So, you want to start a digital marketing agency.
You probably already realized this is a challenging endeavor – or else, you wouldn’t be looking for guides like this.
But don’t fret. With the right strategy, the right resources, and enough diligence and follow through, you’ll be in a position to make your digital marketing agency successful.
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There are currently more than 90,000 marketing agencies in the United States.
That’s a lot of competition.
But it’s also an illustration of just how appealing the idea of owning your own digital marketing agency is. These are just some of the reasons that attract people to the realm of digital marketing agency ownership:
In this guide, we’re going to cover all the little elements of starting a digital marketing agency.
But first, it’s helpful to establish a high-level overview – the architecture on which we’ll build our next points.
Starting a digital marketing agency usually unfolds over four distinct phases:
Let’s start by focusing on the initial skills and experiences you’ll need to be successful in the digital marketing world.
As an agency owner, you may or may not be doing the ground-level work responsible for helping your clients succeed. Either way, you’ll need to have a grasp on the fundamentals of digital marketing so that you can communicate with clients effectively, appropriately pitch your services, and step in as a leader when necessary.
Digital marketing skills can help you significantly, but there’s more to running a digital marketing agency than just practicing digital marketing.
You also need skills and experience related to entrepreneurship and management.
In other words, how do you run the business?
Once you feel confident in your skills and experience, you can begin developing a formal business plan for your digital marketing agency.
While it’s not strictly necessary to have an official, written business plan, it’s typically helpful.
This is your opportunity to evaluate the idea behind your digital marketing agency, from start to finish, and project how it’s going to operate. This is also going to serve as the blueprint for founding and establishing your digital marketing agency.
Pay close attention to:
With a business plan and a solid vision for how your digital marketing agency is going to develop, you can find the business and begin establishing it.
At this point, your digital marketing agency has all the fundamentals in place to make money and continue operations.
But if you want to make even more money and keep growing, you’ll need to invest in scaling your operations. There are many marketing and advertising strategies that can help you here, such as:
It’s also important to recognize that people are going to pay close attention to how you market yourself. You’ll be describing yourself as a marketing expert on your website and throughout your marketing and advertising materials, so if the quality of your work doesn’t hold up to scrutiny, you won’t be able to scale successfully. Think of yourself as your first major client.
Are you ready to start your own digital marketing agency?
Are you looking for a partner who can support you with white label PPC services?
Or do you need help scaling up your own PPC ad campaign?
We can help you with all of it. Just drop us a line and we’ll send you a free proposal for any of your PPC advertising needs!