PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

February 24, 2021
What are the Right PPC KPIs to Focus On?

What are the Right PPC KPIs to Track?

It’s that time of year again, budget meetings and market analysis time. With this comes the endless work of figuring out your advertising budget for the […]
February 19, 2021
Landing Page Conversion Rate Optimization for SEM Campaigns

Landing Page Conversion Rate Optimization for SEM Campaigns

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
February 18, 2021
Using Pay Per Click for Online Reputation Management

Using Pay Per Click (PPC) for Online Reputation Management

  Let’s try a little exercise. Open a new tab and go to Google. Type in your business or brand name and check out the first […]
February 9, 2021
What You Need to Know About PPC Marketing for Law Firms

PPC Marketing Management for Law Firms: A Comprehensive Guide

Although there are many ways law firms can generate quality leads via digital marketing, PPC (pay-per-click) marketing remains one of the most effective. PPC marketing is […]
January 21, 2021
How To Start A PPC Agency?

How To Start A PPC Agency?

Paid search marketing is an effective way for brands to generate qualified leads and a higher return on investment. So it’s no surprise that they are […]
January 16, 2021
9 Reasons To Fire Your PPC Agency

9 Reasons To Fire Your PPC Agency

Pay-Per-Click (PPC) marketing is a classic marketing strategy that’s commonly used to supplement organic traffic, but it’s hardly the most straightforward way to increase your site’s […]
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