PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

May 24, 2021
How to Improve Google Ads Conversions

How to Improve Google Ads Conversions

The ultimate goal of any PPC campaign is very clear and that’s to improve visibility to achieve conversions. One of the most frustrating things of running […]
May 21, 2021
How to Scale Your PPC Campaigns

How to Scale Your PPC Campaigns

Pay-per-click (PPC) campaigns operate much differently than SEO campaigns. While you expect SEO campaigns to take their time to bear fruit, PPC campaigns are expected to […]
May 12, 2021
Increase Landing Page Conversions

How to Increase Landing Page Conversions

Would you like to see more sales and signups from your landing pages? If you’re not happy with your conversion rate, you can certainly improve your […]
April 22, 2021
How Often Should You Update Your Google Ads Campaigns?

How Often Should You Update Your Google Ads Campaigns?

Google is the biggest internet search provider in most online markets and responsible for generating over 80% of desktop search traffic. Businesses vie for Google rankings […]
April 20, 2021
Paid Search Competitor Analysis

A Quick Guide To Paid Search Competitor Analysis

Paid search is a powerful resource for businesses for enhancing their growth and reaching out to their customers with any barrier in between. It is an […]
April 16, 2021
How to Set Up Facebook Retargeting

How to Set Up Facebook Retargeting

From its origins as a digital yearbook for Ivy League students in 2004, Facebook has indeed come a long way. For instance, nobody could have envisioned […]
April 14, 2021
Flexible Bid Strategies in PPC

Implementing Flexible Bid Strategies in PPC

Advertising on the web is an ever-evolving space filled with the potential for billions of people to see your ads and literally thousands of metrics to […]
April 13, 2021
What is Cost Per Click in PPC?

What is Cost Per Click in PPC?

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most […]
April 12, 2021
What is a Good Click-Through Rate?

What is a Good Click-Through Rate with Google Ads PPC?

One of the great things about online marketing is that you can measure click-through rate (CTR). You can quickly review many types of statistics after you […]
April 8, 2021
Google Ads Suspension

Google Ads Suspension: ‘How-to’ Guide for Fixing a Suspended Google Ads Account

It’s an email no Google Ads user ever wants to receive: the dreaded “your account has been suspended” alert message. It’s understandable to, well, freak out […]
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