Maybe you’ve already tried YouTube marketing, but didn’t get results. Did you know that video marketing requires just as much strategy as any other advertising method? Even the best interactive ads won’t be successful on their own.
If you want a return on your investment in video advertising, you need a strong marketing strategy.
The key to a successful YouTube marketing strategy is targeting the right demographic. It doesn’t matter what your demographic is — from widely popular industries to the tiniest niche audience — your strategy will determine your success.
Don’t have a strategy? That’s okay. As a business owner, you shouldn’t have to figure it out.
The best strategy is to let the pros handle your YouTube videos and YouTube ad spend.
We charge a flat-rate monthly fee for our services to mange your ads account. This per month fee is based doesn’t change, regardless of the size of your account. However, we do have minimum budgets. Contact us for more detail.
To create a Youtube ad, you’ll need to follow a few simple steps:
1. Create an advertising account.
2. Choose the type of ad you’d like to create.
3. Upload your video or create a new one.
4. Set your budget and target audience.
5. Review your ad and publish it!
One of the most important things to consider when creating a Youtube ad is who you’re targeting. You can target your ad to reach people based on their age, gender, interests, and more. To target your audience, you’ll need to create a “custom audience.”To create a custom audience:
1. Log into your advertising account.
2. Click on “Audiences.”
3. Click on “Create Audience.”
4. Choose “Custom,” then select “Youtube viewers.”
5. Enter the demographics you’d like to target, then click “Create Audience.”
6. Copy the audience’s ID number and paste it into the “Audience” field in your ad settings.
7. Click “Save.”
You can also target your ads using Google’s remarketing feature. To learn more about how to target your audience, check out Google’s help center: https://support.google.com/adwordspolicy/answer/1722171?hl=en
There are several types of ads you can create on Youtube:
1. Video advertisements: These are ads that appear before or during a video.
2. Banner ads: These are ads that appear on the top, bottom, or sides of the screen.
3. Skippable video ads: These are video ads that viewers can choose to skip after 5 seconds.
4. Non-skippable video ads: These are video ads that viewers can’t skip, and must watch for at least 20 seconds.
5. In-stream overlay ads: These are banner ads that appear as an overlay on top of a video.
6. Sponsored cards: These are cards that appear in the right-hand column of a user’s screen and link to a specific Youtube video or channel.
7. Display Ads: These are image or text-based ads that appear on the Google Display Network.
Your ad can appear on YouTube, as well as on websites and apps that partner with Google to show ads. You can choose where you’d like your ad to appear when you create it.
The dimensions for a Youtube ad are 300×250 pixels.
Yes, you can use videos in your Youtube ads. In fact, using a video is a great way to capture attention and engage viewers. You can create a video ad in several different ways:
1. Upload a video you’ve already created.
2. Create a new video ad using one of YouTube’s templates.
3. Use stock footage or images to create a video ad.
4. Record a screencast or use presentation software to create a video ad.
When creating your video, be sure to keep the following tips in mind:
– Make sure your video is high quality and visually appealing.
– Keep your message concise and easy to understand.
– Make sure your video is engaging and FUN!
– If possible, include a call to action in your video.
For more tips on creating effective videos, check out this article from Tubular Insights: https://www.tubularinsights.com/video-marketing/youtube-video-advertising-tips/
The cost per view for a Youtube ad varies depending on a number of factors, including your target audience, the type of ad you create, and where it’s being shown. For more information on cost per view, check out this article from Google: https://support.google.com/adwordspolicy/answer/1722171?hl=en
There is no minimum budget requirement for creating a Youtube ad campaign. However, your budget will affect how successful your ad is. To get the most out of your ad, we recommend setting a budget that’s high enough to allow you to target a large audience.
There is no minimum budget requirement for creating a Youtube ad campaign. However, your budget will affect how successful your ad is. To get the most out of your ad, we recommend setting a budget that’s high enough to allow you to target a large audience.