If you own a business website, you know that earning consumer trust is a vital, ongoing process. Anyone who takes consumer trust for granted will probably find themselves out of business in short order.
But building trust isn’t a quick process and with one mistake, you can lose it. That’s why you need to develop effective brand messaging that grows and nurtures consumer confidence.
The good news is you can develop trust by creating effective video ads. No matter what your business niche, social media can be effectively leveraged to create powerful video advertisements and interactions with your audience. The result is making your company brand seem reliable and trustworthy.
If you remember the following information about how to develop trust with video, you’ll be able to attract more clients for years to come.
When you start your video YouTube marketing efforts, you should make foundational videos that establish your company’s voice, identity, mission, and goals. Remember, behind every memorable brand is an outstanding story that touches and motivates people to interact with the company.
Your prospects want to know what makes your company tick, why it exists, and what your mission is. Why should they spend their time and money getting to know you instead of your competitors?
Your foundational videos should be as real and down-to-earth as you can make them. The idea is to make your company easy to identity with so your prospects want to get to know and stay with you.
Make sure you talk about how your company is different from others in your niche. Also, detail how your company hasn’t forgotten where it came and from and maintains its values as it grows.
Also, make every video interesting and as creative as you can so your audience watches the entire clip.
Testimonials from satisfied customers play a vital role in making prospects decide to trust your company. Consumers listen carefully to client testimonials when deciding if they should give your company a shot. That’s why video testimonials are so important for building trust in your marketing campaigns.
The best video testimonials will tell prospects the following:
Consumers tend to trust companies they feel they can relate to. One way to do this is to highlight employees who create your products and interact with customers.
Your videos should have interesting videos of employees being interviewed. Have them describe why they enjoy working for your organization. Also, the videos should explain how they are able to work with customers and what those interactions mean to them.
The more your prospects know the employees that represent your company, the more likely they are to feel linked to your business. Also, prospects want to know that the firm they support is committed to treating its employees well.
The more you can share about how your employees support your brand and customers, the more the audience will remember you.
Video ads don’t need to just be a one-way conversation. If you make them more engaging and interactive, your customers will trust you easier. Some ways you can make your video ads engaging include:
Remember, you don’t want to shoot a video and post it and never return to it. Continue to use the video to interact with your audience in the comment section. Also, post the video on your social media channels and interact with your audience there.
Make your video ads and features as authentic as possible. Customers will respond negatively if your videos are too slick and polished. People will pick up if you are being honest and authentic or not.
A great way to show authenticity is to use real people in videos and not actors. Most people will embrace your company even if it makes mistakes, as long as you seem authentic.
But, it’s admittedly more work than some simply retargeted banner or display ads.
If you are featured in your marketing video, be yourself. Speak naturally as if a person just bumped into you in a store or on the street. You don’t want to come off like you are reading from a script.
Also, don’t feel as if you have to have everything memorized when you do your ad. Just act like a human being and talk like you are conversing with a friend. If you do that, people will reward you with their trust.
There are many examples of companies that are imperfect and make mistakes. But if you are natural and authentic in your ads, people will still reward you with their business.
Consumer trust is what separates the best companies from the also-rans. If you use video in the ways described here, you can develop trust by building long-term relationships with prospects and clients.
And that is the key to making your business thrive for the long term. If your business is in the market for actively-managed PPC services, get in touch, we can help!