Keywords play an essential role in the success of your digital marketing campaigns. Online marketers have to consider their target audience when carrying out keyword research and then incorporate the results into their content strategies.
This is important because 53.3% of all website traffic comes from organic searches. Your website won’t be served to those using the search engine if your content doesn’t include the right keyword and key phrases/phrase match keyword.
Similarly, finding the right keywords is important for the success of your paid ad campaigns as well. Google Ads allows keywords match types to be set on the keywords, which are parameters that decide the triggering of your PPC ads. With these parameters, Google provides control to advertisers on the PPC ads and keywords.
Read ahead to see what keywords match types are and their importance in online marketing.
A keyword match type is a Google AdWords keyword option that delivers an ad on Display Network and Google Search Network. According to the keyword option you select, the ads are shown to either a special user group or a broad target group.
However, the keywords are quite generic and broad to ensure that you factor in for the maximum number of users.
When you select a PPC keyword match type, you ask Google to match your ads to the user searches in a particular way. For instance, an exact match can be too specific and picky, while a broad one will show many user searches that may not apply to your product or service and therefore be of no use to you.
The keyword match type integration of your choice helps the algorithm decide the platforms where your ads appear. As a result, you can target the right and more specific audience. In addition, the keywords match type you select determines the relevancy of the presented ad and the search keywords.
Match type and keyword selection both help to target people when they search in Google. With this match-type option, you can use all the available matches and get a high return on investment for your PPC ad campaigns.
It is essential to understand the different match types and execute a combination of them to help you create an effective Google Ad campaign. You can avoid irrelevant keywords, which will help you save the budget that you can use to drive more conversion rates.
Your keyword match types ensure you get the most value from your PPC advertisement budget. The four main PPC keywords match types determine how a search query matches your Google Ads account keywords. These include phrase match keyword, Broad match keywords, Exact Match, and Modified broad match keywords.
With a proper understanding of each of these match types, you can choose the most suitable one for your campaign to improve your ROI ultimately.
Your keywords are assigned a default type which is the broad match. This lets search engines display your ads for terms that are your account’s keyword variations. Your ads can be displayed on searches with synonyms, related searches, misspellings, other relevant variations, and singular or plural forms.
This casts the widest net possible, bringing in all kinds of searches to show your ad. However, it is essential to realize that broad match keywords can waste PPC’s budget when it displays your ad on irrelevant keyword variations.
For instance, if you own musical instruments with a good variety of acoustic guitars at an Orange County shop, your selected keyword will be “Acoustic Guitar Orange County,” and Google can interpret it for the following search matches:
When you use the broad match type, you can end up paying for results or search terms that are different from the keywords you bid on, resulting in the Iceberg Effect. As a result, you can overpay for irrelevant search topic ads and have minimal control over the search terms your ad is displayed for.
If you want to generate the maximum traffic for your landing page, a broad match keywords is beneficial. However, you can get lost in the vast amounts of irrelevant terms that show up in your search term report, which will be of no use since you want to attract potential customers.
A broad match generally generates many clicks for your website, but not all of them are from your targeted audience. The chances of conversion are significantly less, resulting in high ad costs with less ROI.
A broad match is a good option for your ad campaign if you cannot create in-depth keyword lists. If a particular ad gets no clicks on some keyword variation, your ad will no longer be displayed by Google’s system for that search term. As a result, the click charges will decrease for your low-performing keyword variations so that you can spend more on relevant keywords.
You can use negative keywords with phrase and broad match keywords, as the addition of negative keywords helps increase targeting, improving your ROI when you use the broad match. This means that when you designate a negative keyword, Google can never display your ad when that term is used in a search.
Use a minus sign with a keyword to create a negative keyword and clock a significant amount of irrelevant traffic. But know that this will limit your reach.
This is a more trustworthy and responsible version of the broad match type for your Google Ads budget. It acts as a moderation between the broad type and other restrictive match types. In addition, it allows you to pick specific search terms that should be in your ad for it to be displayed.
