Paid search marketing is an effective way for brands to generate qualified leads and a higher return on investment. So it’s no surprise that they are always on the lookout for more customers and better sales.
A service that offers quality pay-per-click solutions is bound to attract the interest of this new business and do well.
While it is a fantastic idea to start an agency and offer tailored PPC solutions to clients, you probably have the following questions:
Before we delve into the answers, let’s outline the services you can offer and pricing models that can help you build a strong PPC agency.
PPC or pay-per-click advertising ensures that the advertisers only pay if their ad gets clicks or responses instead of paying merely for displays.
Formerly known as Google AdWords, Google Ads is a renowned platform for PPC advertising. However, your client may also want to show their PPC advertising on other search engines like Bing. These platforms power google ads by prominently displaying them above and below organic search results.
As the chosen agency, it’ll be your job to create these PPC advertising campaigns and run them on these networks and others like Google Shopping and the Display Network.
Besides, your client may also want complementary services like social media advertising strategy to run adverts on Facebook, LinkedIn, or Twitter.
Chances are that your clients want a comprehensive solution for all their paid ppc advertising needs. They want to rely on you for all-inclusive online ppc advertising campaign management.
Agencies that provide these managed services have a full-time staff dedicated specifically to PPC, contingent on the scope of their offerings.
In addition to planning and optimizing paid advertising campaigns on multiple social networks like Bing, AdWords, etc., the account managers also look out for client relationships. They have frequent interactions with customers, provide regular updates, align efforts with clients’ marketing goals, and report on performance.
Let’s delve into some of the many services that your PPC agency can offer to clients in addition to standard account management:
Add this service to your repertoire if you aim to sell to clients who want you to build their presence on Google AdWords, Facebook Business Manager, and Bing Ads. It demands detailed knowledge of:
From initial planning to execution, account buildouts may take up to several weeks, depending on the clients and own business size.
If you can’t build, assess, and optimize your client’s landing pages, you’re confining your managed PCC services offering. After all, if you don’t have control over the online spaces where the paid traffic goes, it undermines your capability to maximize impactful results.
While some agencies leave landing pages to the client, we suggest adding them to your line up. Small business plan don’t have a dedicated digital marketing department to take care of it, so they’ll appreciate it if you can handle this aspect of their campaign as well.
Handling landing page optimization allows you to add more value to your offerings and set you apart from competitors who aren’t providing the same service. But remember to onboard dedicated development and design resources, and don’t be afraid of reflecting it in your pricing.
Suppose a client has an uncontrolled account structure, got an account responsibility from an associate, or took back their account control from an agency. In that case, an account structure service can serve as a value-added package to the clients.
When pricing these services, consider the business size, historical data, and the client’s marketing objectives to determine the time, resources, and efforts it’ll take to restructure a specific account.
While you may take the reins of your customer’s PPC campaigns, you may not be able to get done with the essential design work. As Facebook ads and display ads require visual creativity, it can be time sinking to put all the elements together.
So if you don’t have an in-house team for designing and have a few trusted freelancers, make sure you work and add their rates into the final billing structure.
Account audit services are solely the analysis of your existing accounts. They are usually reviewed over a telephonic conversation with agency clients and transcribed in report form.
Consider charging a standard rate for account audits. Once you have created a thorough yet quick process, you can also offer audits as a complimentary service. After all, it represents a fair amount of value for your prospective client’s, and they’ll jump on the opportunity to work with you as long as they are getting something out of it.
Additionally, it shows the opportunities for growth and PPC optimization that can be the force to help you need to turn a potential lead into a client.
One of the most in-demand business services that you can offer is strategic consulting as a PPC agency. However, there’s a catch: you need to have intimate knowledge of the services you plan to offer.
Suppose you aim to provide consulting services to your clients. In that case, you should identify potential opportunities and educate your clients on how to implement changes strategically.
You can conduct the consulting sessions via a web conference call. The charges are usually determined hourly, depending on the experience, target market, and service.
Conversion tracking and implementation are some of the other services that you provide to your clients. It is the least time consuming yet incredibly valuable for your customers. That being said, helping customers install codes on their sites also allow you to retain more clients.
You can charge a flat rate for conversion tracking services or even provide them for free. Since execution may occur at the beginning of a client relationship, it can be a brilliant way to build trust, loyalty and deliver value to your clients.
Once you have decided on the pay per click (PPC) services you plan to offer, you will be required to design a pricing model and packaging structure. These are many common elements to consider to set up your pricing structure.
