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Branded Search: Why Branded Searches Give the Best Conversions

Samuel Edwards
|
June 13, 2022

Your brand is your company’s identity.

It’s a keystone for most of your marketing and advertising strategies.

At the center of every message you send, every advertisement you display, and every new marketing tactic you try is going to be your brand name, big and prominent.

Despite this, people commonly neglect branded terms when practicing search engines optimization (SEO). Traditionally, SEO strategies focus on commonly searched keywords and phrases, as well as phrases that cleanly reveal user search intent.

For example, you might optimize for phrases like “good pancakes near me” or “auto repair shop Austin.” No branded keywords are necessary here, because you’re intentionally generating a list of brands to consider in your forthcoming purchase.

But if you want to get more value out of your SEO strategies, and earn even more valuable conversions, you need to start optimizing for branded search.

What exactly does this mean? And how can you do it?

What Makes a Conversion Valuable?

Google Ads Conversion Rates

First, what makes a conversion valuable?

On some level, all conversions are valuable.

In case you’re not familiar with the term, a conversion is just a meaningful action taken by one of your users. Depending on your organization and your strategy, a conversion could be a product purchase, a newsletter signup, or an interaction with a meaningful piece of optimize existing content on your own  website.

Conversions will either give you revenue immediately or represent one step on the journey to getting revenue.

Our claim is that branded keyword and branded searches give better conversions, so what do better conversions look like?

  • Conversion rate. For starters, we should consider the overall conversion rate. Just because someone conducts a branded search for a specific keyword term doesn’t mean they’re going to visit the top ranked site. And just because they visit the top ranked site doesn’t mean they’re going to buy anything. Branded keyword terms tend to be beneficial for increasing both visits and conversions, as well as your overall conversion rate. There are several reasons for this, including the fact that people who search for branded keywords tend to be in deeper stages of the sales funnel than people conducting more generic searches.
  • Audience relevance. People already familiar with your brand are more likely to be a part of a relevant target audience in your strategy. Instead of mass marketing to as many people as possible, you’ll be fine-tuning your targeting to appeal to the people most likely to bring value to your brand. If you practice and effective branding strategy, that means you’ll be targeting people who are most likely to bring revenue to your brand and grow that revenue over time.
  • Size/value of the conversion itself. Obviously, we also need to consider the size or value of the conversion itself. A conversion where a person buys $500 of merchandise is going to be more valuable than a conversion where a person buys $100 of merchandise. A conversion where a person signs up for a long-term subscription is going to be more valuable than a conversion where a person signs up to be part of a FREE Email newsletter. In some ways, this functions totally independently from the keywords for which you optimize; some of this value depends on what types of conversions you offer and how you position them. That said, optimizing for branded keywords should increase the likelihood of customers being willing to pay more or take more serious action, since they’re already acquainted with your brand.
  • User sentiment. User familiarity with your brand can help you in other ways as well. If a user already knows your brand and likes your brand, their purchase is going to carry more weight; it means they’ll have a positive disposition toward your brand immediately, so as long as their purchase meets or exceeds their expectations, they’ll be willing to spend more money with you in the future.

Why Are Branded Searches Good for Conversions?

Ultimately, branded searches are good for your conversion strategy for a few different reasons:

  • User familiarity. People who branded search for branded keywords are already familiar with your brand. They know what your company is, they know what he does, and they know they can trust you (for the most part). This makes users more likely to commit to specific actions, it makes them willing to spend more, and it predisposes them to more interactions in the future.
  • User search intent. People who aren’t even aware they have a problem aren’t going to be conducting branded searches. They’re going to be searching for exploratory terms, hoping to gather more initial information. Consumers searching for brands by name will be much further along in their decision-making process, so they may already have to buy google search intent.
  • Limited competition. It’s also worth noting that very few brands are going to be competing for your branded keywords; they’re busy trying to gobble up generic keyword branded search ranking space and optimizing for their own brand keywords. Your branded keyword phrases are low-hanging fruit; it should be trivially easy to rank for them, even if you haven’t spent much effort on them to date.

