Pay-per-click (PPC) campaigns operate much differently than SEO campaigns.
While you expect SEO campaigns to take their time to bear fruit, PPC(Pay Per Click) campaigns are expected to produce almost immediate results.
SEO campaigns are easy to scale, depending on the type of effort you put in.
PPC campaigns can spiral out of control and take your PPC budget with it if you don’t properly manage them.
When the time comes when your campaign is successful, you’ll need to explore ways to scale it and make every dollar count.
However, scaling your PPC is a concentrated effort.
To accomplish this task, this guide will teach you all you need to know about growing your campaign to new heights.
Before you decide to scale your PPC (Pay per click )campaign, it’s important to make sure that everything is in working order.
Also, you need to be sure whether or not scaling your campaign is the best choice for your business moving forward.
Below are some essential questions you should ask and answer before growing your Pay per click campaign.
One of the most common causes of PPC(Pay Per Click) campaign failures is that the landing page or website hasn’t been built. It can be frustrating to spend hundreds and even thousands of dollars every month, achieve impressions and clicks on your ads, only for them to visit your website and leave.
PPC campaigns are only a means to an end. This means that your website or landing page needs to actually work properly before continuing with your campaign. To make sure your website is working and heighten your campaign’s conversion rate, here are the following steps you should take:
You wouldn’t believe how many PPC campaigns aren’t configured with Google Analytics. Some forget to install this feature, and others figure it’s not very important. Nonetheless, Google Analytics is instrumental in tracking conversions down your sales funnel.
With Google Analytics, you can find out the exact keywords customers are using to find an ad. You can also check on important SEO benchmarks such as dwell time (average session time), bounce rate, and more.
Google Analytics is most important in observing how leads react to your website when they’re away from your ads. This is the type of information you won’t find on Google or Facebook Ads.
When you run an eCommerce store, dealing with B2C clients, there’s no need for investing in a customer relationship management (CRM) platform. After all, people are going to click on your ad, visit your store, buy, and leave.
When you’re targeting B2B clients, you have to groom them before they’re ready to buy. Before you scale your campaign, you have to make sure that your business is ready to deal with a sudden influx of new prospects.
Thus, be sure to research and invest in a premium CRM platform that aligns with your business’ needs.
Once you’ve made the decision to begin scaling your PPC campaign, it’s time to put in the work to make your changes happen. By following these 10 convenient steps, you can begin the process of growing your PPC campaigns.
If you haven’t done so already, invest sufficient resources into creating a landing page that can visibly attract prospects delivered from your paid ads and convert them into paying customers.
Landing pages are the most important aspect of any PPC campaign, as they are responsible for improving conversions. Therefore, it’s in your best interest to hire a proficient copywriter and UX designer to ensure that your landing page design is a success.
When your landing page is complete, conduct regular A/B tests and perform tweaks to make sure that it will perform it’s best over time.
This may seem obvious, but increasing your ad budget is one of the most sure-fire ways of scaling your PPC campaign. The more you’re willing to spend on PPC ads, the more placements you can earn on the internet and social media.
Let’s say that your competitor is spending $1,000 a month on Google Ads. If you’re not prepared to match or exceed their investment, then you can’t expect to achieve similar results.
Granted, you can achieve remarkable results with any reasonable ad budget if you’re creative enough. But, if your competitors are allocating more money towards foundational keywords that are bringing in vast amounts of traffic, then you’re always going to be at a disadvantage.
As a result, make the decision to increase your budget at a rate that’s financially feasible for your business.
A lot of businesses spend a lot of time, effort, and money targeting new prospects. Depending on your industry, some people may not be interested in learning more about a product outright.
After all, paid ads aren’t really considered to be an inbound marketing strategy. You’re essentially paying for your ads to be placed in front of a person if they type in a familiar keyword.
This doesn’t mean that the person is automatically interested in buying a product or service. For this reason, you need a contingency plan to subliminally keep your business in the minds of prospects who aren’t yet ready to convert.
Remarketing in PPC campaigns helps you to achieve this. Google Ads allows you to structure existing campaigns to retarget people who have viewed your ads and are on different websites:
This allows advertisers to use an internet user’s cookies to send ads even when people are on completely different websites:
Remarketing adds a “moving ad” effect to a PPC campaign. No matter where a prospect goes online, your ads can follow. Be sure to create a cookie policy to stay GDPR compliant and respect your audience’s privacy.