Add the plus sign with one or more words and create your broads match keywords. These appear in a user’s search in no specific order. Broad match modifiers give more control and visibility over how you spend your ad budget than the broad match type.
Furthermore, broad match modifiers are safer with a greater click-through rate (CTR) than broad matches. This happens because synonym or related search keywords do not trigger your ads.
This match type gives a range of searches with helpful keywords that you had not previously considered, but that still have the potential to trigger your ad. With a modifier like the plus sign in your broad match keywords, your ad traffic’s relevancy increases as they generate highly targeted traffic.
It is best to use this match type to increase your impression count and decrease the irrelevance the broad match generally gives.
Phrase matches are keyword match types that eliminate the unnecessary and risky traffic that the other match types produce. With the phrase match keywords type usage, when someone searches for your keyword phrase, your ad is displayed in the search results in proper order.
Unlike broad match or modified broad match keywords, phrase match keywords does not have search terms with the middle words of your phrase. Phrase match is also a better option when your keyword’s meaning changes with the order of terms. It ensures that your keyword is displayed in the order that you choose.
Phrase match type has better flexibility than an exact match keywords which makes it so important, and it also lets Google show more discretion than the broad match types. Furthermore, since you don’t have to follow exact match, you can enjoy the phrase match’s wide audience. However, you can expect irrelevant traffic here as well.
Phrase match keywords is essential to maintain the word order and ensures that you reach the correct searchers. As a result, a specific keyword of your choice has increased traffic, and your ad budget is better focused on more relevant traffic.
There will be a difference between the traffic volume that broad match and phrase match bring to your site. However, phrase match keywords does get higher-quality traffic with more conversions using a more niche-targeted ad, which makes up for the lesser traffic.
The most restrictive PPC keyword match type is the exact match keyword type since it restricts the display times of your ad. So while this type gives you the most relevance, it provides the lowest reach to your ad.
It would be best to use the exact match keywords type when you want to serve your ad for a particular keyword. With an exact match keywords, you can choose to show your ad to only those customers who search for that same keyword or one that is closely related to it.
These closely related terms include misspellings, accents, abbreviations, stemming, singular and plural forms, recorded with the same meanings, conjunctions, and prepositions. Again, you can create an exact match keyword type with brackets around a specific keyword.
Such match types lower your ad’s traffic and generate fewer clicks or impressions than other match types. However, exact match keywords generates highly targeted traffic with the maximum conversion chances because users search for the exact term you have created your keyword around.
Additionally, exact match keywords help increase your Quality Score because of lowering the search term-to-keyword ratio. This match type has ads that create the most click-through rates but at the greatest cost-per-click.
The exact match type can help to decrease your overall costs because you only pay for fewer targeted clicks. However, it is also essential to note that you also risk missing helpful keyword-related traffic with the further inability to get long-tail data.
It is essential to choose the right PPC keyword match type for an effective PPC strategy. There are four match-type keywords that you can select for your campaign, depending on which one fits your needs closely.
Since the match type decides the extent to which a search query matches your keyword in the Google Ads account, you have several options to choose from. These include Broad, Broad Modifier, Phrase, and Exact match types, where each of these has its pros and cons, making them optimal for various types of campaign goals.
In any case, keyword match types play an essential role in online marketing, and marketers and advertisers must use them for effective marketing campaigns.
We are a PPC management agency with a focus on direct and white label PPC clients. Whether you own a single online-focused business or are a new online marketing agency, contact us today to get started!
Although there are many ways law firms can generate quality leads via digital marketing, PPC (pay-per-click) marketing remains one of the most effective.
PPC campaign is particularly useful as a means of generating leads quickly and efficiently.
Keep reading to learn how. This overview will cover the essentials of PPC for law firms, helping you better understand the role it can play in your overall marketing strategy.
