PPC Blog
A PPC management blog produced by pay per click and paid search marketing management experts.
November 16, 2021
Artificial intelligence was a stand-alone technology thirty years ago, but its applications are now extensive in many aspects of marketing and sales. According to the Gartner […]
November 9, 2021
Is your company intrigued by capturing additional Web traffic? Then you may want to think about deploying dynamic search ads (DSAs). DSAs can snag traffic from […]
October 28, 2021
Businesses need a constant flow of reasonably-priced leads to stay ahead. Whether you’re building up a client base or maintaining steady work, lead generation is a […]
October 20, 2021
Pay-per-click (PPC) advertising has a 200% ROI, and yet many businesses do not get the full advantage of this marketing strategy because they fail to use […]
September 27, 2021
To run ads on search engines like Google, you place bids for your ad to display in particular search queries. In other words, you compete with […]
September 14, 2021
Furniture Store Case Study From March 1 through August 24, 2021 we spent $158,748.26 and the following in gross sales $ 1000 Garnered (ROAS of 5x) YoY of […]
September 14, 2021
Most advertisers think all they need to boost their click-through rates is to add some keywords, throw in some hard-hitting calls to action, and the sales […]
August 31, 2021
With 2020 accelerating global digitization, organizations realize the impending need to invest in digital advertising. Back in 2018, the total national ad spend exceeded $125 billion […]
August 20, 2021
Google Ads, formerly known as Google Adwords, has an immense reputation among entrepreneurs, high-ranking executives, and business owners. You simply open an account, create an ad, […]
August 9, 2021
If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if […]