If you’re going to scale your PPC campaigns, chances are that you plan to advertise several more products and services your business offers. The problem is that you can’t group all of these potential ads together.
This makes it very difficult to track results and measure your campaign’s ROI.
When scaling your PPC campaign, you’ll need to create distinct ad groups for different products and services.
For example, let’s say that you sell home security equipment. If you’re planning on advertising both home security cameras and alarm systems, then it’s best to place these products in different groups.
Why? Both of these products are very similar.
The reason is because when you separate different products and services into distinct ad groups, you make it easier to target hyper-specific keywords. This way, you can not only create keyword-rich ad copy, but you can develop ads that are just what your audience is looking for.
When designing a PPC campaign, it can be tempting to just target the low-hanging fruit. After all, there’s no harm in bidding for low-cost keywords that can net minimal traffic for your website or landing page.
The problem is that all traffic isn’t good traffic. Just because your ads are gaining impressions online doesn’t mean that they are successful. Even if you’re targeting keywords that total hundreds of thousands of traffic, your ads will never be completely efficient.
As a result, make sure that you analyze the demand of your targeted keywords before moving forward. This goes beyond determining how much traffic a standard keyword receives.
You can analyze the demand of a keyword by using external solutions, such as WordStream, SpyFu, SEMRush, and Ubersuggest.
Do you know how many keywords you’re targeting? Are they organized accordingly so you can monitor their performance? If not, then you better get busy in establishing a keyword list.
Google Ads already shows you a complete list of the keywords you’re bidding for. Though, if you plan to use any of the external keyword research tools mentioned before, you’ll need to explore these keywords into a list.
A major part of building a keyword list is deciding which keywords you don’t want to target. This may not seem important right now, but you could possibly be wasting money on irrelevant keywords that won’t net any bang for your buck.
If you’re attempting to scale your PPC campaign, the first step is analyzing areas where your ad budget is being wasted. Here are some effective ways to optimize your ad spend by creating a list of negative keywords:
If you’re going to be successful in scaling your PPC campaigns, then you’ll first have to spy on your fiercest competitors and understand how they’re structuring their campaigns.
In fact, this is one of the most important steps of building a PPC(Pay Per Click) campaign in the first place. Competitor analysis is the crux of both SEO and paid search. The good news is that there are several tools available to get a sneak peak into the campaigns of your competition.
Auction Insights via Google Ads, SpyFu, SEMRush, are all great tools to utilize in this regard.
Don’t fall into the trap of spamming keywords into your ad copy and headlines just to improve its quality score. While your ads will appear for relevant searches, it will fail to compel potential customers to click.
Remember, ad copy is for people, not Google or other. Make sure you are communicating clear and concise information to your target audience, such as your offer, contact information, and buzz words (such as buy now).
The important thing when writing ad copy is to always write for the end user.
Like the ad copy, the call-to-action (CTA) is also one of the most important structural components of any campaign. Therefore, pay close attention to the verbiage and contact information you use in your CTAs.
If you’re selling products, you should strive towards attracting your audience to “buy now”. On the other hand, if you’re selling services, it would be best to convince your audience to “learn more”.
These are clear differences, as most online products are geared toward consumers who have natural impulses to splurge in comparison to key decision makers who are interested in a service.
Since your CTAs will impact your entire campaign, place them in rigorous A/B tests to ensure they are effectively converting your target audience.
Scaling your PPC (Pay Per Click) campaign will ultimately require a great deal of experimentation, time, effort, and money.
When you choose to do all of the work yourself, you can run the risk of wasting your valuable investment and ruining your campaign.
In such cases, it’s time to fire your PPC agency.
Nonetheless, if you’re still interested in growing your Pay per click campaign, then you’ve come to the right place. Contact us today to receive a free proposal to begin scaling your campaign.
Most advertisers think all they need to boost their average click-through rate is to add some keywords, throw in some hard-hitting calls to action, and the sales and inquiries will start to flow in.
Well, it takes a little more effort than that. It can be quite an uphill battle when it comes down to increasing your conversion and click-through rates by scaling your pay per click marketing.
Google keeps updating its algorithms, and businesses keep increasing their marketing budget to see what sticks and what no longer works. But that’s not the right way either.
If you don’t manage or improve Google Ads click through rate for your account using the right techniques, your click-through rates, along with your conversion rates, are bound to take a hit. You will end up spending huge amounts of money on your digital marketing campaigns without the traffic or sales to justify them.
