Google Ads PPC Management Services

So, you need your prospects to find your site, right? One of the most effective ways to boost your brand’s visibility is with Google Ads. Using Google Ads lets you place your advertisements in the search results. You can also post banner ads on other sites affiliated with the Google Display Network.

Google Ads are a type of pay-per-click (PPC) advertising. It’s a measurable, flexible, and accountable way to score leads for your business. Unlike using search engine optimization (SEO), PPC ads offer complete control over where and when your company appears in Google search results and its display networks. 

Because it’s so targeted, Google Ads can be the most cost-effective way to promote your company online. Plus, you’ll always know what your return on investment is.

Google Ads PPC Basics

Google Ads gives business owners the tools to push targeted visitors to your site with a PPC model. This means you’re paying the search giant for some of the traffic that comes to your site. 

The value proposition of pay-per-click is there is an almost endless number of ways to target prospects. You have 100% control of your costs. Knowing the most effective ways to target your prospects at the best price can be all the difference between effective advertising and a money pit.

Our company can help you with your Google Ads PPC management in these ways:

3 Types of Google Ad PPC Campaigns

If you’re decided Google Ads are for you, great! Here are the types of pay-per-click campaigns you can select. If you aren’t sure which one is best, don’t worry – our team will help you out.

Search Campaigns

A search campaign lets you show your company ads in search engine results pages (SERPs) on Google and their partner sites. You can net the prospects looking for products and services your company offers. 

Say you’re an IT company. You could look for people who need IT services in their home or business within a 30-mile radius of your physical address. A search campaign ensures you find prospects who need what you sell – now.

Display Campaigns

Display campaigns offer you many robust targeting choices. Contextual targeting lets you promote your products and services on individual sites in specific niches and other audience targeting types. 

For instance, you might want a banner ad on Yelp when a prospect within 30 miles of your company is reading the company listing of your competitor. Or, show advertisements to all users across the country who are interested in your product, based on their search history.

Remarketing Campaigns

Remarketing is a way to promote your business’s products to your recent site visitors. These are warm leads who are more likely to pull the trigger than someone who’s never seen your site before. 

When the prospect clicks to your site, they’re added to a remarketing list. This lets you display relevant advertisements on the Google Display Network. You also can cater to these prospects more effectively on the network when they do future searches. 

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The bottom line is that Google Ad PPC is one of the best ways to advertise your business and increase revenues. You can rely on us to manage your PPC campaigns, so you get the best ROI possible. Please get in touch today!

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