PPC Blog

When it comes to Pay-Per-Click marketing, advertisers are inundated with an endless list of metrics to track and measure. That’s because, unlike other traditional methods of […]

If you’ve done any kind of advertising through a Google Ads account, then you are already familiar with the Quality Score related to individual keywords. That’s […]

Amazon is a massive platform that reaches literally billions of users. It can be one of the best ways to expand your reach to acquire more […]

Managing a PPC ad campaign or multiple campaigns across different skews can be time-consuming, frustrating, and costly. That’s why paying a PPC management agency is a […]

Understanding your conversion rate will help you assess the overall success of your marketing efforts. Conversion rate optimization is the process of improving the rate at […]

As a business owner, you must know the importance of lead generation. It is a highly efficient way to generate new consumers, increase brand awareness and […]

Ok, so this is one of those questions where instead of giving you a straight yes or no answer, we’re going to go with, it’s complicated. […]

Remarking and retargeting are useful components of Google Ads and a crucial part of any PPC marketing campaign, that is if you understand and use it […]

Automation can be a great driving force behind any marketing campaign, provided you know how to use it properly. Several factors go into how well your […]

Advertising in the Dental space can feel like being in a lion’s den. It seems like almost every day there are new players in the market, […]