Facebook is undoubtedly the most preeminent social media network in the world. More than two billion people use Facebook. That’s nearly ⅓ of the entire world […]
Everyone that has worked with pay-per-click (PPC) ads knows how competitive the landscape is. PPC is all about jockeying for ad position, and it’s an endless […]
When you’re trying to run a successful pay-per-click (PPC) campaign, the goal is to optimize your impressions and conversions, while saving as much money as possible. […]
Would you like to see more sales and signups from your landing pages? If you’re not happy with your conversion rate, you can certainly improve your […]
From its origins as a digital yearbook for Ivy League students in 2004, Facebook has indeed come a long way. For instance, nobody could have envisioned […]
Advertising on the web is an ever-evolving space filled with the potential for billions of people to see your ads and literally thousands of metrics to […]
One of the great things about online marketing is that you can measure click-through rate. You can quickly review many types of statistics after you run […]
When it comes to Pay-Per-Click marketing, advertisers are inundated with an endless list of metrics to track and measure. That’s because, unlike other traditional methods of […]