The ultimate goal of any PPC campaign is very clear and that’s to improve visibility to achieve conversions. One of the most frustrating things of running a PPC campaign is to follow all of the best practices from guides on the internet and trial-and-error, only for it to fail in the end.
With that said, is your campaign generating lots of impressions that aren’t turning into conversions? If so, then you have a very common problem. Achieving impressions is simple.
It’s literally as simple as using the keywords Google Ad say will lead to specific traffic volume. However, you can never anticipate conversions, which makes successful campaigns hard to achieve.
Nonetheless, there are several effective strategies for transforming watchful eyes into paying customers. This guide will delve into a bunch of different high-octane strategies that will help you receive more conversions from your campaign, optimize your ad spend, and improve your ROI.
Let’s get started.
The age old proverb says that no one should “judge a book by its cover”. However, this is misleading when it comes to digital marketing and paid search. As a matter of fact, many people actually choose books based on the title, which isn’t completely unreasonable.
In the same way, the headline or title of your ads will play an integral role in its success. Case in point — if you come across a digital ad with a boring or irrelevant headline, are you going to click?
Of course not, and that doesn’t even matter if the product or service is phenomenal. Likewise, if the headline is engaging, you’ll be more likely to click and convert. It’s essential to pour a lot of time and effort into making sure that your headlines are perfect, and here’s how:
Your headline is arguably the most important aspect of your ads, and it can make a great first impression for your campaign.
The most successful PPC campaigns are segmented into different types of prospects based on who they are and how far they’re in your sales funnel. In order words, use a different landing page for different types of customers.
For example, let’s say that you’re selling accounting software. Clearly, different kinds of people will respond to this ad, ranging from freelancers to large businesses. Freelancers may have different questions, pain points, and expectations of what your product will provide as compared to large businesses.
Therefore, create a different landing page for different parts of your target audience. This is true even for specific products, such as accounting software for small businesses.
For instance, you can produce a landing page to reach freelancers, restaurant owners, and entrepreneurs. By achieving this level of personalization, you can create highly-relevant copy for incoming leads and convert them more efficiently.
Here’s a scenario that may sound familiar. You’ve conducted A/B tests for your ads, tried different photos and headlines. You’ve even rewritten most of your ads all to no avail.
If you’ve done this much work to repair your ads, ad copy, chances are that your ads aren’t the problem. The problem is most likely your landing pages. It doesn’t matter how much money you spend on Google ad/Google Ads conversion and how many high-performance keywords you’re bidding on, & Avoidind negative keywords.
If your landing pages aren’t correctly optimized, your ads will simply waste money. To avoid this possibility, make sure you employ these four strategies to properly fine tune your landing pages for success:
Single keyword ad groups (SKAGs) is a common paid search strategy that allows advertisers to create specific campaigns for single keywords. This results in highly-targeted and relevant campaigns.
You may be wondering, “how will SKAGs help my campaign”. Let’s say that you’re selling athletic equipment, which include:
When you use SKAGs, you can ensure that your ads for water bottles will only reach people who were searching for it. This way, you can avoid wasting money on ads that aren’t properly targeted to the right audience.
So, how will using SKAGs improve your conversion rates? The answer is that it will improve the quality score of your campaign. Thus, you can achieve a higher ROI. Basically, if I want to buy yoga pants, then I’m going to click on an ad that sells the product.
In the early 2000s, desktop computers ruled the world. Nowadays, mobile devices like smartphones and tablets are in control. In fact, most people use mobile devices to surf the internet today.
This isn’t all too surprising since you can’t go a full day without seeing people use their phones to check their emails, use social media, call friends and family, find businesses, and shop for online products.
Now, why does all of this matter in regards to Google Ads management?
People use the internet with different goals in mind with mobile devices. For example, a person is more likely to research the best mattresses on the market on a desktop computer.
This way, they can sit in a comfortable chair and read all of the content they want. Think about it — there aren’t a lot of people who will read a 2000-word blog post on “how to select the right mattress” on a smartphone.