Other Benefits of Branded Search Optimization

Search Your Brand on Google

Branded search optimization, the practice of optimizing your website specifically for branded keywords, offers some other benefits as well:

  • Competitive defenses. Though not especially common, it’s possible that some of your competitors may deliberately attempt to rank for your branded keywords, either organically or with the help of a paid advertisement. This is frequently used as a tactic to siphon traffic from a threatening competitor. Accordingly, optimizing content for your own branded keywords serves as a kind of competitive defense; you’ll make it much harder for your competitors to disrupt you.
  • Peripheral ranking benefits. As you’ll see, many of the tactics you’ll need to follow for branded search optimization are similar to conventional keyword optimization. You’ll be creating more content, fine-tuning your website’s technical SEO, and building links to your domain. In the course of this, you’ll naturally start branded search ranking for other target keywords you’ve included in your overall strategy. As domain authority rises, so too will the authority of all your individual pages.
  • User behavior/intent analysis. Optimizing for branded search terms is an excellent way to learn more about your target audience. With the help of better SEO tools, you’ll learn more about the user intent of people searching for your keyword terms, you’ll be able to observe patterns of behavior once those users get to your website, and you’ll be able to analyze the impact of brand familiarity on your overall conversion rate. If you apply this knowledge intelligently, you should be able to improve many aspects of your SEO strategies in the future.
  • Branded Search suggestions in the future. Spending more time on brand-specific keywords and phrases will open the door to new strategic keyword targeting possibilities in the future. Thanks to autofill branded search suggestion’s, keyword research planning tools, and other strategic research platforms, you can brainstorm better targets and start optimizing for them.

Are There Weaknesses of Branded Search Optimization?

Are there any weaknesses associated with branded search optimization?

The short answer is yes, but most of them present opportunities for compensation.

  • The risk of overinvesting. There is a risk of over investing in branded search terms. As you rise in rankings in branded search engines results pages (SERPs), you’ll gradually gain more visibility and more traffic. It’s much better to rank on page one than to rank on any other page. Rank two is much better than rank three, and rank one is much better than rank two. But you can’t really go any higher than rank one; once you spend enough time, money, and energy acquiring a number one position, all you have to do is maintain that position – and further investments will be a waste. Similarly, you probably won’t have competition for these terms, since competitors will recognize your dominant position. It’s definitely worth investing in your branded search optimization strategy, but you also should avoid overspending.
  • Buyer journey discrepancies. For most companies, it’s safe to assume that a person conducting a branded search is already familiar with your company and is getting ready to make a purchase. But this isn’t always the case. Your buyer journey may look very different then the buyer journeys of your competitors, and your target user behavior may not be as intuitive as it first seems. This can introduce complexities to your strategy that weaken its effectiveness and make it harder to proactively plan.
  • Unclear direction. Speaking of planning, it’s sometimes hard to come up with content and link building ideas for your branded keywords. With generic keywords, you have the luxury of identifying competitive content currently ranking for those keywords; generic keywords and phrases also lend themselves to topic ideas quite conveniently. That’s not to say that it’s hard to come up with ideas for branded content, but it may present more challenges than you would expect.

How to Optimize for Branded Search

Branded Search

Now to the heart of the matter.

How do you optimize for branded search?

How can you make sure you remain competitively dominant in the landscape of branded search terms relevant to your brand name?

