Analyzing your competitors is a critical strategy for creating a winning pay-per-click campaign. You need to know who your competitors are, what keywords they’re targeting, which keywords they’re ignoring, and what kind of ads they’re running.
You can get all of this information manually, but it’s easier and faster to get it from PPC competitor analysis software.
Analyzing what your competitors are doing will help you avoid their mistakes and imitate their successes. It’s like getting an inside scoop on what works and what doesn’t without having to experiment with every possibility yourself.
Although you’ll be analyzing your competitors’ PPC activity and gaining great insights from their advertisements, competitor analysis is not a strategy for copying their ads.
You’ll get creative ideas from their ad copy, images, keywords, and headlines, but it’s important to remember to avoid copying images and text word-for-word.
If you’re already getting decent results from PPC ads, analyzing your competition can help you increase your market share.
To help you start analyzing your competitors, we’ve created a list of the top 8 PPC competitor analysis tools.
If you’re running an SEO campaign, you’ve probably at least heard of SEMRush, if you haven’t already purchased a subscription. This is one of the best SEO tools around, but it’s also excellent for PPC competitor analysis.
The free version of SEMRush will give you an overview of data, but you’ll need a paid account to get the details.
SEMRush is one of those versatile tools that every digital marketer should have.
Google’s Action Insights tool makes it easy to compare your PPC ads with your competitors, including overall performance and bidding strategy.
When you use this tool, you’ll be able to view ad data from competitors bidding on the same keywords and ad placement auctions as you. Auction Insights will show you the following metrics:
Google’s Action Insights is free and comes with your Google Ads account.
The Facebook Ad Library is one of the most underused tools around. Born from the desire to provide transparency, the Facebook Ad Library will give you free access to all current ads published by your competitors.
Even if you don’t plan on running PPC ads on Facebook, check out what your competitors are publishing. You can use their ads to help determine your next moves on other PPC platforms.
The ads database from What Runs Where contains ads from more than 90,000 individual advertisers, which amounts to over 60 million advertisements. When you need ad data from your competitors, you can’t beat the insights from a database this large.
The information provided by What Runs Where will help you optimize your own PPC ad campaign to capture more of your competitors’ traffic.
What Runs Where offers two different plans at $299 and $399 per month.
When you’re managing an SEO and PPC ad campaign, Spyfu is a great resource. However, some people have reported inaccurate traffic and budget data so be prepared to compare data with another tool.
Spyfu is one tool that provides free users with access to large amounts of data, so it’s definitely worth signing up to test out.
You can also search for backlinks and export your data to custom reports. If you want a powerful competitor analysis tool, Spyfu has you covered with a risk-free 30-day money back guarantee.
Serpstat is primarily an SEO platform with PPC competitor analysis features.
There’s a free browser-based version of Serpstat, but the features are limited. You’ll need a paid account to get significant, usable insights.
iSpionage is one of the more affordable paid PPC competitor analysis tools and it also happens to provide some of the most advanced insights. This is a great tool for learning what works and following the examples set by successful competitors.
Overall, iSpionage is a great tool for anyone running a PPC campaign.
KeywordSpy offers several PPC competitor analysis features that pull real-time data. Some top brands use KeywordSpy, including Toyota, IBM, and American Express.
The free trial will allow you to track a maximum of ten keywords, ads, and domains from your competitors.
Ultimately, PPC competitor analysis will help you increase your CTR, reduce your CPC, identify keyword gaps, and ensure you’re targeting all the right keywords for your industry.
If you haven’t started analyzing your competition, sign up for some free trials with the tools listed in this article and take them for a test run. When you find the tools that fit your needs, upgrade to a paid version.
How is your PPC ad strategy working out? If you’re getting less-than desirable results, our PPC ad services can help.
Running PPC ads isn’t easy. In fact, it takes time and commitment to learn all the ins and outs of pay-per-click advertising. Although some self-taught marketers can run a decently successful campaign, achieving outstanding results is a job best suited for professionals.
There are many complex PPC ad strategies you can’t learn over the weekend, like dayparting, for example. Also, each PPC platform requires a slightly different approach on the technical side.
If your ad campaign is struggling, reach out to our team of ad specialists – we’d love to help you get the clicks and conversions you deserve.