PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

March 15, 2021
Dynamic Landing Pages in PPC

Why You Should Use Dynamic Landing Pages in PPC

Advertising is crucial to the success of any business and this is doubly so when you’re using a method like PPC, where every click costs money […]
March 9, 2021
Guide to Display URLs for Google Ads

Display URLs: Optimizing Display URLs for Google Ads & PPC

Many users may not know the difference between the display URL in a Google Ad and the destination URL. For one, understanding the difference between the […]
March 6, 2021
Basic Guide to Retargeting Ads

Basic Guide to Retargeting in Google Ads PPC

We’ve all been there: sitting in front of the computer or scrolling along on your phone and seeing the one-millionth ad of the day. You can […]
February 24, 2021
How to Write Great PPC Landing Page Headlines

How to Write Great PPC Landing Page Headlines

In the world of pay-per-click (PPC) advertising and sales, it’s easy to get so caught up in the top of the funnel that you totally forget […]
February 24, 2021
What are the Right PPC KPIs to Focus On?

What are the Right PPC KPIs to Track?

It’s that time of year again, budget meetings and market analysis time. With this comes the endless work of figuring out your advertising budget for the […]
February 18, 2021
Using Pay Per Click for Online Reputation Management

Using Pay Per Click (PPC) for Online Reputation Management

  Let’s try a little exercise. Open a new tab and go to Google. Type in your business or brand name and check out the first […]
January 21, 2021
How To Start A PPC Agency?

How To Start A PPC Agency?

Paid search marketing is an effective way for brands to generate qualified leads and a higher return on investment. So it’s no surprise that they are […]
January 16, 2021
9 Reasons To Fire Your PPC Agency

9 Reasons To Fire Your PPC Agency

Pay-Per-Click (PPC) marketing is a classic marketing strategy that’s commonly used to supplement organic traffic, but it’s hardly the most straightforward way to increase your site’s […]
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