PPC Agency Blog
A PPC management blog produced by pay per click and paid search marketing management experts.
February 8, 2023
What is the gold standard key performance indicator (KPI) for most of your marketing and advertising campaigns? You can measure traffic. You can analyze user behavior. […]
February 8, 2023
For obvious reasons, we love to promote the power and value of pay per click (PPC) advertising. No matter your industry, the size of your business, […]
February 8, 2023
There’s not much you can do about the changing seasons. As the months progress, the weather changes. Holidays come and go. And if your business is […]
January 23, 2023
Do you manage your PPC ads in Microsoft Excel? If so, you have an advantage. Excel is a powerful way to manage your ads, provided you […]
January 17, 2023
No matter how long you’ve been running your PPC ads, you can always increase conversions just a little bit more. Sometimes that will involve tweaking your […]
January 15, 2023
The software as a service (SaaS) field has been growing consistently for more than a decade. By the end of 2023, it’s projected to be a […]
January 13, 2023
Keyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that […]
January 2, 2023
If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
December 9, 2022
If you do a lot of Google searches (who doesn’t?), you may see ‘People Also Search For’ (PASF) when digging up information on a variety of […]
December 7, 2022
If you run a Google Ads campaign, you want all of the people who view your ads to be legitimate prospects. But sometimes an ad campaign […]