How to Use Shared Campaign Budget in Google Ads
Optimize your ad spend with a shared campaign budget. Distribute funds strategically across multiple PPC campaigns to maximize efficiency and results.
Samuel Edwards1 min read
Google Ads is a great advertising platform, but it can be difficult to manage all of the different campaigns that you have running.
One strategy that will help simplify your workload is setting up shared campaign budgets. This article will show you how to set up and use this budget type in Google Ads so that you spend less time managing your campaigns.
This feature may also be beneficial if you’re running multiple Google Ads campaigns and need help automating the management process.
Let’s get started!
What is the Shared Campaign Budget Feature in Google Ads?
The Shared Campaign Budget feature allows multiple campaigns to contribute towards one shared budget. Google will allocate a proportional amount of your total campaign spend across all linked campaigns based on each campaign’s performance in the previous period.
The feature makes it easier to manage several campaigns at once, usually during A/B testing sessions when you want to find the most profitable campaign from the rest of the bunch.
Why is this Feature Important?
It’s a great way to optimize your campaigns and save time.
For example, if you have three Google Ads campaigns that are all performing well across the board, then using this feature can be an excellent way to allocate your marketing spend in order to maximize profits.
Using this feature offers the following benefits:
The ability to run multiple ads or manage numerous Google Ads accounts for clients.
Automatic allocation of budget means less work for you
Tracking performance without any additional effort on your end. Use it as a benchmark when deciding which campaign deserves more funding next period.
When Should You Use This Feature?
If you’re running multiple campaigns in Google Ads, then the shared campaign budget is an excellent feature that will allow you to simplify your workload.
This article will show you how to create a Shared Campaign Budget in Google Ads and what are some of its benefits.
One of the most common uses is when companies are conducting A/B testing sessions because it offers one simple way of managing multiple tests at once without needing additional work from you other than inputting a few numbers into the system.
The ability to use automatic allocation means less time spent micromanaging budgets which free up more time for optimization and other important tasks.
When Should You Avoid This Feature?
You should avoid this feature when you’re running campaigns with vastly different budgets.
For example, if one campaign is generating $100 and the other will generate $1000 in a period of time, then it would be better to let Google Ads allocate the budget for both campaigns instead of using shared campaign budgeting.
If your campaign is similar to what we just described, it’s best to manually adjust the budget of your campaign. If you still lack the time, it’s best to hire a PPC agency for the job.
How to Setup the Shared Campaign Budget Feature
Fortunately, using this feature is quite simple in Google Ads. Just follow these steps to get the job done:
Click the “Campaigns” tab.
Select the” Shared Library” link in the left navigation bar.
Under that link, select “Budgets.”
Select “+New budget.”
Give your shared budget a name, choose the campaigns to apply it to, and set a budget amount.
Click “Save.”
And, just like that, you’re all finished. While this process is simple to carry out, hiring a PPC agency to make this change may be in your best interest. Continue reading below to find out.
Should You Just Hire a PPC Agency to Do the Work?
The answer to this question depends on your budget and company size. If you’re working with a small business or don’t have the time, then hiring an agency is worth it for these reasons:
Efficient management of campaigns
Experience in PPC marketing
Knowledge of best practices that can lead to higher profits
If you need help running a Google Ads campaign but lack the experience, skillset, or equipment necessary to do so effectively, outsourcing may be a better move than using the shared campaign budgeting feature.
Benefits of Hiring a PPC Agency
So, you’ve decided to hire a PPC agency to enact the shared campaign budget feature or just run your Google Ads campaign? If so, you should familiarize yourself first with the benefits of making this hire.
These benefits include:
Skilled PPC Experts Will Handle the Technical Details:
The PPC experts you hire will have the skills and experience necessary to get your campaign up and running.
A Professional Agency Can Help with Budgeting:
In addition to handling things like keyword research, report analysis, and account management, professional agencies also know how much money should go where in order for a campaign to be profitable.
Familiarity With All Google Ads Features:
There are many features that might not seem intuitive or easy at first glance in Google Ads such as location targeting options which is why an agency has familiarity with them all when it comes time to decide what’s best for your business’ needs.
You’ll Better Achieve Your Goals:
An agency will know how to set up conversion tracking, integrate Google Ads with other marketing channels and platforms such as social media or email marketing, and make the most of remarketing strategies.
You’ll Have a Dedicated Account Manager:
A PPC expert from an agency is assigned exclusively for your account so you’ll never be alone in managing it which means that they’re more likely to stay on top of things like keyword research and competitive analysis than if they were just working with one client at a time.
Better Customer Service Experience:
PPC agencies often have access to 24/hour customer service lines where their experts are available to answer questions before, during, or after hours when other companies might not be able to provide this level of support.
