PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

January 11, 2022
How To Create Better Ad Groups In PPC

How To Create Better Ad Groups In PPC

Businesses can do one of many things to optimize their PPC ad campaigns and improve profitability. However, if you just started a business, these strategies may […]
January 10, 2022
8 Tools for Analyzing Your Competitors in PPC

8 Tools for Analyzing Your Competitors in PPC

Analyzing your competitors is a critical strategy for creating a winning pay-per-click campaign. You need to know who your competitors are, what keywords they’re targeting, which […]
January 7, 2022
How To Warm Up Your Instagram Audience

How To Warm Up Your Instagram Audience

If you want to register an Instagram account to advertise your products and services, great! But promoting products can be challenging if you don’t warm up […]
January 4, 2022
How to Use Video Ads to Build Trust

How to Use Video Ads to Build Trust

If you own a business website, you know that earning consumer trust is a vital, ongoing process. Anyone who takes consumer trust for granted will probably […]
December 27, 2021
Setting Up Time Of Day Bid Adjustments In PPC

Dayparting: Setting Up Time Of Day Bid Adjustments In PPC

Do you know what days and times are best to run your Google ads? Why does it matter, you ask? Well, knowing when to post can […]
December 20, 2021
How & Why To Leverage Amazon Sponsored Brand Video Ads

How & Why To Leverage Amazon Sponsored Brand Video Ads

In today’s fast-changing digital world, the attention span of viewers is quite limited. And if you are a marketer, you might be aware of the effect […]
December 13, 2021
How to Take Over Management of an Existing Google Ads Account

How to Take Over Management of an Existing Google Ads Account

Transferring the ownership of a Google Ads account can be a hassle, especially for managers who have so much on their business plate. In addition, it […]
December 2, 2021
Google Ads vs. Linkedin Ads

Google Ads vs. Linkedin Ads: Which is Better for Commercial Targeting?

When you want to use paid search marketing platforms, Google Ads often leads the list. Because of its versatility, simplicity, and popularity, it’s obvious why it’s […]
November 9, 2021
Dynamic Search Ads for Beginners

Dynamic Search Ads for Beginners

Is your company intrigued by capturing additional Web traffic? Then you may want to think about deploying dynamic search ads (DSAs). DSAs can snag traffic from […]
October 20, 2021
12 Best Tips for PPC Calls to Action

12 Best Tips for PPC Calls to Action

Pay-per-click (PPC) advertising has a 200% ROI, and yet many businesses do not get the full advantage of this marketing strategy because they fail to use […]
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