Set up or start-up fees are usually indicated by the initial overhead costs of taking on a new account. It can include substantial groundwork to get familiar with the new account, acquainted with the customer’s marketing plan approach, and make necessary structural changes.
Start-up charges are often levied as a flat rate one-time fee that ranges from 50%-100% of the recurrent monthly amount. As for recurring expenses, there are numerous ways to model your pricing structure.
The rate varies and significantly depends on the level and quality of service you are providing. For instance, do you offer paid social? Weekly reporting? Display Network management?
But for many agencies, the charges are based on a pre-determined percentage of google ads spend.
This pricing model considers the services’ total cost and charges a percentage of your entire ad spend. Provide a unified experience to your clients in every aspect, and you can set a premium price for the value you are delivering.
One of the advantages of charging your clients a percentage of total ad expenditure is the gain you can enjoy when an account decides to increase its budget. That way, you can earn additional revenue. On average, the PPC management fee ranges from 15% to 25% of the total budget.
To ensure constancy in their revenue streams, some PPC agencies opt for the flat fee pricing model. It lets you charge the client an even rate or an agreed-upon fee each month.
This pricing structure allows greater budget flexibility without continuous fluctuations in income. However, some clients may be discouraged by the radical increase in service charges when you decide to do so if that particular account performs well.
This includes charging a flat management fee on a monthly basis plus a lower percentage of your overall ad spend.
This solely depends on the additional services you plan to offer, so pricing varies from service to service.
For example, services such as account buildouts, restructure, and consulting may be best to charge on an hourly rate basis. Whereas for streamlined services like implementation, analytics, account audits, a flat rate is typically suitable. You can also potentially add-on design, image optimization or other SEO services.
Once you are ahead of the pricing structure and models stage, the final step is to get the word out! It is imperative to communicate a consistent message across all platforms, from your official website to your marketing collateral to your own paid campaigns.
Along with all the other arrangements, it is unequivocally imperative to let potential client’s know about your new PPC services offerings.
Dedicate a part of your site to market your PPC offerings to the traffic. Additionally, specify the extent of your services and the different plans and packages available.
One of the challenging things for entities entering the paid searchs sector is establishing their authority. What makes your new agency qualified enough to sell or manage online marketing solutions for your clients? How can you gain your prospective clients’ and visitors’ trust and persuade them to do business with you?
One of the ways to do so is through attaining certifications. It may take some time to get the necessary credentials, make it essential to get endorsed by renowned platforms like Facebook, Google, and Bing. This can help you to establish your business as a bonafide expert.
Once you scale up your offerings, you can leverage the initial accreditations and display them on your website. It allows you to instantly clout with skeptical clients.
Another way to establish your authority as a PPC agency is to ask and publish customer testimonials. Suppose you have worked on some great projects. In that case, you can ask your clients to leave a review about their experience more apt to consider your services. Naturally, potential customers love social proof!
The bottom line is that paid search advertising is an integral part of your clients’ inbound marketing approach. A strategic PPC initiative can help you better plan, execute, and optimize your offerings for potential clients and grow your business over the long-term.
Catching a prospect’s eye is merely the first step. Once your leads know about your PPC offerings, nurture them and turn them into actual paying clients.
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When this apartment complex client partnered with PPC.co, their goal was clear: generate more qualified leads through Google Ads. In just 60 days—from January to March 2025—we transformed their paid acquisition performance. Total conversions more than tripled, jumping from 10 to 32, while the overall conversion rate soared by over 300%. At the same time, we drove down the cost per conversion by 44%, delivering significantly more leads at a much lower cost.
By strategically combining Performance Max and high-intent Search campaigns, we not only increased lead volume but improved overall efficiency and ROI. This rapid and measurable improvement underscores the value of data-driven optimization and expert campaign management.
This case study is a testament to what can happen when a well-structured campaign meets expert strategy and continuous optimization. Whether you're launching a new property or looking to boost occupancy in a competitive market, PPC.co delivers real results—fast.
Ready to grow your leads and lower your cost per conversion?
Contact us today to schedule a free audit and discover how we can help you achieve similar results.
Click on the following link if you would like to see more PPC case studies!
If you run a fashion or apparel brand, you already know how fierce the competition is. One scroll through Instagram and you’re up against influencer capsule collections, fast fashion giants, and a dozen other brands selling something that looks eerily similar to what you just launched last week.
So how do you rise above the noise?
Pay-Per-Click (PPC) advertising can be one of your most powerful weapons…if you know how to use it right.