Instead, a person using a smartphone will most likely try to buy something almost immediately. Therefore, mobile users usually have a higher buyer’s intent. Thus, you should customize your ads accordingly.
By using mobile-only ads, you can reach an audience that is more likely to convert. This will produce more sales opportunities for your business. It’ll also give you a great advantage over competitors who haven’t made this adjustment.
Run mobile only ads and start creating content (ad copy) that will appeal to people using their smartphones over desktop computers to interact with you.
Not all sales funnels are created equal, and they certainly don’t always look the same. Many businesses stick with the standard sales funnel format: online ad → landing page → purchase.
If your campaigns don’t have much more imagination than this, then you could be wasting opportunities that will help your organization achieve higher sales or brand loyalty.
To put it simply, not everyone is willing to visit a landing page and make an immediate purchase. To open the door to more conversion opportunities, try targeting keywords with low buyer intent & remove negative keywords.
Next, drive traffic to landing pages that will offer valuable resources in exchange for their email address. This way, you can advertise to these leads any time you want and keep close tabs on them.
You can promote content such as:
144 million Americans listen to podcasts everyday. This is a great way to reach and educate people that aren’t ready to buy yet. If you’re running a SaaS company, you can promote eBooks to educate leads on how your service will benefit them.
Google Ads don’t always have to be one-dimension. When used correctly, they can also elevate your inbound marketing strategy.
Here’s another common scenario — your ads and landing pages are working well but your conversion tracking rate is still in the toilet. What’s the issue? The problem could be that your target audience just isn’t interested in the services and products you’re providing.
That’s a targeting issue.
For example, let’s use the previous example of selling accounting software. Let’s say that you’ve targeted freelancers and even created a separate landing page that addresses all the information they’ll need to know about your product.
The problem is that you aren’t getting as many conversions as you’d hope. Try refining your audiences to fix this problem. Not all freelancers are the same. Some may make more money than others, and it’s very easy to just call yourself a freelancer if you’re in between jobs.
For this reason, your targeting needs to be more specific. Instead of targeting freelancers, target entrepreneurs. Use Google’s custom affinity audiences feature to add interests and different behaviors.
For example, you could target entrepreneurs who are in the beginning stages of starting their business and pitch your product to them instead of casting a wide net to all types of freelancers.
Improving your conversion rates isn’t always about making a sale right now. Some people have a sudden impulse to buy and others do not. Your conversion rate will only soar when you can reach both types of consumers.
As a result, your goal should be to generate leads from your PPC campaign and begin the steps in nurturing them into sales. The most important aspect here is the lead magnets you’ll need to use.
Essentially, if you attract the wrong types of leads, you’ll only waste your time and money, while reducing your conversion rates even further. It was just mentioned that eBooks, podcasts, and whitepapers are great selling aids.
However, lead magnets like these have to be captivating to your target audience. No one is going to download a boring whitepaper. It has to catch their eye. With that said, visual content (ad copy) may be the key here.
After all, 80% of people are more likely to engage with content that includes vibrant visuals.
Whatever lead magnet you choose to use, make sure that it’s visually appealing. If you’re operating in a competitive industry, your lead magnets need to stand out.
One of the drawbacks about promoting products and services online is the lack of trust many people have with businesses they don’t know. For example, if you need marketing services for your company, it can be hard to take an agency’s word that they’ll provide you with the highest ROI for your budget.
Your hard-earned money is definitely on the line.
As such, you should include social proofs that showcase your credentials and qualifications in your expertise.
Displaying customer reviews have proven to increase conversions by as much as 270%.
The more willing you are to include testimonials, reviews, and logo images of the brand you have worked with, the more your audience will be capable of trusting you with their private information and money.
PPC campaigns are a wonderful way of attracting online leads to your website where they can convert. The problem is that you can still be wasting money while trying to repair your campaign on your own.
