LinkedIn Ads PPC Management
LinkedIn is rapidly becoming one of the most popular online channels for marketing and advertising.
Why?
Because of its powerful utility as a pay per
click (PPC) advertising platform.
Here’s the basic idea: use LinkedIn’s research
and audience targeting tools, plan and execute your campaign, then pay a small
amount for each click generated by the campaign.
It’s a simple concept, but managing a
comprehensive campaign around this can be downright impossible without the
proper experience.
That’s why you need the help of a LinkedIn PPC
ad management company.
But what does this relationship look like?
Why Use LinkedIn Ads?
Why should you use PPC ads?
PPC ads are a highly effective tactic that can be used on a variety of different online platforms, including Google, Facebook, and of course, LinkedIn.
What makes PPC ads valuable?
- Guaranteed traffic. With a PPC campaign, you only pay for the actual traffic you generate. Compare this to a social media marketing or SEO campaign, where you’ll pay a lot of money upfront without a guarantee of initial traffic.
- Focused targeting. Most PPC ad networks rely on audience data to be effective. This is an awesome tool. With the right platform, you can show ads to only the people most likely to be valuable for your brand, down to factors like age, gender, geographic location, search history, and more.
- Metrics and ongoing optimization. With PPC ads, you can track everything, including traffic, engagement rates, and overall return on investment (ROI). With these data, you can gradually tweak your campaign and get better and better results.
- A professional audience.Nearly all of LinkedIn’s users are career focused. This makes them ideal targets for a B2B marketing campaign.
- Career- and industry-centric targeting. If you’re targeting people based on their current position, previous career path, or existing company or industry, LinkedIn is the perfect platform.
- A dynamic range of ad options. LinkedIn also offers a wide range of different advertising options, like video ads, text ads, and more.
What’s Included in Our LinkedIn Ads PPC Management?
So what’s included with our LinkedIn PPC ad management services?
- Research and planning. We’ll spend time with you, reviewing your goals for the campaign, researching the competition, and setting high-level goals.
- Text ad campaigns. Text ads are inexpensive and highly effective. We’ll draft the copy and polish them to perfection
- Video ad campaigns. Video ads have higher engagement rates and can fit into almost any campaign. We’ll help you create them from scratch.
- Dynamic ad campaigns. Your ad campaign needs to evolve over time as market dynamics change and as you learn more information. We’ll be there to guide you as you do it.
- Remarketing campaigns. Sometimes, people leave your site without buying anything. Remarketing ads are your chance to win over these lost opportunities.
- Sponsored content campaigns. With sponsored content, you’ll have your promotional content featured in LinkedIn’s newsfeed. This will ultimately score you more visibility and more leads.
- Custom and lookalike audience development. Want to copy a competitor’s campaign? Need to go after a highly specific audience? We’ll help you do it.
- Ongoing reporting and consulting. PPC success depends on your ability to see what’s going on and update your model based on new data. We’ll provide you with ongoing reports and consulting to make it happen.
- Experimentation and campaign optimization. Not only that, we’ll experiment with new tactics and keep you on the forefront of PPC best practices.
How We Work
At PPC.co, we follow a simple formula with basic campaign phases:
- Research and consulting. We want to know you. We want to know your business. We want to know your target audience and top competitors. With a bit of research and a few consultative meetings, we’ll be in a much better position to plan an effective campaign.
- Planning and review. With this information in place, we’ll be in a position to initially outline your PPC campaign. We’ll set short-term and long-term goals, identify the most promising areas of development, and review these options to determine how well they fit.
- Creation and execution. In the meat of the campaign, we’ll begin making drafts of new ads, setting keywords, and placing ads for our target LinkedIn audience. Once we start rolling these ads out, everything will be set in motion.
- Measurement and analysis. As our ads begin attracting new people to your website, we’ll have the opportunity to measure and analyze the campaign. Which ads are working? Which ads are failing? We’ll figure out the hows and whys, and use this information to get better.
- Ongoing optimization. Finally, we’ll continue nurturing your campaign indefinitely. We’ll experiment, learn more, adapt to new circumstances, and ultimately yield you a higher and higher ROI.
Why Use PPC.co?
There are a lot of PPC ad agencies out there. So why use us?
- Better results. Plain and simple, we have experts who can beat the competition.
- Provable ROI. There’s no gray area here. We’ll prove to you just how valuable our campaign is.
- Skilled experts. Get access to a full team of skilled experts, including campaign planners, copywriters, and consultants.
- Concrete reports. See the numbers, graphs, and other data that transparently show how your campaign is running.
- Ongoing consulting. Get ongoing advice and direction from people who have run thousands of similar campaigns.
- Immediate, responsive service. Have a question? Hit us up. We’ll be here
- Flexible plans and pricing. With month-to-month campaigns and multiple tiers of service, you can get the exact plan that works for you.
- A personalized approach. We don’t run stock PPC campaigns. We tailor our advertising approach to your business and your needs.
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Ready to Get Started?
Are you ready to start seeing a higher ROI? Do you want to connect with a wider audience, or get to know your target demographics better? Are you eager to get the traffic your website deserves?
It’s time to get started.
Everything begins with a free consultation – so contact us today and learn more!