PPC Blog

Advertising on the web is an ever-evolving space filled with the potential for billions of people to see your ads and literally thousands of metrics to […]

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most […]

One of the great things about online marketing is that you can measure click-through rate (CTR). You can quickly review many types of statistics after you […]

It’s an email no Google Ads user ever wants to receive: the dreaded “your account has been suspended” alert message. It’s understandable to, well, freak out […]

When it comes to Pay-Per-Click marketing, advertisers are inundated with an endless list of metrics to track and measure. That’s because, unlike other traditional methods of […]

If you’ve done any kind of advertising through a Google Ads account, then you are already familiar with the Quality Score related to individual keywords. That’s […]

Amazon is a massive platform that reaches literally billions of users. It can be one of the best ways to expand your reach to acquire more […]

Managing a PPC ad campaign or multiple campaigns across different skews can be time-consuming, frustrating, and costly. That’s why paying a PPC management agency is a […]

Understanding your conversion rate will help you assess the overall success of your marketing efforts. Conversion rate optimization is the process of improving the rate at […]

As a business owner, you must know the importance of lead generation. It is a highly efficient way to generate new consumers, increase brand awareness and […]