PPC BLOG

Have you wanted to optimize your paid search campaigns? The thing is, managing your paid search campaign is all about data, and data comes faster after

Most advertisers think all they need to boost their average click-through rate is to add some keywords, throw in some hard-hitting calls to action, and the

Pay-per-click (PPC) campaigns operate much differently than SEO campaigns. While you expect SEO campaigns to take their time to bear fruit, PPC(Pay Per Click) campaigns are

As global digitization accelerates, organizations realize the impending need to invest in digital advertising. In 2018, the total national ad spend exceeded $125 billion – and

If you are new to Google Ads, rest assured that you’ve chosen the right PPC ad platform for your business. Going by leading PPC marketing KPIs,

Google is the biggest internet search provider in most online markets and responsible for generating over 80% of desktop search traffic. Businesses vie for Google rankings

If you’ve done any kind of advertising through a Google Ads account, then you are already familiar with the Quality Score related to individual keywords. That’s

It’s an email no Google Ads user ever wants to receive: the dreaded “your account has been suspended” alert message. It’s understandable to, well, freak out

Businesses need a constant flow of reasonably-priced leads to stay ahead. Whether you’re building up a client base or maintaining steady work, lead generation strategies/lead generation