PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

November 4, 2022
How to Improve Google Ads Conversions

How to Improve Google Ads Conversions

The ultimate goal of any PPC campaign is very clear and that’s to improve visibility to achieve conversions. One of the most frustrating things of running […]
November 2, 2022
Dynamic Landing Pages in PPC,google ads,online advertising

Why You Should Use Dynamic Landing Pages in PPC

Advertising is crucial to the success of any business and this is doubly so when you’re using a method like PPC, where every click costs money […]
October 13, 2022
Paid Search Competitor Analysis

A Guide To PPC Competitor Analysis in Paid Search

Paid search is a powerful resource for businesses for enhancing their growth and reaching out to their customers with any barrier in between. It is an […]
October 11, 2022
Complete Guide to Local PPC: How to Target for Local Paid Search

Complete Guide to Local PPC: How to Target for Local Paid Search

Scaling and growing a PPC campaign is all finding areas for growth in relation to getting the most conversions for every dollar spent. Believe it or […]
August 15, 2022
5 Local Lead Generation Tactics Using PPC

5 Local Lead Generation Tactics Using PPC

With eCommerce quickly becoming the preferred way to shop, many other local businesses are struggling to keep up. Massive online retailers like Amazon often dominate sales […]
August 8, 2022
11 Effective Pop Up Ad Strategies

11 Effective Pop Up Ad Strategies in Paid Marketing

Pop-ups have a reputation for being annoying, but that’s not the whole story. Not all pop-ups ads are considered annoying. In fact, pop-ups advertising is highly […]
July 25, 2022

5 Reasons to Use Dynamic Keyword Insertions in Google Ads

You’ve probably visited a website that accurately displayed the time and date of your visit. This web feature has been around for a while and is […]
June 27, 2022
How to Create Your Own PPC Project Checklist for Optimizing Time Management

How to Create Your Own PPC Project Checklist for Optimizing Time Management

No matter how much experience you have running pay-per-click (PPC) ads, a checklist will help you manage your time. Trying to manage your responsibilities without a […]
June 13, 2022
Branded Search: Why Branded Searches Give the Best Conversions

Branded Search: Why Branded Searches Give the Best Conversions

Your brand is your company’s identity. It’s a keystone for most of your marketing and advertising strategies. At the center of every message you send, every […]
June 6, 2022
When to Increase Bids in PPC

When to Increase Bid in PPC

Developing an effective bid strategy is one essential aspect of your Pay Per Click (PPC) ad campaign. Google offers ‘smart campaigns’ but devising a click-and-go advertising […]
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