After your write your advertisements, you need to select the keywords for each advertisement. The good news is you did research on your keywords already. You just need to type or paste the keywords in the appropriate field. Next, click the ‘Add’ button.
Also, Bing Ads has options to see how the keyword you chose matches what people search for. Here are your options:
– Broad Match: You search for queries with the keyword you chose or concepts based on that keyword.
– Phrase Match: Search for consumer queries that have identical words that are in your keyword, in that exact order, even if there are other words used.
– Broad Match Modifier: Variations of the keyword that are based on the modifier you give. For instance, if you type “+blue car” are your keyword, Bing Ads provides matches for “blue car” and “blue automobile” but not for “red car.”
– Exact Match: Look for queries that match your keyword exactly.
– Negative Match: Look for queries that do not trigger your ad.
For people new to the PPC game, “Exact Match” is often your best choice. You won’t get as many clicks, but you won’t pay for clicks that don’t help your profits.
Note that different match types may cost you various amounts for each click. So, keep an eye on your cost-per-click.
When you type in a keyword, you also can bid a certain amount for that word. The good news is Bing offers a suggested bid amount to guide you.
You may bid lower than what Bing suggests, but your advertisement might not show up much, if at all. If you put in a higher bid, your advertisement will appear more, but you’ll have a lower ROI.
You also can choose where you want your advertisement to show up. The more you show your advertising, the more cash you’re spending. This is all about supply and demand.