  • Conduct market research. Before you do anything else, revisit your market research and make sure you understand your target audience inside and out. What does your customer journey look like? Who are your target demographics and what are the factors that lead them to convert? What types of things do they branded search for at various stages in the customer journey? Once you better understand this, you’ll be able to create better branded content and optimize for conversions on your site in a way that helps you capitalize on your new branded, organic traffic.
  • Identify and prioritize your branded keywords and phrases. Next, identify and start prioritizing your brain keywords and phrases. Some of these are going to be obvious; you can make a list of your company name, the names of your products, and the names of your services. Some will require more creative brainstorming. You can start by typing your brand names into a Google-branded search volume and seeing if there are any phrase suggestions recommended to you. You can use a more interactive keyword research tool to generate a broader range of possibilities. Be sure to pay close attention to branded search volume, competition, and relevance.
  • Use branded keywords throughout your website in titles and meta descriptions. Now that you have your list of branded keywords and phrases to target, start peppering them throughout your website. Some of the most valuable places to include branded keywords are in your page titles, your meta descriptions, and the headers of your onsite content. As with all forms of keyword optimization, make sure these keywords are included as naturally as possible; don’t get caught spamming your branded keywords too aggressively. Your homepage is arguably the most important page to optimize, since it’s probably going to be the branded search results for searches for your brand name alone.
  • Write detailed, helpful content featuring branded keywords. Develop individual pieces for each of your branded keyword phrases, including both primary and secondary branded keyword targets in the title, headers, and throughout the body content. Ideally, this content will be at least a few thousand words long, offering plenty of descriptive content and value to the people reading it. The higher this content quality is, the more likely the content is to attract links – and the more conversions it’s going to generate. Quality needs to be your top priority, accordingly.
  • Build strong links to branded pages. Eventually, you’ll have many interior pages of your site fully dedicated to showcasing your branded keyword phrases. How do you support those pages and make sure they reach rank one for their targets? One of your best strategies will be building strong links to these branded pages, utilizing high-quality guest articles written for publishers with high domain authority (as well as branded anchor text when you can). If your content is good enough, it should also attract some links on its own – especially if you’re willing to popularize that content through social media or advertising.
  • Consider optimizing for competitor brand terms. Remember that branded search optimize can be used defensively, preventing other competing brands from ranking for your keywords. You can also take the offensive here, deliberately optimizing some of your content to rank for competitor brand terms. If you do this, you should know you don’t have much of a chance of organically ranking past rank two (unless you make this a do-or-die kind of mission). However, you may be able to siphon at least some traffic away from those competitors. Remain honest and accurate in the content you create, writing informative pieces like “Is [Brand] the Right Choice?” or “The Top X [Brand] Alternatives.” This is only one of the reasons competitive analysis in PPC is critical.
  • Consider paying for branded PPC ads. Branded search typically refers to branded search or organic or engine optimization, but we also need to consider paid advertising. Why would you pay for advertisements associated with your brand keywords when you’re already at rank one for those keywords? The short answer is competition. Your competitors may be paying to feature ads for their companies for your branded search terms; you can’t really prevent them from doing this, but you can outbid them in an effort to dominate the SERPs.
  • Monitor your progress. Finally, make sure you monitor your progress. Pay attention to how your branded keyword term rankings change over time, watch streams of organic and paid traffic, and study how users behave on your website. The more data you gather, the better you’ll understand your audience, your competitive landscape, and the most important strategies to use moving forward.

Is your brand in need of further online marketing support? Is there a missing ingredient in your existing branded search engines optimization (SEO) strategy? You’re in the right place: SEO.co is here to help. Contact us for a free consultation today!

Author
Recent Posts

Samuel Edwards

Chief Marketing Officer

Throughout his extensive 10+ year journey as a digital marketer, Sam has left an indelible mark on both small businesses and Fortune 500 enterprises alike. His portfolio boasts collaborations with esteemed entities such as NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Price Benowitz LLP, a prominent law firm based in Washington, DC, and the esteemed human rights organization Amnesty International. In his role as a technical SEO and digital marketing strategist, Sam takes the helm of all paid and organic operations teams, steering client SEO services, link building initiatives, and white label digital marketing partnerships to unparalleled success. An esteemed thought leader in the industry, Sam is a recurring speaker at the esteemed Search Marketing Expo conference series and has graced the TEDx stage with his insights. Today, he channels his expertise into direct collaboration with high-end clients spanning diverse verticals, where he meticulously crafts strategies to optimize on and off-site SEO ROI through the seamless integration of content marketing and link building.

Latest posts by

Samuel Edwards

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Author

Samuel Edwards

Chief Marketing Officer

Throughout his extensive 10+ year journey as a digital marketer, Sam has left an indelible mark on both small businesses and Fortune 500 enterprises alike. His portfolio boasts collaborations with esteemed entities such as NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Price Benowitz LLP, a prominent law firm based in Washington, DC, and the esteemed human rights organization Amnesty International. In his role as a technical SEO and digital marketing strategist, Sam takes the helm of all paid and organic operations teams, steering client SEO services, link building initiatives, and white label digital marketing partnerships to unparalleled success. An esteemed thought leader in the industry, Sam is a recurring speaker at the esteemed Search Marketing Expo conference series and has graced the TEDx stage with his insights. Today, he channels his expertise into direct collaboration with high-end clients spanning diverse verticals, where he meticulously crafts strategies to optimize on and off-site SEO ROI through the seamless integration of content marketing and link building.

