If you manage a pay-per-click (PPC) account, you may always search for ‘the best way’ to increase ad performance. Many different strategies work for various companies, […]
Did you know that Google handles about 5.6 billion search queries per day? If you want your accounting company to get more exposure, it’s essential to […]
Have you wanted to optimize your paid search campaigns? The thing is, managing your paid search campaign is all about data, and data comes faster after […]
Most advertisers think all they need to boost their average click-through rate is to add some keywords, throw in some hard-hitting calls to action, and the […]
Pay-per-click (PPC) campaigns operate much differently than SEO campaigns. While you expect SEO campaigns to take their time to bear fruit, PPC(Pay Per Click) campaigns are […]
As global digitization accelerates, organizations realize the impending need to invest in digital advertising. In 2018, the total national ad spend exceeded $125 billion – and […]
Succeeding in eCommerce PPC doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, […]