PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

March 3, 2021
eCommerce PPC Strategies

eCommerce PPC Strategies for Maximum Sales Growth

Succeeding in eCommerce doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, after […]
February 26, 2021
Google Ad Extensions Explained

Google Ad Extensions Explained

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google […]
February 24, 2021
How to Write Great PPC Landing Page Headlines

How to Write Great PPC Landing Page Headlines

In the world of pay-per-click (PPC) advertising and sales, it’s easy to get so caught up in the top of the funnel that you totally forget […]
February 24, 2021
What are the Right PPC KPIs to Focus On?

What are the Right PPC KPIs to Track?

It’s that time of year again, budget meetings and market analysis time. With this comes the endless work of figuring out your advertising budget for the […]
February 19, 2021
Landing Page Conversion Rate Optimization for SEM Campaigns

Landing Page Conversion Rate Optimization for SEM Campaigns

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
February 18, 2021
Using Pay Per Click for Online Reputation Management

Using Pay Per Click (PPC) for Online Reputation Management

  Let’s try a little exercise. Open a new tab and go to Google. Type in your business or brand name and check out the first […]
February 9, 2021
What You Need to Know About PPC Marketing for Law Firms

PPC Marketing Management for Law Firms: A Comprehensive Guide

Although there are many ways law firms can generate quality leads via digital marketing, PPC (pay-per-click) marketing remains one of the most effective. PPC marketing is […]
January 21, 2021
How To Start A PPC Agency?

How To Start A PPC Agency?

Paid search marketing is an effective way for brands to generate qualified leads and a higher return on investment. So it’s no surprise that they are […]
January 16, 2021
9 Reasons To Fire Your PPC Agency

9 Reasons To Fire Your PPC Agency

Pay-Per-Click (PPC) marketing is a classic marketing strategy that’s commonly used to supplement organic traffic, but it’s hardly the most straightforward way to increase your site’s […]
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