Related posts

Samuel Edwards
|
May 30, 2025
PPC Case Study: Tampa, Florida Apartment Complex

When this apartment complex client partnered with PPC.co, their goal was clear: generate more qualified leads through Google Ads. In just 60 days—from January to March 2025—we transformed their paid acquisition performance. Total conversions more than tripled, jumping from 10 to 32, while the overall conversion rate soared by over 300%. At the same time, we drove down the cost per conversion by 44%, delivering significantly more leads at a much lower cost. 

By strategically combining Performance Max and high-intent Search campaigns, we not only increased lead volume but improved overall efficiency and ROI. This rapid and measurable improvement underscores the value of data-driven optimization and expert campaign management.

January 2025

March 2025

‍

Campaign Analysis Summary

January 2025

  • Total Ad Spend: $498.63

  • Total Conversions: 10

  • Cost per Conversion: $49.86

  • Overall Conversion Rate: 1.12%

  • Campaigns Active:

    • Performance Max (PMax):

      • Conversions: 10

      • Conversion Rate: 1.12%

      • Cost per Conversion: $49.86

    • Search Campaign: No conversions or spend.

March 2025

  • Total Ad Spend: $898.54

  • Total Conversions: 32

  • Cost per Conversion: $28.08

  • Overall Conversion Rate: 4.64%

  • Campaigns Active:


    • Performance Max (PMax):


      • Conversions: 19

      • Conversion Rate: 3.74%

      • Cost per Conversion: $27.39

    • Search Campaign:


      • Conversions: 13

      • Conversion Rate: 7.14%

      • Cost per Conversion: $29.08

Strategic PPC Campaign Insights

  • Performance Max Improvements:

    • Conversions almost doubled (10 → 19) with just a 4.4% increase in spend ($498.63 → $520.45).

    • Cost per conversion was nearly cut in half ($49.86 → $27.39), showing better algorithmic targeting or improved creatives/landing page experience.

    • Conversion rate rose from 1.12% to 3.74%, indicating better audience alignment.

  • Search Campaign Activation:

    • Was inactive in January.

    • Delivered strong performance in March with a 7.14% conversion rate and 13 conversions at a very competitive $29.08 cost per conversion.

    • High interaction rate (7.65%) shows strong ad engagement and search intent alignment.

What’s the path going forward? 

  1. Continue Campaign Diversification:

    • The dual strategy of running both PMax and Search campaigns is proving effective. Continue scaling with both to diversify reach and conversion sources.

  2. Increase Budget Strategically:

    • Given the efficiency improvements (43.7% drop in cost per conversion), consider increasing the budget further to capitalize on momentum—particularly for the high-performing Search campaign.

  3. Refine PMax Targeting & Creative:

    • The Performance Max campaign is performing well but has room to improve conversion rate to match the Search campaign. A/B test creatives, refine audience signals, and check landing page relevance.

  4. Track Lead Quality:

    • Ensure that higher conversion volume aligns with high-quality leads or downstream metrics like closed deals or ROI.

‍

‍

The client was thrilled with the performance. As they put it: 

‍

We’re super excited about the results! Can’t wait to see what’s to come!”

‍

Conclusion

This case study is a testament to what can happen when a well-structured campaign meets expert strategy and continuous optimization. Whether you're launching a new property or looking to boost occupancy in a competitive market, PPC.co delivers real results—fast.

Ready to grow your leads and lower your cost per conversion?
Contact us today to schedule a free audit and discover how we can help you achieve similar results.

Click on the following link if you would like to see more PPC case studies! 

‍

Timothy Carter
|
May 29, 2025
The E-Commerce & Retail Guide to Running Profitable Paid Ads

If you’re running an e-commerce or retail business, you already know that visibility is everything. The best product in the world won’t sell if no one sees it. That’s where paid ads for ecommerce comes in. 

Done right, they drive traffic, conversions, and repeat customers. 

Done wrong, they drain your budget and leave you wondering what went wrong.

Whether you’re spending $500 a month or $50,000, your goal is the same: profitability. Not just clicks, and certainly not just impressions. You want to turn ad dollars into real, predictable revenue.

So how do top-performing e-commerce and retail brands make their paid ads work? 

What are they doing that you’re not? 

This guide breaks it down step-by-step, so you can start running profitable ads with confidence.

Understand Your Business Goals Before You Spend a Dime

Before you launch a single campaign, you need clarity on your audience and goals. Are you trying to boost first-time sales? Increase average order value? Each objective requires a different strategy and metrics for success.

