How & Why To Leverage Amazon Sponsored Brand Video Ads

In today’s fast-changing digital world, the attention span of viewers is quite limited. And if you are a marketer, you might be aware of the effect video and images have on grabbing a buyer’s attention. For example, Amazon sellers use Amazon advertising as a foundation for their business.

If you sell your business on Amazon, you need to understand how leveraging Amazon sponsored brands video advertising can give your content maximum exposure while increasing organic leads.

The ecommerce business has exploded in 2021 with a 19.5% increase in online businesses. This makes it evident that using all the advertising metrics available is essential for your growth.

Therefore, one of the best ways to gain more visibility for your business is using Amazon-sponsored brands video ads.

Before we jump to how you can leverage Amazon sponsored brands ads, let’s dive into a bit of detail about what Amazon sponsored brands video ads are.

What Are Amazon Sponsored Brand Video Ads

When shoppers browse through search results, Amazon sponsored ads immediately grab their attention. This makes Amazon brand ads a great way to increase the rate of conversions and clickthroughs.

When customers begin their searches, these video adverts are fixed around the products related to their search keywords.

Thus, shoppers with greater purchase intent will interact with such videos to learn more about the brand and its products before clicking the product listings.

This increases the chances of a buyer purchasing your product than that of a competitor’s. If you know how Amazon brand ads work, you might also know that you can use images, texts, and videos to create ads.

However, you must not forget that only people registered with your brand can access this feature. In addition, Amazon-sponsored brands video ads are usually keyword targeted.

These ads use a cost-per-click approach. This means you pay only when an audience shows interest in purchasing your listed products.

There are three essential elements in Amazon sponsored brands video ads. These are auto-play video, product details, and a mute-toggle button.

• Auto Play Video: The video ad/Amazon video ads starts playing automatically when 50% of it shows on a screen

• A Mute toggle Button: You will find the mute toggle button at the lower-right corner of the video ad. The video ad/Amazon video ads will always start automatically without the audio. Customers can access the audio by clicking on the mute toggle button only if they wish to do so. The mute toggle button won’t be displayed on a silent video

• Product Details: The primary image of a product and its information, e.g., title, review count, star rating, and price, will be displayed automatically

Hence, your video advert will automatically start playing once half of it is showing on the screen. The video will be muted by default, and you can unmute it whenever you want. The audience can unmute the video by clicking on the mute toggle button.

The duration of the video ad can be anywhere between six seconds and one minute. It is strongly recommended by Amazon to use videos that are over 30 seconds or less.

In the sponsored brand videos, the ads will repeatedly play in a loop. This means once the advertisement finishes playing, it will automatically repeat.

Why Are Sponsored Video Ads So Special?

Amazon sponsored brand’s video ads usually play the most when users actively look for associated products and services. This means Amazon can put your video footage out there during the highest point of influence.

Users are at the most exciting times that aspire to purchase decisions inside them. This is when the unique selling point of your product can make the most difference.

In relation to the video format, Amazon considers three key benefits. These are it increases engagement, makes your content more relevant and directly integrates your video.

• Engagement: It helps differentiate your brand from your competitors by engaging your buyers with videos that solely display your products and services

• Relevance: It uses keyword targeting to customers who are actively shopping for products related to our brand

• Integration: Your video ad will directly be integrated into the sponsored ads, creative builder. This means once you have a video in mind, it is easier to create ad campaigns

Video adverts are known to make a big difference. However, it would help if you used keyword targeting to pinpoint a relevant audience with the highest intent level for purchasing your products.

You must deliver your ads at a crucial moment and in the most engaging manner.

How To Leverage Amazon Sponsored Brand Video Ads

Like every other Pay Per Click ad running campaign sponsored brands video ads to require bidding using specific keywords, once you place the right keywords, your products will be ranked among the top search results for Amazon.

This will give your products more impressions from potential buyers. Alongside that, here are a few tips you can use to leverage Amazon-sponsored brands video ads.