PPC isn’t just about throwing money at Google or Meta and hoping for the best. It’s about strategy. Precision. Timing. And a deep understanding of what makes your ideal customer click, scroll, save, and, most importantly – buy.
This article will show you exactly how successful fashion brands are using PPC to grow fast, scale smart, and stay ahead.
Whether you’re a DTC startup or an established apparel line looking to boost your online sales, you’ll walk away with clear steps to sharpen your strategy and drive real results.
Before launching a single ad, the best fashion brands get laser-focused on who they’re talking to. Not just demographics like age and gender – but psychographics, style preferences, income levels, and buying behavior.
You need to know:
Use Meta’s Audience Insights, Google Analytics, TikTok Creator Marketplace, or post-purchase surveys to dig deep into the habits of your buyers. The more you understand your buyer persona, the easier it is to write ad copy, choose images, and build irresistible offers that convert.
Here’s a pro tip for you. Many successful brands create different audience segments and run tailored ads for each. One segment might respond to lifestyle-focused creative. Another might want free shipping and a clear price. By segmenting the audience into different buckets, these brands are able to consistently deliver ads and creatives that are more likely to convert for each demographic.
In the fashion world, your creative is your first impression. With just a second or two to capture attention, your ad needs to stop the scroll cold. Successful fashion brands do this by focusing on movement, people, and something we like to refer to as “microhooks.”
When it comes to getting people to stop scrolling, movement is the best way to grab attention. Research shows that short-form video (6–15 seconds) outperforms most static images across Meta, TikTok, and Pinterest. (Think quick outfit transitions, close-up fabric reveals, or behind-the-scenes clips.) You can also use stop motion or cinemagraphs to add subtle animation to product shots without producing full video. And for TikTok or Instagram Reels, use fast-paced cuts, trending sounds, and quick outfit changes to match user expectations on the platform.
As for people, do your best to feature user-generated content (UGC) from happy customers wearing your products. (You can reach out to repeat buyers or incentivize customers to tag you for a chance to be featured.) You can also collaborate with micro-influencers to shoot content that feels natural, not like an ad.
Finally, leverage microhooks. This is ad copy that highlights the unique benefits that your audience gets with your products. One way to do this is by asking questions that expose a current pain point and insinuate that your products do the opposite. For example, “Wearing stiff jeans in 2025?” or “Tired of leggings that show everything?”
One of the biggest PPC mistakes you can make? Launching a campaign, watching it flop, and declaring, “PPC doesn’t work for fashion.”
Top brands don’t just test – they test smart. Here’s how you can do the same:
You don’t need to reinvent the wheel. The objective is to keep refining it until it runs smoother and faster.
Most people won’t buy the first time they visit your site – and that’s not a failure. It’s just how online shopping works, especially in fashion. Shoppers might be comparing prices, waiting for payday, or simply scrolling while distracted.
But successful apparel brands don’t let those warm prospects slip away. They use retargeting to stay top-of-mind and guide potential customers back to the cart.
With tracking pixels installed on your site, you can identify who visited what, how long they stayed, and which products they interacted with. From there, you can serve hyper-relevant ads that feel personal – not generic.
If someone browsed your linen jumpsuit but didn’t add it to their cart, you can show them that exact product again later – this time with a timely offer like “Free Shipping Ends Tonight” or “Only 3 Left in Your Size.”
For cart abandoners, you might highlight a hassle-free return policy, reviews from other buyers, or even a quick video showing how to style the item. Retargeting works because it removes the guesswork and friction that keep shoppers from checking out.
More advanced brands go even further by segmenting their audiences based on behavior. For example, someone who lingered on a high-ticket leather jacket might get a different follow-up sequence than someone who looked at a discounted tee. Some campaigns re-engage past customers with complementary products (“Bought the dress? Here’s the perfect bag.”), while others reach back out to lapsed buyers with a loyalty discount. The goal isn’t to stalk – it’s to stay relevant, helpful, and persuasive at exactly the right moment.
If you’ve already paid to get someone to your site, don’t let that investment go to waste. Retargeting is how you turn passive interest into real sales – and it often delivers the highest ROI of any campaign in your entire funnel.
Successful brands don’t rely on aesthetics. They give people a reason to act now. That’s where the offer stack comes in – everything your customer gets when they click “buy.”
Think about:
But don’t make the mistake of jamming every offer into every ad. Instead, match your offer to the audience and funnel stage. For example:
Make sure your offer feels like a win – not some gimmicky trap to get people to buy something. There has to be a level of consistency with your brand that people recognize and resonate with.
