PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

January 4, 2022
How to Use Video Ads to Build Trust

How to Use Video Ads to Build Trust

If you own a business website, you know that earning consumer trust is a vital, ongoing process. Anyone who takes consumer trust for granted will probably […]
December 20, 2021
How & Why To Leverage Amazon Sponsored Brand Video Ads

How & Why To Leverage Amazon Sponsored Brand Video Ads

In today’s fast-changing digital world, the attention span of viewers is quite limited. And if you are a marketer, you might be aware of the effect […]
December 13, 2021
How to Take Over Management of an Existing Google Ads Account

How to Take Over Management of an Existing Google Ads Account

Transferring the ownership of a Google Ads account can be a hassle, especially for managers who have so much on their business plate. In addition, it […]
December 2, 2021
Google Ads vs. Linkedin Ads

Google Ads vs. Linkedin Ads: Which is Better for Commercial Targeting?

When you want to use paid search marketing platforms, Google Ads often leads the list. Because of its versatility, simplicity, and popularity, it’s obvious why it’s […]
November 9, 2021
Dynamic Search Ads for Beginners

Dynamic Search Ads for Beginners

Is your company intrigued by capturing additional Web traffic? Then you may want to think about deploying dynamic search ads (DSAs). DSAs can snag traffic from […]
October 20, 2021
12 Best Tips for PPC Calls to Action

12 Best Tips for PPC Calls to Action

Pay-per-click (PPC) advertising has a 200% ROI, and yet many businesses do not get the full advantage of this Digital marketing strategy because they fail to […]
September 27, 2021
How to Avoid Keyword Cannibalization in PPC

How to Avoid Keyword Cannibalization in PPC

To run ads on search engines like Google, you place bids for your ad to display in particular search queries. In other words, you compete with […]
September 14, 2021

Online Furniture Store Case Study

Furniture Store Case Study From March 1 through August 24, 2021 we spent $158,748.26, producing the following in gross sales $ 1000 Garnered (ROAS of 5x) YoY of […]
August 20, 2021
Google Keyword Planner

How to Use Google Keyword Planner

Google Ads, formerly known as Google Adwords, has an immense reputation among entrepreneurs, high-ranking executives, and business owners. You simply open an account, create an ad, […]
August 9, 2021
Improve Your PPC with Conversion Funnels

Improve Your PPC with Conversion Funnels

If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if […]
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