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How to Do Cross Channel Lead Generation With PPC

Samuel Edwards
|
February 8, 2023

For obvious reasons, we love to promote the power and value of pay per click (PPC) advertising.

No matter your industry, the size of your business, or the goals of your advertising strategy, a PPC campaign can give you the reach and reliable lead generation you need to gain momentum.

But investing exclusively in one PPC channel is inefficient.

And so is investing exclusively in PPC as a lead generation strategy.

The solution is cross channel lead generation.

But what exactly is cross channel lead generation? And how should it apply to your PPC advertising lead generation strategy?

What Is Cross Channel Lead Generation?

What Is Cross Channel Lead Generation?

The term “cross channel” refers to coordinating efforts across multiple different mediums or platforms, and it can apply both within the world of PPC advertising and outside of it.

Within PPC advertising, you can use cross channel lead generation to display your ads across multiple different platforms and networks, such as Google, Bing, Facebook, and LinkedIn. You can manage several different PPC ad campaigns interdependently, taking advantage of a wide range of tools and techniques to get the greatest value from each ad you place.

Outside of PPC, cross channel lead generation includes a variety of both inbound and outbound lead generation strategies. For example, in addition to your cross channel PPC ads, you can practice cold calling, cold emailing, SEO, and drip email marketing.

We’ll be exploring both sides of this equation but will primarily focus on cross channel lead generation within the PPC realm.

The Benefits of Cross Channel Lead Generation

Why should you consider cross channel lead generation?

Google Searches Per Day
  • Wider reach. There are about 40,000 Google searches every second, accumulating to more than 3.5 billion searches per day. That amounts to a huge potential reach – but there are still billions of people who never use Google, and potentially billions more who use other platforms at least as much as Google. If you want to broaden your reach and get in touch with more leads, you’ll need to go beyond merely placing PPC ads with Google – even if it is the biggest and most prominent PPC ad network in the world.
  • An omnichannel presence. There’s value in maintaining an omnichannel presence, reaching people in multiple ways, across multiple mediums, as they become more acquainted with your brand. In most industries, customers aren’t going to buy from you the first time they hear about your product; they need to become aware of your product, they need to build trust with your brand, and they need to be reminded of your product consistently. While you can technically do some of this in a single platform, it’s more efficient and effective to distribute your efforts across many platforms. On Monday, they might see an ad on Facebook. On Wednesday, they might receive a cold call from your brand. By Friday, when they see your Google PPC ad, they might be ready to learn more.
  • Competitive avoidance. Competition is one of the biggest challenges facing you as an advertiser. In some contexts, fierce competitors can essentially lock you out from an advertising opportunity, artificially increasing the cost to advertising while reducing your potential reach. Opening the door to other advertising networks and lead generation platforms gives you an easy out, allowing you to find emptier territory to occupy.
  • Comprehensive sales funnel coverage. Good lead generation strategies operate throughout the sales funnel, from the moment a prospect gains awareness of a problem to the time they make a final purchasing decision. This is tricky to do on a single platform, but cross channel lead generation gives you much more flexibility.
  • Lead and customer data. How much do you truly understand the behavior and thought patterns of your target demographics? The better you know your target audience, the better you’ll be able to advertise to them. But if you’re only advertising on one channel, or reaching leads in one way, you’re going to have a limited stream of data to work with. Practicing cross channel lead generation helps you gather data on how your prospects behave in a number of different situations and across all stages of the sales funnel.
  • Efficient budget allocation. Once you understand metrics like cost per conversion and lead quality, you can begin allocating your budget much more efficiently. At the start of your journey, you might utilize each channel in your portfolio somewhat equally. But over time, you’ll learn that some channels are strictly better than others, and some channels are best used for specific niche purposes. Once you learn to read these channels effectively, you can maximize your spending on the most effective channels while cutting the ones that don’t work.

