You’ve probably visited a website that accurately displayed the time and date of your visit. This web feature has been around for a while and is fairly common, especially on sales pages. However, dynamic content isn’t limited to times and dates – you can use this amazing feature for dynamic keyword insertion (DKI) into your Google ads.
Dynamic keyword insertion (DKI) ads is an advanced Google AdWords feature that inserts part of a user searches query into your PPC ads/only ads. It’s quite effective at getting more clicks. Imagine being a user searching for something specific and seeing the same ad group/ad groups that reflects the specifics of your search. You’ll be more likely to click on that ad, right?
If you haven’t used this feature, you’re missing out on clicks and revenue. Here are 5 reasons to start using dynamic keyword insertion work with your Google ads.
In your digital marketing campaigns, you want your prospects to think, “this product or service is for me.” When prospects feel like a product, service, or web content is meant for them, they’re more likely to convert.
You can get people to recognize that something is meant for them with professionally written sales ad copy that speaks directly to their needs, desires, keyword insertion and pain points. However, you can also achieve this through what’s commonly referred to as “keyword backtracking” in neurolinguistics programming (NLP) terms. Use Dynamic keyword insertion is essentially automated keyword list backtracking for paid ads.
Keyword backtracking is a form of active listening, and it’s when you repeat someone’s words back to them in order to make them feel heard. In a live conversation, keyword insertion this makes a prospect trust you more. When used in Google ads, it has the same general effect, but since there’s no live conversation it tells prospects your one ad is exactly what they’re looking for.
There are two reasons dynamic keyword insertion increases CTR. The first reason is that Google automatically bolds dynamic keyword insertion in ads that match the user search. When you use dynamic keyword, your ads will show up with bolded keywords more often, which means more click’s.
The second reason DKI increases your click through rate is because it increases the relevancy of your ad, which brings up the next point.
Ads with high relevancy get more clicks, period. When you publish standard ads, it’s possible to make them relevant ad/hyper relevant ads to your audience, but nothing makes an ad more relevant than automatically inserting part of the user’s search team into the ad.
Here’s an example of how this works. Say you’re running a pre-owned car dealership and you specialize in selling Jeeps. You can program your ad headline to insert the words “Jeep, Cherokee, Wrangler, Gladiator, Rubicon, SUV,” etc. when a user includes them in their search. This way, your ad headline will customize itself to always reflect the user’s specific search. It would look like this:
Your headline template: “Buy Used {keyword: Jeep}
Search phrase: “Used Jeep Cherokee for sale near me”
Your displayed headline: “Buy Used Jeep Cherokee”
Search phrase: “Used Jeep Wrangler for sale near me”
Your displayed headline: “Buy Used Jeep Wrangler”
If no keyword can be inserted dynamically, your ad will default to your specified target keywords or competitor keywords, in this case it would be ‘Jeep.” The ad will still be relevant, just not highly specific.
Google is always focused on quality, and PPC ads are no exception. Google assigns a Quality Score to all PPC advertisers based on the quality and ad relevance and quality of their dynamic keyword insertion, ad text, default keyword insertion text or ad text and landing pages/landing page url. You might be familiar with this already, but if not, it’s important to understand how Google’s Quality Scores works.
Your Quality Scores is more important than you may realize because it’s used to calculate your cost per click (CPC) and multiplied by your max bid to set your ad rank during the ad auction process.
Getting a higher Quality Scores will reduce your CPC and help you reach more people with your ads by giving you a higher ad position. This is what makes use dynamic keyword insertion so valuable – it’s an excellent way to increase the relevance of your ads in order to help you earn a higher Quality Score.
It’s easy to spend hours on end creating ad variations, but that’s not necessary when you use DKI. DKI makes it easy to create ads that target a large number of multiple keywords. It’s essentially automation for ad variations.
Since time is money, it makes sense to use dynamic keywords insertion DKI whenever possible. Think of all the time you’ll save that you can use to work on other, more exciting aspects of your business.
Although dynamic keyword insertion is an excellent strategy, DKI isn’t a substitute for targeting relevant demographics, having relevant content, and creating a persuasive ad copy. It’s simply a tool to capture more attention from your target market. If your ads use broad match keywords in a misleading way, DKI will get you clicks, but not conversions.
Be digital marketing cautious about accidentally creating clickbait with your PPC ads. Not only will this kill your Quality Score by reducing the relevance of your ads, but it will make people stop trusting your brand.
