PPC Agency Blog
A PPC management blog produced by pay per click and paid search marketing management experts.
August 3, 2023
Search engine optimization (SEO) and pay-per-click/paid search (PPC) are two digital marketing channels that can each individually help you reach your target audience. Yet, when these […]
July 21, 2023
Click-Through Rate (CTR) is an important metric in measuring the effectiveness of paid digital marketing campaigns and advertising efforts. CTR characters hold how many visits a […]
July 14, 2023
User-generated content, or “UGC,” is online material created by users of a platform rather than brands and businesses – often consisting of images, reviews, testimonials, and […]
July 11, 2023
Having well-managed and maintained email list is essential for creating successful marketing campaigns – but it can seem like an overwhelming task if you’re new to […]
July 6, 2023
Good website optimization starts with great imagery. Images can drive traffic to your website by appearing on image search, and engaging visuals help website visitors remember […]
June 29, 2023
Running paid ads is an excellent way to get relevant traffic, sales, and other conversions. In some ways, it’s better than search engine optimization (SEO) because […]
June 7, 2023
In striving to keep up in the ever-changing and competitive world of digital marketing, savvy advertisers understand how important it is to optimize bid adjustments beyond […]
June 7, 2023
Online visibility is essential for businesses of all sizes, regardless of industry. The success of an organization online relies heavily on effective digital marketing strategies and […]
May 25, 2023
RLSA (Remarketing Lists for Search Ads) is a powerful tool within Google Ads that allows advertisers to target individuals who have already interacted with their brand, […]
May 23, 2023
LinkedIn is an incredibly powerful platform for brands and businesses to reach their target audience. In this guide, we’ll show you the basics of LinkedIn advertising […]
