PPC Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

February 3, 2022
Estimate Conversions In Google AdWords

How To Estimate Conversions In Google Ads

If you are new to Google Ads, rest assured that you’ve chosen the right PPC ad platform for your business. Going by leading PPC marketing KPIs, […]
February 2, 2022
How Often Should You Update Your Google Ads Campaigns?

How Often Should You Update Your Google Ads Campaigns?

Google is the biggest internet search provider in most online markets and responsible for generating over 80% of desktop search traffic. Businesses vie for Google rankings […]
February 1, 2022
Ultimate Guide to Google Ads Quality Score

The Ultimate Guide to Google Ads Quality Score

If you’ve done any kind of advertising through a Google Ads account, then you are already familiar with the Quality Score related to individual keywords. That’s […]
January 31, 2022
Google Ads Suspension

Google Ads Suspension: ‘How-to’ Guide for Fixing a Suspended Google Ads Account

It’s an email no Google Ads user ever wants to receive: the dreaded “your account has been suspended” alert message. It’s understandable to, well, freak out […]
January 31, 2022
How to Perform B2B Lead Generation on Linkedin

How to Perform B2B Lead Generation on Linkedin

Businesses need a constant flow of reasonably-priced leads to stay ahead. Whether you’re building up a client base or maintaining steady work, lead generation is a […]
January 30, 2022
How to Become an Exact Match Keywords Expert

Exact Match Keywords: How to Target Exact Match Keywords in PPC

The entire purpose of a pay-per-click (PPC) campaign is to immediately attract prospects from the search engine results pages (SERPs) and direct them to a landing […]
January 28, 2022
Random Strategies for Increasing Click-Through Rate

Strategies for Increasing Click-Through Rate in PPC

In order to get a positive return on investment with your pay-per-click (PPC) ad campaign, you need to pay attention to the numbers. That’s really all […]
January 27, 2022
Landing Page Conversion Rate Optimization for SEM Campaigns

Landing Page Conversion Rate Optimization for SEM Campaigns

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on […]
January 26, 2022
What You Need to Know About PPC Marketing for Law Firms

PPC Marketing Management for Law Firms: A Comprehensive Guide

Although there are many ways law firms can generate quality leads via digital marketing, PPC (pay-per-click) marketing remains one of the most effective. PPC marketing is […]
January 26, 2022
Google Ad Extensions Explained

Google Ad Extensions Explained

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google […]
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