PPC campaign involves placing Google ads on relevant sites and search result's pages via an online ad platform. Every time a potential lead clicks on your ad, you pay the host of the ad platform. You’ll typically launch an ad or campaign by bidding on keywords related to your firm. For example, you might bid on a keyword (or phrase) like “car accident law firm Brooklyn, NY.”
Google and search engines in general tend to be among the most popular choices of Pay Per Click advertising platforms ad platforms for a simple reason: they allow you to reach leads whose searches align with your products or services. With a solid PPC campaign plan, you can be confident the people seeing your PPC ads are likely to be interested in the services your law firm offers.
It’s critical that you avoid certain common mistakes when leveraging Successful PPC campaign to help your firm attract more clients. Too often, lawyers treat as being separate from their other channels. Or, they may rely solely on PPC marketing, not realizing it’s only a component of a strategy.
Any law firm can benefit from PPC marketing to some degree. However, this method is very useful when your firm is relatively new and in the early stages of growth.
A strong PPC marketing strategy will help your firm quickly attract new leads and spread brand awareness when you’re just starting out. In the long run, your search engine optimization (SEO) strategy will help you maintain the momentum PPC marketing initially generated.
Studying your PPC marketing results will also help you plan an SEO strategy that delivers results. Because SEO vs. PPC marketings involves bidding on keywords and placing PPC ads that will theoretically feature various types of copy (you should always A/B test ads to learn what types of copy, images, etc. leads respond to), you can study the performance of individual Google ads and overall campaigns to determine which keywords and copy attract the most attention from leads.
PPC campaign essentially complements SEO marketing in this way. You can take what you’ve learned from your PPC campaigns and apply those lessons to your SEO strategy. Specifically, when you know which keywords and copy make the strongest impression on your target audience, you can incorporate them into your titles, meta descriptions, calls to action, and website content, optimizing your PPC & SEO based on a genuine understanding of what does and does not work.
PPC campaign can also be useful if your law firms has any PR problems. No one needs to tell you attorneys can face bad PR for plenty of reasons. Not all of them are good reasons. Regardless, negative articles and mentions of your firm can make attracting leads a lot more difficult than you’d like it to be if those articles and mentions show up high in relevant search engine results pages (SERPs).
This highlights another major benefit of PPC Campaigns. PPC advetising will appear in the paid results for relevant keywords searches on SERPs. If you’ve used what you’ve learned from studying your PPC campaigns to guide your SEO, your site pages are also more likely to show up in organic search results. Together, they’ll push the negative press towards the bottom of the page, ensuring leads are less likely to see it.
This combination may even push less than flattering articles off the first SERPs entirely. Ideally, that’s your goal. Research shows that the first page of search results typically accounts for 71 to 92 percent of clicks. The second page? Only 6 percent. Push that bad PR to the second results page, and its impact on your business will be minimal.
The best way to start experimenting with PPC marketings to drive your firm’s growth is by launching a paid search campaign with Google AdWords. An effective paid search campaign will place your Google ads on Google SERPs when leads conduct searches using the keywords you’ve bid on.
Again, these keywords should be related to your services and target audience. If you’re trying to attract more clients who’ve been injured in pedestrian accidents in Miami, you might bid on such phrases as “Miami pedestrian accident lawyer,” “Miami pedestrian injury law firm,” etc.
(Tip: Be ready to adjust your strategy as you learn which keyword strategies yield the most clicks. Test different approaches and monitor their performance vigilantly to ensure you’re focusing on the most valuable keywords as you adjust and enhance your strategy.)
Launching your campaign involves the following key steps:
When launching a campaign via Google, choose the Search Network Only option and enable all features. Google will prompt you to make these choices when you first start designing the campaign.
You’ll have the option to turn on location targeting. This is to ensure your search ads will generally only reach users in a particular geographical area. Unless your law firms has many offices across various regions and cities, it’s highly likely you’ll benefit from using this feature. You can use the Let Me Choose tool to target users by a specific city or radius. Select People in My Targeted Location with the Location options (advanced) feature as well.
