Facebook Ads Management Services

When it comes to online pay per click (PPC) advertising, there are plenty of options to choose from. Google, Instagram, LinkedIn…they all have their own robust platforms. But there’s one that stands out from the pack.

We’re talking about Facebook.

The power of Facebook lies in the richness of its data. Facebook has more data on its users – including information about interests, demographics, activities, and spending habits – than any other website or company in the world. (Google included.)

Because of this data, Facebook’s ad platform gives advertisers a wealth of targeting options to develop laser-focused PPC ads that engage the right people with the right message at the right time.

We’ve spent years perfecting our Facebook PPC ad strategy and would love to help you generate as much value as possible out of this platform, too. Our Facebook Ads PPC Management Service is the answer.

Why Use Facebook Ads?

With so many different ways to spend your marketing and advertising budget, why should you contribute a healthy percentage of it to Facebook ads?

Micro-targeting. As mentioned, one of the biggest selling points of Facebook PPC advertising (compared to other platforms) is the abundance of data that they have on each individual user. This allows you to implement micro-targeting and go after very specific niches of your target market.
Guaranteed traffic. The beauty of PPC advertising is that you only pay for what you get. That means you don’t pay for impressions, only clicks. This is a cost-effective way of generating traffic at scale.
Minimal waste. Because you’re only paying for clicks from highly-targeted users, there’s very little waste. Any wasted spend that does occur is most likely the result of a poorly optimized landing page.
Advanced analytics. Facebook’s ad manager platform has rich analytics and insights on both ad performance and the behaviors of individual users who click your ads. This allows you to learn what’s working and iterate over time.

Facebook Ads PPC Management: What’s Included?

The power of Facebook PPC advertising is clear. But if you’re like most business owners or marketing professionals, you don’t have the time to devote to learning and executing a comprehensive strategy.

That’s where we come into play.

We offer an industry-leading Facebook Ads PPC Management Service that will streamline the process and drive steady, cost-effective traffic to your most important digital destinations.

Here’s what you can expect as part of our Facebook Ads PPC Management:

Competitor analysis and research It’s not enough to focus on your brand. You also need to understand what your competition is doing, what ads they’re running, and how effective their strategies are. We do all of that on your behalf.
High-quality content creation (if necessary). Ads alone aren’t enough. You need high-quality content and landing pages to send your traffic. If you don’t already have these brand assets, we can assist you in getting the entire back end up and running.
Ad copy. Good PPC ads require compelling ad copy. Our team of expert copywriters and talented conversion optimizers will take care of this for you.
Ad creatives and designs. You also need creatives and designs to catch the target user’s eye and make them click. We have a team of creative branding strategists who will make sure your ads are first-class
Split testing and KPI tracking. Creating an ad is only the start. We’ll run complex split testing and track the right KPIs to ensure we’re squeezing every drop of value out of your campaign.
Remarketing strategies. One of the most powerful aspects of Facebook PPC advertising is the ability to implement remarketing campaigns that follow potential customers around the internet after they click one of your ads. We’ll set this up and make sure it’s running smoothly.

Understanding Our Process

At PPC.co, we believe efficiency drives results. So when you work with us, you’ll enjoy a streamlined process that brings your Facebook PPC ad campaign to life with minimal friction. Here’s what happens:

Phase 1: Research. The process begins with research and analysis. We get to know your brand and existing marketing. We also research the competition to understand where you fit in the competitive landscape
Phase 2: Execution. This is the core of the strategy. During this phase, we create the ads and put them into action. Once we hit “publish,” you should begin seeing traffic in a matter of hours.
Phase 3: Measurement. As the clicks and impressions roll in, we monitor the data, measure the KPIs, and study what’s happening. We’re quickly able to identify what’s working, what’s not, and where there’s room for improvement
Phase 4: Optimization. This final phase is ongoing. This is where we optimized based on the data we’re collecting. The ultimate goal is to deliver the most qualified traffic at the lowest price point possible.

Why Use PPC.co?

There’s no shortage of Facebook PPC ad agencies and so-called “experts.” So why should you work with PPC.co?

There are a lot of newbie ad “strategists” out there. We’ve been running Facebook ad campaigns for years and have the skill and experience necessary to deliver impressive results.

Experience. There are a lot of newbie ad “strategists” out there. We’ve been running Facebook ad campaigns for years and have the skill and experience necessary to deliver impressive results.
Data-backed ROI. While other PPC management services might tell you things are working, we’ll show you the data and let you decide. We’re not afraid of peeling back the curtain and letting the numbers do the talking.
Direct point of contact. No fumbling around looking for someone to talk to. We give you a direct point of contact who will answer any questions or concerns you may have about your campaign.
Scalable service. The beauty of letting us handle your Facebook PPC ad strategy is that you can scale up and down as needed. This ensures you always get optimum ROI!
Transparency. There’s no beating around the bush with us. We believe in transparency at every step of the process. If we say we’re going to do something...well, we’re going to make sure it happens!

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Let’s Chat!

If you’re ready to stop messing around with Facebook and finally begin generating high-ROI traffic that converts, you’re in the right place.

Contact us today and we’ll provide a free, no-obligation consultation so that you can learn more about what it looks like to work with us!