Not all PPC platforms are created equal – and the most successful fashion brands understand that. Instead of putting all their ad spend into one platform, they diversify based on their audience, product category, and buying behavior. They choose channels that align with how people shop for their specific type of apparel. Here’s how smart brands match platform to product:
Google Shopping Ads
If you’re selling products people are actively searching for – like “vegan leather boots” or “wool pea coat men’s” – Google Shopping Ads are your best friend. These ads show up directly in search results with product photos, prices, brand names, and ratings. This format is ideal for intent-driven shoppers who already know what they’re looking for and are ready to compare options. For fashion brands with a strong product-market fit and clear differentiators like price, materials, or shipping perks, Shopping Ads can drive highly qualified clicks that convert.
To get the most out of Google Shopping, successful brands optimize their product titles and descriptions with keywords, upload high-quality images, and keep their feed clean and accurate. This is a volume play – great for staples, seasonal items, or products that meet specific needs.
Meta Ads (Facebook + Instagram)
Meta is where most fashion brands start – and for good reason. It’s visually driven, highly customizable, and perfect for storytelling. You can build full-funnel strategies here: introduce your brand with engaging lifestyle video, retarget product viewers with carousel ads, and upsell past customers with limited-time bundles. Meta’s strength lies in its ability to create desire through imagery and social proof.
The most successful apparel ads on Instagram and Facebook pair compelling visuals with aspirational copy. Think: “Your new favorite weekend hoodie,” or “Outfits made for airport looks and coffee runs.” These platforms are especially strong for trend-based products, impulse buys, or highly aesthetic pieces like dresses, outerwear, or coordinated sets.
Pinterest Ads
Pinterest is a hidden gem for fashion brands – especially those targeting women, occasion-based shoppers, or DIY fashionistas. It acts like a visual search engine, which means users are actively planning their next look, vacation wardrobe, or event outfit. Unlike Meta, where ads interrupt, Pinterest ads blend seamlessly into content users are already curating for inspiration.
What works well here? Seasonal collections, bridal and maternity wear, capsule wardrobes, and anything that taps into life milestones. Brands that do well on Pinterest often repurpose lookbooks, blog content, or style guides into promoted pins that link back to product pages or collections. And because pins have a long shelf life, Pinterest campaigns can continue driving traffic well after the ad spend stops.
TikTok Spark Ads
If your brand skews younger – or if you’re trying to reach trendsetters – TikTok is super important. But it’s not about polished brand videos. The content needs to feel native, raw, and personal. That’s where Spark Ads shine. These are paid boosts of organic content (either your own or from creators) that blend seamlessly into the feed.
Fashion brands win on TikTok by showing products in motion, using trending audio, and leaning into humor, storytelling, or transformation-style videos (like before-and-after outfit reveals). Fast fashion, streetwear, bold accessories, and viral-friendly products do especially well here. You can work with creators to show “how it looks on” or do mini hauls that demonstrate fit, stretch, and styling versatility.
This channel is less about direct conversion and more about top-of-funnel discovery. And when it’s done right, it creates cult followings fast.
YouTube Shorts and Pre-Roll Ads
YouTube is an underrated but powerful channel for fashion brands looking to show off movement, build trust, and drive longer engagement. YouTube Shorts (their answer to TikTok) can showcase outfits in action, quick styling tips, or model walk-throughs in 60 seconds or less. Pre-roll ads, on the other hand, give you more control over brand storytelling.
Think of YouTube as a storytelling and branding platform. It’s especially strong for higher-ticket items like outerwear, formalwear, or custom-tailored pieces where the buyer needs more confidence before purchasing. Brands that leverage YouTube well often blend influencer partnerships, educational content (like “how to build a capsule wardrobe”), and in-depth product demos to establish authority and build affinity.
Clicks are worthless if the landing page doesn’t convert.
Once someone clicks your ad, they expect to land on a page that matches the promise of that ad. If they don’t see the product, price, or offer you teased? They bounce.
Here’s what winning landing pages include:
As a final note: Don’t forget to use Dynamic Product Ads (DPAs) where possible, so your landing page and ad are in perfect sync.
Did you know that less than 25 percent of PPC ads industry-wide actually produce conversions? That’s because most PPC agencies are doing it wrong.
At PPC.co, we don’t just pump out ads and try new creatives. We have concrete, proven strategies and frameworks that ensure you get the results you’re looking for.
Want to learn more? Contact us today and we’ll show you how we get results.