Bidding is the next component of planning a paid search campaign. AdWords will provide an automated bid strategy based on your PPC budget. As you run your campaign, AdWords will automatically adjust your bid to maximize conversions while staying within your budget.
You should probably stick with AdWords’ automated strategy until you have more experience launching paid search campaigns. Odds are you’re reading this because PPC marketings for law firms is a relatively new concept to you. When you’ve spent more time measuring the results of your campaigns, you may be more confident in your ability to design your own bid strategy. Right now, you’re still experimenting.
Google AdWords also gives you the option to include “extensions” in your ads/campaigns. Extensions serve to boost click-through-rates and conversions by including additional information in your ads.
The following are extensions you should consider using:
At least for your first campaign, you should create ads groups for individual keywords. For example, you would create an ad group for “Miami personal injury lawyer” and a separate ad group for “Miami car accident attorney.” Each ads groups should feature PPC ads that target exact matches (when a user query exactly matches your chosen keyword/phrase), phrase matches (when a query contains your keyword), and broad matches (when a query features keywords that may be a variation on your chosen phrase, such as “car accident lawyer in Miami”).
Creating individual ads groups for each keyword may seem tedious and costly. However, in the long run, the benefits will justify how much time and money you’ve devoted to this task. When you have individual ads groups for individual keywords/phrases, you can more closely study which keywords yield results, and which don’t. Over time, this helps you optimize your budget and bandwidth by focusing on the keywords with the most value. If you create ads groups based around multiple keywords, you may not be able to determine which keywords were actually responsible for driving clicks and conversions.
Keep in mind there are also multiple ways to incorporate your chosen keywords into ads. You can incorporate them into headlines, URLs, and the overall ad description. As always, monitor their performance to identify the most effective strategies.
Your work isn’t over once you’ve created your PPC ads and launched your campaign. Now you need to monitor its performance in the following key ways:
Google AdWord's offers a search term report which tells you which search term's result in your PPC ads being displayed on SERPs. The report will also tell you whether the keywords used in queries were exact matches, variations, close matches, etc.
Regularly check the search term's report to learn which keywords and phrases are delivering the strongest results. This report can also let you know when you should stop focusing your efforts on a particular keyword.
After monitoring the performance of your campaigns for a few weeks or months, you should have a sense of which ads are most valuable.
Your next task involves creating new versions of your top ads. Based on what you’ve learned, make changes to the copy, headlines, and other elements that you believe may improve an ad’s performance.
Launch these new versions along with your existing top ads. You can now monitor their performance to help you refine your ads to an even greater degree.
Remember that. There’s usually always room for improvement when launching and adjusting a PPC marketing campaign for your law firm. The more you learn, the more you’ll understand about what does and doesn’t work. You can also adjust your bid strategy when you reach a certain level of expertise.
Setting up and launching an effective PPC campaigns requires knowing what to do right, while also knowing what you could be doing wrong. You’ll be more likely to see optimal results from the start if you avoid these key mistakes:
Except in specific circumstances that warrant doing so, you typically shouldn’t send users to your homepage,landing page or even a service page when they click on an ad in your ads groups. Instead, ads should have landing pages.
Homepages/landing page and service pages can feature far too many distractions. These often limit conversions. With a dedicate landing page featuring limited or no navigation options to minimize distractions, testimonials to build trust, and a call to action, you’ll be more likely to convince a lead to take a certain action.
Tracking conversions is key to measuring your return on investment. However, you have to track conversions properly.
Luckily, tracking conversions the right way doesn’t need to be a major challenge. It involves two simple steps:
Just as you should monitor keyword and overall PPC performance and make adjustments accordingly, so too should you monitor your location targeting to determine when changes need to be made.
For example, you may find that certain areas within your radius are irrelevant in that leads are rarely found in these areas. In this case, you can go to the Locations tab for a given campaign via Google AdWord's and click Add to add specific locations within a given radius. You can then choose to exclude those locations to further optimize your targeting.
