If you’re new and experienced in using Google Ad’s, the most exciting part of building a new campaign is keyword research. With your budget readily available, you’re searching for the most potent keywords, while trying to keep your competition, volume, and marketing spend balanced.
However, Google has for years denied releasing specific information about certain keywords. This makes it almost impossible to plan for using organic keywords, and it creates a level of uncertainty that shouldn’t be present in a campaign you’re spending money on.
Though, it’s very possible to turn these lemons into lemonade, so to speak. Below, you’ll learn how to use “not provided keywords” to maximize the impact of your Google Ad’s campaign.
To put it simply, not provided keywords are instances where Google has chosen not to share organic keywords data with you. Clearly, people are using these keywords, but Google will not provide you with any analytical information about them.
The reason not provided keywords exist is to protect the privacy and interest of internet users. Similarly, you will also see keywords (not set), and this also means you won’t be able to understand vital keyword data.
The “not set” connotation simply means that Google won’t reveal any search traffic for that keyword. In 2010, Google revealed that they would no longer provide organic keywords data in order to better personalize search queries experiences based on user behaviors.
These changes have been enacted due to the widespread interest of protecting user privacy.
Not provided keywords aren’t the end of the world for advertisers. In fact, if you can’t see core data for specific keywords, you’ll need to find other metrics to determine if Google is sending high quality traffic.
Many advertisers will still bemoan not having enough data from not provided keywords, which can prevent them from creating a relevant landing page, improving their ad quality score, and increasing your conversions and ad revenue.
Actually, if you perform a search queries for the not provided keyword, you can view the top landing pages. These landing pages will point directly to the organic search intent, or the reason why a person is searching for the keyword in the first place.
Clearly, if Google has ranked any landing pages high for particular keywords, it means they are fulfilling the needs of its internet users. So, you can look at the landing pages for not provided keywords to get an insider view of what a standard internet user is looking for.
Thus, you can use a basic keyword research tool/web analytics tools to receive data on how well a landing page performed. While this data won’t be exhaustive, it’ll give you a greater idea of how your landing page will rank if you target the same keyword:
Nonetheless, it would be beneficial to receive granular information about not provided keyword’s instead of landing pages. This is where using normal Google Search Console comes in handy:
There is a way you can bypass this caveat from Google. Ironically, this loophole can be found with another tool from Google. You can start by linking your Google Ad’s to your Google Analytics account.
Then, you’ll link up your Google Analytics to your Google Search Console data. By associating these two platforms together, you’ll be able to see organic Search Console information in insight reports from Google Analytics keyword.
You’ll also be able to access these reports directly from Google Search Console.
Obviously, if you want to improve your Google ranking, not being able to measure vital keyword data can become an issue. However, there are more pressing issues to consider, such as:
As you can see, not provided keyword’s aren’t going to significantly impact your Google Ad’s campaign. As a matter of fact, there are a lot of ways you can use them to improve your campaign as a whole.
Not provided keywords can actually benefit your campaign Below, you’ll find some effective ways to use not provided keywords to your advantage.
Using not provided keywords is not difficult, but relying on a PPC agency is the best course of action to improve your bottom line.
Do you need help in improving your Google or other search engines Ad’s campaign? If so, then you’ve come to the right place. We specialize in running successful PPC campaigns for all kinds of clients.
We employ the most advanced tools to find meaningful keyword data. Do you want to learn more about how we can help? Contact us today to speak to a member of our team about moving forward.
Thousands of so-called Google Ads experts will all tell you something different about choosing the right ad rotation setting. Some will tell you that you’ll need to optimize your ads for clicks and let your copy and visuals do all the talking.
Others will proclaim that you should instead optimize your ads for conversions instead and let your landing page do the hard work. In reality, there isn’t a definite answer to which is the better ad rotation settings.
Depending on the goals of your campaign, audience, and even your landing page, your choice could differ from the rest. Nonetheless, you can still make the costly mistake of selecting the wrong ad rotation settings.
