PPC Agency Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

March 4, 2022
Pointers For Increasing The CTR For Google Ads

9 Pointers For Increasing The CTR For Google Ads

Most advertisers think all they need to boost their average click-through rate is to add some keywords, throw in some hard-hitting calls to action, and the […]
February 28, 2022
How to Scale Your PPC Campaigns

How to Scale Your PPC Campaigns

Pay-per-click (PPC) campaigns operate much differently than SEO campaigns. While you expect SEO campaigns to take their time to bear fruit, PPC(Pay Per Click) campaigns are […]
February 23, 2022
What Is ROAS? Complete Guide To Return On Ad Spend For PPC

What Is ROAS? Complete Guide To Return-On-Ad-Spend For PPC

As global digitization accelerates, organizations realize the impending need to invest in digital advertising. In 2018, the total national ad spend exceeded $125 billion – and […]
February 10, 2022

eCommerce PPC Strategies for Maximum Sales Growth

Succeeding in eCommerce PPC doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, […]
February 3, 2022
Estimate Conversions In Google AdWords

How To Estimate Conversions In Google Ads

If you are new to Google Ads, rest assured that you’ve chosen the right PPC ad platform for your business. Going by leading PPC marketing KPIs, […]
February 2, 2022
How Often Should You Update Your Google Ads Campaigns?

How Often Should You Update Your Google Ads Campaigns?

Google is the biggest internet search provider in most online markets and responsible for generating over 80% of desktop search traffic. Businesses vie for Google rankings […]
February 1, 2022
Ultimate Guide to Google Ads Quality Score

The Ultimate Guide to Google Ads Quality Score

If you’ve done any kind of advertising through a Google Ads account, then you are already familiar with the Quality Score related to individual keywords. That’s […]
January 31, 2022
Guide for Fixing a Suspended Google Ads Account

Google Ads Suspension: ‘How-to’ Guide for Fixing a Suspended Google Ads Account

It’s an email no Google Ads user ever wants to receive: the dreaded “your account has been suspended” alert message. It’s understandable to, well, freak out […]
January 31, 2022
How to Perform B2B Lead Generation on Linkedin

How to Perform B2B Lead Generation on Linkedin

Businesses need a constant flow of reasonably-priced leads to stay ahead. Whether you’re building up a client base or maintaining steady work, lead generation strategies/lead generation […]
January 30, 2022
How to Become an Exact Match Keywords Expert

Exact Match Keywords: How to Target Exact Match Keywords in PPC

The entire purpose of a pay-per-click (PPC) campaign is to immediately attract prospects from the search engine results pages (SERPs) and direct them to a landing […]
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