Sometimes clickbait is unintentional, and that’s why it’s important to review your ads to make sure they’re accurately representing whatever content you’re sending your visitors to on the other side. There’s nothing wrong with being clever, but don’t be so clever that your visitors get a good chuckle out of your ad group/tightly themed ad groups and then bounce.
Running a PPC ad campaigns on any platform can be daunting when you’re trying to learn everything on your own. No matter how many tutorial videos you watch, the learning curve is steep and mistakes are plenty. Normally, mistakes are just opportunities to learn. However, paid ads cost money, and mistakes are expensive.
There’s a reason less than 25% of PPC single word keywords/same keyword ad groups convert; paid advertising is a skilled profession that requires expertise to get results. If you’re not getting results, dynamic search ads or if you haven’t launched a PPC ad campaign yet, it’s time to get started.
At PPC.co ad description, we can help you get the conversions you deserve using established best practices and advanced techniques that get results. Contact us today to learn more about our services and receive a free proposal from our PPC team.
Pop-ups have a reputation for being annoying, but that’s not the whole story. Not all pop-ups ads are considered annoying. In fact, pop-ups advertising is highly effective when done correctly – emphasis on correctly.
It’s entirely possible to create pop-ups ads that appeal to your website visitors and add to their experience.
In this article, you’ll learn about 11 effective ways to use pop-ups to get results, but first, let’s explore the science behind why this form of advertising is so effective.
Pop-ups ads work and there’s plenty of proof, including this study performed by Sumo that looked at 1,754,957,675 pop-ups. Based on the results, at 100 visitors per day, the average pop-ups ad will generate about 90 subscribers each month, while a highly effective ad can generate closer to 275 subscribers per month.
The study found the following:
This begs the question: if pop-ups ads are so effective, why does it seem like people complain about them so much?
Isn’t that contradictory?
It might be in part because some people tend to complain about things.
Many people who complain about pop-ups have likely subscribed to those same pop-ups they’ve complained about.
However, there’s another reason: Pop-ups are displayed to every visitor.
Your conversion rate is based on your view rate. Since pop-ups need to be viewed to be closed, they’re basically being seen by 100% of your visitors.
Your conversion rate might be high, but the percentage of people who close your ad will be higher.
The people who complain about pop-ups are likely the ones who aren’t converting, and that’s going to be a large number of people.
Now let’s talk about why pop-ups are effective. There are a few main reasons this form of advertising works so well:
Now that you know why pop-ups are effective, it’s important to grasp some best practices to ensure you aren’t annoying your visitors. Yes, there is a way to deliver effective pop-ups without annoying your visitors.
Even when visitors close a pop-up window, that doesn’t mean they’re annoyed. The best pop-ups will appear smoothly and offer visitors an easy and fast way to close it. Most people only become annoyed at pop-ups that feel intrusive and can’t be closed easily.
You’ll only get improved conversions to your landing pages when people want what you’re offering. Make your offer irresistible and make sure it delivers on the promise. Over-deliver if possible.
Pop-ups become intrusive when they’re not easy to close. Make sure you have a clearly visible “X” in the upper right corner that is fully responsive to both clicks and finger taps on mobile devices. Create a thick, solid colored border around your pop-up to make the “X” more visible.
Don’t be afraid of people closing your pop-up – you want people to close it if they aren’t interested. If they can close it easily, they’ll be more likely to return to your site. If your pop-up is a barrier to accessing your content, they’ll bounce and hesitate to return.
Once a visitor closes your pop-up, don’t display it to them again. Most pop-ups can be programmed to not show up for returning visitors who closed it out, and it’s wise to program yours this way. You’ll lose a chunk of returning traffic if people have to close out a pop-up every single time they visit your website. If you’re running a blog, this will become a huge barrier.
Make sure your pop-up offer is relevant to the content on the page people are viewing.
Your offer might seem relevant to every page, but if you have any specialty pages with content that isn’t a match, turn off your pop-up for those pages or come up with a different offer.
Your offer needs to be clear and understandable right away or people will close your pop-up if they can’t figure out what you’re offering.
Studies have shown that you don’t want to display pop-ups immediately, but you should wait about five seconds. This seems to be the perfect timing. Five seconds allows visitors to understand where they are before they’re asked to sign up for your email list.
