PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

October 20, 2021
12 Best Tips for PPC Calls to Action

12 Best Tips for PPC Calls to Action

Pay-per-click (PPC) advertising has a 200% ROI, and yet many businesses do not get the full advantage of this marketing strategy because they fail to use […]
September 27, 2021
How to Avoid Keyword Cannibalization in PPC

How to Avoid Keyword Cannibalization in PPC

To run ads on search engines like Google, you place bids for your ad to display in particular search queries. In other words, you compete with […]
September 14, 2021

Online Furniture Store Case Study

Furniture Store Case Study From March 1 through August 24, 2021 we spent $158,748.26 and the following in gross sales $ 1000 Garnered (ROAS of 5x) YoY of […]
September 14, 2021
9 Pointers For Increasing The CTR For Google Ads

9 Pointers For Increasing The CTR For Google Ads

Most advertisers think all they need to boost their click-through rates is to add some keywords, throw in some hard-hitting calls to action, and the sales […]
August 31, 2021
What Is ROAS? Complete Guide To Return On Ad Spend For PPC

What Is ROAS? Complete Guide To Return-On-Ad-Spend For PPC

With 2020 accelerating global digitization, organizations realize the impending need to invest in digital advertising. Back in 2018, the total national ad spend exceeded $125 billion […]
August 20, 2021
Google Keyword Planner

How to Use Google Keyword Planner

Google Ads, formerly known as Google Adwords, has an immense reputation among entrepreneurs, high-ranking executives, and business owners. You simply open an account, create an ad, […]
August 9, 2021
Improve Your PPC with Conversion Funnels

Improve Your PPC with Conversion Funnels

If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if […]
August 4, 2021
7 Alternative PPC Ad Networks

7 Alternative PPC Ad Networks

If you’re an experienced digital marketer, you’ve probably heard about Facebook and Google Ads. These are the two most popular PPC advertising networks on the internet, […]
August 2, 2021
How to Adjust for Seasonality in PPC Advertising

How to Adjust for Seasonality in PPC Advertising

There are a lot of factors that can affect your PPC advertising, but the most common one is seasonality. If you’re not familiar with what this […]
July 27, 2021
Shared Campaign Budget in Google Adwords

How to Use Shared Campaign Budget in Google Ads

Google Ads is a great advertising platform, but it can be difficult to manage all of the different campaigns that you have running. One strategy that […]
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