PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

July 19, 2021
Broad Match: Best Practices for Targeting Broad Match Keywords in PPC

Broad Match: Best Practices for Targeting Broad Match Keywords in PPC

Google Ads will attempt to pair your advertisements based on the keywords you’ve placed a bid on. However, let’s say that you’ve placed a bid for […]
July 16, 2021
Estimate Conversions In Google AdWords

How To Estimate Conversions In Google Ads

If you are new to Google Ads, rest assured that you’ve chosen the right PPC ad platform for your business. Going by leading marketing KPIs, Google […]
July 6, 2021
PPC Keyword Match Types

PPC Keyword Match Types & Why They Matter

Keywords play an essential role in the success of your digital marketing campaigns. Online marketers have to consider their target audience when carrying out keyword research […]
June 28, 2021
Google Ads Guide for Chiropractors

Chiropractor PPC: Google Ads Guide for Chiropractors

If you’re here, then you’ve probably heard of pay-per-click (PPC) advertisements. These are ads that appear on major platforms, such as Google and Facebook. Since billions […]
June 21, 2021
How to Avoid Choosing the Wrong Ad Rotation Setting

How to Avoid Choosing the Wrong Ad Rotation Setting

Thousands of so-called Google Ads experts will all tell you something different about choosing the right ad rotation setting. Some will tell you that you’ll need […]
June 15, 2021
How Much Do Instagram Ads Cost

How Much Do Instagram Ads Cost

With nearly 1 billion Instagram users as of 2019, this app has taken the social media world by storm in the past few years. The photo-sharing […]
June 14, 2021
How to Use "Not Provided Keywords" to Maximize Google Ads Impact

How to Use “Not Provided Keywords” to Maximize Google Ads Impact

If you’re new and experienced in using Google Ads, the most exciting part of building a new campaign is keyword research. With your budget readily available, […]
June 9, 2021
How to Create a Negative Keyword List in Google Ads

Negative Keywords: The How & Why of Negative Keywords List Building in Google Ads

There are so many factors that will influence the success of your Google Ads campaign. Many people believe that by throwing dollars at their campaigns, they’ll […]
June 8, 2021
Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads: Which is the Better Advertising Medium for Your Business?

If you have been considering Google Ads vs. Facebook Ads, you probably wonder which one is better for your particular niche. Below is a close look […]
June 7, 2021
Video Ad Campaign

How to Implement a Successful Video Ad Campaign

Visuals are an essential part of marketing in this day and age because it takes very little for video content to go viral, engage audiences and […]
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