Again, PPC marketings is a valuable component of a law firms marketing strategy, but it’s just one component. The more you experiment and test the suggestions provided here, the more you’ll appreciate how PPC marketings can complement your other channels. The result? A thriving law firms that consistently attracts clients.
We do PPC management services for law firms as well as law firm SEO. Get in touch today!
Google Ads will attempt to pair your advertisements based on the keywords you’ve placed a bid on. However, let’s say that you’ve placed a bid for “men’s basketball shoes”.
Depending on the keyword match type setting you select, there’s a possibility that your ads can show up for the keyword, “men’s Nike shoes”. This is the purpose of the broad match keyword type.
Sometimes, this is the best setting you can choose for your campaign. If you’ve decided to use this setting, this article will explain all of the best practices you should follow to ensure your Google Ads campaign is a success.
Broad match keywords let Google Ads know that your ads should show whenever someone searches for any variation of the keyword you’ve provided.
As a result, if someone searched “women’s running shoes”, your ad could also show up because the ad text includes “running shoes”.
This is crucial to remember: Google Ads will treat this search query as though they typed in exactly “women’s running shoes”.
So, what does This mean? Broad match campaigns are often the most difficult type of campaign to grow. Even if someone does search for one of your exact keywords, there’s always a chance they’ll include a misspelling or different verbiage than what you’re targeting.
Broad match keywords are the answer to fixing a lot of PPC visibility issues. By specifying additional keywords and phrases within your keyword, you can further define what a potential customer looks like.
Let’s look back at our running shoe example: If we only allow broad matches for “women’s running shoes”, we might not show up for someone who searches for “black women’s running shoes”. Using Broad Match Modifier would allow us to include additional keywords such as “black” or “lace-up” in order to be visible for these types of search queries too!
Additionally, while it may seem redundant to target a phrase that exactly includes your primary keyword, there are successful campaigns that follow this strategy.
Broad match keywords can be useful for ensuring that your campaign is visible for a bunch of different keyword variations. Essentially, you’ll be getting the most bang for your buck, even if you’re bidding for a select few keywords.
So how should you decide whether or not to use broad match modifiers? When it comes down to it, you don’t have to choose. In fact, most people don’t even know about the broad modifier options until they’re in the campaign setting up their ads. If you want to make sure that your ads run with modified broad keywords as well as exact-match keywords then just leave them checked off!
If you want more control over your ads and are interested in creating a highly specific audience for your campaigns (e.g., women’s athletic shoes between 5-10 sizes), then turn this feature off.
Broad match keywords aren’t for everyone. The main disadvantage to allowing this setting is that ad visibility isn’t everything. Just because your ads are showing up for several different keyword variations doesn’t mean more leads will convert on your landing page.
In fact, if your ad shows up for irrelevant keywords, you’ll not only be decreasing your ad quality score, but you’ll also waste a lot of money. This can be frustrating when you notice a lot of people viewing your ads, but no one is converting.
If you have created a landing page for a specific product, it’s probably best to turn off this setting and direct your attention to more focused keywords that are relevant to your campaign.
When it comes to using broad match keywords, the task isn’t all too difficult. Below, are some helpful tips to consider when using this setting in your campaign:
If you’re serious about reaching a broad audience, start by performing in-depth keyword research. The best practice is to create new campaigns for each group of keywords.
For instance, if your goal is to reach both women and men who are interested in investing in stock market portfolios, create two new campaigns based on your initial keyword list that contains relevant keywords specific to each audience.
When creating separate campaigns, remember to use the ad groups feature so you can manage your unique key phrase lists as efficiently as possible. Be sure to only include exact match keywords in each campaign or ad group.
This will allow Google’s system to better analyze which ads are most effective with this type of search query since exact match queries have been manually triggered by searchers looking for keywords that are semantically the same as the ones you’ve placed a bid for.
Once you’ve set up your campaigns, it’s time to create a list of negative keywords.
