PPC Agency Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

June 7, 2021
Video Ad Campaign

How to Implement a Successful Video Ad Campaign

Visuals are an essential part of marketing in this day and age because it takes very little for video content to go viral, engage audiences and […]
June 4, 2021
How to Improve Facebook Ads Conversions

How to Improve Facebook Ads Conversions

Facebook is undoubtedly the most preeminent social media network in the world. More than two billion people use Facebook. That’s nearly ⅓ of the entire world […]
June 3, 2021
Understanding the Ad Rank Formula in PPC

Understanding Google’s Ad Rank Formula in PPC

Everyone that has worked with pay-per-click (PPC) ads knows how competitive the landscape is. PPC is all about jockeying for ad position, and it’s an endless […]
May 25, 2021

How To Properly Use A Negative Keyword List

When you’re trying to run a successful pay-per-click (PPC) campaign, the goal is to optimize your impressions and conversions, while saving as much money as possible. […]
May 12, 2021
How to Increase Landing Page Conversions

How to Increase Landing Page Conversions

Would you like to see more sales and signups from your landing pages? If you’re not happy with your conversion rate, you can certainly improve your […]
April 16, 2021
How to Set Up facebook retargeting campaigns

How to Set Up Facebook Retargeting

From its origins as a digital yearbook for Ivy League students in 2004, Facebook has indeed come a long way. For instance, nobody could have envisioned […]
April 14, 2021
Flexible Bid Strategies in PPC

Implementing Flexible Bid Strategies in PPC

Advertising on the web is an ever-evolving space filled with the potential for billions of people to see your ads and literally thousands of metrics to […]
April 13, 2021
What is Cost Per Click in PPC?

What is Cost Per Click in PPC?

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most […]
April 12, 2021
What is a Good Click-Through Rate?

What Makes a Good Click-Through-Rate in Google Ads PPC?

One of the great things about online marketing is that you can measure click-through rate. You can quickly review many types of statistics after you run […]
April 7, 2021
Most Important PPC Metrics to Track

10 Most Important PPC Metrics to Track

When it comes to Pay-Per-Click marketing, advertisers are inundated with an endless list of metrics to track and measure. That’s because, unlike other traditional methods of […]
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