There are two elements that should be absent from your landing pages: navigation menus and pop-ups. Visitors to your landing pages aren’t the same as regular web traffic – they’re expecting something specific and a pop-up will be a frustrating barrier to access. For instance, when they’ve already read and clicked on an ad to get to your landing page, they just want to get what they’re after.
Email signup forms generate less conversions when they have more form fields. Many people ask only for an email address, while others ask for a first name as well. The latter is ideal since it allows you to personalize your emails. Three form fields tend to get the most conversions. Ask for more than three pieces of information and your conversions will likely fall.
However, getting fewer conversions isn’t always bad. Just because someone signs up for your free offer doesn’t mean they’re your market. You want to discourage some people from signing up when they’re not your target.
Exceptions to this rule vary depending on your industry and target market. For example, if you’re targeting professionals who must hold a specific credential, you’ll want to ask leads to identify their credential on your signup form for two reasons: First, this will help you disqualify leads that aren’t your target market. Second, you segment tag leads based on their credential, which will help you market to specific sub groups.
A click trigger pop-up appears when a visitor intentionally clicks on a link or image. The advantage to this method is that your visitors want the information provided by the pop-up since they have to click to get it. It should be no surprise, then, that click triggers convert 12 times better than standard pop-ups.
This pop-up will show up when a user shows intent to leave your website. An exit-intent pop-up is usually triggered when a visitor moves their mouse away from the website and toward the top of the browser.
Most exit-intent pop-ups say something like, “Wait! Before you go, here’s an offer just for you…” and many offer a generous discount. Use this to your advantage because exit-intent pop-ups work!
This is similar to the exit-intent pop-up, but with a conditional twist. This pop-up will only show up if a visitor has an item in their cart when they start to leave the page. With nearly 70% of all shopping carts abandoned, you want to capture as many sales as possible by bringing people back to complete their purchases.
You won’t capture everyone, but you will capture some people. The reason you won’t capture everyone is simple: not everyone is looking to buy.
Many people add items to their cart to compare prices, get shipping quotes, and some use shopping carts as a “wish list.”
Although word around the ‘net is that pop-ups are annoying, now you know that’s not the case. It’s not that pop-ups are annoying – it’s that improperly implemented pop-ups are annoying. And by following the best practices outlined in this article, you can craft effective and unwanted pop-ups ads that will capture more signups from your target market while avoiding annoying those who aren’t interested.
Your revenue is directly tied to your ability to generate targeted leads, and pop-ups are one of the best ways to get those targeted leads.
When you have a desirable product or service, your ads will be welcomed by your visitors and they’ll be happy to sign up for your email list.
To recap: when your goal is to generate leads, pop-ups will prove to be an invaluable addition to your site. When properly implemented, pop-up ads will help you capture leads that you can nurture to conversion in order to generate the revenue you deserve. If you haven’t yet implemented this effective advertising strategy, there’s no better time to start than right now.
With eCommerce quickly becoming the preferred way to shop, many other local businesses are struggling to keep up.
Massive online retailers like Amazon often dominate sales in just about every industry, which makes it hard for brick-and-mortar Local businesses to compete.
And it’s not always about better prices.
Often, it’s simply more convenient for people to buy everything they need in one place.
If you’re a local business owners looking for ways to get more Local leads/local lead generation, potential customers, or clients, you need to start using pay-per-click (PPC) ads management.
PPC ads offer something other marketing channels can’t: immediate traffic to your website.
Fast traffic will give you an advantage in your local market.
You can generate Local leads/local lead generation online from the entire world, and that’s great if you have a product or service that is globally relevant. However, when you’re a local business/local businesses, your local leads/local lead generation also need to be local. This is where local PPC ads come into play.
By running PPC ads that target people in your area, you’ll reach the most relevant segment of your market. And, as you probably know, highly targeted ads are more effective than general ads at generating Leads clicks and conversions.
If you’re concerned that you can’t compete with online retailers, here’s how you can use PPC ads to generate more local lead-generation strategies for your local business/local businesses.
Your Home page are a critical component in your local PPC ad campaign and it’s important to craft them intentionally. For instance, if your goal is to generate leads, make sure you have a powerful, enticing lead magnet that people see first thing when landing on your page.
If you’ve never made a landing page with a lead magnet, here’s how it works. Lead magnets are free offers provided as an incentive in exchange for contact information, and they’re quite effective. However, the success of any lead magnet depends on the market and the type of offer. For instance, some industries report higher conversions with video lead magnets, while others say text-based lead magnets convert better.
