Table of Contents
PPC Blog
A PPC management blog produced by pay per click and paid search marketing management experts.
From March 1 through August 24, 2021 we spent $158,748.26, producing the following in gross sales
$
1000
Garnered (ROAS of 5x)
YoY of the same date range from the prior year, we achieved a conversion rate improvement of 56.16% and revenue increase of 66.84% from $474,912.92 to $792,345.54.
From April 1 to August 24, 2021 the company spent $139,988.85 and garnered $768,750.81, 5.5x ROAS (return on ad spend) with 77.47% increase in revenue YoY and conversion rate up 54.22%.
Included in this market report, you will find the following:
How did we manage to consistently drive 5x + return on Google Ad spend?
We drove traffic using a unique combination of Google Shopping, Product Listing Ads (PLAs) and text-based ads all with a focus on geo-local targeting for the company’s brick and mortar shop.
From March 1 - Sep 8 2021
$
1000
Garnered (ROAS of 4.67x)
via SEM and spent $177,533.02.
From March 1 - Sep 8 2020 (when client was running it)
$
1000
Garnered (ROAS of 3.4x)
via SEM and spent $156,429.28
Why Our PPC Management Works
Success is easy to measure in hind-sight, but real work is involved in achieving above-average ROAS
“Set it and forget it” not only does not work, it’s unethical and unacceptable. The most successful campaigns, including the company’s campaign required regular keyword research and campaign bid adjustments and A/B testing.
Results are always better after the first month or two. Once sufficient data and feedback are garnered, it is much easier to optimize and tweak.
You can’t improve what you fail to measure. The online furniture store’s PPC campaigns were not being well-tracked, measured and significantly lacked accountability. Measurement and accountability helps create large gains when you seek to improve.
The budget was robust. A sufficient budget is required to achieve necessary scale. Small budgets often fail to ever fully optimize because they fail to achieve the statistically significant data required to adequately target based on campaign budget constraints. This was not the case here.
Are you looking to grow your business through PPC?
We act like an extension to your internal team, managing your SEM campaigns with an aim toward scalability.
Key PPC Campaign Statistics
High-level industry size and growth statistics for the digital marketing and search engine optimization (SEO) industries.
0
ROAS
Multiple of Return on Ad Spend (ROAS)
Revenue Growth
YoY Revenue Growth
0
PPC Revenue Gain
YoY revenue gain derived from PPC
0
Total PPC Based Revenue
Total revenue during length of the campaign derived solely from PPC
Conversion Improvement
Improvement in overall SEM conversions
Online Furniture Store Performance Overview
Google Analytics and Google Ads performance evidence
Do you have under-performing PPC campaigns?
If you have existing SEM campaigns, get in touch and we will perform a free PPC performance audit.
September 14, 2021
Furniture Store Case Study From March 1 through August 24, 2021 we spent $158,748.26, producing the following in gross sales $ 1000 Garnered (ROAS of 5x) YoY of […]
August 20, 2021
Google Ads, formerly known as Google Adwords, has an immense reputation among entrepreneurs, high-ranking executives, and business owners. You simply open an account, create an ad, […]
August 9, 2021
If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if […]
August 4, 2021
If you’re an experienced digital marketer, you’ve probably heard about Facebook and Google Ads. These are the two most popular PPC advertising networks on the internet, […]
August 2, 2021
There are a lot of factors that can affect your PPC advertising, but the most common one is seasonality. If you’re not familiar with what this […]
July 27, 2021
Google Ads is a great advertising platform, but it can be difficult to manage all of the different campaigns that you have running. One strategy that […]
July 19, 2021
Google Ads will attempt to pair your advertisements based on the keywords you’ve placed a bid on. However, let’s say that you’ve placed a bid for […]
July 6, 2021
Keywords play an essential role in the success of your digital marketing campaigns. Online marketers have to consider their target audience when carrying out keyword research […]
June 28, 2021
If you’re here, then you’ve probably heard of pay-per-click (PPC) advertisements. These are ads that appear on major platforms, such as Google and Facebook. Since billions […]
June 21, 2021
Thousands of so-called Google Ads experts will all tell you something different about choosing the right ad rotation setting. Some will tell you that you’ll need […]