PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

March 15, 2021
Dynamic Landing Pages in PPC

Why You Should Use Dynamic Landing Pages in PPC

Advertising is crucial to the success of any business and this is doubly so when you’re using a method like PPC, where every click costs money […]
March 9, 2021
Guide to Display URLs for Google Ads

Display URLs: Optimizing Display URLs for Google Ads & PPC

Many users may not know the difference between the display URL in a Google Ad and the destination URL. For one, understanding the difference between the […]
March 6, 2021
Basic Guide to Retargeting Ads

Basic Guide to Retargeting & Remarketing Ads in PPC

We’ve all been there: sitting in front of the computer or scrolling along on your phone and seeing the one-millionth ad of the day. You can […]
March 3, 2021
eCommerce PPC Strategies

eCommerce PPC Strategies for Maximum Sales Growth

Succeeding in eCommerce doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, after […]
February 26, 2021
Google Ad Extensions Explained

Google Ad Extensions Explained

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google […]
February 24, 2021
How to Write Great PPC Landing Page Headlines

How to Write Great PPC Landing Page Headlines

In the world of pay-per-click (PPC) advertising and sales, it’s easy to get so caught up in the top of the funnel that you totally forget […]
February 24, 2021
What are the Right PPC KPIs to Focus On?

What are the Right PPC KPIs to Track?

It’s that time of year again, budget meetings and market analysis time. With this comes the endless work of figuring out your advertising budget for the […]
February 19, 2021
Landing Page Conversion Rate Optimization for SEM Campaigns

Landing Page Conversion Rate Optimization for SEM Campaigns

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
February 18, 2021
Using Pay Per Click for Online Reputation Management

Using Pay Per Click (PPC) for Online Reputation Management

  Let’s try a little exercise. Open a new tab and go to Google. Type in your business or brand name and check out the first […]
February 9, 2021
What You Need to Know About PPC Marketing for Law Firms

PPC Marketing Management for Law Firms: A Comprehensive Guide

Although there are many ways law firms can generate quality leads via digital marketing, PPC (pay-per-click) marketing remains one of the most effective. PPC marketing is […]
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