There are a number of different types of pay per click campaigns that you can run with your advertising budget. Some of the most common types of PPC or digital marketing channels include:
1. Search engine optimization (SEO): With SEO, you can improve your website’s ranking in SERPs for specific keywords. This can be a great way to get more traffic to your website and increase your visibility online.
2. Pay-per-click (PPC) advertising: As mentioned earlier, PPC advertising is a form of online advertising that allows businesses to bid for placement in search engine results pages (SERPs). With PPC advertising, businesses can control their budget by setting a maximum amount that they’re willing to pay for each click on their ad. This makes PPC an affordable way to reach potential customers online.
3. Display advertising: Display advertising is a type of online advertising that involves placing ads on websites and other online media outlets. With display advertising, businesses can target their ads to specific audiences based on demographics and interests.
4. Retargeting: Retargeting is a type of online advertising that involves targeting ads to people who have previously visited your website. This is a great way to reach people who are already interested in what you have to offer.
5. Social media advertising: Social media advertising is the use of social media marketing platforms typically with a social media management company. Social media platforms such as Facebook and Twitter, to advertise your business or product. With social media advertising, businesses can target their ads to specific audiences based on demographics and interests.