PPC BLOG

If you have been considering Google Ads vs Facebook Ads, you probably wonder which one is better for your particular niche. Below is a close look

Visuals are an essential part of marketing in this day and age because it takes very little for video content to go viral, engage audiences and

Facebook is undoubtedly the most preeminent social media network in the world. More than two billion people use Facebook. That’s nearly ⅓ of the entire world

Everyone that has worked with pay-per-click (PPC) ads knows how competitive the landscape is. PPC is all about jockeying for ad position, and it’s an endless

Would you like to see more sales and signups from your landing pages? If you’re not happy with your conversion rate, you can certainly improve your

From its origins as a digital yearbook for Ivy League students in 2004, Facebook has indeed come a long way. For instance, nobody could have envisioned

Advertising on the web is an ever-evolving space filled with the potential for billions of people to see your ads and literally thousands of metrics to

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most

One of the great things about online marketing is that you can measure click-through rate. You can quickly review many types of statistics after you run