// ppc.co

Facebook Ads PPC Management Services

When it comes to online pay-per-click (PPC) advertising, the options are vast and varied. Platforms like Google, Instagram, and LinkedIn each offer powerful tools for reaching your audience. However, Facebook Ads stand apart, often appearing more complex and challenging to navigate compared to other ad platforms.

If you're running Facebook Ads consistently, you’ve likely encountered the difficulties of managing campaigns while striving to maintain a positive ROI. That’s where professional Facebook Ad management services come in. These services are designed to optimize your Facebook page for maximum visibility, create compelling ad creatives tailored to your audience, provide expert consulting for navigating Facebook Ads Manager, and deliver detailed performance analytics. With these tools, your business can achieve better results, streamline your ad strategy, and maximize the impact of your digital marketing efforts.

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Your Brand

We keep the best company

We Service SMBs and Fortune 500 Companies Alike

Why Use Facebook Ads?

With so many different ways to spend your marketing and advertising budget, why should you contribute a healthy percentage of it to Facebook ads?

Guaranteed traffic. The beauty of PPC advertising is that you only pay for what you get. That means you don’t pay for impressions, only clicks. This is a cost-effective way of generating traffic at scale.
Minimal waste. Because you’re only paying for clicks from highly-targeted users, there’s very little waste. Any wasted ad spend that does occur is most likely the result of a poorly optimized landing page.
Advanced analytics. Facebook’s ads manager platform has rich analytics and insights on both ad performance and the behaviors of individual users who click your ads. This allows you to learn what’s working and iterate over time.

// full-funnel accountability

We optimize every step from impression to revenue.

01 · Impressions

1.2M

02 · Clicks

94K

03 · Leads

7.4K

04 · Customers

1.1K

Facebook Ads PPC Management: What’s Included?

We offer an industry-leading Facebook Ads PPC Management Service that will streamline the process and drive steady, cost-effective traffic to your most important digital destinations.

// managed vs. industry

What disciplined management does to the numbers.

Click-through rateindustry 3.1%

7.8%

Conversion rateindustry 3.7%

9.4%

Cost per leadindustry $68

$31

Return on ad spendindustry 2.4x

5.1x

Competitor analysis and research

It’s not enough to focus on your brand. You also need to understand what your competition is doing, what ads they’re running, and how effective their strategies are. We do all of that on your behalf.

High-quality content creation (if necessary)

Ads alone aren’t enough. You need high-quality content and landing pages to send your traffic. If you don’t already have these brand assets, we can assist you in getting the entire back end up and running.

Ad copy

Good PPC ads require compelling ad copy. Our team of expert copywriters and talented conversion optimizers will take care of your ad creative and ad placement strategy for you, ensuring conversion rate optimization.

Ad copyAd creatives and designs

You also need creatives and designs to catch the target user’s eye and make them click. We have a team of creative branding strategists who will make sure your ads are first-class

Split testing and KPI tracking

Creating an ad is only the start. We’ll run your ad accounts with complex split testing and track the right KPIs to ensure we’re squeezing every drop of value out of your campaign. Facebook Ads cost more than they are worth if you're not achieving a positive ROI.

Remarketing strategies

One of the most powerful aspects of Facebook PPC advertising is the ability to implement remarketing campaigns that follow potential customers around the internet after they click one of your ads. We’ll set up your new ad account with appropriate an Facebook pixel and make sure it’s running smoothly so users see the same ad, ensuring your paid advertising receives maximum impact.

Understanding Our Process with Facebook Ads Manager

At PPC.co, we believe efficiency drives results. So when you work with us, you’ll enjoy a streamlined process that brings your Facebook PPC ad campaign to life with minimal frictionFac. Here’s what happens:

Phase 1: Research

The process begins with research and analysis. We get to know your brand and existing marketing. We also research the competition and target audience to understand where you fit in the competitive landscape.

Phase 2: Execution

This is the core of the strategy. During this phase, we create the ads and put them into action. Once we hit “publish,” you should begin seeing traffic in a matter of hours.

Phase 3: Measurement

As the clicks and impressions roll in on Facebook's ad manager, we monitor the data, measure the KPIs, and study what’s happening. We’re quickly able to identify what’s working, what’s not, and where there’s room for improvement.

Phase 4: Optimization

This final phase is ongoing. This is where we optimized based on the data we’re collecting. The ultimate goal is to deliver the most qualified traffic at the lowest price point possible.

