PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

April 8, 2021
Google Ads Suspension

Google Ads Suspension: ‘How-to’ Guide for Fixing a Suspended Google Ads Account

It’s an email no Google Ads user ever wants to receive: the dreaded “your account has been suspended” alert message. It’s understandable to, well, freak out […]
April 7, 2021
PPC Metrics & KPIs To Track

10 Most Important PPC Metrics to Track

When it comes to Pay-Per-Click marketing, advertisers are inundated with an endless list of metrics to track and measure. That’s because, unlike other traditional methods of […]
April 6, 2021
Ultimate Guide to Google Ads Quality Score

The Ultimate Guide to Google Ads Quality Score

If you’ve done any kind of advertising through a Google Ads account, then you are already familiar with the Quality Score related to individual keywords. That’s […]
April 2, 2021
How Much Does it Cost to Sell On Amazon

How Much Does it Cost to Sell On Amazon?

Amazon is a massive platform that reaches literally billions of users. It can be one of the best ways to expand your reach to acquire more […]
March 30, 2021
PPC Management Pricing

PPC Management Pricing: What Should I Pay My PPC Agency?

Managing a PPC ad campaign or multiple campaigns across different skews can be time-consuming, frustrating, and costly. That’s why paying a PPC management agency is a […]
March 26, 2021
How to Find the Best Conversion Rate Optimization Services

How to Find the Best Conversion Rate Optimization (CRO) Services

Understanding your conversion rate will help you assess the overall success of your marketing efforts. Conversion rate optimization is the process of improving the rate at […]
March 24, 2021
How To Dial In Your Cost-Per-Lead?

How To Dial In Your Cost-Per-Lead Using PPC?

As a business owner, you must know the importance of lead generation. It is a highly efficient way to generate new consumers, increase brand awareness and […]
March 23, 2021
Should You Avoid Automated Bidding With Google Ads

Should You Avoid Automated Bidding With Google Ads?

Ok, so this is one of those questions where instead of giving you a straight yes or no answer, we’re going to go with, it’s complicated. […]
March 22, 2021
Ultimate Guide to PPC Remarketing

Ultimate Guide to PPC Remarketing: Bring Users Back When They Don’t Convert

Remarking and retargeting are useful components of Google Ads and a crucial part of any PPC marketing campaign, that is if you understand and use it […]
March 19, 2021
Automated Bid Algorithms in PPC

What Marketers Should Know About Automated Bid Algorithms in PPC

Automation can be a great driving force behind any marketing campaign, provided you know how to use it properly. Several factors go into how well your […]
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