Many people ignore PPC for obvious reasons. They believe that it can be too costly, time-consuming, and just want to focus on earning their place on search engine results pages (SERPs).
However, investing into an effective PPC strategy can actually be more effective than any SEO strategy. While SEO and PPC strategies often work together, it takes several months to see tangible growth with a SEO campaign.
Results from a PPC campaign happen almost immediately, provided that your budget is spent properly. PPC ads rank higher than organic search results. Since consumers act out of convenience, they will always click on the first few search results.
If your PPC ads are the first thing they see, this brings on the added benefit of achieving extra exposure where it matters most.