PPC BLOG

The competitive nature of digital advertising requires a proactive strategy to ensure maximum visibility. PPC (Pay-per-Click) campaigns are constantly evolving, and require forward thinking when it

PPC ad campaigns are complicated. Getting started is easy enough. You can choose a small handful of keywords, set a campaign budget, and watch your advertisements

As businesses, we operate in a continuously evolving digital landscape. Google Analytics 4 has been released and it’s creating waves among the analytics circles. With its

Artificial intelligence was a stand-alone technology thirty years ago, but its applications are now extensive in many aspects of marketing and sales. According to the Gartner

Search engine optimization (SEO) and pay-per-click/paid search (PPC) are two digital marketing channels that can each individually help you reach your target audience. Yet, when these

Click-Through Rate (CTR) is an important metric in measuring the effectiveness of paid digital marketing campaigns and advertising efforts. CTR characters hold how many visits a

User-generated content, or “UGC,” is online material created by users of a platform rather than brands and businesses – often consisting of images, reviews, testimonials, and

Having well-managed and maintained email list is essential for creating successful marketing campaigns – but it can seem like an overwhelming task if you’re new to

Good website optimization starts with great imagery. Images can drive traffic to your website by appearing on image search, and engaging visuals help website visitors remember

Running paid ads is an excellent way to get relevant traffic, sales, and other conversions. In some ways, it’s better than search engine optimization (SEO) because