Let’s try a little exercise.
Open a new tab and go to Google. Type in your business or brand name and check out the first result.
Is it one of your sites? If not, then a pay per click (PPC) campaign could improve your online reputation management.
Business owners following conventional advice typically know to make a Facebook page and build a basic website that covers the products or services they offer. But will that be enough to get the meaningful traffic and brand building you need to achieve immense success as a business? In a word, no.
When you go about your daily internet use, you probably see hundreds of ads in a variety of forms. The highest results on search engines are often ads; the first recommended videos on social media platforms are often ads, and then there are pop-ups and banner ads, too.
Each of these types of ads could be part of a PPC campaign. Some might even be from your competitors working to stay on top of their reputation and reach online. If you’re not using PPC, you’re just letting opportunities slip through your fingers. Who wants that?
The simple explanation of a pay per click campaign is that it is a method of online advertising where the advertising party, in this case, your business, pays a fee for each time that a customer clicks on their ad.
You can buy site visitors this way and, if the campaign is well-managed, the fee you pay to get visitors is nothing compared to how much each site visit is worth to your business.
Of course, you might be thinking, “my site gets visitors on its own, I don’t need to pay for them.” If so, we offer our congratulations. Organically earned visits are nothing to sneeze at. Just don’t be so sure you can’t make huge improvements on the numbers you’re already getting with PPC.
What do you have to lose? Or, more to the point, think about what you potentially have to gain.
At this point, everyone knows how important search results are to making connections and sales.
So, it’s no surprise search engine ads are one of the most common forms of PPC. If you want to be at the top of the heap, literally, when people make searches related to your business, you need a PPC search campaign.
Google Ads is the standout PPC advertising system for good reason. The process is clear: advertisers bid on keywords and have the potential to be winning ads shown in the super valuable space above all the other search results.
You can get the website and information you want your potential customers to see right under their noses and you only have to pay when they click on your ad.
But what does that all really mean for your business?
Right to the point. You want to know if all this PPC stuff is going to be worth your while and if it can really affect your brand. We won’t make you wait any longer.
Here’s what PPC has to offer:
As we’ve already discussed, PPC can get your business in front of more eyeballs online.
You want your target audience to see your business out there repeatedly and feel like your brand is familiar. Trustworthy.
Credibility is a huge part of reputation management for any business. It’s part of the foundation that leads current customers to refer future customers and keep growing the customer base.
Feeling like a familiar brand can go a surprisingly long way. With a huge chunk of purchases coming through word of mouth referrals, you want to make sure you’ve done everything you can to encourage referrals of your business.
Exposure is what you make of it but PPC is a great way to get more.
It all boils down to getting more customers for your business.
When more people see your business online, more people become customers. They can’t patronize a business they’ve never heard of before, right?
Put yourself in the shoes of a new customer. They hop online, open Google, and search some terms related to your business hoping to find what you have to offer, blissfully unaware that you have what they need.
If you use PPC, you can make sure that said customer sees your business first. They click on it, you pay the search engine (Google, no doubt), and hopefully, you have a new customer and a hefty profit. It’s a win-win-win. Maybe that new customer refers another customer and then it’s too many wins to count.
But if you don’t use PPC… it’s a whole different story. Because you see, even if you’re not running a PPC campaign, one of your competitors certainly is. Then, they get to show up first in the results and the customer you could have had is lost before they ever even see what you have to offer.
Losing is no fun. Use PPC.
While it may sound like some nonsense invented by a PR firm or a politician, having control over the narrative surrounding your brand is important work.
Put it this way: do you want negative reviews or bad press to be the first things that pop up when potential customers search for your business? Take a minute. It’s a tough question.
No, of course not.
You want customers to think the best of your business and a big part of that is staying on top of search results. If you can make sure customers see the good stuff first, the X factor that makes your business better than the rest of the pack, then you’re in pretty good shape.
So, if you’ve read this far, it’s probably safe to say you’re intrigued by the potential of PPC and interested in trying it out for your business.
Where to start?
You could give it a shot yourself, certainly. But if you’ve been around the block a few times in the business world you know there are some things best left to the professionals. You do the work you’re an expert at and someone else can handle the tricky, intricate marketing side of things.
That’s where we come in.
At PPC.co, we have a team of experts ready to help you with a stellar PPC campaign. It’s in our name and everything.
We can boost your brand’s visibility, improve perceptions, and get you the customers you deserve. And we’re not just saying that; we have the results to back it up.
You’ll be able to customize almost every element to your specific needs and desires. No cookie-cutter campaigns here.
So to review, you’ll get:
All at affordable rates that protect your bottom line.
You don’t want your business to wither away at the bottom of the third page of search results, never to be seen by customers. You don’t want to lose control over your brand perception or narrative. And you certainly don’t want your competitors to get one up on you while you sit on your hands, right?
Contact us today and we’ll get you started with a PPC campaign that won’t just manage your reputation online, it will perfect it. You won’t be sorry.