PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

January 23, 2023
9 Excel & Spreadsheet Tips for PPC Managers

9 Excel & Spreadsheet Tips for PPC Managers

Do you manage your PPC ads in Microsoft Excel? If so, you have an advantage. Excel is a powerful way to manage your ads, provided you […]
January 17, 2023
8 Landing Page Test Ideas for PPC

8 Landing Page Test Ideas for PPC

No matter how long you’ve been running your PPC ads, you can always increase conversions just a little bit more. Sometimes that will involve tweaking your […]
January 13, 2023
How to Perform Keyword Research with Google Ads Keyword Tool

How to Perform Keyword Research with Google Ads Keyword Tool

Keyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that […]
January 2, 2023
Landing Page Conversion Rate Optimization for SEM Campaigns

Landing Page Conversion Rate Optimization for SEM/PPC Campaigns

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
December 9, 2022
People Also Search For

Optimizing “People Also Search For” in PPC

If you do a lot of Google searches (who doesn’t?), you may see ‘People Also Search For’ (PASF) when digging up information on a variety of […]
December 7, 2022
Understanding Ineligible Clicks in Google Ads

Understanding Ineligible Clicks in Google Ads

If you run a Google Ads campaign, you want all of the people who view your ads to be legitimate prospects. But sometimes an ad campaign […]
November 26, 2022
Google Ad Extensions Explained, call extensions, google ad extension, ad group

Google Ad Extensions Explained

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google […]
November 23, 2022
What is Cost Per Click in PPC? in online advertising revenue model & digital marketing

What is Cost Per Click in PPC?

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most […]
November 15, 2022
Setting Up Time Of Day Bid Adjustments In PPC, amazon advertising,google adwords

Dayparting: Setting Up Time Of Day Bid Adjustments In PPC

Do you know what days of the week and times are best to run your Google Ads? Why does it matter, you ask? Well, knowing when […]
November 7, 2022
How Much Do Instagram Ads Cost

How Much Do Instagram Ads Cost

With nearly 1 billion Instagram users as of 2019, this app has taken the social media world by storm in the past few years. The photo-sharing […]
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