If you want to register an Instagram account to advertise your products and services, great! But promoting products can be challenging if you don’t warm up the Instagram account first.
If you don’t warm up the account and decide to use automation tools, you will violate the terms of service, which can get the account shut down.
So what does warming up an account mean?
Warming up an Instagram account generally involves these steps:
After you spend a few weeks doing this, you should use the Instagram account for advertising.
You must warm up your account before you launch an advertising campaign, or Instagram will ban you.
See, moderators and algorithms monitor Instagram ads. If they see a new account advertising right away, the advertisement is stopped, and the user is banned.
Suspicious behavior is things such as:
If you warm up your Instagram account, you’ll get around the algorithms and show you’re just a ‘regular user’ and are trustworthy. When Instagram algorithms trust you, they will see your ad campaign regularly and won’t suspect you’re doing something harmful.
The account will likely get banned eventually, but warming up the account lets you delay this for a while so you can get your money’s worth.
If you are new to the Instagram world, that’s fine, but don’t sign up for too many accounts at one time, or you’ll attract attention. Register one Instagram account and warm it up before you start to monetize it:
If you decide to buy Instagram accounts, look closely at their details. You shouldn’t use accounts from other regions; they may have been created with software and could already be watched by Instagram.
You should use your Instagram account as an average person would by following people, making posts and comments, and liking pictures and comments.
Also, try to act like a regular person for at least a week; the longer you act like an average human, the more trust you will have.
Next, you should connect your Instagram account to Facebook. Here’s why:
When you first connect your Facebook and Instagram accounts, you’ll be able to promote posts and put ads on Instagram. After that, you should spend maybe $20, so the site algorithms know you’re using ads for regular campaigns. The most important thing is to launch ads from Facebook Ad Manager.
The cost of Instagram ads can vary, but, as always, testing will ensure you are appropriately allocating resources.
Now that you know why it’s essential to warm up your Instagram account for advertising, you can focus on growing your followers organically:
Hashtags are more important on Instagram than any other social media site. The correct hashtag can get your photo to a large audience, even if they don’t follow you.
Twitter and Linkedin also use hashtags (which can help in targeting for lead generation on Linkedin), but Instagram users use them a lot too. So don’t be shy about using a bunch of relevant hashtags that you think your target audience may use.
You can use as many as 30 hashtags on photos and up to 10 on your Stories. So take advantage!
Follow and engage users like you, and engage with them by commenting on and liking their photos.
One strategy people use effectively is known as ‘follow, like, like, like.’ Search for users with hashtags that are relevant to your business and customers. Follow users of top photos that you find and like their most recent three photos. Doing this shows them you didn’t just follow them; you spent some time on who they are.
Posting often and consistently is essential to market your business well, and that’s true when you want to grow your following on Instagram. Research indicates the typical Instagram user posts one time per day.
Also, people with the most fans post two or three photos per day. So the data tells you if you want more followers, you should post often.
Note that Instagram doesn’t have an algorithm that filters your page. So, you don’t have any drop-off with engagement or reach if you post more. So you should be encouraged to post high-quality photos often; it will help you gain followers and exposure.
This will depend on your business and audience, but research shows that using emojis increases followers and engagement. Emojis are commonly used to express emotion on social media, and you should use them. Why?
Because Instagram tells us that almost 50% of all comments and captions on the platform contain emojis. If it’s appropriate for your audience and followers, you should have emojis on some posts and comments.
Now that you know more about Instagram account warming and other engagement tips, you should be on your way to more marketing success.