PPC Agency Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

February 23, 2023
The Eventual Deprecation of Third Party Cookies

The Eventual Deprecation of Third Party Cookies

When you visit a website for the first time, you usually see a message like this: “This website uses cookies on your computer to collect information […]
February 8, 2023
How to Use Micro Conversions for Lead Generation with PPC

How to Use Micro Conversions for Lead Generation with PPC

What is the gold standard key performance indicator (KPI) for most of your marketing and advertising campaigns? You can measure traffic. You can analyze user behavior. […]
February 8, 2023
How to Do Cross Channel Lead Generation With PPC

How to Do Cross Channel Lead Generation With PPC

For obvious reasons, we love to promote the power and value of pay per click (PPC) advertising. No matter your industry, the size of your business, […]
February 8, 2023
How to Beat PPC Seasonality Issues

How to Beat PPC Seasonality Issues

There’s not much you can do about the changing seasons. As the months progress, the weather changes. Holidays come and go. And if your business is […]
January 23, 2023
9 Excel & Spreadsheet Tips for PPC Managers

9 Excel & Spreadsheet Tips for PPC Managers

Do you manage your PPC ads in Microsoft Excel? If so, you have an advantage. Excel is a powerful way to manage your ads, provided you […]
January 17, 2023
8 Landing Page Test Ideas for PPC

8 Landing Page Test Ideas for PPC

No matter how long you’ve been running your PPC ads, you can always increase conversions just a little bit more. Sometimes that will involve tweaking your […]
January 15, 2023
Optimizing PPC Campaigns for SaaS Businesses

Optimizing PPC Campaigns for SaaS Businesses

The software as a service (SaaS) field has been growing consistently for more than a decade. By the end of 2023, it’s projected to be a […]
January 13, 2023
How to Perform Keyword Research with Google Ads Keyword Tool

How to Perform Keyword Research with Google Ads Keyword Tool

Keyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that […]
January 2, 2023
Landing Page Conversion Rate Optimization for SEM/PPC Campaigns

Landing Page Conversion Rate Optimization for SEM/PPC Campaigns

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
December 9, 2022
People Also Search For

Optimizing “People Also Search For” in PPC

If you do a lot of Google searches (who doesn’t?), you may see ‘People Also Search For’ (PASF) when digging up information on a variety of […]
Get in Touch