Creating a local lead magnet is no different from creating any other lead magnet, except the offer will be oriented toward local customers/potential customers. For example, here are several titles that would make excellent local PDF downloads:
These are just some examples of what you might offer people at the local level. Your local lead magnets can be PDF resources, videos, audio files, exclusive content, coupon codes, or anything else users might find valuable enough to sign up to receive. The only thing you need to remember is to maintain a local relevance.
Facebook offers the most detailed ad targeting capabilities of all PPC platforms, which is why they’re so effective. Facebook also has nearly 2.9 million users, a number that rises by 7.18% every year. Chances are, your market is on Facebook – you just have to know their demographics.
Here’s how it works. Say you run a local mail center and you’ve just hired a Notary Public. You want to get notary clients, but they need to be local, so you’ll run ads that target people in your area who might need notarized documents. For instance, you can target people who are getting married (engaged status), buying or selling a property, looking to travel, or people who work in administrative services.
Whatever your products or services are, you’ll want to target a narrow set of demographics in addition to people in your area to greatly improve your chances of getting conversions. You can do this to some degree on other ad platforms, but Facebook offers the most options and has the largest audience.
Facebook lead ads generate leads through a form without making users navigate away from Facebook. These ads are nearly 20% more effective than ads that send users toHome page to fill out a contact form. This makes sense considering people are more likely to convert when the process is easy, and nothing makes filling out a form easier than bringing that form upright inside of Facebook.
To get started with lead ads, run an ad and set the objective to “conversion.” Set the target Home page to a page that asks visitors for their email address.
Next, run a Facebook lead ad. This type of ad will open a Local lead generation strategies/local lead generation strategy form inside a user’s news feed. They can enter their contact information and submit the form without ever leaving Facebook.
To make this process smooth and easy, skip the manual export option and connect your managed Facebook ad account directly to your CRM.
This way, on the back end, your form will be connected to your CRM and your leads/local lead generation will be automatically tagged and segmented according to your CRM settings.
People love contests and giveaways when they provide real value. For instance, you’ve probably seen those giveaways where you can buy tickets for the drawing and the proceeds go to a charity. The potential to win an amazing prize is already enticing, but it’s even more enticing knowing the proceeds go to a good cause.
Your Home page will be the key to getting your leads to enter to win your giveaway. Here are the most effective elements to include on a giveaway page:
Contests are a bit more involved than a simple drawing, but they’re very effective and you can run a contest for just about anything. For instance, many organizations run PPC ads on Facebook for poetry contests that are judged by a single person, and this type of contest could be easily localized.
Some ideas for running contests include:
If you’re going to run a contest to promote your business, you definitely want to run PPC ads to get more entries and more attention. You never know who your ads will reach; if your contest is interesting enough it could even get picked up by the news like this live pottery competition.
Promotions are easy to promote through PPC ads. For instance, restaurants often run PPC ads for special events like open mic night, live music performances, and even just good deals on food.
To get the most out of these ideas, think about what kind of giveaway or contest you can run for your business. Once you have the logistics down, create a Home page for your promotion, contest, or event, and use it in your PPC ads. Just be sure your ad headline and image match your pages. It’s best to create your ad first, and then adjust your pages to match. This will ensure a smooth, connected experience for everyone who clicks on your ad.
If your product or service appeals to a global market, start creating landing pages for local areas and run your PPC ads to target various local audiences. For example, pick an area with multiple cities, like the Bay Area in California. Then, create one landing page for every major city. For instance, create landing pages for San Francisco, San Jose, Oakland, Fremont, Sunnyvale, and Walnut Creek to start.
Craft your sales copy on each city’s landing page to speak directly to that market. What you write will vary based on your products or services, but find ways to tie your service or product to local culture, attitudes, and familiarities. Speak to your target audience with as much specificity as possible.
Once you have your local landing pages, you can use them for more than just PPC ads. They can actually become an integral part of your overall local SEO strategy when optimized for local search and local SEO (search engine optimization). You can continue running PPC ads to your local landing pages, but they’ll also come up in search results and generate targeted, organic traffic.
Now you know some great strategies to generate local leads/local lead generation with PPC ads, but if you’re not used to running your own ads, getting things off the ground can feel a bit daunting.
If you’d like to start generating local leads/local lead generation through paid ads, we can help. At PPC.co, our team of experts can help you establish a competitive advantage in your local market, whether you need help with an existing campaign or you’re just getting started.