  • If your goal is new customer acquisition, your campaigns might be optimized for reach, clicks, or conversions. 
  • If your goal is profitability, you’ll focus more on return on ad spend (ROAS), customer lifetime value (CLTV), and cost per acquisition (CPA).

Don’t fall into the trap of launching ads just to “see what happens.” Paid media works best when it’s part of a bigger strategy. So before you log in to Google Ads or Meta Ads Manager, get specific about what success looks like.

Know Your Numbers

If you want to run profitable paid ads, knowing your numbers is the foundation of your entire strategy. Without a clear understanding of your margins, break-even points, and how much you can afford to spend to acquire a customer, you’re essentially gambling with your ad budget. 

And in e-commerce, that can get expensive fast.

Let’s start with the most critical numbers you need to know:

  • Cost of Goods Sold (COGS). This is what it costs you to produce or source the product you’re selling, including manufacturing, packaging, and shipping to your warehouse (or dropshipping fees). If you’re selling a T-shirt for $30 but it costs you $10 to manufacture and another $5 to ship, your total COGS is $15.
  • Average Order Value (AOV). AOV is the average dollar amount a customer spends when they place an order on your site. If your total revenue for a given period is $10,000 and you had 200 orders, your AOV is $50. This number helps you understand how much revenue you can expect per customer interaction – and it’s key to setting realistic ad spend limits.
  • Gross Profit Margin. This is the percentage of each sale that’s actual profit before marketing and operational costs. Using the example above, if your product sells for $30 and costs $15 to produce, your gross profit is $15, or 50 percent. If your AOV is $50 and your average product costs $25, you’re working with a 50 percent margin overall. Higher margins give you more breathing room with your ad spend.

Your break-even ROAS tells you the minimum return you need on your ad spend to not lose money. It’s calculated by dividing 1 by your gross profit margin. 

So if your margin is 50 percent, your break-even ROAS is 2.0. That means for every $1 you spend on ads, you need to make $2 in sales just to break even.

For example, let’s say you’re running Facebook Ads and spending $1,000 on a campaign. If your break-even ROAS is 2.0, you need to generate at least $2,000 in revenue to avoid losing money. Anything above that is profit. Anything below that eats into your cash.

Once you know your numbers, you can reverse-engineer your ad strategy instead of throwing money into the void and hoping for results. For instance, if your AOV is low (say $25), you might struggle to profit from ads unless you have a very low COGS or high conversion rates. In that case, you might want to:

  • Bundle products to increase AOV
  • Offer free shipping thresholds (e.g., “Free shipping over $50”)
  • Upsell or cross-sell related products during checkout

On the other hand, if your AOV is $150 and your margins are strong, you have more room to compete in ad auctions, bid more aggressively, and test multiple audiences and creatives without instantly wiping out your profit.

A lot of beginner advertisers focus entirely on immediate return from ads. That’s understandable – but short-sighted. If you’re breaking even or slightly losing on the first sale, that might still be a smart move if you’re building long-term customer relationships.

That’s where Customer Lifetime Value (LTV) comes in. If you know that your average customer places three orders a year, each worth $60, then their LTV is $180. If you spend $40 to acquire that customer with your first ad, but earn $140 more over the next 12 months, that ad was extremely profitable in the long run.

Top e-commerce brands build their paid strategies around LTV-to-CAC ratio – how much they earn over time compared to what they paid to acquire the customer. 

A healthy ratio is usually 3:1 or higher. So if you’re spending $50 to acquire a customer, you want to earn at least $150 from that customer over time.

Once you understand your numbers, you can plan your ad spend with precision. You’ll know exactly:

  • How much you can pay to acquire a customer
  • How much you need to make per order to be profitable
  • What kind of ROAS you should target in your campaigns
  • When it’s time to scale or pull back

Let’s say you want to make $5,000 in profit this month, and your product has a 50 percent gross margin. That means you need $10,000 in sales. If your target ROAS is 2.5, you can spend up to $4,000 in ad spend to hit that goal. With those numbers in hand, you now have a roadmap for campaign budgeting, not just a shot in the dark.

Choose the Right Platforms for Your Audience

Every ad platform has strengths. But if you try to use them all at once, you’ll burn through your budget without learning much. Instead, pick one or two that align best with your business model and customer behavior.

