PPC Agency — Pay-Per-Click Management for Google & Facebook Ads

PPC management questions

01How much do PPC management services cost?

PPC management fees vary with the size of your business, your ad spend, and the number of platforms in play. Agencies generally price one of three ways: a percentage of ad spend (commonly 10–20%), a flat monthly retainer (often $1,000–$10,000+), or performance-based pricing tied to leads and revenue. That management fee is separate from the ad spend you pay Google, Microsoft, or Meta directly. PPC.co charges a flat monthly management fee, never a percentage of spend, quoted up front against your ad spend and platforms; one-time audit and setup costs are quoted alongside it.

02What's the difference between PPC and SEO?

PPC (pay-per-click) is paid advertising — you bid for placement and pay each time someone clicks your ad, so traffic starts the day a campaign goes live. SEO (search engine optimization) is organic marketing — you earn rankings in the unpaid search results over time. PPC delivers immediate, controllable traffic but stops when the budget stops; SEO compounds slowly but keeps working. Most businesses get the best return on investment by running paid search and SEO together.

03What's included in PPC management?

Full-service PPC management covers account audits and strategy, keyword and audience research, negative-keyword management, ad copywriting and creative, landing page optimization (CRO), bid and budget management, conversion tracking and attribution, A/B testing, and transparent reporting. We create, manage, and optimize campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, Amazon, and YouTube, then tune them continuously against your ROAS and cost-per-acquisition targets.

04How quickly will I see results from PPC?

Paid traffic begins the moment campaigns launch, so you'll see clicks and impressions almost immediately. Meaningful performance — a stable, profitable cost per conversion — typically takes 1–3 months as we gather conversion data, test ad variants and audiences, and let bidding algorithms learn. PPC is one of the fastest channels to results, which is exactly why it pairs so well with slower-building SEO.

05Which advertising platforms do you manage?

We run paid media across Google Ads (Search, Shopping, Performance Max, and Display), Microsoft Advertising (Bing), Meta (Facebook and Instagram), LinkedIn Ads, Amazon Ads, and YouTube — plus programmatic display and retargeting. We manage them as one full-funnel program so budget flows to whichever channel returns the most pipeline and revenue.

06Do I keep ownership of my ad accounts and data?

Yes. You own your Google Ads, Microsoft Advertising, and Meta accounts, your conversion data, and your historical performance — always. We build and optimize inside your accounts so that if you ever leave, everything stays with you. Transparent reporting and full account access are standard.

07Do you require long-term contracts?

No long-term lock-in. We earn the relationship month to month by tying our work to measurable results — leads, ROAS, and revenue — rather than to a multi-year agreement. We'd rather keep clients through performance than through paperwork.

08How big of a PPC budget will I need?

Your PPC budget depends mostly on what competing advertisers pay for the keywords that match your buyers' search intent — average cost-per-click ranges from under a dollar in some industries to $50+ in legal and insurance. Campaigns need enough volume to optimize, so PPC.co's managed plans start at $2,000/month in ad spend; below that, a one-time PPC audit is usually the better first step. A complete analysis of your site, target keywords, and industry tells us the bid ranges and budget required to move the needle.

09What makes a good PPC agency?

A strong PPC agency pairs platform expertise (often signaled by Google Premier Partner and Microsoft Advertising Partner status) with rigorous, data-driven optimization: clean conversion tracking, disciplined negative-keyword and bid management, message-matched landing pages, and reporting tied to revenue rather than vanity metrics. Just as important are transparency, account ownership, and a dedicated account manager who knows your business.

10Should I hire a PPC agency or build an in-house team?

An in-house hire makes sense once paid media is large and central enough to justify a full salary, benefits, and the cost of the tools and ongoing platform training. A PPC agency gives you a full team — strategist, analyst, copywriter, and CRO specialist — for less than one senior salary, plus cross-account benchmarks and immediate expertise across Google, Meta, and Amazon. Many companies start with an agency and add in-house staff as they scale.

11What's the difference between PPC management and a PPC audit or consulting?

A PPC audit is a one-time, 30+ point teardown of your account structure, spend, tracking, and wasted budget, with prioritized recommendations. PPC consulting advises your team but leaves execution with you. Full PPC management is ongoing — we own setup, launch, daily optimization, testing, and reporting so your campaigns improve every week. Many clients start with an audit and move into managed services.

12Do you build and optimize landing pages?

Yes. Conversion rate optimization (CRO) is part of how we manage PPC, because the traffic you pay for only matters if it converts. We optimize landing pages and offers for message match, page speed and Core Web Vitals, and clear calls to action — then A/B test them so a higher share of your paid clicks turn into leads and customers.