To speak with one of our PPC experts, contact us today and we’ll get you a free proposal based on your individual needs.
Scaling and growing a PPC campaign is all finding areas for growth in relation to getting the most conversions for every dollar spent.
Believe it or not, many successful PPC campaigns waste hundreds and even thousands of dollars on wasted impressions.
In other words, they’re not ready to effectively scale.
This means that even if your local campaigns are acquiring thousands of impressions every week, your local PPC ads could be potentially falling on blind eyes and deaf ears.
Looking into every impression you receive is difficult, if not downright impossible.
Local businesses, in particular, are more fulfilled when they can convert ad impressions into foot traffic.
In paid search, optimizing PPC campaigns to achieve this goal is called local PPC.
A local PPC ad involves a lot of refinement around optimizing your local PPC ads for nearby searches to compel viewers to visit a location instead of a website.
This is done mainly through geotargeting.
If you’re not familiar, local PPC can be a complicated topic. However, like local SEO, local PPC isn’t as meticulous when you understand the benefits of geotargeting.
As such, this guide will explain all you need to know about both subjects.
To better understand local PPC, let’s provide an example.
Let’s say that you’re at home and want to order takeout for dinner. As you’re searching for restaurants online, you come across an ad for one of your favorite local restaurants that has begun to offer delivery.
Intrigued with the idea of having your food delivered, you click the ad and immediately place your order. As simple as this example sounds, this is what local PPC is. Even with a tight budget, a defined local PPC strategy can help you get your local search ads right in front of prospects with strong buyer’s intent.
With that said, local PPC is a paid search campaign that’s designed to target individuals within a specific region.
You can run these local PPC campaigns on both social media platforms and search engines, primarily through Google and Facebook Ads.
With local PPC, you only pay when a person clicks on your ad, so you have to be careful about who you’re targeting. Wasted conversions on people outside of your scope of service can result in an inflated budget over time.
Thus, the benefits of local PPC are:
With a local PPC strategy, your ads will only show up in front of people who are the most interested in your products and services, mainly because you control who your ads target.
Ideally, your ads should only target people who can benefit from your business. Since your local PPC campaigns is–by definition–local, you won’t have to compete with corporate enterprises. This means bidding won’t be as intensive, and you can actually stretch your marketing dollars to achieve even more conversions.
A successful local PPC campaign will endure less competition, in addition to more impressions and conversions.
As a local business running local business PPC, make sure potential customers and local searchers know you exist is paramount. By running local PPC campaign, you can improve your brand awareness in your community.
As online shopping becomes more popular, it’s never been more important to run a local PPC campaign. When your ads show up to relevant/target audience, they’ll be much more likely to convert since you’re targeting qualified leads instead of unrefined prospects.
Fortunately, local PPC ads are more measurable than other local marketing techniques, such as flyers and banners. By using these ads, you can more accurately track impressions, clicks, and conversions.
One of the most frustrating aspects of running a nationwide PPC campaign is measuring up to enterprises with larger budgets. What makes matters worse is that you could be up against a fierce competitor that’s receiving help from a top-tier digital marketing agency.
In local PPC, you’ll simply be pitted against other nearby businesses. This means you should know your competitive landscape better. Thus, it’s possible to achieve more success running a local PPC campaign compared to a broader one.
Now that you know what local PPC is and why it’s important, it’s now time to begin putting in the work to create an effective strategy. Here are some proven ways to get started:
When you decide to set up your campaign, make sure that your location is highly specific before moving forward. For example, you should even use your zip code to define your local services ads area.
With that said, it’s also important to include areas where you don’t do local business PPC to avoid targeting the wrong prospects. When you include a specific location, your campaign and budget becomes more efficient since your ads won’t reach people who can’t use your service.
The phrases you use in your PPC ads should also be highly specific and relevant to the location where you’re doing local business PPC. For this step, you can use Google Trends to see if people in your area are using “Chinese takeout” instead of “Chinese food near me.”
Also, make sure to include your service location in your ad. By including your city name in the headline and copy of your ad can disqualify ineligible prospects from clicking on your ad.
That way, you can save money by never paying for clicks from someone who’ll never convert. Using hyper-local phrases along with targeted keywords is the key to a successful strategy.
Running a local PPC campaign makes it simple to immediately test and optimize your ads based on real-time results. It’s important to stay vigilant and adapt your ads to changes in its performance, whether positive or negative.
