your spend and the higher your return.
Creative is the make-or-break factor in most e-commerce ad campaigns. You can have perfect targeting and the right product, but if your ad doesn’t grab attention in the first two seconds, it won’t convert.
Your creative needs to do three things quickly:
Use high-quality product photos or videos. Show your product in action. Highlight a clear benefit or solve a specific problem. Incorporate customer reviews or user-generated content to build trust.
For paid social, test multiple creatives at once – video vs. image, UGC vs. branded, short-form vs. long-form – and let performance data guide your iterations. On search platforms like Google, focus on copy that’s compelling and packed with relevant keywords. Test different headlines and descriptions to see what gets the best click-through rate.
Sending paid traffic to your homepage is a rookie mistake. You want every click to land on a page that’s designed to convert. That means fast load times, mobile optimization, and a clear call-to-action.
If you’re promoting a specific product, send users to that product page and not your full catalog. If you’re offering a bundle or a seasonal deal, create a dedicated landing page with copy, visuals, and layout tailored to that offer.
Remove distractions. Reduce friction. Make it stupid-easy for people to buy. The less effort it takes, the more sales you’ll see. And don’t forget to A/B test. Sometimes a simple tweak to your headline or CTA can double your conversion rate overnight.
Once your ads are live, your job isn’t done. In fact, this is where it really begins. You need to monitor performance regularly, looking at more than just the surface-level metrics.
Click-through rate (CTR) tells you how well your ad is capturing attention. Conversion rate shows how well your landing page is sealing the deal. ROAS tells you how profitable your campaign is. And CPA helps you compare efficiency across different products or audiences.
Watch for early indicators of success – or failure.
Treat your campaigns like living systems. Tweak, test, and improve them continuously.
Once you find a winning combination – an ad, offer, and audience that works – it’s time to scale. Increase your budget gradually while keeping an eye on performance. Scaling too fast can tank your results, so go step by step.
Duplicate high-performing campaigns to test new audiences or creatives. Experiment with upsells, bundles, or time-limited offers to increase AOV. Layer in email or SMS marketing to retarget paid traffic and drive repeat sales.
And just as importantly, don’t be afraid to kill underperforming ads. If something isn’t working after a reasonable test period, cut it. Your budget should be flowing to what works – not what you hope will work.
One of the biggest mistakes in paid advertising is chasing one-off sales without thinking about the bigger picture. Winning e-commerce brands think in terms of customer lifetime value.
If your first sale breaks even, that’s fine. (As long as you have a plan to turn that customer into a repeat buyer. ) You can use post-purchase emails, loyalty programs, and retargeting ads to bring people back.
At the end of the day, when you view paid ads as the beginning of a customer relationship – not the end – you unlock real long-term profitability. And at PPC.co, that’s where we want to help you! We offer industry-leading PPC management services for ecommerce and retail brands who want to stop wasting ad spend and start generating real ROI.
Contact us today to learn more!