Do you want to avoid this mistake?
Here’s how you can, complete with the full pros and cons of each ad rotation setting to help you make the best decision.
If you’re new to Google Ad, aren’t careful, or simply don’t know what you’re doing, then you’ll ultimately leave your ads on this default ad rotation settings. Unfortunately, this can cause you to learn absolutely nothing from all but one of your ads.
At a first glance, Google Ad isn’t clear about how this ad rotation settings works. Though, its concept is very simple. When you run your campaign and it goes live, Google will handpick the ad that’s performing the best.
Then, it will show this ad to your audience 99% of the time. This means that the other ads in your group won’t receive any visibility. To “optimize for clicks” means to place the best ad in your campaign in the front lines of your audience to achieve as many clicks as possible.
Pros:
Advertisers can get lucky and Google will present the ad that’s actually designed to convert most of your target audience. Thus, you can improve the ROI of your campaign and actually save a lot of money in the process.
Cons:
What will usually happen if you select this option is that one of your ads will receive more clicks than the others. Over time, you’ll see your ads receiving more clicks and attention, which is what the setting was designed for.
Experienced Google Ads experts will tell you that receiving clicks isn’t an effective way to measure the performance, success, and ROI of your campaign. Conversions are all that matter to a Google Ads campaign.
A lot of newbie advertisers choose this setting and expect their ads to run with minimal supervision and interaction. That leads us to the next setting.
Likewise, ads that are optimized for conversions utilize conversion rates and click-through rate (CTR) and position the ads that are more likely to generate conversions.
Naturally, this seems like the better option. In some cases, it is. But, here are some important considerations you should be aware of.
Pros:
If you have an ad that’s performing very well, Google will handpick it and improve the performance of your entire campaign. If you don’t have a lot of time to devote to your campaigns, then this is the closest set-it-and-forget-it option you’ll ever encounter.
Your chances of success are much higher when you choose this option, mainly since your ads will be designed to convert rather than attract.
Cons:
When you select this option, your campaign will likely receive fewer clicks. If there isn’t enough conversion data, then your ads’ presentation will depend on its CTR, which will select the first option by default.
You can also run the risk of spending a lot of time on your ads that won’t even be shown to your target audience. Worst of all, you may not even receive suitable data that will help you analyze and optimize your ads for better performance.
Before you choose this option, you need to determine if you value reliable text analysis.
If you’re torn between choosing either option, these are your final two alternatives. You can choose to rotate your ads on both settings evenly. Basically, Google will gather data on which option is best to cycle between both for maximum results.
When you choose the other option, your ads will rotate for an indefinite period of time.
Pros:
Choosing this option is what veteran PPC experts do. It will allow you to constantly test your ads and gather sufficient data to make effective, real-time decisions. When you allow your ads to rotate evenly, you’ll have the freedom to optimize, create, and work on your campaign to ensure that the best ad will be presented.
After 90 days, Google will make the decision to showcase your best ads to achieve as many conversions as possible. This will result in a heightened ROI for your campaign.
Cons:
If you lack the time to manage your own campaign, then Google will basically run ads that aren’t effective. Choosing either of these options will depend on you paying more attention to your campaign.
Therefore, if you don’t have the time or don’t wish to manage your campaign, these options aren’t for you. When running a Google Ad campaign, there is no such thing as a set-it-and-forget-it rotation setting.
You’ll need to be heavily invested in your campaign in order for it to work. Otherwise, you’ll lose hundreds and even thousands of dollars and won’t even realize it. Hiring an experienced PPC agency (after first firing your current agency) is in your best interest if none of these rotation settings are ideal.
When you’re spending money on every click, you’ll want to ensure that you’re getting the most return for your spend. That’s where hiring a PPC agency comes into play.
If you’re like most people, Google Ad is a troubling maze. You’re hesitant to waste your money, but you know how successful this platform can be for your business. If you want to explore the possibility of improving your campaign, then we’d love to talk with you.
