PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

March 13, 2023
Must Have PPC Certifications

12 Must Have PPC Certifications

Getting big results from your PPC ads requires more marketing knowledge than the average person. Anyone can run ads and get clicks, but few achieve an […]
March 7, 2023
A/B Testing for PPC Lead Generation Success

A/B Testing for PPC Lead Generation Success

When your goal is a long-term, successful PPC campaign that brings you a steady stream of qualified leads, you need to run A/B continuously. Also known […]
February 23, 2023
The Eventual Deprecation of Third Party Cookies

The Eventual Deprecation of Third Party Cookies

When you visit a website for the first time, you usually see a message like this: “This website uses cookies on your computer to collect information […]
February 8, 2023
How to Use Micro Conversions for Lead Generation with PPC

How to Use Micro Conversions for Lead Generation with PPC

What is the gold standard key performance indicator (KPI) for most of your marketing and advertising campaigns? You can measure traffic. You can analyze user behavior. […]
January 23, 2023
9 Excel & Spreadsheet Tips for PPC Managers

9 Excel & Spreadsheet Tips for PPC Managers

Do you manage your PPC ads in Microsoft Excel? If so, you have an advantage. Excel is a powerful way to manage your ads, provided you […]
January 17, 2023
8 Landing Page Test Ideas for PPC

8 Landing Page Test Ideas for PPC

No matter how long you’ve been running your PPC ads, you can always increase conversions just a little bit more. Sometimes that will involve tweaking your […]
January 13, 2023
How to Perform Keyword Research with Google Ads Keyword Tool

How to Perform Keyword Research with Google Ads Keyword Tool

Keyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that […]
January 2, 2023
Landing Page Conversion Rate Optimization for SEM Campaigns

Landing Page Conversion Rate Optimization for SEM/PPC Campaigns

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
December 9, 2022
People Also Search For

Optimizing “People Also Search For” in PPC

If you do a lot of Google searches (who doesn’t?), you may see ‘People Also Search For’ (PASF) when digging up information on a variety of […]
December 7, 2022
Understanding Ineligible Clicks in Google Ads

Understanding Ineligible Clicks in Google Ads

If you run a Google Ads campaign, you want all of the people who view your ads to be legitimate prospects. But sometimes an ad campaign […]
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