So, how do you improve your Google click-through rates when everyone is bidding for the same keywords and utilizing highly specialized digital marketing tools?
Let us look at some of the techniques digital marketers can use to ensure/improve Google ads CTR attract the most traffic and generate the most leads:
Google Ads uses Quality Score to score keywords from a range of 0 to 10. It denotes the relevancy of advertisements from their keywords, which is based on the probability that someone will click on these Google ads.
If you haven’t heard of Quality Score, it’s best to start from this metric. Ads with higher quality score get high rankings and accumulate fewer costs per click. They’re also more likely to have a high click-through rate.
Many factors impact Quality Score, right from your ad copy ad and URL to how relevant your PPC landing page and whether you positioned your keyword in the headline for your ad. The average click through rate CTR for Google is 3.17%, and boosting your quality score can inch you towards a higher percentage.
Google Ads has revamped its bidding game, incorporating smart bidding strategies and automation for its auctions.
Utilise smart bidding strategies: this allows Google to utilize automation for ad bidding, boosting your likelihood of getting ad clicks and your conversion rates. For this, Google relies on past data and boosts your bids for Google ads that are likely to do well with the audiences.
This automatically censors out the bids for Google ads that do not perform well and allows you to focus your energies on auctions with higher CTR (click-through rates).
With Google’s optimized bidding strategies, you can enhance your ad performance greatly. Since each auction is different, it isn’t feasible to analyze the performance of each auction manually.
Automation allows you to adjust your bids according to the performance of the keywords and saves you time from trawling through each keyword bid manually.
While this technique might not apply to all advertisements, it surely does work for e-commerce ads. Listing the price of your product in your ad copy can boost your click-through rates, particularly if your prices are lower than your competitors.
While some ad extensions do this for you automatically, highlighting pricing in your ad copy can distinguish you from your competitors’ ads when audiences see these ads side by side.
It is a useful technique to boost the average click-through rate because it gives your audiences additional information about your products or services and entices them into following through on your ad.
The more informative and descriptive you make your Google ads, the more they’re likely to consider clicking on them.
A compelling, well-written, and customized ad copy can help distinguish you from he tons of Google ads that cater to your niche and allow you to stand out from your competition. If you don’t differentiate your ad copy from your competitors, you will see a fall in your very High click-through rate (CTR) .
Make sure to emphasize your unique selling points, brand value, and why audiences should click on your ad instead of your competitors. Do you offer something that they don’t? Highlight these USPs and make sure they are reflected in your ad copy.
Including an enticing and powerful call to action in your ad copy can go a long way in boosting your click-through rate.
Many marketers focus on selecting the right keywords and writing an informative description but miss out on their CTA, which ends up leaving their piece sounding like an article rather than an ad copy.
Google analytics tend to review and rate strong calls to action quite positively, leading to improved click-through rates. Many copywriters tend to adopt the wrong approach when it comes to CTAs.
Simply announcing the roll-out of new products or making the languages too flowery and verbose can both impact the efficacy of the CTA. Make your CTAs blunt and concise to push the audience to act on the command.
Instead of relying on paid ads, try to make your ads enticing and attract organic traffic to your site. 94% of the clicks generated on online ads are through organic search engine result.
Study keywords and their search volume to know how many people are searching for those specific phrases. It might be tempting to go for keywords that have the highest rankings.
However, keywords with low-to-medium clicks can often have high conversions. This allows you to avoid competition while also guaranteeing high conversion rates from your visitors.
Conversely, high-ranking keywords with low CTR or conversions can end up costing you more without much business generated your way.
Also, avoid inserting too many keywords into your ad copy as it can impact your ad text and keywords. Too many keywords can affect your quality scores and, eventually, your Good CTR (click-through rates). The key is to use tightly themed keywords in your ad text and ad group them into smaller ad group.
The key to a high conversion rate is to make your ads more relevant to your target audience rather than projecting them to a huge audience. For this, you can use negative keywords to weed out the audience you know will not follow through on your ads.
Get the most of your budget by using SEO techniques and data to pinpoint the most relevant keywords and utilize them in your ad copies. By acquiring more SERP space, you’re bound to improve your click-through rate and conversion rate.
Your Average CTR is around 30% if you’re ranked number 1 on Google. With just third place, your average click through rate (CTR) drops to 10%. Therefore, your rankings can have a huge impact on your click-through rates.
One of the most effective techniques to increase click-through rate, which many marketers tend to overlook, is to analyze their competition sufficiently. This includes identifying competitors, analyzing their keywords, and understanding their ad copy.
