PPC Blog
A PPC management blog produced by pay per click and paid search marketing management experts.
March 4, 2022
Most advertisers think all they need to boost their average click-through rate is to add some keywords, throw in some hard-hitting calls to action, and the […]
February 28, 2022
Pay-per-click (PPC) campaigns operate much differently than SEO campaigns. While you expect SEO campaigns to take their time to bear fruit, PPC(Pay Per Click) campaigns are […]
February 23, 2022
As global digitization accelerates, organizations realize the impending need to invest in digital advertising. In 2018, the total national ad spend exceeded $125 billion – and […]
February 10, 2022
Succeeding in eCommerce PPC doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, […]
February 3, 2022
If you are new to Google Ads, rest assured that you’ve chosen the right PPC ad platform for your business. Going by leading PPC marketing KPIs, […]
February 2, 2022
Google is the biggest internet search provider in most online markets and responsible for generating over 80% of desktop search traffic. Businesses vie for Google rankings […]
February 1, 2022
If you’ve done any kind of advertising through a Google Ads account, then you are already familiar with the Quality Score related to individual keywords. That’s […]
January 31, 2022
It’s an email no Google Ads user ever wants to receive: the dreaded “your account has been suspended” alert message. It’s understandable to, well, freak out […]
January 31, 2022
Businesses need a constant flow of reasonably-priced leads to stay ahead. Whether you’re building up a client base or maintaining steady work, lead generation strategies/lead generation […]
January 30, 2022
The entire purpose of a pay-per-click (PPC) campaign is to immediately attract prospects from the search engine results pages (SERPs) and direct them to a landing […]