Contact us today to speak to a member of our team for more information.
If you’re here, then you’ve probably heard of pay-per-click (PPC) advertisements. These are ads that appear on major platforms, such as Google and Facebook. Since billions of people use search engines and social media networks every day, placing high converting ads on these platforms is a no-brainer.
Local businesses rely on PPC ads since consumers are more likely to conduct a Google search to find a nearby business. If you’re a chiropractor, there are a lot of areas to cover to help you better understand Google Ads and create a profitable campaign for your practice.
Below, you’ll find a complete Google Ad’s guide for chiropractors & chiropractor ppc services.
If you’ve ever used a search engines, then you’ve seen a PPC advertising. They’re actually positioned right at the top of a search engine results page (SERP) after browsing a keyword.
After searching the keyword, “Chiropractor Los Angeles”, you can clearly see PPC advertising at the top of the SERP:
Your practice can receive a lot of exposure just by being positioned at the top of SERPs for popular keywords that are searched by hundreds and even thousands of people. To achieve this ranking, you’ll need to bid or pay for the keywords you want to rank for.
This is the entire concept behind creating PPC ads. You will be charged every time someone clicks on your ad, whether they visit your practice or not. Therefore, there is definitely a risk to investing in PPC ads.
How can you be certain that your money will be well spent on PPC ads that will rank and attract new people to your practice? The answer is more straightforward than you think.
Unfortunately, thousands of PPC campaigns fail everyday. Unlike digital marketing campaigns/SEO Compaigns where you may only waste a few hundred dollars on the wrong agency, you can potentially waste thousands of dollars in failed campaigns.
This makes a lot of chiropractors hesitant/chiropractic practice to rely on create PPC ads for their businesses. In reality, a successful ppc campaign can double and even triple your ppc budget. Creating a productive campaign for your practice isn’t too difficult.
Let’s use the previous keyword as an example. Here is why these two listings sit atop the SERP for the keyword, “Chiropractor Los Angeles”:
As you can see, these ads are visually appealing, eye-catching, and display all of the information you’ll need to not only visit the landing page but also call the practice to schedule an appointment.
Successful Pay Per Click advertising is detailed but concise. They’re also informative but optimized with high-performance keywords. To start creating a success Pay per click campaign for your practice, you’ll need to first choose the right keyword’s.
These keywords will direct meaningful search traffic back to your landing page where they can convert.
Google Keyword Planner is the native keyword research tool for Google Ad’s. Google Keyword Planner allows target audience/users to select from thousands of possible keyword combinations and analyze their data:
With Google Keyword Planner, you can check the average monthly searches for keywords. This simply means you can browse how many people are searching for a particular keyword.
If you bid for a popular keyword, then there’s a chance you can attract a lot of eyes to your ads. With that said, you can also take a look at the competition of a keyword. This is how difficult it will be to rank for a keyword based on a myriad of different factors.
The most prominent factor in determining the competition of a keyword is valuing its average monthly search website traffic. Popular keywords are obviously more competitive because a lot of chiropractors are already bidding on them.
This means that you can’t put all of your eggs in one basket and only target popular keywords. Not only will you overrun your PPC budget, but you’ll spend a lot of time and effort trying to outrank a competitor who is likely spending more money than you and working with a reputable PPC agency.
By targeting both popular and low-traffic keywords, you can attract more traffic with less effort. Lastly, Google Keyword Planner can help you see how much you’ll pay for a keyword.
Google keyword prices fluctuate constantly. Therefore, Google displays these prices in quartiles, or simply a top and bottom price. This range can still help you create and stay aligned with your budget.
Once you have selected your keywords, it’s time to configure your campaign to attract the most clicks and conversions.
Modifying a Google Ad’s campaign for the first time can be challenging because you’re trying to figure out what everything means. Luckily, there isn’t a lot of configuration that takes place before your campaign goes live for the first time.
