PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

August 8, 2022
11 Effective Pop Up Ad Strategies

11 Effective Pop Up Ad Strategies in Paid Marketing

Pop-ups have a reputation for being annoying, but that’s not the whole story. Not all pop-up ads are considered annoying. In fact, pop-up advertising is highly […]
July 25, 2022

5 Reasons to Use Dynamic Keyword Insertions in Google Ads

You’ve probably visited a website that accurately displayed the time and date of your visit. This web feature has been around for a while and is […]
July 7, 2022
People Also Search For

Optimizing “People Also Search For” in PPC

If you do a lot of Google searches (who doesn’t?), you may see ‘People Also Search For’ (PASF) when digging up information on a variety of […]
June 27, 2022
How to Create Your Own PPC Project Checklist for Optimizing Time Management

How to Create Your Own PPC Project Checklist for Optimizing Time Management

No matter how much experience you have running pay-per-click (PPC) ads, a checklist will help you manage your time. Trying to manage your responsibilities without a […]
June 20, 2022
Understanding Ineligible Clicks in Google Ads

Understanding Ineligible Clicks in Google Ads

If you run a Google Ads campaign, you want all of the people who view your ads to be legitimate prospects. But sometimes an ad campaign […]
June 13, 2022
Branded Search: Why Branded Searches Give the Best Conversions

Branded Search: Why Branded Searches Give the Best Conversions

Your brand is your company’s identity. It’s a keystone for most of your marketing and advertising strategies. At the center of every message you send, every […]
June 6, 2022
When to Increase Bids in PPC

When to Increase Bids in PPC

Developing an effective bid strategy is one essential aspect of your Pay Per Click (PPC) advertising campaign. Google offers ‘smart campaigns’ but devising a click-and-go advertising […]
May 31, 2022
SEO vs. PPC: 21 Considerations in Solidifying Your Organic vs. Paid Strategy

SEO vs. PPC: 21 Considerations in Solidifying Your Organic vs. Paid Strategy

Search dominates the modern zeitgeist. If you want to look up information on a topic, you search for it. If you want to buy a specific […]
May 24, 2022
PPC Automation Tools for Scaling Campaigns

PPC Automation Tools for Scaling Campaigns

Running online ads is about getting the most bang for your buck. If you aren’t getting a return on your ad campaign, it’s a waste. Obviously, […]
May 16, 2022
8 Reasons to Bid on Branded Keywords in PPC

8 Reasons to Bid on Branded Keywords in PPC

If you manage a pay-per-click (PPC) account, you may always search for ‘the best way’ to increase ad performance. Many different strategies work for various companies, […]
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