When you choose to work with us, you’ll receive help from an industry-leading PPC agency. We help with more than just PPC management, but also help with issues like recovering from a Google Ads suspension and tailoring Google PPC remarketing to tie in with your Facebook ads campaigns. Contact us today to receive a free proposal and start boosting your Google Ads conversion rate.
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Whether you’re a life coach or a business coach, you need a steady flow of leads to stay profitable. It’s not enough to post on social media. No matter how popular you become, being well-liked and even loved doesn’t guarantee clients.
For coaching businesses, pay-per-click (PPC) campaigns can be a powerful way to attract high-intent leads – people actively looking for transformation, accountability, and clarity. But you can’t just throw some ads up on Google and expect results. You need a strategy that uses the right targeting, messaging, and structure to avoid expensive lessons in trial and error.
In this guide, we’ll break down the essentials of building cost-effective PPC campaigns designed specifically for coaches who want conversions, clients, and growth.
The first step to creating any high-performing PPC campaign is identifying what your potential clients are searching for online. PPC ads show up in search results (Google, Bing) and social media feeds (Facebook, LinkedIn, TikTok) based on the phrases users type into the search bar when looking for content.
To get your ads seen by your ideal clients, you’ll need to tap into their innermost thoughts – like a burned out executive searching TikTok at 2:00 a.m. for “how to find my purpose” or “how to get a promotion.” You’ll want to target searches that indicate the user is unhappy and is looking for a solution that coaching can help them achieve.
Not all keywords are equal. You’ll get more leads that convert by targeting keywords that indicate a user is ready to take action. Use tools like Google Keyword Planner, Semrush, and Ubersuggest to find keywords with strong intent. High-intent searches might include phrases like:
· Business coach for entrepreneurs
· Life coaching to reduce stress
· Life coaching to find my purpose
· How to grow my small business fast
· Career transition coaching
These and similar phrases related to your coaching business will be the foundation for your paid ad campaign on any platform.
The customer journey consists of three stages that lead someone into the buying stage:
· Stage 1: Awareness. The prospect is aware they need help, but they don’t know exactly what they need or how to get it.
· Stage 2: Consideration. The prospect has named their problem and are actively looking for a solution.
· Stage 3: Decision. The prospect knows they want to work with a coach, and they’re in the process of deciding who to work with.
If you’re running a full marketing campaign with email marketing, you’ll want to run ads that address leads in all three stages. The people you capture in stages one and two will need to be nurtured over time through email. Leads you capture in stage 3 can be more easily turned into a paying client faster. If you aren’t capturing emails yet, only target leads in stages two and three for the best results.
No matter what type of coach you are, your ideal clients will have a variety of goals and pain points. Not everyone will share the same concerns or desires. For example, some business owners want to grow their business and open new locations, while others want to build a stronger team or increase their revenue. Some life coaching clients want better relationships while others want to find their life purpose. When you run ads, your target market needs to think, “this ad is for me.” Generic copy won’t cut it.
You’ll need to run a different ad campaign aimed at each client avatar. To get the most conversions, you’ll need to reach one avatar at a time. Speaking to one avatar in your ads and landing page copy allows you to go deep into their needs, fears, hopes, worries, and concerns. The more specifically you can connect with people, the more likely they are to convert.
To figure out what your ideal clients want, think about their struggles and the potential keywords they might be searching on various platforms. For example, a lot of people are unhappy at work. In this case, potential keywords they might be searching for include:
· How to find a job that doesn’t suck
· How to handle conflict at work
· How to win respect at work
Once you know the pain points you want to target, craft your messages so they speak to emotional triggers. People respond to a sense of urgency (“Burned out? Don’t wait”), personal growth promises (“Find your life purpose in 90 days”), and emotional relief (“Stop second-guessing yourself”). Speak to where your ideal client is right now and show them you can take them where they want to be.
