PPC Agency Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

February 7, 2024
Mastering Google Analytics 4 for Pay-Per-Click (PPC) Advertising

Mastering Google Analytics 4 for Pay-Per-Click (PPC) Advertising

As businesses, we operate in a continuously evolving digital landscape. Google Analytics 4 has been released and it’s creating waves among the analytics circles. With its […]
August 3, 2023
How to Seamlessly Integrate PPC and SEO Strategies

How to Seamlessly Integrate PPC and SEO Strategies

Search engine optimization (SEO) and pay-per-click/paid search (PPC) are two digital marketing channels that can each individually help you reach your target audience. Yet, when these […]
July 21, 2023

Enhancing Click-Through Rates (CTR) Across Multiple Platforms

Click-Through Rate (CTR) is an important metric in measuring the effectiveness of paid digital marketing campaigns and advertising efforts. CTR characters hold how many visits a […]
July 14, 2023
Leveraging User-Created Content Across Multiple Platforms

Leveraging User-Generated Content Across Multiple Platforms

User-generated content, or “UGC,” is online material created by users of a platform rather than brands and businesses – often consisting of images, reviews, testimonials, and […]
July 11, 2023
Email List Management Marketing Guide

Email List Management: Comprehensive Marketing Guide

Having well-managed and maintained email list is essential for creating successful marketing campaigns – but it can seem like an overwhelming task if you’re new to […]
July 6, 2023
Image Optimization Techniques to Boost SEO

6 Simple Image Optimization Techniques to Boost SEO

Good website optimization starts with great imagery. Images can drive traffic to your website by appearing on image search, and engaging visuals help website visitors remember […]
June 29, 2023
6 Common Mistakes That Kill PPC Ad Conversions

6 Common Mistakes That Kill PPC Ad Conversions

Running paid ads is an excellent way to get relevant traffic, sales, and other conversions. In some ways, it’s better than search engine optimization (SEO) because […]
June 7, 2023
Maximizing PPC Efficiency Audience Bid Adjustments

Maximizing PPC Efficiency: Audience Bid Adjustments

In striving to keep up in the ever-changing and competitive world of digital marketing, savvy advertisers understand how important it is to optimize bid adjustments beyond […]
June 7, 2023
SEO vs PPC Strategies Optimizing Online Visibility

SEO vs PPC Strategies: Optimizing Online Visibility

Online visibility is essential for businesses of all sizes, regardless of industry. The success of an organization online relies heavily on effective digital marketing strategies and […]
May 25, 2023
RLSA Best Practices for Google Ads

RLSA Best Practices for Google Ads

RLSA (Remarketing Lists for Search Ads) is a powerful tool within Google Ads that allows advertisers to target individuals who have already interacted with their brand, […]
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