What makes and breaks a Google Ad’s campaign is the adjustments you make after your campaign goes live. In any case, here are some considerations when adjusting your campaign:
If you’re new to Google Ads or tired of wasting your money on worthless campaigns, we can help. At PPC.co, we specialize in creating successful Pay Per Click(PPC) campaigns for chiropractor and other professionals.
Contact us today to receive a free proposal to start your campaign.
Keywords play an essential role in the success of your digital marketing campaigns. Online marketers have to consider their target audience when carrying out keyword research and then incorporate the results into their content strategies.
This is important because 53.3% of all website traffic comes from organic searches. Your website won’t be served to those using the search engine if your content doesn’t include the right keyword and key phrases/phrase match keyword.
Similarly, finding the right keywords is important for the success of your paid ad campaigns as well. Google Ads allows keywords match types to be set on the keywords, which are parameters that decide the triggering of your PPC ads. With these parameters, Google provides control to advertisers on the PPC ads and keywords.
Read ahead to see what keywords match types are and their importance in online marketing.
A keyword match type is a Google AdWords keyword option that delivers an ad on Display Network and Google Search Network. According to the keyword option you select, the ads are shown to either a special user group or a broad target group.
However, the keywords are quite generic and broad to ensure that you factor in for the maximum number of users.
When you select a PPC keyword match type, you ask Google to match your ads to the user searches in a particular way. For instance, an exact match can be too specific and picky, while a broad one will show many user searches that may not apply to your product or service and therefore be of no use to you.
The keyword match type integration of your choice helps the algorithm decide the platforms where your ads appear. As a result, you can target the right and more specific audience. In addition, the keywords match type you select determines the relevancy of the presented ad and the search keywords.
Match type and keyword selection both help to target people when they search in Google. With this match-type option, you can use all the available matches and get a high return on investment for your PPC ad campaigns.
It is essential to understand the different match types and execute a combination of them to help you create an effective Google Ad campaign. You can avoid irrelevant keywords, which will help you save the budget that you can use to drive more conversion rates.
Your keyword match types ensure you get the most value from your PPC advertisement budget. The four main PPC keywords match types determine how a search query matches your Google Ads account keywords. These include phrase match keyword, Broad match keywords, Exact Match, and Modified broad match keywords.
With a proper understanding of each of these match types, you can choose the most suitable one for your campaign to improve your ROI ultimately.
Your keywords are assigned a default type which is the broad match. This lets search engines display your ads for terms that are your account’s keyword variations. Your ads can be displayed on searches with synonyms, related searches, misspellings, other relevant variations, and singular or plural forms.
This casts the widest net possible, bringing in all kinds of searches to show your ad. However, it is essential to realize that broad match keywords can waste PPC’s budget when it displays your ad on irrelevant keyword variations.
For instance, if you own musical instruments with a good variety of acoustic guitars at an Orange County shop, your selected keyword will be “Acoustic Guitar Orange County,” and Google can interpret it for the following search matches:
When you use the broad match type, you can end up paying for results or search terms that are different from the keywords you bid on, resulting in the Iceberg Effect. As a result, you can overpay for irrelevant search topic ads and have minimal control over the search terms your ad is displayed for.
If you want to generate the maximum traffic for your landing page, a broad match keywords is beneficial. However, you can get lost in the vast amounts of irrelevant terms that show up in your search term report, which will be of no use since you want to attract potential customers.
A broad match generally generates many clicks for your website, but not all of them are from your targeted audience. The chances of conversion are significantly less, resulting in high ad costs with less ROI.
A broad match is a good option for your ad campaign if you cannot create in-depth keyword lists. If a particular ad gets no clicks on some keyword variation, your ad will no longer be displayed by Google’s system for that search term. As a result, the click charges will decrease for your low-performing keyword variations so that you can spend more on relevant keywords.
