PPC Agency Blog
A PPC management blog produced by pay per click and paid search marketing management experts.
March 7, 2023
When your goal is a long-term, successful PPC campaign that brings you a steady stream of qualified leads, you need to run A/B continuously. Also known […]
February 23, 2023
When you visit a website for the first time, you usually see a message like this: “This website uses cookies on your computer to collect information […]
February 8, 2023
What is the gold standard key performance indicator (KPI) for most of your marketing and advertising campaigns? You can measure traffic. You can analyze user behavior. […]
February 8, 2023
For obvious reasons, we love to promote the power and value of pay per click (PPC) advertising. No matter your industry, the size of your business, […]
February 8, 2023
There’s not much you can do about the changing seasons. As the months progress, the weather changes. Holidays come and go. And if your business is […]
January 23, 2023
Do you manage your PPC ads in Microsoft Excel? If so, you have an advantage. Excel is a powerful way to manage your ads, provided you […]
January 17, 2023
No matter how long you’ve been running your PPC ads, you can always increase conversions just a little bit more. Sometimes that will involve tweaking your […]
January 15, 2023
The software as a service (SaaS) field has been growing consistently for more than a decade. By the end of 2023, it’s projected to be a […]
January 13, 2023
Keyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that […]
January 2, 2023
If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]