How to Do Cross Channel Lead Generation With PPC

Now let’s dig into the details of how you can practice cross channel lead generation with PPC advertising.

Decide on Complementary Channels

Your first step is to decide on which complementary channels to include. You’ll need to do some research upfront here, studying your target demographics as well as your competitors to figure out which channels might be the most promising.

Decide on Complementary Channels

That said, try not to overthink this. None of these marketing channels require an extensive commitment, and you’ll be reshuffling your budget in the future anyway. If a channel doesn’t work, you can always cut it in the future.

  • Paid ad networks. Google and Bing/Microsoft are probably the best-known PPC advertising networks, since search engines were the first platforms to host PPC ads and are still incredibly popular. But you’ll also need to consider YouTube, Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other networks. Each of these platforms appeals to a different subset of demographics and each has strengths and weaknesses; as a simple example, Google has a bigger reach, but Bing ads are typically less expensive.
  • Cold calling/emailing. In addition to distributing your budget across multiple channels, it’s a good idea to practice cold calling and cold emailing. You might believe that these strategies are obsolete in an era of convenient digital advertising, but the low-cost basis and consistent replicability of these strategies make them worth considering.
  • Email marketing. Drip email marketing is also an excellent multi channel lead generation strategy to complement PPC ads, assuming you can get access to the email addresses of your target prospects. These campaigns are ridiculously cheap to start up and manage, and they can be largely automated, so they don’t take up much of your time.
  • SEO. Search engine optimization (SEO) allows you to boost the rankings of your web pages, so they appear higher in organic search results. This is an excellent complement to the paid advertising at the top of SERPs, in part because you can reach people who might ignore ads entirely. This strategy takes some time to develop, so be prepared for a few months of investment before you start seeing results.
  • Social media/networking. Social media is also good for more than just PPC advertising. When utilized properly, you can use it as a networking channel, reaching out to new people, better understanding them as prospects, and eventually converting leads. A well-rounded multichannel marketing approach will allow for consistent audience engagement and long-term success.

Define Your Sales Funnel and Sales Cycle

Next, if you haven’t already, define your sales funnel and sales cycle.

Your sales cycle applies to individual leads in your pipeline; it’s a description of the process the average lead follows to eventually become a paying customer (or buy a new product from your business). It might go something like Prospecting > Initial Connection > Presentation > Overcoming Objections > Close.

Your sales funnel is somewhat similar, describing the average path your customers follow on their journey to become customers, but it has a higher-level, more aggregated view. A sales funnel might unfold in phases like Awareness > Research > Consideration/Comparison > Decision.

It’s important to understand both of these so you can better contextualize the behavior of your users and better allocate your budget. With proper planning, you can design and display advertisements for different types of prospects, based on where they are in the sales funnel.

We’ll take a closer look at these strategic decisions in the next section, but for now, focus on defining what the phases of your sales cycle and sales funnel are. These conceptual tools look a bit different for every business, so consider making modifications to any templates you find.

Distinguish Between High Funnel and Low Funnel Promotions

Strongly differentiate between your “high funnel” and “low funnel” promotions – and use your advertising networks accordingly.

A high funnel promotion is designed to appeal to users higher up in your sales funnel; these are people who probably aren’t aware that your brand exists and they may not even know they have a problem that needs to be solved. Messages like “Are you spending too much on HR needs?” and promotions of educational content are excellent here; the goal is to raise awareness, stimulate interest, and begin nurturing your leads.

A low funnel promotion is designed to users lower in your sales funnel; these are people who already know your brand and are getting ready to make a purchase. Special offers, discounts, and other incentives to close the deal are ideal here.

There are, of course, other stages in the middle of your sales funnel, too. But high funnel and low funnel promotions are a great place to start.

Distinguish Between Push and Pull Promotions

Next, distinguish between platforms and advertisements meant to push your audience toward something they haven’t heard of before and those meant to pull your audience towards something they’re already familiar with.