You can use analytic tools to identify better what makes their ad click for audiences, especially the keywords they’re using and the language they incorporate in their ads.
Likely, they have already performed A/B testing on different variations of the same ad, and what you’re seeing is the best-performing variant.
Skip out on the testing process and take their best performing ad to understand why it performs the best. Try and incorporate similar techniques for your ad, but do not copy their ad word for word, and make sure to present your unique selling points.
When it comes to determining the relevancy of your ads, testing is the best option since it can be hard to tell what the audiences will respond best to. The key to this is to test multiple search ads for the same product or service and allow Google or search engines to decide which one performs the best.
Testing is a continuous process and even involves testing out different ad types on other locations online. Many times, it’s not what is in the ad copy but rather where your ad is placed. If your ad is placed where you aren’t likely to find customers, your click-through rates will be lower naturally.
It is crucial to test different ad types and keep the testing in-process continuously. For example, if you’re running tests on three variations of an ad copy, keep the two top-performing Google ads and remove the losing ad.
Meanwhile, create another ad variation and add it into the mix in place of the lowest-performing ad to keep the process ongoing.
The most popular testing technique is the A/B testing method, which includes two variants, and allows you to use one variant as the control.
The key is always to test out different ad types and keep things in flux since audience demands keep changing. Test numerous parameters, such as headers, CTAs, images, and graphics to determine what works best for your audiences.
Marketers can use remarketing campaigns to deliver re-customized ads to specific users and visitors. This involves targeting particular ads to visitors who have already viewed your content and making it clearer for them.
You can tweak your ads to cater to specific visitors, narrow down on particular products, or create new ads to upsell your existing customers. If they know you, then they are more likely to click on your ad. This means excluding users you know aren’t likely to be interested in your products.
Utilizing ad extensions can be an excellent way to improve your click-through rate. Location extensions can aid small business owners and help them to match with nearby customers. In addition, site links and callouts can enhance the relevancy of your ads, boosting your conversions and click-through rates.
There are many kinds of ad extensions, but not all of them apply to every advertisement campaign. If you aren’t utilizing the complete mix of ad extensions, then you’re missing out from reaching your full potential on Google.
You can make your ads appear more relevant to Google, increase their reach, and improve your click-through rate by utilizing the full range of extensions.
The tips detailed above are simple enough to implement easily in your current Google ads campaign. But make sure to test what you’ve done several times over to ensure that your intended audiences respond to your ads the way you want them to.
It is also vital to get qualified traffic that’s right for you. This means don’t just attempt to increase your visitors for the sake of it but aim for more conversions. Curious about pricing? Take a look at our guide to the cost of PPC management services. Contact us for more info!
Have you wanted to optimize your paid search campaigns?
The thing is, managing your paid search campaign is all about data, and data comes faster after you launch a new digital marketing campaign.
Before you optimize your campaign, you should be sure your top goal is from your paid search marketing campaign.
The last thing you want to do is attempt to optimize everything.
If you follow our strategies outlined below, you’ll be on the way to getting more for your digital marketing dollar.
When you advertise in several channels or campaigns in Google Ads, it’s vital to watch which channel produces the best residuals for your primary keyword performance indicator (KPI).
For instance, paid search has a higher conversion rate than YouTube, but that doesn’t mean the latter isn’t involved in the sale that paid search results gets credit for.
You should take time to grasp which search results campaigns and channels perform the best and then direct more of your budget that way.
Another vital factor in optimizing is the budget and search impression share. This is especially important when you are bidding on branded search terms in your niche.
Go over your impression share for locations where you defend the keywords for your brand, as well as any search terms that often convert to sales for you.
If you find yourself falling behind on share as you have a small budget, review how the funding is allocated.
If you don’t know what your competitors are doing in their PPC campaigns, you may flounder when forming your own. They will either dominate you when it comes to getting clicks or you’ll make errors they figured out long ago. You don’t want to be playing catch up with your competitors, right?
There are many ways to leverage what you know about your competitors as you form your paid search campaign strategy.
PPC tools help you to analyze the paid search marketing strategy for each of your competitors.
You can find tools that show the ad keywords for your competition, as well as their current paid search advertisements.
Some even allow you to review their advertisement history, which offers you insight into the google ads/ppc ads that do the best for them.
Outstanding performance in your PPC campaigns depends on a robust account structure.