Why Use PPC.co?

There’s no shortage of Facebook PPC ad agencies and so-called “experts.” So why should you work with PPC.co when hiring a Facebook Ads manager?

There are a lot of newbie Facebook ad manager “strategists” out there. We’ve been running Facebook advertising campaigns for years and have the skill and experience necessary to deliver impressive results.

Experience. There are a lot of newbie Facebook Ad manager “strategists” out there. We’ve been running Facebook ad campaigns for years and have the skill and experience necessary to deliver impressive results.
Data-backed ROI. While other Facebook Ad services might tell you things are working, we’ll show you the data and let you decide with your own Facebook Ads account. We’re not afraid of peeling back the curtain of your personal ad account and letting the numbers do the talking.
Direct point of contact. No fumbling around looking for someone to talk to. We give you a direct point of contact who will answer any questions or concerns you may have about your campaign.
Scalable service. The beauty of letting us handle your Facebook PPC ad strategy is that you can scale up and down as needed. This ensures you always get optimum ROI!
Transparency. There’s no beating around the bush with us. We believe in transparency at every step of the process. If we say we’re going to do something...well, we’re going to make sure it happens!

Campaigns

Reach out to talk about your needs or discuss any of the above client successes

Contact US Today

The bottom line is that Google Ad PPC is one of the best ways to advertise your business and increase revenues. You can rely on us to manage your PPC campaigns, so you get the best ROI possible. Please get in touch today!

// get a proposal

// how we work

A repeatable system, not guesswork.

Audit

30+ point teardown of structure, spend, and tracking.

Build

Rebuild campaigns around profitable intent and clean conversion data.

Launch

Ship ad variants, audiences, and landing pages with testing baked in.

Optimize

Tune bids, creative, and budgets against ROAS — weekly.

Scale

Pour budget into what compounds; cut what doesn't.

// frequently asked

Common questions

01How much do PPC management services cost?

PPC management fees can vary depending on the size of your business and the scope of your campaigns. Typically, you can expect to pay a monthly fee for ongoing campaign management and optimization. One-time setup fees may also apply. The services included in PPC management can also vary depending on your needs. But typically, they will include keyword research, ad creation, bid management, and performance tracking. Some top paid search agencies may also offer affordable PPC management services such as conversion optimization or social media marketing.

02So what’s the difference between PPC and SEO?

PPC (pay-per-click) is a type of paid advertising, where you pay each time someone clicks on your ad. SEO (search engine optimization) is a type of organic marketing, where you try to improve your visibility in the search engine results pages (SERPs) organically (without paying for search ads). Both pay per click and SEO can be effective ways to market your business online, but both involve very different advertising strategies. If you’re interested in learning more about PPC management services , contact us today. We’d be happy to answer any of your questions.

03What's included in PPC management?

Included in PPC management are creating, managing, and optimizing campaigns across Google Ads, Bing Ads, Facebook, and LinkedIn. This ensures that your business is reaching more potential customers and generating more leads. PPC management services can be customized to fit your specific needs and search engine marketing budget. Contact us today to learn more about our pay-per-click (PPC) campaign management solutions.

04How can I get started with PPC management?

If you’re interested in getting started with PPC management, the first step is to create a campaign. You can do this by signing up for a Google Ads account and creating your first campaign. Once you have created your campaign, you can start adding keywords and targeting the right audience. You may also want to consider working with a PPC management services provider. A provider can help you create, manage and optimize your campaigns, so you can get the most out of your budget. Contact us today to learn more about our PPC management services. We’d be happy to help!

05How can I improve my exposure in the search engines?

Improving your exposure in a search engine results page for the keyword match types that matter to your business will require either a focus on paid search marketing or a heavy interest in bolstering organic search results. Our team will help improve your ad rank, Google quality score and landing pages by performing split A/B testing on ad copy and ad spot variations.

06How big of a PPC budget will I need?

Your PPC budget will depend on many factors, but is mostly dependent on what competing advertisers pay currently for keywords that match search intent. A complete analysis of your website, desired keywords and your industry will be required to get a better sense on what minimum and maximum bid amounts may be required to move the needle. Your cost per click will be based on numerous factors, many of which are out of your control, but you can make your campaign and budget predictable. Contact us to learn more.

// ready to grow

Ready to turn ad spend into pipeline?

Get a tailored proposal from the team that's managed Google, Meta, LinkedIn, and Amazon campaigns for brands of every size.

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