If a customer has never heard of your brand before, they have no reason to search for it. They may also be totally unaware of whatever problem you’re trying to solve. If you want to get their attention in your cross channel marketing campaign, you’ll need to reach out to them in some generic, mass-marketed way through multiple marketing channels, including offline channels like print ads, direct mail, or event sponsorships. This is considered a push promotion.

If a customer is already acutely aware of the problem they need to solve, and they’ve done at least some research to make a purchasing decision, you’ll need to reach out to them when they’re actively searching for your brand or a solution like yours. Using tools like Google Analytics, your marketing teams can track user behavior and refine strategies to improve engagement and conversions. This is considered a pull promotion.

Now let’s combine these ideas.

For customers high in your sales funnel, push promotions are best. You’ll begin introducing your brand, you’ll reach people who may not have heard of you, and you can begin warming up these potential leads. Social media networks are typically good for this, as long as you know who you’re targeting.

For customers low in your sales funnel, pull promotions are best. You’ll capitalize on search intent, placing your advertisements for keywords and phrases that indicate purchasing intent or at least serious research on the subject.

It’s a great strategy for using each platform/channel to its fullest potential – and it’s only going to get better once you have more data available to you.

Calculate Baseline Costs per Lead

As you begin experimenting with different channels and approaches, attempt to estimate your “baseline” costs per lead. In other words, how much would you pay for each quality lead generated by a given strategy?

If you’ve been practicing PPC advertising on a single channel for some time, you probably have a reasonable basis for this projection. How much does it cost, approximately, to generate a lead under normal circumstances?

This is going to serve as your comparative foundation when planning for lead generation across other channels. If it costs $5 to generate a typical lead on your primary platform, but it only costs $1 to generate a high funnel lead on a competing platform, you know this secondary channel/strategy is worth pursuing. If it costs $10, you know not to bother.

Your measurements don’t need to be precise at the beginning of your campaign; this cost basis is meant to loosely guide you in your early decision making. Objective analytics and precision come later, once you’ve had a chance to run more experiments and gather more data.

Measure and Analyze Key Performance Indicators (KPIs)

Across all your channels and platforms, you need to commit to measuring every significant variable. Most PPC ad platforms (and most lead generation strategies in general) make these tools free and easy to use – you just have to go through the effort of using them.

These are some of the most important KPIs to measure across your campaigns:

  • Conversion rates. How many people are converting for each of your advertisements on your various networks? How do these conversion rates fluctuate when you apply different changes?
  • Landing page behavior. Your strategy heavily depends on the quality and persuasiveness of your landing pages. Which of your landing pages seem to be the most effective and why? When you make changes to headlines, images, and body copy, how do your leads react?
  • Cost per conversion. What is the overall cost per conversion associated with each channel? Lower costs are generally better, but you’ll also need to understand other variables in context – like lead quality.
  • Lead quality. You may be able to generate leads cheaply, but what is the quality of those leads? It’s worth spending more if your leads are more likely to make a purchase with you.
  • Overall ROI. Return on investment (ROI) is the Holy Grail of marketing/advertising metrics, helping you figure out the “true” value of each strategic approach.

As you gather more data, you’ll get a better sense for the strengths and weaknesses of each platform, the power of your spending, and the behavioral patterns of your most important demographics. And with this information, you can reallocate your budget to maximize your ROI.

Are you ready to start a cross-channel PPC campaign of your own?

Are you interested in boosting the value of your existing PPC ad strategy?

We have seasoned experts who can help you from start to finish. Contact us for a free proposal today!

