PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

November 16, 2021
Up And Coming AI Tools In Digital Marketing

Best Emerging AI Tools In Paid Search Marketing

Artificial intelligence was a stand-alone technology thirty years ago, but its applications are now extensive in many aspects of marketing and sales. According to the Gartner […]
November 9, 2021
Dynamic Search Ads for Beginners

Dynamic Search Ads for Beginners

Is your company intrigued by capturing additional Web traffic? Then you may want to think about deploying dynamic search ads (DSAs). DSAs can snag traffic from […]
October 28, 2021
How to Perform B2B Lead Generation on Linkedin

How to Perform B2B Lead Generation on Linkedin

Businesses need a constant flow of reasonably-priced leads to stay ahead. Whether you’re building up a client base or maintaining steady work, lead generation is a […]
October 20, 2021
12 Best Tips for PPC Calls to Action

12 Best Tips for PPC Calls to Action

Pay-per-click (PPC) advertising has a 200% ROI, and yet many businesses do not get the full advantage of this marketing strategy because they fail to use […]
September 27, 2021
How to Avoid Keyword Cannibalization in PPC

How to Avoid Keyword Cannibalization in PPC

To run ads on search engines like Google, you place bids for your ad to display in particular search queries. In other words, you compete with […]
September 14, 2021

Online Furniture Store Case Study

Furniture Store Case Study From March 1 through August 24, 2021 we spent $158,748.26 and the following in gross sales $ 1000 Garnered (ROAS of 5x) YoY of […]
September 14, 2021
9 Pointers For Increasing The CTR For Google Ads

9 Pointers For Increasing The CTR For Google Ads

Most advertisers think all they need to boost their click-through rates is to add some keywords, throw in some hard-hitting calls to action, and the sales […]
August 31, 2021
What Is ROAS? Complete Guide To Return On Ad Spend For PPC

What Is ROAS? Complete Guide To Return-On-Ad-Spend For PPC

With 2020 accelerating global digitization, organizations realize the impending need to invest in digital advertising. Back in 2018, the total national ad spend exceeded $125 billion […]
August 20, 2021
Google Keyword Planner

How to Use Google Keyword Planner

Google Ads, formerly known as Google Adwords, has an immense reputation among entrepreneurs, high-ranking executives, and business owners. You simply open an account, create an ad, […]
August 9, 2021
Improve Your PPC with Conversion Funnels

Improve Your PPC with Conversion Funnels

If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if […]
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