If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if the goal of your campaign isn’t just about driving traffic?
What if you want people who come onto your site and convert into customers or leads for your business?
If that is the case, then conversion funnels may be the perfect addition to your strategy! In this article, we will discuss how marketers can use conversion funnels and other techniques in their PPC campaigns.
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Conversion funnels are a series of steps that someone follows on their way to conversion. While the end goal remains constant, the path is different for each user because it depends on what they click or do while browsing your site and which content draws them in more.
The key to a successful conversion funnel is presenting users with value at every level, from emails and landing pages, all the way through to social media posts. By constantly providing people with new information or opportunities to take any action related to your business you will create trust and interest over time as well as make sure they’re getting maximum usefulness out of your marketing efforts.
There are so many different benefits to using conversion funnels for your PPC strategy. Some of these benefits can be found below:
Using a conversion funnel also decreases the likelihood that visitors who just want a single piece of content will bounce away from your page before converting (which is costly). This also reduces your campaign’s bounce rates on particular landing pages by increasing conversion rates by funneling people down the correct paths in order to achieve what they came here for. It also sends traffic back up the marketing chain too and refines leads until they’re ready to purchase.
The first step in using a conversion funnel for your Google PPC campaign is defining its goal. To put it simply, what is the purpose of the funnel? What do you want the funnel to do?
You need to know what you want visitors coming from ads or social media posts on Google and other channels. Do they want more information about a topic? Get an email subscription so that they get all the latest content sent to them when it’s released?
Sign up for your newsletter in order to receive weekly updates with new blog post ideas? You don’t have much time after someone clicks on one of your paid advertisements before their attention drifts elsewhere, so make sure what you offer matches up with their expectations.
The next step in creating a PPC conversion funnel is figuring out what you want visitors to do when they land on your site. You might offer a series of short blog posts that explores the topic in-depth or provide free downloadable content such as an ebook, white paper, infographic, or checklists.
In order for people visiting from ads and social media posts to take action on your website—whether it’s signing up for more information about a particular topic or filling out a lead form so you can start the sales process with them—you need to optimize these conversion points.
Finally, when creating a conversion funnel for your PPC campaign, you should create the funnel that will convert best for your product or service and optimize it to meet your goals.
Fortunately, a conversion funnel is pretty one-dimensional. This means it can be easy to find issues with your funnel and repair them immediately. When repairing your conversion funnel, you should follow these essential tips:
Often, the best way is to split up the different aspects of what they’re trying to do into separate parts for them, such as by phone number so they don’t have to fill out form information twice.
Simply get their contact info first. Then ask about specific details later on if they are interested in receiving additional information from you at some point down the line.
This will help increase conversions because it’s less work for customers while giving marketers an opportunity to promote other products or services within this one without having any overlap with each offering.
The old way of selling was to offer as many different products and services separately as possible.
The new way is conversion funnels, which take a customer’s needs or desired outcome into account from the very start. They’re more focused on what customers want rather than having them fill out all their information for your product first before they can see any other options you might have available. It also helps marketers make more money with PPC because it ensures that every visitor converts within the funnel – if not at one stage then another!
For example, if someone comes in looking for an apartment but doesn’t end up signing anything by clicking off after viewing a few properties, conversion funnels will show them other ads that are relevant.
Overall, conversion funnels will keep leads on a flywheel until they’re finally ready to convert. This means your campaign can make a lot of money if it’s successful in attracting leads.
Do you want to learn more about how we can help you grow your PPC campaign? Did you know that we do white label PPC management for agencies? If so, contact us today to speak to a member of our team and receive a free proposal.