‍

Author
Recent Posts

Samuel Edwards

Chief Marketing Officer

Throughout his extensive 10+ year journey as a digital marketer, Sam has left an indelible mark on both small businesses and Fortune 500 enterprises alike. His portfolio boasts collaborations with esteemed entities such as NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Price Benowitz LLP, a prominent law firm based in Washington, DC, and the esteemed human rights organization Amnesty International. In his role as a technical SEO and digital marketing strategist, Sam takes the helm of all paid and organic operations teams, steering client SEO services, link building initiatives, and white label digital marketing partnerships to unparalleled success. An esteemed thought leader in the industry, Sam is a recurring speaker at the esteemed Search Marketing Expo conference series and has graced the TEDx stage with his insights. Today, he channels his expertise into direct collaboration with high-end clients spanning diverse verticals, where he meticulously crafts strategies to optimize on and off-site SEO ROI through the seamless integration of content marketing and link building.

Latest posts by

Samuel Edwards

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Author

Samuel Edwards

Chief Marketing Officer

Throughout his extensive 10+ year journey as a digital marketer, Sam has left an indelible mark on both small businesses and Fortune 500 enterprises alike. His portfolio boasts collaborations with esteemed entities such as NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Price Benowitz LLP, a prominent law firm based in Washington, DC, and the esteemed human rights organization Amnesty International. In his role as a technical SEO and digital marketing strategist, Sam takes the helm of all paid and organic operations teams, steering client SEO services, link building initiatives, and white label digital marketing partnerships to unparalleled success. An esteemed thought leader in the industry, Sam is a recurring speaker at the esteemed Search Marketing Expo conference series and has graced the TEDx stage with his insights. Today, he channels his expertise into direct collaboration with high-end clients spanning diverse verticals, where he meticulously crafts strategies to optimize on and off-site SEO ROI through the seamless integration of content marketing and link building.

Related posts

Samuel Edwards
|
May 30, 2025
PPC Case Study: Tampa, Florida Apartment Complex

When this apartment complex client partnered with PPC.co, their goal was clear: generate more qualified leads through Google Ads. In just 60 days—from January to March 2025—we transformed their paid acquisition performance. Total conversions more than tripled, jumping from 10 to 32, while the overall conversion rate soared by over 300%. At the same time, we drove down the cost per conversion by 44%, delivering significantly more leads at a much lower cost. 

By strategically combining Performance Max and high-intent Search campaigns, we not only increased lead volume but improved overall efficiency and ROI. This rapid and measurable improvement underscores the value of data-driven optimization and expert campaign management.

January 2025

March 2025

‍

Campaign Analysis Summary

January 2025

  • Total Ad Spend: $498.63

  • Total Conversions: 10

  • Cost per Conversion: $49.86

  • Overall Conversion Rate: 1.12%

  • Campaigns Active:

    • Performance Max (PMax):

      • Conversions: 10

      • Conversion Rate: 1.12%

      • Cost per Conversion: $49.86

    • Search Campaign: No conversions or spend.

March 2025

  • Total Ad Spend: $898.54

  • Total Conversions: 32

  • Cost per Conversion: $28.08

  • Overall Conversion Rate: 4.64%

  • Campaigns Active:


    • Performance Max (PMax):


      • Conversions: 19

      • Conversion Rate: 3.74%

      • Cost per Conversion: $27.39

    • Search Campaign:


      • Conversions: 13

      • Conversion Rate: 7.14%

      • Cost per Conversion: $29.08

Strategic PPC Campaign Insights

  • Performance Max Improvements:

    • Conversions almost doubled (10 → 19) with just a 4.4% increase in spend ($498.63 → $520.45).

    • Cost per conversion was nearly cut in half ($49.86 → $27.39), showing better algorithmic targeting or improved creatives/landing page experience.

    • Conversion rate rose from 1.12% to 3.74%, indicating better audience alignment.

  • Search Campaign Activation:

    • Was inactive in January.

    • Delivered strong performance in March with a 7.14% conversion rate and 13 conversions at a very competitive $29.08 cost per conversion.

    • High interaction rate (7.65%) shows strong ad engagement and search intent alignment.

What’s the path going forward? 

  1. Continue Campaign Diversification:

    • The dual strategy of running both PMax and Search campaigns is proving effective. Continue scaling with both to diversify reach and conversion sources.