Set A Specific Budget

Since your ad involves bidding, you need to remember that your budget will compete with other companies’ budgets.

The higher you bid, the greater exposure your products will get and hence, more sales. Therefore, when deciding the budget you are willing to spend, your market’s niche will play a huge role.

Moreover, this will also depend on how you spend your money on Amazon. Generally, the cost of your advertising will be six percent of the sales you expect. So it’s better f you do not cross it.

Decide The Content Of Your Ad

Given that the attention span of your viewers is so limited, the type of content you include in your Amazon sponsored brands video ad will play a crucial role in determining the traffic towards your products.

So first, you must have a transparent, eye-catching, and descriptive title to grab your audience’s attention right away.

This is mainly because the title is the first thing your audience will look at. Secondly, you must comply with the image requirements of Amazon.

Furthermore, keep the needs of your audience in mind. Think about what your audience needs from the products you sell and how your products can cater to those needs.

Finally, make sure the quality of your video is on point. If you want to ensure high-quality videos, you can hire a videographer to do all the video-content-related work for you so you can display your ad precisely the way you want to.

Use Relevant Keywords

Using keywords plays a crucial role in determining your search result rankings. In addition, the keywords you use will significantly affect the category of your product and the advertising costs.

Make sure the keywords you use have enough search volume. If you don’t want your budget to get out of hand, use not that competitive keywords.

Outbid your competitors to maintain a higher PPC ranking. Consider using distinct keywords for both PPC and SEO.

Register Your Video Ad

Once you are happy with the video ad/Amazon video ads you have created, go through the entire submission procedure. It may take 72 hours or longer for your video to get approved.

If your video is not up to the mark and does not meet all the requirements, there are chances it may get rejected.

However, if you don’t want your video to get rejected, you can follow the specifications for video and audio below.

Specifications For Audio

• PCM, AAC, or MP3 codec

• One audio stream

• 96 kbps or higher

• 1 kHz or higher

Specifications For Video

• 1920 * 1080px, 1280 * 720px, 3840 * 2160px

• An aspect ratio of 16:9

• 24, 23.976, 29.97, 25, 30, 29.98 fps

• 265, H.264 codec

• 1 Megabyte per second or greater bit rate

• 499 Megabytes or lesser

• MOV or MP4 file

Why Leverage Amazon Sponsored Brand Video Ads

Did you know, your potential customers who browse through your product listings see a similar format each time? Well, now you do.

This format is a part of Amazon’s procedure of creating a consistent shopping experience. This is why Amazon’s brand ad does not follow the same old design.

Once the structure breaks, it makes a focal point. This automatically draws the audience’s attention towards this unique visual element.

In addition, some videos automatically start playing without audio, which creates an extraordinary motion for the eye and draws an eye-catching experience.

Additionally, with the digital world developing fast, search engines are becoming more advanced. However, it must be remembered that videos and pictures will also be a part of that advancement.

Since Amazon has unfolded ways to monetize several tools, it is possible for your brand to be ahead of time and already create video content with exceptional viewership rates.

With this new ad type, your products will be able to stand out from your competitors. Your brand will be able to tell a compelling story and attract viewers at a much faster rate.

With the changing landscape of Amazon, it is imperative to retain the attention of your audience. Unfortunately, the search results for Amazon are repeatedly filled with sponsored and recommended products rather than those that are ranking organically.

Sponsored brands video ads are very appealing since they work both on mobile and desktops. This eventually means that regardless of the device someone uses, they can quickly be served with a sponsored brands video ad.

In addition, these ads are straightforward to set up using the sponsored ad creative builder. With the proper support, Amazon sponsored brand’s video ads can originate several conversations and sales.

Final Thoughts

When you advertise your products using Amazon sponsored brand video ads, it will add a unique punch to your entire online advertising strategy, which will make your brand stand out from your competitors.

Once you find ways to stay ahead of your competition using the correct advertising targets, it can boost your sales in no time.

If you want to ensure your ads are effective, Amazon’s product monitoring system can be a lifesaver! Let us help you manage your Amazon ads today!