Let’s try a little exercise.
Open a new tab and go to Google. Type in your business or brand name and check out the first result.
Is it one of your sites? If not, then a pay per click (PPC) campaign could improve your online reputation management.
Business owners following conventional advice typically know to make a Facebook page and build a basic website that covers the products or services they offer. But will that be enough to get the meaningful traffic and brand building you need to achieve immense success as a business? In a word, no.
When you go about your daily internet use, you probably see hundreds of ads in a variety of forms. The highest results on search engines are often ads; the first recommended videos on social media platforms are often ads, and then there are pop-ups and banner ads, too.
Each of these types of ads could be part of a PPC campaign. Some might even be from your competitors working to stay on top of their reputation and reach online. If you’re not using PPC, you’re just letting opportunities slip through your fingers. Who wants that?
The simple explanation of a pay per click campaign is that it is a method of online advertising where the advertising party, in this case, your business, pays a fee for each time that a customer clicks on their ad.
You can buy site visitors this way and, if the campaign is well-managed, the fee you pay to get visitors is nothing compared to how much each site visit is worth to your business.
Of course, you might be thinking, “my site gets visitors on its own, I don’t need to pay for them.” If so, we offer our congratulations. Organically earned visits are nothing to sneeze at. Just don’t be so sure you can’t make huge improvements on the numbers you’re already getting with PPC.
What do you have to lose? Or, more to the point, think about what you potentially have to gain.
At this point, everyone knows how important search results are to making connections and sales.
So, it’s no surprise search engine ads are one of the most common forms of PPC. If you want to be at the top of the heap, literally, when people make searches related to your business, you need a PPC search campaign.
Google Ads is the standout PPC advertising system for good reason. The process is clear: advertisers bid on keywords and have the potential to be winning ads shown in the super valuable space above all the other search results.
You can get the website and information you want your potential customers to see right under their noses and you only have to pay when they click on your ad.
But what does that all really mean for your business?
Right to the point. You want to know if all this PPC stuff is going to be worth your while and if it can really affect your brand. We won’t make you wait any longer.
Here’s what PPC has to offer:
As we’ve already discussed, PPC can get your business in front of more eyeballs online.
You want your target audience to see your business out there repeatedly and feel like your brand is familiar. Trustworthy.
Credibility is a huge part of reputation management for any business. It’s part of the foundation that leads current customers to refer future customers and keep growing the customer base.
Feeling like a familiar brand online can go a surprisingly long way. With a huge chunk of purchases coming through word of mouth referrals, you want to make sure you’ve done everything you can to encourage referrals of your business.
Exposure is what you make of it but PPC is a great way to get more.
Utilizing online reputation management services can help maintain a positive online reputation by addressing negative search results and enhancing online reviews.
Partnering with an online reputation management company to implement effective online reputation management strategies across social media accounts can solidify your brand’s online reputation and drive more engagement.
It all boils down to getting more customers for your business.
When more people see your business online, more people become customers. They can’t patronize a business they’ve never heard of before, right?
Put yourself in the shoes of a new customer. They hop online, open Google, and search some terms related to your business hoping to find what you have to offer, blissfully unaware that you have what they need.
If you use PPC, you can make sure that said customer sees your business first. They click on it, you pay the search engine (Google, no doubt), and hopefully, you have a new customer and a hefty profit. It’s a win-win-win. Maybe that new customer refers another customer and then it’s too many wins to count.
But if you don’t use PPC… it’s a whole different story. Because you see, even if you’re not running a PPC campaign, one of your competitors certainly is.
Then, they get to show up first in the results and the customer you could have had is lost before they ever even see what you have to offer.
Losing is no fun. Use PPC.
While it may sound like some nonsense invented by a PR firm or a politician, having control over the narrative surrounding your brand is important work.
Put it this way: do you want negative reviews or bad press to be the first things that pop up when potential customers search for your business?
Take a minute. It’s a tough question.
No, of course not.
You want customers to think the best of your business and a big part of that is staying on top of search results.
If you can make sure customers see the good stuff first, the X factor that makes your business better than the rest of the pack, then you’re in pretty good shape.
So, if you’ve read this far, it’s probably safe to say you’re intrigued by the potential of PPC and interested in trying it out for your business.
Where to start?
You could give it a shot yourself, certainly. But if you’ve been around the block a few times in the business world you know there are some things best left to the professionals. You do the work you’re an expert at and someone else can handle the tricky, intricate marketing side of things.
That’s where we come in.
At PPC.co and SEO.co (for search engine optimization) we have a team of experts ready to help you with a stellar PPC campaign. It’s in our name and everything.
We can boost your brand’s visibility, improve perceptions, and get you the customers you deserve. And we’re not just saying that; we have the results to back it up.
You’ll be able to customize almost every element to your specific needs and desires. No cookie-cutter campaigns here.
So to review, you’ll get:
All at affordable rates that protect your bottom line by giving you a positive online reputation.
You don’t want your business to wither away at the bottom of the third page of search results, never to be seen by customers.
You don’t want to lose control over your brand perception or narrative.