  2. Increase Budget Strategically:

    • Given the efficiency improvements (43.7% drop in cost per conversion), consider increasing the budget further to capitalize on momentum—particularly for the high-performing Search campaign.

  3. Refine PMax Targeting & Creative:

    • The Performance Max campaign is performing well but has room to improve conversion rate to match the Search campaign. A/B test creatives, refine audience signals, and check landing page relevance.

  4. Track Lead Quality:

    • Ensure that higher conversion volume aligns with high-quality leads or downstream metrics like closed deals or ROI.

‍

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The client was thrilled with the performance. As they put it, March 2025

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Conclusion

This case study is a testament to what can happen when a well-structured campaign meets expert strategy and continuous optimization. Whether you're launching a new property or looking to boost occupancy in a competitive market, PPC.co delivers real results—fast.

Ready to grow your leads and lower your cost per conversion?
Contact us today to schedule a free audit and discover how we can help you achieve similar results.

‍

Timothy Carter
|
May 26, 2025
How to Get Coaching Leads Through Cost-Effective PPC Campaigns

Whether you’re a life coach or a business coach, you need a steady flow of leads to stay profitable. It’s not enough to post on social media. No matter how popular you become, being well-liked and even loved doesn’t guarantee clients.

For coaching businesses, pay-per-click (PPC) campaigns can be a powerful way to attract high-intent leads – people actively looking for transformation, accountability, and clarity. But you can’t just throw some ads up on Google and expect results. You need a strategy that uses the right targeting, messaging, and structure to avoid expensive lessons in trial and error.

In this guide, we’ll break down the essentials of building cost-effective PPC campaigns designed specifically for coaches who want conversions, clients, and growth.

Everything begins with keyword research

The first step to creating any high-performing PPC campaign is identifying what your potential clients are searching for online. PPC ads show up in search results (Google, Bing) and social media feeds (Facebook, LinkedIn, TikTok) based on the phrases users type into the search bar when looking for content.

To get your ads seen by your ideal clients, you’ll need to tap into their innermost thoughts – like a burned out executive searching TikTok at 2:00 a.m. for “how to find my purpose” or “how to get a promotion.” You’ll want to target searches that indicate the user is unhappy and is looking for a solution that coaching can help them achieve.

Not all keywords are equal. You’ll get more leads that convert by targeting keywords that indicate a user is ready to take action. Use tools like Google Keyword Planner, Semrush, and Ubersuggest to find keywords with strong intent. High-intent searches might include phrases like:

·  Business coach for entrepreneurs

·  Life coaching to reduce stress

·  Life coaching to find my purpose

·  How to grow my small business fast

·  Career transition coaching

These and similar phrases related to your coaching business will be the foundation for your paid ad campaign on any platform.

Understand the customer journey

The customer journey consists of three stages that lead someone into the buying stage:

·  Stage 1: Awareness. The prospect is aware they need help, but they don’t know exactly what they need or how to get it.

·  Stage 2: Consideration. The prospect has named their problem and are actively looking for a solution.

·  Stage 3: Decision. The prospect knows they want to work with a coach, and they’re in the process of deciding who to work with.

If you’re running a full marketing campaign with email marketing, you’ll want to run ads that address leads in all three stages. The people you capture in stages one and two will need to be nurtured over time through email. Leads you capture in stage 3 can be more easily turned into a paying client faster. If you aren’t capturing emails yet, only target leads in stages two and three for the best results.

Define multiple client avatars for ideal targeting

No matter what type of coach you are, your ideal clients will have a variety of goals and pain points. Not everyone will share the same concerns or desires. For example, some business owners want to grow their business and open new locations, while others want to build a stronger team or increase their revenue. Some life coaching clients want better relationships while others want to find their life purpose. When you run ads, your target market needs to think, “this ad is for me.” Generic copy won’t cut it.