Using this information, you’ll craft ads with headlines, copy, and corresponding landing page copy that speaks directly to your ideal clients. For example, your ads might look like this:
Problem/Keyword search: How to find a job that doesn’t suck
Ad headline: Hate Mondays? Let’s Fix That.
Ad copy:
You spend 90,000 hours of your life at work. Shouldn’t more of them feel fulfilling? Learn how to reconnect with purpose and enjoy what you do. Book your free clarity call now.
Problem/Keyword search: How to handle conflict at work
Ad headline: Tired of Office Drama? Here’s Your Way Out
Ad copy:
Learn strategies to set boundaries and manage work conflict like a pro. Click for a free strategy session.
Problem/Keyword search: How to win respect at work
Ad headline: Feel Invisible at Work? Let’s Change That
Ad copy:
You’ve got the skills. You put in the hours. But the recognition never follows. Sound familiar? Respect isn’t about being louder – it’s about confidence, clarity, and strategy. Book your free consultation and finally be recognized for your full value.
Just like each of your ads target a specific avatar, your landing pages need to do the same. Don’t send traffic to your homepage. Your landing page should reflect exactly what your ad promised.
If your ad says, “Executive Coaching for Burnout Recovery,” then the landing page should address burnout, speak directly to executive professionals, and offer a call-to-action (CTA) for a discovery call.
Effective landing pages consist of the following elements:
· A dedicated page made just for your ad
· A seamless transition from ad to landing page
· A clear headline that addresses the pain point directly
· Testimonials or results from real clients if possible
· A strong CTA, like “Book your free 30-minute breakthrough session”
· A clickable phone number or link to book a call immediately
Remember, you’re not selling coaching services. You’re selling a better version of your prospect’s life. Make sure your copy reflects that.
Coaches often underspend on ads, thinking they can game the system with just $5/day. That’s not an effective strategy. What you may not realize is that setting a low budget actually reduces the number of people who see your ad. Your ad visibility increases the more you spend.
Start with a modest, but meaningful budget of at least $1,500-$2,000 per month. The good news is your cost per click (CPC) will be significantly lower than other industries, like legal and insurance. However, if you’re not sure how to set a PPC budget or handle bidding strategies, hire a professional PPC agency to manage your ads. It’s the easiest way to avoid costly mistakes.
Your ads should target the right people at the right time.
First, think about your ideal client who is looking for your services.
Who hires coaches? Usually, it’s:
· Entrepreneurs who feel stuck or overwhelmed
· People who want to start a business, but don’t know where to begin
· Mid-level professionals seeking career growth
· High achievers facing burnout
· People at a personal crossroads (divorce, job loss, mid-life crisis, etc.)
Once you pinpoint who might be looking for your services, you’ll need to choose the right advertising platforms. Your main options are:
· TikTok Ads
· Instagram Ads
· Pinterest Ads
Advertising on each of these platforms comes with pros and cons – some are specific to coaching services. For example, while Pinterest is likely cheaper than Google, Pinterest leads might not be committed. However, TikTok and YouTube users frequently search for solutions to specific problems.
You might be surprised to learn that TikTok is a gold mine for coaching businesses. It’s not just an app for teens. Over 71% of TikTok’s users are between 18-34 years old, and 32% are 25-34 years old.
Unlike other platforms, TikTok doesn’t function like a typical social media platform where the purpose is to build a community. It’s more like an outreach platform and people are constantly discovering new content creators. The algorithm’s goal is to get as many people watching content for as long as possible. To achieve this, users are given content based on their interests, not just from people they follow. You don’t need followers or viral content to get seen. Each video stands alone in the algorithm and has an equal chance at getting attention.
People use TikTok to find insights and advice on just about everything you can imagine, including personal and business-related situations. While you can run ads on TikTok without a following, it helps to have an established account with solid content. You’ll build more momentum this way, and you can boost your native content to earn more trust across the platform.
Additionally, TikTok ads can target users based on hashtag interactions. People use hashtags on TikTok to find content more than any other platform. If you’re not advertising on TikTok, you’re missing out on clients.