And you certainly don’t want your competitors to get one up on you while you sit on your hands, right?
Contact us today and we’ll get you started with a PPC campaign that won’t just manage your reputation online, it will perfect it. You won’t be sorry.
Advertising in the Dental space can feel like being in a lion’s den. It seems like almost every day there are new players in the market, new practices, and partnerships, leveraging more and more dollars towards advertising in your area.
That’s where alternative forms of advertising and good marketing tactics come in. One of those alternate forms of advertising is PPC. While your competitors are focusing on traditional ads and means of customer acquisition, there is an entirely untapped audience in the digital space.
That doesn’t mean you can just go bonkers running PPC ads anywhere you choose, having the right strategy is the key to success in the space. That’s why we’ve put together this list of things you need to know to properly manage your PPC ad campaign if you’re a dentist.
As we said, there’s a lot of competition out there and all the ads in the world won’t help you if people don’t know why they should visit you over the other guy down the block. This means finding that one thing that makes you different from and better than other dentists.
Now you’re probably going “but aren’t all dentists the same?” No, they’re not, and we’re not talking about specializations here, but as an example, maybe you don’t cause your patients to hate you every time they come in for a cleaning, maybe you’ve got that magic touch that doesn’t leave them in pain if that sounds like you, then there you go, time to capitalize on it.
Things like exceptional customer service, discounts, being kid-friendly, are all things that a dentist can use to lure in customers through PPC ads. Showcase what’s special about you in your ads that will make people not only want to click the ad to find out more about you but ultimately become a patient.
Similarly, if you’ve invested in the latest technology or have learned new dental techniques that others aren’t using on that, showcase it in your ads. Whatever makes you stand out.
With Google Ads, your dental practice can create highly targeted PPC ads that highlight these unique qualities, helping you stand out in a competitive market.
By crafting a tailored digital marketing strategy with dental PPC advertising, you can attract potential patients who are actively searching for dental services,. It also ensures your dental PPC campaigns reach the right audience at the right time.
Of course, we all use the major keywords because we know what most searchers are looking for when they search for a dentist. This is great for capturing local traffic via PPC and for getting customers through the door for routine treatments like regular cleanings and the like, but we know as dentists that we offer a lot more and there are more specific keywords we could use to draw in other sectors of the market. It can also help you as you look to get creative on keywords you use in your landing page titles.
Instead of trying to grab just the “dentist near me” crowd, broaden your scope to include keywords related to specific services like braces, crowns, teeth whitening, and other services (assuming you provide them of course). Though the general traffic won’t be as high as other keywords, you are more likely to grab customers with more obscure keywords. Not only that, specialized procedures are usually your big-ticket items, and good services can turn those customers into regulars meaning more overall business in the long term.
Strategically built dental PPC campaigns can make your dental PPC ads more visible on search engine results pages, especially for high-value services.
Through careful keyword research, you’ll reach a targeted audience seeking specific treatments, boosting your PPC search marketing campaigns and attracting long-term patients.
PPC ad space comes at a premium. To offset this you need to do two things. First, use Google Analytics and all data available to you from various ad extensions to target your ads as effectively as possible. Especially if you’re advertising across multiple platforms or using multiple, complex features on the same platform. Never waste ad space.
Secondly, make use of extensions that let you share more information such as links to an appointment page, a services page, or other information that may be relevant to a potential customer. Your ads can only say so much so it’s important to use whatever means are at your disposal to squeeze every ounce of potential out of them like the juicy advertising oranges that they are.
It probably sounds cheesy, but adding the good things your customers have to say about you to your advertisements is better than trying to sell yourself most of the time. These honest and heartfelt statements can do more for your business than a dozen cheesy ad slogans that you can come up with.
What’s more, they are easy to use with your existing ad campaign. You can take reviews that actual customers have left you or even ask them straight out to say some kind words about your business for you to use in advertising. You’ll want to make sure people know what they are when you put them in ads, but real people talking you up can go a long way for your business.
This is particularly important in the medical profession, where customers want to know that they can trust you to do a good job. The best way to prove this is by having real people tell them.
Working with a dental marketing company can help you seamlessly integrate customer testimonials into your dental PPC ad and PPC campaign strategies, enhancing trust and credibility.
Combining these authentic reviews with effective search engine optimization can boost both your PPC efforts and organic reach, making your ads more compelling and impactful.
It’s easy to take a blind stab in the dark when advertising and just promote your business for what it is but to truly capitalize on those PPC advertising dollars, you need to know what customers are looking for at any given time.
This means finding out what the trends are from time to time. If kids are going back to school, it may be time to run ads about specials on teeth cleanings and braces, is it time for family gatherings and other holiday events? Then maybe a special on teeth whitening will do the trick.
The point is, do a little market research and know what’s selling. That way you can stay on top of trends and be ready to draw in customers.
A PPC ad campaign can do wonders for your business, especially if your competitors aren’t marketing themselves in that space. The trick is knowing how, when, and where to advertise and what to say in those ads.
Hopefully, these 5 tips will help you make the most out of your PPC ads in the dental space and let you draw in loads more business.
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