PPC Agencies Can Help With Keyword Research:
A PPC agency can help with keyword research which is often the most difficult and time-consuming part of any campaign.
PPC agencies have access to tools like SEMrush, Google Ads Editor, keyword tool suggestions from Google Search Console, or Bing Webmaster Tools that you might not be able to get on your own.
They also know how best to analyze reports in order for them to provide useful information about what’s going well and where improvements are needed in a timely manner without ever being too late.
About PPC
We take pride in being one of the most well-known PPC agencies in the United States. If you desperately need to turn your ad budget into more revenue for your business, then we can help.
We have more than a decade of PPC management experience. When you choose to hire us, we’ll put a dedicated account manager and a team of professionals to manage your campaign and ad spend.
Why You Should Choose Us
We realize there are dozens of PPC agencies in your area to choose from. Many of them will claim to offer the best PPC management services for your company. At PPC, we prioritize providing exceptional benefits to our clients, which include:
Keeping Up With Recent PPC Trends:
We’re always on top of the latest PPC trends so that we can take full advantage of them for your business.
Providing You With Detailed Reports:
Reports are a critical part of any successful campaign and they should be detailed enough to provide information about what’s going well with your account, as well as where improvements may need to happen in order for you to achieve your goals.
Free Consultation:
It’s important to have an expert review everything before moving forward which is why our free consultation service allows you to get advice from one of our experienced professionals without having to spend too much money just yet.
Enhanced ROI:
You’ll get a return on your investment every time you work with us. We make it our priority to give clients the best possible ROI for their advertising dollars which means getting them as many conversions and leads at the lowest cost-per-acquisition that we can manage.
Expert Keyword Selection:
We have a team of professionals who are experts at keyword research, so they’ll be able to help you select the right keywords for your campaign.
Working With Your Budget:
The budget is something that often gets overlooked when it comes to PPC advertising which is why our agency will work with yours in order to create campaigns and ad groups within your set restraints without ever wasting money on anything superfluous.
Professional Ad Copywriting Services:
PPC agencies are experts in ad copywriting which is often the most important part of any successful campaign. We strive to provide amazing copywriting services to ensure that your ads are engaging to your target audience.
Impeccable PPC Knowledge:
We have more than a decade of PPC management experience. We’ll take the time to get to know you and your business so that we can provide our expertise in an area where it’s needed most, without ever being too late.
More importantly:
Our agency is well versed in all aspects of PPC advertising which means no matter what challenges you’re currently facing with your campaign, there will be someone on staff who has dealt with similar issues before and knows how to fix them quickly for you.
Every member of our team is passionate about digital marketing because they believe that every company deserves their best effort when it comes to an internet marketing strategy which includes an affordable ad campaign strategy.
We have a large team of specialists across the world, meaning we can handle campaigns of all sizes, regardless of the industry or budget.
Helping You to Save Time:
We have a team of specialists who are willing to work with you in order to help save time.
It’s important for any business owner or manager to try and find ways of saving as much time as possible, which is why we offer PPC management services that will get your account back up and running quickly so you won’t be wasting money on ads that aren’t performing well.
Assisting You in Tracking Your Campaign’s Performance:
You’ll want to know how your campaign is performing so that you can make adjustments accordingly.
We offer a variety of tracking services that will help you in making decisions about the future of your account, and it all starts with one simple consultation from our team today.
Committed Money-Saving PPC Techniques:
We are committed to providing our clients with money-saving PPC techniques that will get them the most ROI for their advertising budget which is why we run campaigns vigorously with a watchful eye, so you’ll never waste time or money.
You Can Scale Your Campaign:
As your business grows, you’ll want to scale up so that it can keep up with the demand of an increased number of customers.
We offer a variety of options for scaling our campaigns which means we’re able to work within any budget and grow at any pace that is necessary without ever missing a beat or wasting money on anything superfluous.
Save Money on Hiring an In-House Team:
It’s not always possible for businesses to hire an in-house team of PPC experts, which is why it can be a money saver to work with our agency.
When you partner with us, we’ll take care of all your current campaigns plus provide consultation on future projects so that you don’t have to worry about anything other than what comes most naturally: running your business and making decisions based on the data from one campaign.
Impeccable Ad Creation Services:
We offer impeccable ad creation services which will ensure that every aspect of your ads is focused directly on your target demographic while also engaging them enough so they click through onto the landing page where conversion rates will be higher because their interest has already been piqued.
You Can Avoid Wasting Money Doing it Yourself:
Wading through the murky waters of PPC can be a time-consuming and confusing process, but not with us.
Our team has more than ten years of experience in the industry which means you won’t have to waste any valuable hours learning how to do it yourself when we’re happy to help.
Contact Us Today!
Do you need help turning on the shared campaign budget feature in Google Ads? If so, contact us today to speak to a member of our team to see how we can help.
