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// chatgpt ads

ChatGPT Ads Management

Your buyers already ask ChatGPT which product to choose. ChatGPT ads put your brand under that answer, and we manage them the way we manage search: against leads, pipeline, and return on ad spend.

Setup, tracking, context-hint targeting, creative, and bidding, handled by the same senior team that runs your Google and Meta accounts.

Get a ChatGPT ads proposal Audit my current PPC first
// the channel

How ChatGPT ads work

OpenAI opened self-serve advertising in 2026. The basics look familiar, but most of the details are new.

01

Ads sit below the answer

Sponsored units appear under a relevant ChatGPT response, clearly labeled and separate from the answer itself. Ads never change what ChatGPT says, so the ad has to earn the click on its own.

02

Context, not keywords

Ad groups target with context hints: plain-language descriptions of the conversations you want to show up in. There's no keyword list to build. The job is to describe intent precisely.

03

Click, reach, or conversion bidding

Campaigns buy on cost-per-click, cost-per-thousand impressions, or a conversion-optimized click objective. Which one fits depends on how much conversion data the account can feed back.

04

Pixel plus Conversions API

OpenAI's measurement pixel and server-side Conversions API report purchases, leads, and sign-ups. Reporting is aggregated. Advertisers never see individual conversations.

// chatgpt vs search

Why it isn't just another search campaign

Copying a Google Ads account into ChatGPT is the most common way to waste a test budget. Here's what changes.

Google search ads compared with ChatGPT ads
DifferenceGoogle search adsChatGPT ads
What you targetKeywords and match typesContext hints describing the conversation
What the user just didTyped a short queryWorked through a problem in several turns
Where the ad appearsAbove and beside organic resultsBelow a synthesized answer
CreativeHeadlines and descriptionsA compact card: title, short copy, image, link
MaturityTwo decades of tooling and benchmarksMonths old, with features shipping monthly
// included

What our ChatGPT ads management covers

Everything from the first policy check to monthly reporting. You don't need anyone in-house who knows the platform.

The ad account and its data stay in your name. Ad spend is paid directly to OpenAI.

  • Ads Manager account setup and policy review
  • Context-hint research from real buyer questions
  • Campaign and ad group structure
  • Card copy and image creative, tested in rotation
  • OpenAI pixel and Conversions API implementation
  • Landing page crawl access for OpenAI's ad validation bot
  • Bid objective selection and budget pacing
  • Custom and exclusion audiences from first-party lists
  • Incrementality checks against your other channels
  • Monthly reporting tied to pipeline, not clicks
// how we launch

From first test to a channel that pays

New channels reward discipline more than speed. Every account follows the same four steps.

  1. step 01

    Eligibility and measurement

    We confirm your category is allowed, then get the pixel and Conversions API reporting clean conversions. Without tracking, spend in a new channel is guesswork.

  2. step 02

    Map the conversations

    We take the questions buyers actually ask on sales calls, in support tickets, and in search terms, and turn them into context hints grouped by intent stage.

  3. step 03

    Controlled launch

    Small budgets, tight ad groups, and several creative angles at once. The goal of the first weeks is to learn which conversations convert, not to buy volume.

  4. step 04

    Scale what's proven

    Once conversion volume supports it, winning ad groups move to conversion-optimized bidding and budget follows performance. Anything we can't measure gets cut back.

// is it right for you

Who should advertise on ChatGPT now

A strong fit if…

  • You already run paid search profitably and want the next channel
  • Buyers research your category with long, specific questions
  • You can track leads or purchases on your own site
  • You're willing to test for a few months before judging the channel

Not yet, if it involves…

  • Dating, gambling, alcohol, tobacco, or political advertising
  • Health and financial services without OpenAI approval
  • Accounts with no working conversion tracking
  • Budgets that can't absorb a learning period

Running ads across more AI platforms than ChatGPT? See our AI & LLM PPC management services. Most accounts should start with Google Ads that already work.

// frequently asked

ChatGPT ads questions

01What are ChatGPT ads?
ChatGPT ads are sponsored placements OpenAI shows inside ChatGPT, below a relevant response. They're labeled as sponsored, kept separate from the answer, and bought through OpenAI's self-serve Ads Manager or through agency partners.
02Who sees ChatGPT ads?
Logged-in adult users on ChatGPT's Free and Go plans, in the markets where ads are live. Paid Plus, Pro, Business, Enterprise, and Education accounts don't see ads, and neither do users OpenAI predicts are under 18. Ads also don't appear next to sensitive conversations such as health or politics.
03How is targeting different from Google Ads?
There are no keywords. You write context hints, which describe the kinds of conversations an ad should appear in, and OpenAI matches ads to relevant chats. You can layer location, platform, and first-party customer audiences on top. The skill carries over from search (understanding intent), but the mechanics are new.
04How do you measure results from ChatGPT ads?
We install OpenAI's measurement pixel and its server-side Conversions API, then tie those conversions back to your CRM or ecommerce data. Because ChatGPT often influences a decision that finishes somewhere else, we also compare against baseline performance in your other channels to see whether it's adding real lift.
05Can any business advertise on ChatGPT?
Most can, but not all. Every campaign is reviewed before it serves. Dating, gambling, alcohol, tobacco, and political ads aren't allowed, and health and financial services are restricted to advertisers OpenAI approves case by case. We check eligibility before we build anything.
06Is there a minimum budget?
OpenAI doesn't set a minimum spend. We do recommend a budget large enough to produce meaningful conversion data during the learning period. We'll give you a specific recommendation with your proposal instead of a generic number.
07Should ChatGPT ads replace my Google Ads budget?
No. For most accounts it's an addition funded by a test budget, not a replacement for search that already works. We manage both, so the decision to shift budget is made on measured results, not hype.
// get started

Be under the answer before your competitors are.

Tell us what you sell and the questions your buyers ask. We'll check eligibility, recommend a test budget, and send a plan for your first ChatGPT campaigns.

Want to see how we charge first? Read how our pricing works.

// get a proposal

We'll reply within one business day.