Coaching clients aren’t impulse buyers, and they need to see your face and personality to know if they want to work with you. Wherever you run ads, you can expect people to click on your account to check you out. You’ll get more conversions by publishing short, engaging videos that show your authenticity and provide inspiration and support.
Whichever platform(s) you choose to advertise on, make use of custom audiences to target your potential leads as specifically as possible.
Everyone wants clarity, but not everyone wants to pay for it. That’s why you need to block certain searches using negative keywords. You don’t want your ads to show up for people who are just curious, looking for freebies, or looking for unrelated services. They’ll just click on your ads, waste your ad budget, and potentially waste your time if they sign up for a free call.
Suggested negative keywords for coaches include:
· Free coaching session
· Coach training program (these people want to be coaches, not hire one)
· Sample coaching questions
· Coaching worksheets pdf
Defining these and similar negative keywords will keep your clicks high-quality and your cost per lead low.
It can be exciting to see how many people are viewing and clicking on your ads, and there is a time and place to assess impressions and clicks. However, unless you’re focused on optimizing your ads, forget click-through rates (CTR) and look at how many calls you’re getting booked, how many contact forms are being submitted, and how many email addresses you’re collecting through your lead magnet downloads.
It’s crucial to know which campaigns are bringing you results so you can cut the ones that aren’t working.
People don’t usually buy high-ticket coaching packages the first time around. They need time to research, investigate, and consider their options. You might get some clicks and email signups from your ads that don’t turn into paying clients right away. That’s where remarketing comes in.
Set up ads on Google and Facebook to follow users who have already clicked on your ads and visited your website. Since these ads will be displayed only to people who have already interacted with your brand, you can use different value points to engage them, like testimonials, free guides, and limited-time offers.
Facebook retargeting options are pretty specific compared to other platforms. Since Facebook and Instagram are both owned by Meta, you can target people who have interacted with your Instagram page, too. You can even upload a list of your existing email subscribers from your segment that hasn’t yet converted and target them with relevant ads.
At PPC.co, we help life and business coaches run PPC campaigns that turn clicks into clients. Whether you’re scaling a coaching business or launching your first program, we’ll help you connect with the people actively searching for your services.
Contact us today for a free consultation and let’s start turning your ads into paying clients.
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Pay-per-click (PPC) advertising isn’t an optional marketing accessory – it’s a serious tool for law firms that want measurable results fast. Whether your practice areas involve personal injury, criminal defense, family law, federal crimes, or estate planning, PPC gives you access to leads who need your services now. But throwing money at Google and Facebook without a plan will only drain your budget. If you’re tired of seeing competing law firms outrank you, this guide is for you.
Let’s explore the 10 key aspects of PPC campaigns that will bring you paying clients without wasting your ad spend.
PPC only works if you get the foundation right. That means finding keywords and phrases that your ideal clients type into search engines when they need help. If you choose the wrong keywords, you could end up wasting your ad spend fast. Law firm PPC is highly competitive and one of the most expensive PPC markets around. Small mistakes can cost a lot of money.
To get this done, use keyword research tools like Google Keyword Planner, Google Autocomplete, and Semrush to get a list of 30-50 keywords related to your location and practice area.
Remember that PPC keywords will differ from general keywords used to get traffic to your website. You’re paying for each click, so for PPC, you only want to target keywords that indicate the user is likely to become a paying client. High-intent keywords are the ideal target, like “DUI attorney” or “drug charge defense attorney.” These phrases indicate the user is facing charges and needs an attorney now.
Use long-tail keywords related to your practice areas. These are phrases like, “how to beat a DUI charge in [state],” “how much does a child support lawyer cost in [county]?,” and “what should I do after being arrested for [offense]?”
Long-tail keywords are less likely to be cannibalized by your other paid ads, AI-generated summaries, and featured snippets. They’re also more likely to send you hot leads who become clients.
