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From March 1 through August 24, 2021 we spent $158,748.26, producing the following in gross sales
From April 1 to August 24, 2021 the company spent $139,988.85 and garnered $768,750.81, 5.5x ROAS (return on ad spend) with 77.47% increase in revenue YoY and conversion rate up 54.22%.
We drove traffic using a unique combination of Google Shopping, Product Listing Ads (PLAs) and text-based ads all with a focus on geo-local targeting for the company's brick and mortar shop.
From March 1 - Sep 8 2021
via SEM and spent $177,533.02.
From March 1 - Sep 8 2020 (when client was running it)
via SEM and spent $156,429.28
Success is easy to measure in hind-sight, but real work is involved in achieving above-average ROAS
it's unethical and unacceptable. The most successful campaigns, including the company's campaign required regular keyword research and campaign bid adjustments and A/B testing.
The online furniture store's PPC campaigns were not being well-tracked, measured and significantly lacked accountability. Measurement and accountability helps create large gains when you seek to improve.
Once sufficient data and feedback are garnered, it is much easier to optimize and tweak.
A sufficient budget is required to achieve necessary scale. Small budgets often fail to ever fully optimize because they fail to achieve the statistically significant data required to adequately target based on campaign budget constraints. This was not the case here.
High-level industry size and growth statistics for the digital marketing and search engine optimization (SEO) industries.
Multiple of Return on Ad Spend (ROAS)
Revenue Growth
YoY Revenue Growth
YoY revenue gain derived from PPC
Total revenue during length of the campaign derived solely from PPC
Conversion Improvement
Improvement in overall SEM conversions
Google Analytics and Google Ads performance evidence
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