PPC Blog

A PPC management blog produced by pay per click and paid search marketing management experts.

June 14, 2021
How to Use "Not Provided Keywords" to Maximize Google Ads Impact

How to Use “Not Provided Keywords” to Maximize Google Ad’s Impact

If you’re new and experienced in using Google Ad’s, the most exciting part of building a new campaign is keyword research. With your budget readily available, […]
June 9, 2021
How to Create a Negative Keyword List in Google Ads

Negative Keywords: The How & Why of Negative Keywords List Building in Google Ads

There are so many factors that will influence the success of your Google Ads campaign. Many people believe that by throwing dollars at their campaigns, they’ll […]
June 8, 2021
Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads: Which is the Better Advertising Medium for Your Business?

If you have been considering Google Ads vs Facebook Ads, you probably wonder which one is better for your particular niche. Below is a close look […]
June 7, 2021
Video Ad Campaign

How to Implement a Successful Video Ad Campaign

Visuals are an essential part of marketing in this day and age because it takes very little for video content to go viral, engage audiences and […]
June 4, 2021
How to Improve Facebook Ads Conversions

How to Improve Facebook Ads Conversions

Facebook is undoubtedly the most preeminent social media network in the world. More than two billion people use Facebook. That’s nearly ⅓ of the entire world […]
June 3, 2021
Understanding the Ad Rank Formula in PPC

Understanding Google’s Ad Rank Formula in PPC

Everyone that has worked with pay-per-click (PPC) ads knows how competitive the landscape is. PPC is all about jockeying for ad position, and it’s an endless […]
May 25, 2021
Negative Keyword List

How to Properly Use a Negative Keyword Lists

When you’re trying to run a successful pay-per-click (PPC) campaign, the goal is to optimize your impressions and conversions, while saving as much money as possible. […]
May 12, 2021
Increase Landing Page Conversions

How to Increase Landing Page Conversions

Would you like to see more sales and signups from your landing pages? If you’re not happy with your conversion rate, you can certainly improve your […]
April 16, 2021
How to Set Up facebook retargeting campaigns

How to Set Up Facebook Retargeting

From its origins as a digital yearbook for Ivy League students in 2004, Facebook has indeed come a long way. For instance, nobody could have envisioned […]
April 14, 2021
Flexible Bid Strategies in PPC

Implementing Flexible Bid Strategies in PPC

Advertising on the web is an ever-evolving space filled with the potential for billions of people to see your ads and literally thousands of metrics to […]