When a user searches for the phrase “how to beat a DUI charge in California,” the algorithm will know the user’s zip code, and will serve them ads for local DUI law firms who have successfully optimized their ads for DUI-charge-related phrases.
Avoid generic keywords, like “lawyer in [city].” While there’s a possibility someone searching for a generic lawyer might need your services, there’s also a chance they’re looking for someone outside of your practice areas. It’s not worth wasting ad spend to find out.
Understand that optimizing your ads for certain searches doesn’t necessarily mean using those exact words in your copy. For example, to optimize for the search “DUI attorney near me,” you’d use the phrase “DUI attorney” and include locations by city name, county, or zip code. You don’t need to include the words “near me” because ad algorithms interpret those words as a command to return local results. Google is good at discerning intent from searches.
Your PPC ads should direct users to a specific landing page created just for that ad. Don’t send people to your home page because it will make conversions harder. Home pages are too generic and will break the user’s sense of continuity and flow.
Each landing page should be specifically relevant to the user’s search query. For example, if your ad talks about services related to divorce, clicking should send users to a web page that outlines your divorce-related services.
Most attorneys create one page for every practice area and send paid ad clicks to those pages. This strategy is good since it serves visitors regardless of their origin. However, in order to track PPC ad conversions, it helps to have landing pages that don’t show up in search results and only get shown via ads. All you need to do is make a copy of your practice area pages, give them friendly URLs, and use them for your ad destinations.
A good landing page will encourage the user to call your law firm right away. To accomplish this, you need the following elements:
Your landing pages serve one purpose: to get users to call your law firm. With that in mind, make sure your phone number is visible on every page above the fold, preferably in your header. To make it clickable use the following markup:
<a href="tel:1234567890">(123) 456-7890</a>
Use this markup for every instance of your phone number throughout your website so mobile users can click to call. This seemingly small convenience will get you more leads.
People need a reason to trust you, so include client testimonials, previous settlement wins, Google and Trustpilot reviews, and links to your Avvo or Martindale profile.
Your copy should aim to convert clicks into leads that either contact you via phone, a contact form, or chat bot. Don’t be wordy – mention your specialty, location, what makes you different, and instruct people to contact you now. For example, your drug charge landing page might state you have 20+ years of experience and that you offer free consultations. Copy doesn’t need to be long to be compelling. For law firms, shorter is better – people don’t have time to read an essay when they’re just trying to get help.
Your CTA should be visible above the fold and on every page throughout your website. It should be clear, short, and direct. For example, tell visitors to call you for a free case evaluation.
Paid ads only work when you’re willing to spend money. If your daily budget isn’t high enough, your ads won’t get served to many people. To increase your impression share and therefore increase ad visibility, you need a good ad Quality Score and a decent budget. Higher bids can push your ads into favorable positions, which can increase your click-through rate (CTR) and generate more conversions.
Legal keywords can cost more than $100 per click, so you need to invest in your ads. However, if you’re doing ads on your own, start with a conservative budget and ramp up once you identify the campaigns that are converting. If you’re working with a reputable PPC agency, you can go all-in from day one without worry.
Even though lawyers typically pay more per lead than other industries, PPC ads are still considered a low-cost, effective form of marketing. Compared to other options, paid ads are cost-effective and excellent for capturing relevant leads immediately. As long as your ads are running, you’ll get clicks to your website.
When you identify your high-performing ads, cut the fat and pause keywords or ads that are underperforming and reallocate that money to your winners. PPC ads need to be managed weekly to ensure optimal performance.
The time your ads run matters; not every hour in the day is equal. There’s no need to advertise 24/7 unless you’re going to answer calls at 3:00 a.m. People might call you, get your voicemail, hang up, and call someone else in the morning. Even if you have a contact form on your website, someone who is stressed out and facing serious criminal charges may not go back to your site to look for an alternate way to contact you. They’ll go to bed and search for someone else in the morning.
