When this apartment complex client partnered with PPC.co, their goal was clear: generate more qualified leads through Google Ads. In just 60 days—from January to March 2025—we transformed their paid acquisition performance. Total conversions more than tripled, jumping from 10 to 32, while the overall conversion rate soared by over 300%. At the same time, we drove down the cost per conversion by 44%, delivering significantly more leads at a much lower cost.
By strategically combining Performance Max and high-intent Search campaigns, we not only increased lead volume but improved overall efficiency and ROI. This rapid and measurable improvement underscores the value of data-driven optimization and expert campaign management.
January 2025
March 2025
Campaign Analysis Summary
January 2025
Total Ad Spend: $498.63
Total Conversions: 10
Cost per Conversion: $49.86
Overall Conversion Rate: 1.12%
Campaigns Active:
Performance Max (PMax):
Conversions: 10
Conversion Rate: 1.12%
Cost per Conversion: $49.86
Search Campaign: No conversions or spend.
March 2025
Total Ad Spend: $898.54
Total Conversions: 32
Cost per Conversion: $28.08
Overall Conversion Rate: 4.64%
Campaigns Active:
Performance Max (PMax):
Conversions: 19
Conversion Rate: 3.74%
Cost per Conversion: $27.39
Search Campaign:
Conversions: 13
Conversion Rate: 7.14%
Cost per Conversion: $29.08
Strategic PPC Campaign Insights
Performance Max Improvements:
Conversions almost doubled (10 → 19) with just a 4.4% increase in spend ($498.63 → $520.45).
Cost per conversion was nearly cut in half ($49.86 → $27.39), showing better algorithmic targeting or improved creatives/landing page experience.
Conversion rate rose from 1.12% to 3.74%, indicating better audience alignment.
Search Campaign Activation:
Was inactive in January.
Delivered strong performance in March with a 7.14% conversion rate and 13 conversions at a very competitive $29.08 cost per conversion.
High interaction rate (7.65%) shows strong ad engagement and search intent alignment.
What’s the path going forward?
Continue Campaign Diversification:
The dual strategy of running both PMax and Search campaigns is proving effective. Continue scaling with both to diversify reach and conversion sources.
Increase Budget Strategically:
Given the efficiency improvements (43.7% drop in cost per conversion), consider increasing the budget further to capitalize on momentum—particularly for the high-performing Search campaign.
Refine PMax Targeting & Creative:
The Performance Max campaign is performing well but has room to improve conversion rate to match the Search campaign. A/B test creatives, refine audience signals, and check landing page relevance.
Track Lead Quality:
Ensure that higher conversion volume aligns with high-quality leads or downstream metrics like closed deals or ROI.
The client was thrilled with the performance. As they put it:
We’re super excited about the results! Can’t wait to see what’s to come!”
Conclusion
This case study is a testament to what can happen when a well-structured campaign meets expert strategy and continuous optimization. Whether you're launching a new property or looking to boost occupancy in a competitive market, PPC.co delivers real results—fast.
Ready to grow your leads and lower your cost per conversion?
Contact us today to schedule a free audit and discover how we can help you achieve similar results.
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