PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

November 26, 2022
Google Ad Extensions Explained, call extensions, google ad extension, ad group

Google Ad Extensions Explained

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google […]
November 23, 2022
What is Cost Per Click in PPC? in online advertising revenue model & digital marketing

What is Cost Per Click in PPC?

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most […]
November 15, 2022
Setting Up Time Of Day Bid Adjustments In PPC, amazon advertising,google adwords

Dayparting: Setting Up Time Of Day Bid Adjustments In PPC

Do you know what days of the week and times are best to run your Google Ads? Why does it matter, you ask? Well, knowing when […]
November 7, 2022
How Much Do Instagram Ads Cost

How Much Do Instagram Ads Cost

With nearly 1 billion Instagram users as of 2019, this app has taken the social media world by storm in the past few years. The photo-sharing […]
November 4, 2022
How to Improve Google Ads Conversions

How to Improve Google Ads Conversions

The ultimate goal of any PPC campaign is very clear and that’s to improve visibility to achieve conversions. One of the most frustrating things of running […]
November 2, 2022
Dynamic Landing Pages in PPC,google ads,online advertising

Why You Should Use Dynamic Landing Pages in PPC

Advertising is crucial to the success of any business and this is doubly so when you’re using a method like PPC, where every click costs money […]
October 13, 2022
Paid Search Competitor Analysis

A Guide To PPC Competitor Analysis in Paid Search

Paid search is a powerful resource for businesses for enhancing their growth and reaching out to their customers with any barrier in between. It is an […]
October 11, 2022
Complete Guide to Local PPC: How to Target for Local Paid Search

Complete Guide to Local PPC: How to Target for Local Paid Search

Scaling and growing a PPC campaign is all finding areas for growth in relation to getting the most conversions for every dollar spent. Believe it or […]
August 15, 2022
5 Local Lead Generation Tactics Using PPC

5 Local Lead Generation Tactics Using PPC

With eCommerce quickly becoming the preferred way to shop, many local businesses are struggling to keep up. Massive online retailers like Amazon often dominate sales in […]
August 8, 2022
11 Effective Pop Up Ad Strategies

11 Effective Pop Up Ad Strategies in Paid Marketing

Pop-ups have a reputation for being annoying, but that’s not the whole story. Not all pop-up ads are considered annoying. In fact, pop-up advertising is highly […]
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