So, what are the best hours to run ads? Most law firms see the most conversions during business hours and early evenings, so that’s when your ads should run in local time. Schedule your ads to run during peak hours for mobile searches. This is easy with Google Ads. To avoid paying for junk clicks, turn off your campaigns on holidays, weekends, or hours you aren’t available unless you have someone ready to take calls.
Location targeting is how you’ll get better conversions. You only want people in your local service area to see your ads, but you need to tell the ad platforms where you want your ads to be served.
Target high-value zip codes based on income, need, and proximity. If you work on a contingency basis, you might want to target people regardless of income since you’ll get paid if and when you win their case. However, if you don’t work with contingency fees, you need to be specific about your targets.
It’s equally important to exclude irrelevant locations from your ads. If you notice you’re getting clicks from neighboring states or areas you don’t serve, set your negative geotargeting rules to block them.
To get more clicks from relevant leads, use location-specific copy in your ads. Mention your city or county in the ad headline to catch people’s attention.
Negative keywords are your secret weapon for reducing wasted ad spend on irrelevant clicks. Add negative keywords that would indicate a user is not searching for actual legal services. For example, standard words like “free,” “pro bono,” “advice,” “template,” “blog,” “forum,” or “DIY” are a good place to start. People searching for these words are unlikely to become paying clients.
Other negative keywords to include are phrases and words that:
· Indicate a person is just looking for information or resources, but they don’t need a lawyer
· Are related to legal areas outside of your practice areas
The back end of your PPC platform will track clicks, but you need to track leads. The easiest way to do this is by hiring a PPC agency to manage your entire campaign from top to bottom. However, if you’re running ads in-house, here are some tracking strategies:
· Use call tracking software. You need to know which ads are generating calls. Tools like CallRail and WhatConverts will show you exactly where your calls are coming from.
· Tie form submissions to campaigns. If you just collect general form data, you won’t know where people came from. Connect each form to the ad group or keyword so you can track clicks and conversions.
· Ignore vanity metrics. A high click-through rate doesn’t mean much if you’re not getting conversions. Focus on cost per lead and cost per signed case. If your CTR is exceptionally high compared to conversions, adjust your campaign until you get better results.
Remember that you can’t improve what you don’t track.
While some people will call right away, not everyone looking for legal help will convert immediately. People facing criminal charges are more likely to make immediate phone calls, but when the matter isn’t urgent, people tend to research their options for a bit. This is where remarketing comes into play.
Remarketing ads help you convert more leads by targeting individuals who have already interacted with your ad or website, keeping your law firm at the top of their mind. You can customize your ad based on the web pages they visited for an even more personalized experience. However, you should limit the frequency so your ad doesn’t follow them for weeks or months.
Google Ads Assets are one of the most under-utilized PPC features, but they’re packed with power that can help you generate more high-quality clicks that convert to leads. The most useful assets for law firms include:
· Lead form assets. If you want to advertise during non-business hours, lead form assets will allow users to fill out a form directly within the ad, skipping the landing page completely. This will allow you to gather leads after hours without disappointing users when you don’t answer the phone.
· Location assets. This will display your physical address, hours, phone number, and map with your ads, including on YouTube. You’ll need a Google Business profile to set this up.
· Call assets. This allows users to call you directly from an ad. It displays a click-to-call button for mobile users, and displays your phone number for desktop users. This only works on the Google Search Network.
If you want to enhance your Google Ads performance, Ads Assets are essential.
PPC isn’t something you want to wing, especially when each click can cost $100 or more. If you’re not getting leads, you need a better strategy. Managing legal PPC campaigns requires a lot of time, constant optimization, and a solid understanding of how to attract leads that will become clients. That’s where a PPC agency becomes your competitive advantage.
At PPC.co, we help law firms build high-performance PPC campaigns that convert clicks into paying clients. If you’re tired of wasting your money and want results you can see, contact us today for a free consultation. We won’t just bring you traffic – we’ll get you qualified leads who need your help now.
