PPC Blog
A PPC management blog produced by pay per click and paid search marketing management experts.
March 13, 2023
Getting big results from your PPC ads requires more marketing knowledge than the average person. Anyone can run ads and get clicks, but few achieve an […]
March 7, 2023
When your goal is a long-term, successful PPC campaign that brings you a steady stream of qualified leads, you need to run A/B continuously. Also known […]
February 23, 2023
When you visit a website for the first time, you usually see a message like this: “This website uses cookies on your computer to collect information […]
February 8, 2023
What is the gold standard key performance indicator (KPI) for most of your marketing and advertising campaigns? You can measure traffic. You can analyze user behavior. […]
January 23, 2023
Do you manage your PPC ads in Microsoft Excel? If so, you have an advantage. Excel is a powerful way to manage your ads, provided you […]
January 17, 2023
No matter how long you’ve been running your PPC ads, you can always increase conversions just a little bit more. Sometimes that will involve tweaking your […]
January 13, 2023
Keyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that […]
January 2, 2023
If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
December 9, 2022
If you do a lot of Google searches (who doesn’t?), you may see ‘People Also Search For’ (PASF) when digging up information on a variety of […]
December 7, 2022
If you run a Google Ads campaign, you want all of the people who view your ads to be legitimate prospects. But sometimes an ad campaign […]
