PPC Agency Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

June 27, 2022
How to Create Your Own PPC Project Checklist for Optimizing Time Management

How to Create Your Own PPC Project Checklist for Optimizing Time Management

No matter how much experience you have running pay-per-click (PPC) ads, a checklist will help you manage your time. Trying to manage your responsibilities without a […]
June 13, 2022
Branded Search: Why Branded Searches Give the Best Conversions

Branded Search: Why Branded Searches Give the Best Conversions

Your brand is your company’s identity. It’s a keystone for most of your marketing and advertising strategies. At the center of every message you send, every […]
June 6, 2022
When to Increase Bids in PPC

When to Increase Bid in PPC

Developing an effective bid strategy is one essential aspect of your Pay Per Click (PPC) ad campaign. Google offers ‘smart campaigns’ but devising a click-and-go advertising […]
May 31, 2022
SEO vs. PPC: 21 Considerations in Solidifying Your Organic vs. Paid Strategy

SEO vs. PPC: 21 Best Practices for Organic & Paid Marketing

Search dominates the modern zeitgeist. If you want to look up information on a topic, you search for it. If you want to buy a specific […]
May 24, 2022
PPC Automation Tools for Scaling Campaigns

PPC Automation Tools for Scaling Campaigns

Running online ads is about getting the most bang for your buck. If you aren’t getting a return on your ad campaign, it’s a waste. Obviously, […]
May 16, 2022
8 Reasons to Bid on Branded Keywords in PPC

8 Reasons to Bid on Branded Keywords in PPC

If you manage a pay-per-click (PPC) account, you may always search for ‘the best way’ to increase ad performance. Many different strategies work for various companies, […]
May 2, 2022
PPC for Accountants & CPAs: A Beginner's Guide

PPC for Accountants & CPAs: A Beginner’s Guide

Did you know that Google handles about 5.6 billion search queries per day? If you want your accounting company to get more exposure, it’s essential to […]
April 26, 2022
Why Aren't My Google Ads Showing & What to Do About it

Why Aren’t My Google Ads Showing & What to Do About it

So, your company is paying big bucks for Google Ads, But Google ads not showing. However, this isn’t always a problem. But if you don’t see […]
March 15, 2022
Optimize Paid Search PPC Campaigns

13 Tips for Optimizing Paid Search Campaigns

Have you wanted to optimize your paid search campaigns? The thing is, managing your paid search campaign is all about data, and data comes faster after […]
March 4, 2022
Pointers For Increasing The CTR For Google Ads

9 Pointers For Increasing The CTR For Google Ads

Most advertisers think all they need to boost their average click-through rate is to add some keywords, throw in some hard-hitting calls to action, and the […]
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