Your ad copy should target one avatar at a time

You’ll need to run a different ad campaign aimed at each client avatar. To get the most conversions, you’ll need to reach one avatar at a time. Speaking to one avatar in your ads and landing page copy allows you to go deep into their needs, fears, hopes, worries, and concerns. The more specifically you can connect with people, the more likely they are to convert.

To figure out what your ideal clients want, think about their struggles and the potential keywords they might be searching on various platforms. For example, a lot of people are unhappy at work. In this case, potential keywords they might be searching for include:

·  How to find a job that doesn’t suck

·  How to handle conflict at work

·  How to win respect at work

Once you know the pain points you want to target, craft your messages so they speak to emotional triggers. People respond to a sense of urgency (“Burned out? Don’t wait”), personal growth promises (“Find your life purpose in 90 days”), and emotional relief (“Stop second-guessing yourself”). Speak to where your ideal client is right now and show them you can take them where they want to be.

Using this information, you’ll craft ads with headlines, copy, and corresponding landing page copy that speaks directly to your ideal clients. For example, your ads might look like this:

Ad #1 Example

Problem/Keyword search: How to find a job that doesn’t suck

Ad headline: Hate Mondays? Let’s Fix That.

Ad copy:

You spend 90,000 hours of your life at work. Shouldn’t more of them feel fulfilling? Learn how to reconnect with purpose and enjoy what you do. Book your free clarity call now.

Ad #2 Example

Problem/Keyword search: How to handle conflict at work

Ad headline: Tired of Office Drama? Here’s Your Way Out

Ad copy:

Learn strategies to set boundaries and manage work conflict like a pro. Click for a free strategy session.

Ad #3 Example

Problem/Keyword search: How to win respect at work

Ad headline: Feel Invisible at Work? Let’s Change That

Ad copy:

You’ve got the skills. You put in the hours. But the recognition never follows. Sound familiar? Respect isn’t about being louder – it’s about confidence, clarity, and strategy. Book your free consultation and finally be recognized for your full value.

Use dedicated landing pages optimized for conversions

Just like each of your ads target a specific avatar, your landing pages need to do the same. Don’t send traffic to your homepage. Your landing page should reflect exactly what your ad promised.

If your ad says, “Executive Coaching for Burnout Recovery,” then the landing page should address burnout, speak directly to executive professionals, and offer a call-to-action (CTA) for a discovery call.

Effective landing pages consist of the following elements:

·  A dedicated page made just for your ad

·  A seamless transition from ad to landing page

·  A clear headline that addresses the pain point directly

·  Testimonials or results from real clients if possible

·  A strong CTA, like “Book your free 30-minute breakthrough session”

·  A clickable phone number or link to book a call immediately

Remember, you’re not selling coaching services. You’re selling a better version of your prospect’s life. Make sure your copy reflects that.

Be generous with your budget

Coaches often underspend on ads, thinking they can game the system with just $5/day. That’s not an effective strategy. What you may not realize is that setting a low budget actually reduces the number of people who see your ad. Your ad visibility increases the more you spend.

Start with a modest, but meaningful budget of at least $1,500-$2,000 per month. The good news is your cost per click (CPC) will be significantly lower than other industries, like legal and insurance. However, if you’re not sure how to set a PPC budget or handle bidding strategies, hire a professional PPC agency to manage your ads. It’s the easiest way to avoid costly mistakes.

How to target the right people at the right time

Your ads should target the right people at the right time.

First, think about your ideal client who is looking for your services.

Who hires coaches? Usually, it’s:

·  Entrepreneurs who feel stuck or overwhelmed

·  People who want to start a business, but don’t know where to begin

·  Mid-level professionals seeking career growth

·  High achievers facing burnout

·  People at a personal crossroads (divorce, job loss, mid-life crisis, etc.)