If you’re selling visually appealing products like apparel, skincare, or home goods, platforms like Instagram and TikTok can deliver strong returns – especially with the right creative. If you’re focused on high-intent buyers, Google Search and Shopping Ads are goldmines. And if you’re targeting professionals or B2B retail buyers, LinkedIn may offer surprising results.

Test channels strategically. Start with the one that matches where your customers spend their time and scale from there. The best platform for you is the one where your ideal customers are already shopping, scrolling, or searching.

Nail Your Targeting

One of the biggest mistakes retailers make is casting too wide a net. You don’t want everyone to see your ad – you want the right people to see it.

On Google, this means targeting high-intent keywords that signal buying behavior. Focus on terms like “buy,” “best,” “free shipping,” or product-specific searches. On Facebook, Instagram, or TikTok, you’ll want to dial in your custom audiences using demographic data, lookalikes, interests, and behavior.

Don’t forget retargeting. Most people won’t buy the first time they visit your site, but retargeting brings them back when they’re ready. Set up ads that follow people who viewed a product, added to cart, or engaged with your brand but didn’t check out.

The more relevant your targeting, the more efficient your spend and the higher your return.

Invest in Scroll-Stopping Creative

Creative is the make-or-break factor in most e-commerce ad campaigns. You can have perfect targeting and the right product, but if your ad doesn’t grab attention in the first two seconds, it won’t convert.

Your creative needs to do three things quickly:

  1. Stop the scroll
  2. Spark interest
  3. Show value

Use high-quality product photos or videos. Show your product in action. Highlight a clear benefit or solve a specific problem. Incorporate customer reviews or user-generated content to build trust.

For paid social, test multiple creatives at once – video vs. image, UGC vs. branded, short-form vs. long-form – and let performance data guide your iterations. On search platforms like Google, focus on copy that’s compelling and packed with relevant keywords. Test different headlines and descriptions to see what gets the best click-through rate.

Use Landing Pages That Convert

Sending paid traffic to your homepage is a rookie mistake. You want every click to land on a page that’s designed to convert. That means fast load times, mobile optimization, and a clear call-to-action.

If you’re promoting a specific product, send users to that product page and not your full catalog. If you’re offering a bundle or a seasonal deal, create a dedicated landing page with copy, visuals, and layout tailored to that offer.

Remove distractions. Reduce friction. Make it stupid-easy for people to buy. The less effort it takes, the more sales you’ll see. And don’t forget to A/B test. Sometimes a simple tweak to your headline or CTA can double your conversion rate overnight.

Monitor Performance

Once your ads are live, your job isn’t done. In fact, this is where it really begins. You need to monitor performance regularly, looking at more than just the surface-level metrics.

Click-through rate (CTR) tells you how well your ad is capturing attention. Conversion rate shows how well your landing page is sealing the deal. ROAS tells you how profitable your campaign is. And CPA helps you compare efficiency across different products or audiences.

Watch for early indicators of success – or failure. 

  • If your CTR is low, your creative probably needs work. 
  • If people click but don’t buy, your landing page or offer may be off. 
  • If your ROAS is negative, it’s time to adjust your targeting, bidding, or pricing.

Treat your campaigns like living systems. Tweak, test, and improve them continuously.

Scale What’s Working, Kill What’s Not

Once you find a winning combination – an ad, offer, and audience that works – it’s time to scale. Increase your budget gradually while keeping an eye on performance. Scaling too fast can tank your results, so go step by step.

Duplicate high-performing campaigns to test new audiences or creatives. Experiment with upsells, bundles, or time-limited offers to increase AOV. Layer in email or SMS marketing to retarget paid traffic and drive repeat sales.

And just as importantly, don’t be afraid to kill underperforming ads. If something isn’t working after a reasonable test period, cut it. Your budget should be flowing to what works – not what you hope will work.

Focus on Lifetime Value

One of the biggest mistakes in paid advertising is chasing one-off sales without thinking about the bigger picture. Winning e-commerce brands think in terms of customer lifetime value.

If your first sale breaks even, that’s fine. (As long as you have a plan to turn that customer into a repeat buyer. ) You can use post-purchase emails, loyalty programs, and retargeting ads to bring people back.

At the end of the day, when you view paid ads as the beginning of a customer relationship – not the end – you unlock real long-term profitability. And at PPC.co, that’s where we want to help you! We offer industry-leading PPC management services for ecommerce and retail brands who want to stop wasting ad spend and start generating real ROI.

Contact us today to learn more!

‍

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