PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

June 21, 2021
How to Avoid Choosing the Wrong Ad Rotation Setting

How to Avoid Choosing the Wrong Ad Rotation Setting

Thousands of so-called Google Ads experts will all tell you something different about choosing the right ad rotation setting. Some will tell you that you’ll need […]
June 15, 2021
How Much Do Instagram Ads Cost

How Much Do Instagram Ads Cost

With nearly 1 billion Instagram users as of 2019, this app has taken the social media world by storm in the past few years. The photo-sharing […]
June 14, 2021
How to Use "Not Provided Keywords" to Maximize Google Ads Impact

How to Use “Not Provided Keywords” to Maximize Google Ads Impact

If you’re new and experienced in using Google Ads, the most exciting part of building a new campaign is keyword research. With your budget readily available, […]
June 9, 2021
How to Create a Negative Keyword List in Google Ads

Negative Keywords: The How & Why of Negative Keywords List Building in Google Ads

There are so many factors that will influence the success of your Google Ads campaign. Many people believe that by throwing dollars at their campaigns, they’ll […]
June 8, 2021
Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads: Which is the Better Advertising Medium for Your Business?

If you have been considering Google Ads vs. Facebook Ads, you probably wonder which one is better for your particular niche. Below is a close look […]
June 7, 2021
Video Ad Campaign

How to Implement a Successful Video Ad Campaign

Visuals are an essential part of marketing in this day and age because it takes very little for video content to go viral, engage audiences and […]
June 4, 2021
How to Improve Facebook Ads Conversions

How to Improve Facebook Ads Conversions

Facebook is undoubtedly the most preeminent social media network in the world. More than two billion people use Facebook. That’s nearly ⅓ of the entire world […]
June 3, 2021
Understanding the Ad Rank Formula in PPC

Understanding Google’s Ad Rank Formula in PPC

Everyone that has worked with pay-per-click (PPC) ads knows how competitive the landscape is. PPC is all about jockeying for position, and it’s an endless struggle […]
May 25, 2021
Negative Keyword List

How to Properly Use a Negative Keyword List

When you’re trying to run a successful pay-per-click (PPC) campaign, the goal is to optimize your impressions and conversions, while saving as much money as possible. […]
May 24, 2021
How to Improve Google Ads Conversions

How to Improve Google Ads Conversions

The ultimate goal of any PPC campaign is very clear and that’s to improve visibility to achieve conversions. One of the most frustrating things of running […]
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