PPC Blog

Advertising in the Dental space can feel like being in a lion’s den. It seems like almost every day there are new players in the market, […]

Advertising is crucial to the success of any business and this is doubly so when you’re using a method like PPC, where every click costs money […]

Many users may not know the difference between the display URL in a Google Ad and the destination URL. For one, understanding the difference between the […]

We’ve all been there: sitting in front of the computer or scrolling along on your phone and seeing the one-millionth ad of the day. You can […]

Succeeding in eCommerce doesn’t merely involve selling quality products. True, that’s critical (you won’t have many loyal customers if your products don’t offer actual value, after […]

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google […]

In the world of pay-per-click (PPC) advertising and sales, it’s easy to get so caught up in the top of the funnel that you totally forget […]

It’s that time of year again, budget meetings and market analysis time. With this comes the endless work of figuring out your advertising budget for the […]

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]

  Let’s try a little exercise. Open a new tab and go to Google. Type in your business or brand name and check out the first […]