During tests, you can perform A/B tests to conduct side-by-side comparisons to different aspects of your ads, such as headlines, copy, and call-to-actions (CTAs).
If you are already running an effective SEO campaign, you should write down your high-performance local PPC keywords and begin targeting them in your local PPC strategy. For example, if a certain keyword performs well for organic search, it may produce the same results for paid search.
You can gain incredible insights into the best-performing keywords people are using to find your website in Google Search Console. You can also use tools like Ahrefs and SEMrush.
Remember, SEO vs. PPC is not a mutually exclusive strategy!
By enabling ad extensions, you can add a lot of important details about your local business to your local PPC campaign. The more details you can add, the better your ads will perform.
Thus, you’ll get the most bang for your buck. The two types of ad extensions you should consider are for your phone number and location. This way, you can add your phone number and address to your ads so your leads can contact you directly.
Before you set up any ad extensions, ensure that your Google My Business (GMB) profile is up-to-date with accurate information. Your campaign will pull your data from your GMB profile.
These buttons make it easier for people to contact your business outright instead of visiting your website.
Again, you can run a local PPC campaign on both search engines and social media platforms. Try using both Facebook and Google Ads. Google Ads is clearly the most widely-used online advertising platform in the world.
Facebook Ads are just as recognizable, especially if your target demographics are constantly using Facebook in the first place.
Having a designated page that can convert qualified leads is key to making sure you aren’t wasting your money on ads that aren’t following through. This is called a landing page.
Instead of linking your ads to your website URL, use a landing page instead. This page should:
You may have to hire a copywriter and UI designer, but the ROI you can achieve from creating a landing page can be extremely beneficial to your bottom line.
Geotargeting is often synonymous with local PPC, and that’s for a great reason. Geographic ad targeting, or geotargeting for short, is an advertising strategy where the advertiser can choose specific locations where their ads will appear.
Geotargeting is popular on virtually any online advertising platform, from Google Ads to LinkedIn ads. The purpose of geotargeting is to place your ads in locations where prospects are more likely to convert, improving the ROI of your ad budget.
Here is what a sample geo-targeted ad looks like:
The good news for advertisers is that geotargeting is a rather simple concept. With this feature, your ads can trace the most qualified leads based on:
One of the most exciting facts about geotargeting is that your net can be as narrow and wide as you want. Below are some of the examples of geographical categories you can target in your ads:
This is the widest range you’ll ideally want to target. Outside of this range, your ads won’t be considered local, and then you’ll be bidding against global competitors. In any case, you use this category to address concerns your audience may be facing, such as 24-hour customer service and worldwide shipping.
If you’re still trying to reach a large audience but the “countries” range is too wide, then you can settle for this category instead. For this category, you can target specific provinces, regions, and states.
This is the perfect setting for local PPC ads. In this category, you can target leads (via location extensions) in specific radiuses and proximities from your business, rather than casting a wide net in regions and cities.
In fact, targeting a radius is best for driving foot traffic when you’re offering delivery services. The only caveat is that you must meet a certain threshold of traffic when targeting specific radiuses.
This means that if your target range is too small, your ads may not be seen at all, and you’ll just waste your time. On the other hand, if your target range is too large, then you could be targeting people who aren’t going to travel to visit your business.
If you’re going to use geotargeting to refine your ad reach, here are some effective strategies for getting the job done:
Brick-and-mortar stores often use location-specific ads to drive foot traffic. If you’re following this successful PPC strategy, take it a step further and create time-specific ads as well. For example, if your business is open at specific times, optimize your ads accordingly.
If you’re drawing a lot of visitors to your restaurant during lunch hours but want the same results for breakfast, then set your ads earlier in the day to accomplish this goal.
When you’re using geotargeting to segment your campaigns, this opens up the door of possibilities regarding the different aspects you can test, such as:
However, this is only on a limited scale. If you’re not sure how your campaign will perform, you can test your ad to specific markets before it goes live.
This tip may seem very basic, but do you understand how many location names are similar in any given city. When you misspell or use the wrong location name, your ads aren’t going to give mixed signals.
As such, make sure that your locations are very specific and accurate before running them.
As you can see, local PPC isn’t too difficult to understand. However, if you really want to establish a competitive advantage in your industry, you should hire a qualified PPC agency to run your ads.
Whether your ads aren’t reaching your target audience or you’re spending too much money, we can help. Contact us today to speak to a member of our team and receive a free proposal.
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