These are the words that trigger irrelevant ads from appearing when someone searches for them. They also help narrow down bids and save money as you won’t bid on meaningless queries in the first place.
By creating a list of negative keywords, you can avoid the disadvantages of broad match keywords, which are usually your ads appearing for irrelevant searches.
Once you’ve created your list of negative keywords, don’t assume it’s complete.
As people search for terms that would trigger irrelevant ads, add them to the end of your list. Remember, these are single words so make sure there are no other variations on the word (i.e., “point”, “pointers” and “pointer”).
This way you’ll be syncing up with what your end users want as time goes on.
Adding new words will also help prevent unnecessary spending. After all, money is not being wasted when ads aren’t triggered by searches that aren’t relevant!
Do you want to learn more about how we can improve the success of your Google Ads campaign? If so, then you’ve come to the right place. Contact us today to receive a free proposal for your campaign and get started.
Google Ads is a great advertising platform, but it can be difficult to manage all of the different campaigns that you have running.
One strategy that will help simplify your workload is setting up shared campaign budgets. This article will show you how to set up and use this budget type in Google Ads so that you spend less time managing your campaigns.
This feature may also be beneficial if you’re running multiple Google Ads campaigns and need help automating the management process.
Let’s get started!
The Shared Campaign Budget feature allows multiple campaigns to contribute towards one shared budget. Google will allocate a proportional amount of your total campaign spend across all linked campaigns based on each campaign’s performance in the previous period.
The feature makes it easier to manage several campaigns at once, usually during A/B testing sessions when you want to find the most profitable campaign from the rest of the bunch.
It’s a great way to optimize your campaigns and save time.
For example, if you have three Google Ads campaigns that are all performing well across the board, then using this feature can be an excellent way to allocate your marketing spend in order to maximize profits.
Using this feature offers the following benefits:
If you’re running multiple campaigns in Google Ads, then the shared campaign budget is an excellent feature that will allow you to simplify your workload.
This article will show you how to create a Shared Campaign Budget in Google Ads and what are some of its benefits.
One of the most common uses is when companies are conducting A/B testing sessions because it offers one simple way of managing multiple tests at once without needing additional work from you other than inputting a few numbers into the system.
The ability to use automatic allocation means less time spent micromanaging budgets which free up more time for optimization and other important tasks.
You should avoid this feature when you’re running campaigns with vastly different budgets.
For example, if one campaign is generating $100 and the other will generate $1000 in a period of time, then it would be better to let Google Ads allocate the budget for both campaigns instead of using shared campaign budgeting.
If your campaign is similar to what we just described, it’s best to manually adjust the budget of your campaign. If you still lack the time, it’s best to hire a PPC agency for the job.
Fortunately, using this feature is quite simple in Google Ads. Just follow these steps to get the job done:
And, just like that, you’re all finished. While this process is simple to carry out, hiring a PPC agency to make this change may be in your best interest. Continue reading below to find out.
The answer to this question depends on your budget and company size. If you’re working with a small business or don’t have the time, then hiring an agency is worth it for these reasons:
If you need help running a Google Ads campaign but lack the experience, skillset, or equipment necessary to do so effectively, outsourcing may be a better move than using the shared campaign budgeting feature.
So, you’ve decided to hire a PPC agency to enact the shared campaign budget feature or just run your Google Ads campaign? If so, you should familiarize yourself first with the benefits of making this hire.
These benefits include:
The PPC experts you hire will have the skills and experience necessary to get your campaign up and running.
In addition to handling things like keyword research, report analysis, and account management, professional agencies also know how much money should go where in order for a campaign to be profitable.
There are many features that might not seem intuitive or easy at first glance in Google Ads such as location targeting options which is why an agency has familiarity with them all when it comes time to decide what’s best for your business’ needs.
An agency will know how to set up conversion tracking, integrate Google Ads with other marketing channels and platforms such as social media or email marketing, and make the most of remarketing strategies.
A PPC expert from an agency is assigned exclusively for your account so you’ll never be alone in managing it which means that they’re more likely to stay on top of things like keyword research and competitive analysis than if they were just working with one client at a time.