You should ensure that ad groups clearly defined and that the keywords in each ad group are closely related to each other.
The more organization and relevancy in the account, the easier it is to focus on improving PPC ROI in different parts of your business.
Experts in the industry report that it’s ideal to have several ad campaign for each of your products and locations. Another way to organize your campaigns that work well is to base it on your site structure.
You can make bid adjustments at many levels. If you’re doing traditional, manual bid management, you do this at the keyword level.
But there are various aspects of your paid search campaign where you may consider applying additional bid adjustments.
For instance, you can adjust your bids by the day or hour of the day. Also, consider if you want to exclude certain times of the day or days during the week to ensure you get the best results.
Many recommend accessing Account Settings/Ad Schedule and putting in the dayparting schedule there.
Even if you run google ads 24/7, you have an appealing visual to review to check performance. Otherwise, you need to pull a new report every time.
After you do your competitive analysis, you should know how you can improve your online advertising copy to get more clicks.
Paid search ad copy is short – only 25 characters per headline and 70 characters for the ad – the text you write needs to get the person’s attention and get them to click.
If you see one of your competitors using a certain ad for weeks, there is a reason for it. The ad probably is getting clicks, so it’s a good template to use. Don’t copy what they’re doing, but look at the style and tone, as well as the keywords. After you look at some successful ads for your competitors, you probably can get an idea of what to do.
As well as getting some inspiration from your competitors, you should test your google ads to see which does the best. So, you should have two or more versions of the same ad so you can see the one that gets the most clicks.
Many marketers don’t realize how important performance by location is; some geographic areas perform differently from others. As you review and make adjustments to your top goal, you can increase the efficiency of your paid search campaigns.
If you are running your ad campaign nationwide, it’s also vital to keep track of how much budget the cities eat compared to how well they convert the prospect into a client.
You can look at the reports that reveal your location performance by accessing Campaign/Locations/User Location Report.
You can reduce your bids on locations that don’t perform as well or even think about excluding them.
If you review what users are searching for to get a match with your keywords, it informs about how paid search logic operates. But also helps you pinpoint the parts of queries that you don’t want to show up for.
This is where negative keywords can play a vital role and may help you avoid wasting money.
What the system counts as a conversion plays a vital role in determining the bidding mechanism performance.
Goggle allows you to monitor many user action types, but consider the difference between having the actions checked in conversion and bidding formulas vs. having it only for additional information.
Over months, older conversions may not matter as much. Or you could include a conversion type that was getting double counted because it was part of a current conversion type.
It’s wise to review these every quarter to ensure only counting the proper user actions for a conversion.
Keywords are the basis of paid search and organic paid search marketing, so doing a regular keyword review is a vital step in this process. The keywords you select in your campaign need to be focused on getting clicks from prospects. So, only keywords that have commercial intent can apply to your campaign.
So, you want searchers using those keywords to be as close to purchasing as possible. And remember: Don’t only select the most expensive keywords; there are niche keywords that can perform well that cost much less.
Adjusting bids by keyword is crucial because you need to review how they perform vs. the goal. You should ask yourself: Are there some keywords that don’t perform even though you check search queries, adjust bids, test landing pages, and testing various match types?
If that is the case, it may be time to remove these keywords from your campaign.
The landing page may be overlooked when measuring performance because they aren’t part of the ads account.
Nonetheless, the landing page is crucial to your ad account’s performance.
Why do people overlook landing pages?
First, landing pages are not as easy to adjust as other elements of a campaign.
Also, some brands may not want to spend money on landing pages. But landing pages often are the best way to convert prospects into clients.
Remember: Keywords and ads attract prospects to your website, and landing pages seal the deal.
It’s also important to review your campaign’s performance on various devices. Are your landing pages and pages easy to view on mobile devices?
How are your advertising campaigns doing on mobile vs. tablet vs. pc? And do you need to make adjustments to a particular device or exclude it from your ad campaign?
Don’t forget to check how each remarketing list is doing in a search and any necessary adjustments. If you’re using demographics for your inquiry, how is a particular age range doing vs. others?
Put in as many audiences as you wish at the Observation level, and see how they compare to baseline users.
Well, much depends on your goal.
Also, it depends on how your current campaigns are working.
For example, are your ad campaigns getting many clicks with a high click through rate (CTR) but only a handful of conversions?
Then it may be wise to review search queries to see how relevant they are.
Then, look at the landing pages to ensure they use best practices.
Also, review performance by device to note a big difference in different electronics your users are using.