Once you pinpoint who might be looking for your services, you’ll need to choose the right advertising platforms. Your main options are:

·  Google Ads

·  TikTok Ads

·  Instagram Ads

·  Pinterest Ads

·  Facebook Ads

·  LinkedIn Ads

·  YouTube Ads

Advertising on each of these platforms comes with pros and cons – some are specific to coaching services. For example, while Pinterest is likely cheaper than Google, Pinterest leads might not be committed. However, TikTok and YouTube users frequently search for solutions to specific problems.

Don’t skip TikTok Ads

You might be surprised to learn that TikTok is a gold mine for coaching businesses. It’s not just an app for teens. Over 71% of TikTok’s users are between 18-34 years old, and 32% are 25-34 years old.

Unlike other platforms, TikTok doesn’t function like a typical social media platform where the purpose is to build a community. It’s more like an outreach platform and people are constantly discovering new content creators. The algorithm’s goal is to get as many people watching content for as long as possible. To achieve this, users are given content based on their interests, not just from people they follow. You don’t need followers or viral content to get seen. Each video stands alone in the algorithm and has an equal chance at getting attention.

People use TikTok to find insights and advice on just about everything you can imagine, including personal and business-related situations. While you can run ads on TikTok without a following, it helps to have an established account with solid content. You’ll build more momentum this way, and you can boost your native content to earn more trust across the platform.

Additionally, TikTok ads can target users based on hashtag interactions. People use hashtags on TikTok to find content more than any other platform. If you’re not advertising on TikTok, you’re missing out on clients.

Coaching clients aren’t impulse buyers, and they need to see your face and personality to know if they want to work with you. Wherever you run ads, you can expect people to click on your account to check you out. You’ll get more conversions by publishing short, engaging videos that show your authenticity and provide inspiration and support.

Whichever platform(s) you choose to advertise on, make use of custom audiences to target your potential leads as specifically as possible.

Negative keywords will weed out freebie seekers

Everyone wants clarity, but not everyone wants to pay for it. That’s why you need to block certain searches using negative keywords. You don’t want your ads to show up for people who are just curious, looking for freebies, or looking for unrelated services. They’ll just click on your ads, waste your ad budget, and potentially waste your time if they sign up for a free call.

Suggested negative keywords for coaches include:

·  Free coaching session

·  Coach training program (these people want to be coaches, not hire one)

·  Sample coaching questions

·  Coaching worksheets pdf

Defining these and similar negative keywords will keep your clicks high-quality and your cost per lead low.

Track conversions (not vanity metrics)

It can be exciting to see how many people are viewing and clicking on your ads, and there is a time and place to assess impressions and clicks. However, unless you’re focused on optimizing your ads, forget click-through rates (CTR) and look at how many calls you’re getting booked, how many contact forms are being submitted, and how many email addresses you’re collecting through your lead magnet downloads.

It’s crucial to know which campaigns are bringing you results so you can cut the ones that aren’t working.

Run retargeting ads to catch the ones who got away

People don’t usually buy high-ticket coaching packages the first time around. They need time to research, investigate, and consider their options. You might get some clicks and email signups from your ads that don’t turn into paying clients right away. That’s where remarketing comes in.

Set up ads on Google and Facebook to follow users who have already clicked on your ads and visited your website. Since these ads will be displayed only to people who have already interacted with your brand, you can use different value points to engage them, like testimonials, free guides, and limited-time offers.

Facebook retargeting options are pretty specific compared to other platforms. Since Facebook and Instagram are both owned by Meta, you can target people who have interacted with your Instagram page, too. You can even upload a list of your existing email subscribers from your segment that hasn’t yet converted and target them with relevant ads.

Ready to fill your calendar? Partner with PPC.co

At PPC.co, we help life and business coaches run PPC campaigns that turn clicks into clients. Whether you’re scaling a coaching business or launching your first coaching program, we’ll help you connect with the people actively searching for your services.
Contact us today for a free digital marketing consultation and let’s start turning your ads into paying clients.

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