PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

March 23, 2021
Should You Avoid Automated Bidding With Google Ads

Should You Avoid Automated Bidding With Google Ads?

Ok, so this is one of those questions where instead of giving you a straight yes or no answer, we’re going to go with, it’s complicated. […]
March 22, 2021
Ultimate Guide to PPC Remarketing

Ultimate Guide to PPC Remarketing: Bring Users Back When They Don’t Convert

Remarking and retargeting are useful components of Google Ads and a crucial part of any PPC marketing campaign, that is if you understand and use it […]
March 19, 2021
Automated Bid Algorithms in PPC

What Marketers Should Know About Automated Bid Algorithms in PPC

Automation can be a great driving force behind any marketing campaign, provided you know how to use it properly. Several factors go into how well your […]
March 16, 2021
5 Things You Need to Know About PPC Management for Dentists

5 Things You Need to Know About PPC Management for Dentists

Advertising in the Dental space can feel like being in a lion’s den. It seems like almost every day there are new players in the market, […]
March 15, 2021
Dynamic Landing Pages in PPC

Why You Should Use Dynamic Landing Pages in PPC

Advertising is crucial to the success of any business and this is doubly so when you’re using a method like PPC, where every click costs money […]
March 9, 2021
Guide to Display URLs for Google Ads

Display URLs: Optimizing Display URLs for Google Ads & PPC

Many users may not know the difference between the display URL in a Google Ad and the destination URL. For one, understanding the difference between the […]
March 6, 2021
Basic Guide to Retargeting Ads

Basic Guide to Retargeting & Remarketing Ads in PPC

We’ve all been there: sitting in front of the computer or scrolling along on your phone and seeing the one-millionth ad of the day. You can […]
March 3, 2021
eCommerce PPC Strategies

eCommerce PPC Strategies for Maximum Sales Growth

Succeeding in eCommerce doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, after […]
February 26, 2021
Google Ad Extensions Explained

Google Ad Extensions Explained

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google […]
February 24, 2021
How to Write Great PPC Landing Page Headlines

How to Write Great PPC Landing Page Headlines

In the world of pay-per-click (PPC) advertising and sales, it’s easy to get so caught up in the top of the funnel that you totally forget […]
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