The bottom line is there are many parts of paid search that you should review, analyze and optimize with regularity.
Let our paid search management services help you shine above your competition and maintain the ROAS you deserve.
Contact us today!
So, your company is paying big bucks for Google Ads, But Google ads not showing.
However, this isn’t always a problem.
But if you don’t see them with the Google Ad Preview tool, something’s wrong.
Fortunately, there is usually a good reason Google Ads don’t appear.
Below, we delve into why Google Ads not showing or don’t show up and what to do about it.
Some of the reasons they don’t show are technical or administrative issues, and others are performance-related issues.
Most Google Ad account holders pay for their ads with automatic credit card or debit payments. Google charges the account when you get to your payment limit or threshold. It also will charge your card at the end of the month’s billing period.
For your transactions to be processed, the payment details on your card need to be correct. When Google can’t charge the card, the ads won’t appear.
This is one of the most common reasons Google Ads not showing or don’t run. So make sure your payment information is accurate when setting up your account.
Many account holders also have their credit card expire and they forget to update the information.
If you see ‘Low search volume’ in your account, you probably target long-tail keyword’s that few searchers are looking for.
Long-tail keywords can potentially bring high traffic. But this won’t happen if they are stopping your Google ads from showing up. When Google sees that you are going after low-volume keywords, it will make the ad inactive in the account.
You can fix the problem by seeing if your keywords are in the low keyword search volume category. Go to the Keyword part of your Google Ads account and review ad Status. If you see ‘low search volume,’ you can see the problem.
If the keyword is rarely searched for because it’s extremely niche, use a broader term to cover more searches.
Google evaluates ads based on how relevant they are to what the person is searching for. But it also judges by how relevant your landing pages is to the ad and keyword. So the ad rank will drop if the landing pages isn’t optimized and meaningful to the user.
Solve the problem by examining the targeted keywords you target and thinking about what the searcher is looking for.
What are the questions the searcher has? What is causing their problem? What are they looking for to solve their issue?
The landing pages should answer these critical questions. The message must match the ad and the landing pages.
Some advertisers simply don’t put enough time, effort, and research into the quality of the landing pages. But this an essential part of successful campaigns.
The more effective you are at establishing relevance between the landing page and the ad, the more often your ads appear.
Using negative keywords in your ad campaigns ensures you don’t spend money on undesired search traffic. But be careful when you set up negative keywords with broad match modified.
Check the negative keyword list and ensure that you don’t have negative keywords that cancel out keywords in any ad groups.
A phrase match keyword that doesn’t perform well may be ineligible to show ads. This may happen if your active keywords are too broad, so use long-tail keywords are different match types.
Sometimes ads don’t appear because they have been paused. Or, the google ads campaign or ad groups level where the ads reside were paused. If that’s happened with your ads, you only need to enable ads again.
Also, Google ads may not show if they were taken out of your account. If that happens, you would need to recreate them.
You can check if you paused or removed the ads by going to Change History to see what has been changed.
If nothing in your account has been paused or removed and you still don’t see ads, Google may have disapproved them. An ad that Google didn’t approve, obviously, won’t show.
You may need to review Google’s ad policies.
If you focus on a geographic location outside your area, you won’t see your Google Ads. But, of course, that also is the case if you have a different language preference option.
Also, if the language selection in the search engine is different than what is in your campaigns, you won’t see your ads.
Sometimes Google will review ad accounts. This is for security, and the search engine will check that your billing information is accurate. But your ads will not appear during the review process.
Good news – the process only takes two or three days, then the ads will show again.
However, account reviews are part of Google’s business, so there isn’t anything you can do but wait.
If, for some reason, the account is reviewed for more than three days, you will need to contact them.
Depending on how you have planned your Google Ad budget, you could run through your ad budget too fast. For instance, some Google advertisers set up their ads to deliver quickly. This can make your campaign limited by budget.
If the ad campaign shows ‘limited by budget,’ it means the ad may not show because of your CPC compared to the allotted budget. Google Ads will try to spread the budget over the day for the best performance. So, your ads will not show each time a person looks for your keywords in Google.
Address this problem by lowering bids or boosting your daily budget.
Ad Schedule: Also, try setting up your ad schedule to certain hours of the day and focus on times when there is more user engagement.
As you see by this list, there are myriad reasons your Google Ads may not appear.
Unfortunately, many users have this problem, but the good news is that it’s not difficult to fix once you pinpoint the issue.
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