You can use negative keywords with phrase and broad match keywords, as the addition of negative keywords helps increase targeting, improving your ROI when you use the broad match. This means that when you designate a negative keyword, Google can never display your ad when that term is used in a search.
Use a minus sign with a keyword to create a negative keyword and clock a significant amount of irrelevant traffic. But know that this will limit your reach.
This is a more trustworthy and responsible version of the broad match type for your Google Ads budget. It acts as a moderation between the broad type and other restrictive match types. In addition, it allows you to pick specific search terms that should be in your ad for it to be displayed.
Add the plus sign with one or more words and create your broads match keywords. These appear in a user’s search in no specific order. Broad match modifiers give more control and visibility over how you spend your ad budget than the broad match type.
Furthermore, broad match modifiers are safer with a greater click-through rate (CTR) than broad matches. This happens because synonym or related search keywords do not trigger your ads.
This match type gives a range of searches with helpful keywords that you had not previously considered, but that still have the potential to trigger your ad. With a modifier like the plus sign in your broad match keywords, your ad traffic’s relevancy increases as they generate highly targeted traffic.
It is best to use this match type to increase your impression count and decrease the irrelevance the broad match generally gives.
Phrase matches are keyword match types that eliminate the unnecessary and risky traffic that the other match types produce. With the phrase match keywords type usage, when someone searches for your keyword phrase, your ad is displayed in the search results in proper order.
Unlike broad match or modified broad match keywords, phrase match keywords does not have search terms with the middle words of your phrase. Phrase match is also a better option when your keyword’s meaning changes with the order of terms. It ensures that your keyword is displayed in the order that you choose.
Phrase match type has better flexibility than an exact match keywords which makes it so important, and it also lets Google show more discretion than the broad match types. Furthermore, since you don’t have to follow exact match, you can enjoy the phrase match’s wide audience. However, you can expect irrelevant traffic here as well.
Phrase match keywords is essential to maintain the word order and ensures that you reach the correct searchers. As a result, a specific keyword of your choice has increased traffic, and your ad budget is better focused on more relevant traffic.
There will be a difference between the traffic volume that broad match and phrase match bring to your site. However, phrase match keywords does get higher-quality traffic with more conversions using a more niche-targeted ad, which makes up for the lesser traffic.
The most restrictive PPC keyword match type is the exact match keyword type since it restricts the display times of your ad. So while this type gives you the most relevance, it provides the lowest reach to your ad.
It would be best to use the exact match keywords type when you want to serve your ad for a particular keyword. With an exact match keywords, you can choose to show your ad to only those customers who search for that same keyword or one that is closely related to it.
These closely related terms include misspellings, accents, abbreviations, stemming, singular and plural forms, recorded with the same meanings, conjunctions, and prepositions. Again, you can create an exact match keyword type with brackets around a specific keyword.
Such match types lower your ad’s traffic and generate fewer clicks or impressions than other match types. However, exact match keywords generates highly targeted traffic with the maximum conversion chances because users search for the exact term you have created your keyword around.
Additionally, exact match keywords help increase your Quality Score because of lowering the search term-to-keyword ratio. This match type has ads that create the most click-through rates but at the greatest cost-per-click.
The exact match type can help to decrease your overall costs because you only pay for fewer targeted clicks. However, it is also essential to note that you also risk missing helpful keyword-related traffic with the further inability to get long-tail data.
It is essential to choose the right PPC keyword match type for an effective PPC strategy. There are four match-type keywords that you can select for your campaign, depending on which one fits your needs closely.
Since the match type decides the extent to which a search query matches your keyword in the Google Ads account, you have several options to choose from. These include Broad, Broad Modifier, Phrase, and Exact match types, where each of these has its pros and cons, making them optimal for various types of campaign goals.
In any case, keyword match types play an essential role in online marketing, and marketers and advertisers must use them for effective marketing campaigns.
We are a PPC management agency with a focus on direct and white label PPC clients. Whether you own a single online-focused business or are a new online marketing agency, contact us today to get started!
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