An overwhelming majority of first-time visitors to your website from search engines won’t buy your product or give you their email address. It’s not your fault — a 2017 study revealed 92% of first-time visitors aren’t even looking to buy.
Even if you’re not running active paid Google Ads, you should still consider remarketing services using the Google Display Network.
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You can recover those previous visitors with remarketing and turn them into paying customers with a small amount of ad spend. In fact, to create a profitable, scalable business, remarketing isn’t just helpful — it’s essential.
In a perfect world all visitors would become customers on the first visit. In reality, most first-time visitors are wandering aimlessly around the internet, comparing features and prices and aren’t ready to buy.
You’re probably focused on pursuing high quality leads that are ready to buy. After all, those leads are highly valuable. However, all those wandering first-time visitors become valuable when you bring them back to your website with remarketing.
A strategic retargeting campaign brings wandering leads back to your site and gently nudges them through your sales funnel with the perfect ad until they convert. This is accomplished by earning their trust over time through delivering useful content like educational blog posts, webinars, and follow-up emails.
Remarketing displays customized ads to people who have previously visited your site. The ads are displayed on other websites those people visit across the internet, like Google and Facebook. These ads are different from the search ads you display with typical PPC campaigns.
Remarketing ads don’t target all of your previous visitors; they’re designed to target specific segments who have used search terms in the past and which are most likely to convert. Those specific segments are targeted with even more specific ads tailored for their demographics.
In other words, each segment you target will be presented with a slightly different ad customized to appeal to their specific wants and needs.
Retargeting works extremely well because it allows you to narrow down your advertising messages to reach people with highly customized marketing messages. Knowing this, it makes sense that retargeted ads get more clicks than standard display ads.
If you’re not using remarketing, you’re leaving money on the table in both your paid search and content marketing campaigns.
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Our PPC experts have the know how to target your Google Ads, set a budget, design effective ad copy and track your performance throughout the entirety of your PPC campaign.
We use the following, repeatable process for successful digital ad campaign management within the Google Ads platform that will help you reach your business goals.
It all starts with analyzing your audience. Not all of your previous website visitors will convert. We know how to identify the low hanging fruit — visitors who are more likely to buy if they come back to your custom landing pages.
After analyzing your visitors, we’ll determine the best audience segments to target. We might find several distinct segments worth targeting and we’ll target each group uniquely
Once we know the specific audiences to target, we’ll design highly targeted ads and serve them to past visitors who are most likely to sign up for your email list, request more information through a web form, call you, or view a key landing page.
Just like a regular PPC ad campaign, we’ll bid on specific audience segments via digital marketing across various ad channels, including social media. If anyone has visited your website in the past, we’ll target previous visitors and they’ll see your customized ad.
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Throughout your campaign, we will continually monitor and optimize your text, search and shopping ads for maximum success.
We’ll track all conversions whether you’re aiming for sales, video views, or email signups, and report back to you on a regular basis
Although our team has plenty of experience in a variety of industries, every industry is unique and your input matters. We’ll conduct regular meetings with you to discuss your campaign and get your feedback. We’ll also share our ideas so we can work together to improve your campaign.
We also offer landing page creation and optimization. Landing pages are essential for successful retargeting campaigns. Your custom retargeted ads must take users to a customized landing page that maintains continuity between the ad and the content delivered on the destination page.
You don’t want to send people back to your homepage with a remarketing ad. They’ve already seen your homepage. You need to give users content they haven’t seen, something that matches where they are on the customer journey. Not everyone will be in the same place.
Effective remarketing ads send people to content designed to educate, entertain, or close a sale. Each ad’s destination should be based on the target audience. You’ll have different ads for different segments of your audience and will need multiple, custom landing pages.
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PPC management fees can vary depending on the size of your business and the scope of your campaigns. Typically, you can expect to pay a monthly fee for ongoing campaign management and optimization. One-time setup fees may also apply.
The services included in PPC management can also vary depending on your needs. But typically, they will include keyword research, ad creation, bid management, and performance tracking. Some top paid search agencies may also offer affordable PPC management services such as conversion optimization or social media marketing.
PPC (pay-per-click) is a type of paid advertising, where you pay each time someone clicks on your ad. SEO (search engine optimization) is a type of organic marketing, where you try to improve your visibility in the search engine results pages (SERPs) organically (without paying for search ads). Both pay per click and SEO can be effective ways to market your business online, but both involve very different advertising strategies.
If you’re interested in learning more about PPC management services , contact us today. We’d be happy to answer any of your questions.
Included in PPC management are creating, managing, and optimizing campaigns across Google Ads, Bing Ads, Facebook, and LinkedIn. This ensures that your business is reaching more potential customers and generating more leads. PPC management services can be customized to fit your specific needs and search engine marketing budget. Contact us today to learn more about our pay-per-click (PPC) campaign management solutions.
If you’re interested in getting started with PPC management, the first step is to create a campaign. You can do this by signing up for a Google Ads account and creating your first campaign. Once you have created your campaign, you can start adding keywords and targeting the right audience.
You may also want to consider working with a PPC management services provider. A provider can help you create, manage and optimize your campaigns, so you can get the most out of your budget. Contact us today to learn more about our PPC management services. We’d be happy to help!
Improving your exposure in a search engine results page for the keyword match types that matter to your business will require either a focus on paid search marketing or a heavy interest in bolstering organic search results.
Our team will help improve your ad rank, Google quality score and landing pages by performing split A/B testing on ad copy and ad spot variations.
Your PPC budget will depend on many factors, but is mostly dependent on what competing advertisers pay currently for keywords that match search intent. A complete analysis of your website, desired keywords and your industry will be required to get a better sense on what minimum and maximum bid amounts may be required to move the needle.
Your cost per click will be based on numerous factors, many of which are out of your control, but you can make your campaign and budget predictable. Contact us to learn more.
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Contact us today to request a remarketing campaign proposal. We’ll get back to you within 24 hours to schedule a brief strategy call, discussing a holistic digital advertising and PPC services solution for your business. If you don’t have time for a call, just let us know and we’ll connect you with one of our PPC strategists through email.
Fill out the form below to get started.
