PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

June 4, 2021
How to Improve Facebook Ads Conversions

How to Improve Facebook Ads Conversions

Facebook is undoubtedly the most preeminent social media network in the world. More than two billion people use Facebook. That’s nearly ⅓ of the entire world […]
June 3, 2021
Understanding the Ad Rank Formula in PPC

Understanding Google’s Ad Rank Formula in PPC

Everyone that has worked with pay-per-click (PPC) ads knows how competitive the landscape is. PPC is all about jockeying for position, and it’s an endless struggle […]
May 28, 2021
How to Become an Exact Match Keywords Expert

How to Become an Exact Match Keywords Expert

The entire purpose of a pay-per-click (PPC) campaign is to immediately attract prospects from the search engine results pages (SERPs) and direct them to a landing […]
May 27, 2021
Complete Guide to Local PPC: How to Target for Local Paid Search

Complete Guide to Local PPC: How to Target for Local Paid Search

Scaling and growing a PPC campaign is all finding areas for growth in relation to getting the most conversions for every dollar spent. Believe it or […]
May 25, 2021
Negative Keyword List

How to Properly Use a Negative Keyword List

When you’re trying to run a successful pay-per-click (PPC) campaign, the goal is to optimize your impressions and conversions, while saving as much money as possible. […]
May 24, 2021
How to Improve Google Ads Conversions

How to Improve Google Ads Conversions

The ultimate goal of any PPC campaign is very clear and that’s to improve visibility to achieve conversions. One of the most frustrating things of running […]
May 21, 2021
How to Scale Your PPC Campaigns

How to Scale Your PPC Campaigns

Pay-per-click (PPC) campaigns operate much differently than SEO campaigns. While you expect SEO campaigns to take their time to bear fruit, PPC campaigns are expected to […]
May 12, 2021
Increase Landing Page Conversions

How to Increase Landing Page Conversions

Would you like to see more sales and signups from your landing pages? If you’re not happy with your conversion rate, you can certainly improve your […]
April 22, 2021
How Often Should You Update Your Google Ads Campaigns?

How Often Should You Update Your Google Ads Campaigns?

Google is the biggest internet search provider in most online markets and responsible for generating over 80% of desktop search traffic. Businesses vie for Google rankings […]
April 20, 2021
Paid Search Competitor Analysis

A Quick Guide To Paid Search Competitor Analysis

Paid search is a powerful resource for businesses for enhancing their growth and reaching out to their customers with any barrier in between. It is an […]
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