PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

May 31, 2022
SEO vs. PPC: 21 Considerations in Solidifying Your Organic vs. Paid Strategy

SEO vs. PPC: 21 Best Practices for Organic & Paid Marketing

Search dominates the modern zeitgeist. If you want to look up information on a topic, you search for it. If you want to buy a specific […]
May 24, 2022
PPC Automation Tools for Scaling Campaigns

PPC Automation Tools for Scaling Campaigns

Running online ads is about getting the most bang for your buck. If you aren’t getting a return on your ad campaign, it’s a waste. Obviously, […]
May 16, 2022
8 Reasons to Bid on Branded Keywords in PPC

8 Reasons to Bid on Branded Keywords in PPC

If you manage a pay-per-click (PPC) account, you may always search for ‘the best way’ to increase ad performance. Many different strategies work for various companies, […]
May 2, 2022
PPC for Accountants & CPAs: A Beginner's Guide

PPC for Accountants & CPAs: A Beginner’s Guide

Did you know that Google handles about 5.6 billion search queries per day? If you want your accounting company to get more exposure, it’s essential to […]
April 26, 2022
Why Aren't My Google Ads Showing & What to Do About it

Why Aren’t My Google Ads Showing & What to Do About it

So, your company is paying big bucks for Google Ads, But Google ads not showing. However, this isn’t always a problem. But if you don’t see […]
March 15, 2022
Optimize Paid Search PPC Campaigns

13 Tips for Optimizing Paid Search Campaigns

Have you wanted to optimize your paid search campaigns? The thing is, managing your paid search campaign is all about data, and data comes faster after […]
March 4, 2022
9 Pointers For Increasing The click through rate (CTR) For Google Ads

9 Pointers For Increasing The CTR For Google Ads

Most advertisers think all they need to boost their average click-through rate is to add some keywords, throw in some hard-hitting calls to action, and the […]
February 28, 2022
How to Scale Your PPC Campaigns

How to Scale Your PPC Campaigns

Pay-per-click (PPC) campaigns operate much differently than SEO campaigns. While you expect SEO campaigns to take their time to bear fruit, PPC(Pay Per Click) campaigns are […]
February 23, 2022
What Is ROAS? Complete Guide To Return On Ad Spend For PPC

What Is ROAS? Complete Guide To Return-On-Ad-Spend For PPC

As global digitization accelerates, organizations realize the impending need to invest in digital advertising. In 2018, the total national ad spend exceeded $125 billion – and […]
February 10, 2022
eCommerce PPC Strategies

eCommerce PPC Strategies for Maximum Sales Growth

Succeeding in eCommerce PPC doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, […]
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