PPC agencies often have access to 24/hour customer service lines where their experts are available to answer questions before, during, or after hours when other companies might not be able to provide this level of support.
A PPC agency can help with keyword research which is often the most difficult and time-consuming part of any campaign.
PPC agencies have access to tools like SEMrush, Google Ads Editor, keyword tool suggestions from Google Search Console, or Bing Webmaster Tools that you might not be able to get on your own.
They also know how best to analyze reports in order for them to provide useful information about what’s going well and where improvements are needed in a timely manner without ever being too late.
We take pride in being one of the most well-known PPC agencies in the United States. If you desperately need to turn your ad budget into more revenue for your business, then we can help.
We have more than a decade of PPC management experience. When you choose to hire us, we’ll put a dedicated account manager and a team of professionals to manage your campaign and ad spend.
We realize there are dozens of PPC agencies in your area to choose from. Many of them will claim to offer the best PPC management services for your company. At PPC, we prioritize providing exceptional benefits to our clients, which include:
We’re always on top of the latest PPC trends so that we can take full advantage of them for your business.
Reports are a critical part of any successful campaign and they should be detailed enough to provide information about what’s going well with your account, as well as where improvements may need to happen in order for you to achieve your goals.
It’s important to have an expert review everything before moving forward which is why our free consultation service allows you to get advice from one of our experienced professionals without having to spend too much money just yet.
You’ll get a return on your investment every time you work with us. We make it our priority to give clients the best possible ROI for their advertising dollars which means getting them as many conversions and leads at the lowest cost-per-acquisition that we can manage.
We have a team of professionals who are experts at keyword research, so they’ll be able to help you select the right keywords for your campaign.
The budget is something that often gets overlooked when it comes to PPC advertising which is why our agency will work with yours in order to create campaigns and ad groups within your set restraints without ever wasting money on anything superfluous.
PPC agencies are experts in ad copywriting which is often the most important part of any successful campaign. We strive to provide amazing copywriting services to ensure that your ads are engaging to your target audience.
We have more than a decade of PPC management experience. We’ll take the time to get to know you and your business so that we can provide our expertise in an area where it’s needed most, without ever being too late.
More importantly:
We have a team of specialists who are willing to work with you in order to help save time.
It’s important for any business owner or manager to try and find ways of saving as much time as possible, which is why we offer PPC management services that will get your account back up and running quickly so you won’t be wasting money on ads that aren’t performing well.
You’ll want to know how your campaign is performing so that you can make adjustments accordingly.
We offer a variety of tracking services that will help you in making decisions about the future of your account, and it all starts with one simple consultation from our team today.
We are committed to providing our clients with money-saving PPC techniques that will get them the most ROI for their advertising budget which is why we run campaigns vigorously with a watchful eye, so you’ll never waste time or money.
As your business grows, you’ll want to scale up so that it can keep up with the demand of an increased number of customers.
We offer a variety of options for scaling our campaigns which means we’re able to work within any budget and grow at any pace that is necessary without ever missing a beat or wasting money on anything superfluous.
It’s not always possible for businesses to hire an in-house team of PPC experts, which is why it can be a money saver to work with our agency.
When you partner with us, we’ll take care of all your current campaigns plus provide consultation on future projects so that you don’t have to worry about anything other than what comes most naturally: running your business and making decisions based on the data from one campaign.
We offer impeccable ad creation services which will ensure that every aspect of your ads is focused directly on your target demographic while also engaging them enough so they click through onto the landing page where conversion rates will be higher because their interest has already been piqued.
Wading through the murky waters of PPC can be a time-consuming and confusing process, but not with us.
Our team has more than ten years of experience in the industry which means you won’t have to waste any valuable hours learning how to do it yourself when we’re happy to help.
Do you need help turning on the shared campaign budget feature in Google Ads? If so, contact us today to speak to a member of our team to see how we can help.
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