PPC Agency Blog


A PPC management blog produced by pay per click and paid search marketing management experts.

August 9, 2021
Improve Your PPC with Conversion Funnels

Improve Your PPC with Conversion Funnels

If you are a marketer trying to drive traffic to your website, using PPC campaigns can be an effective way to do it. However, what if […]
August 4, 2021

7 Alternative PPC Ad Networks

If you’re an experienced digital marketer, you’ve probably heard about Facebook and Google Ads. These are the two most popular PPC advertising networks on the internet, […]
August 2, 2021
How to Adjust for Seasonality in PPC Advertising

How to Adjust for Seasonality in PPC Advertising

There are a lot of factors that can affect your PPC advertising, but the most common one is seasonality. If you’re not familiar with what this […]
July 27, 2021
Shared Campaign Budget in Google Adwords

How to Use Shared Campaign Budget in Google Ads

Google Ads is a great advertising platform, but it can be difficult to manage all of the different campaigns that you have running. One strategy that […]
July 19, 2021
Broad Match: Best Practices for Targeting Broad Match Keywords in PPC

Broad Match: Best Practices for Targeting Broad Match Keywords in PPC

Google Ads will attempt to pair your advertisements based on the keywords you’ve placed a bid on. However, let’s say that you’ve placed a bid for […]
July 6, 2021
PPC Keyword Match Types

PPC Keyword Match Types & Why They Matter

Keywords play an essential role in the success of your digital marketing campaigns. Online marketers have to consider their target audience when carrying out keyword research […]
June 28, 2021
Chiropractor PPC: Google Ads Guide for Chiropractors

Chiropractor PPC: Google Ads Guide for Chiropractors

If you’re here, then you’ve probably heard of pay-per-click (PPC) advertisements. These are ads that appear on major platforms, such as Google and Facebook. Since billions […]
June 21, 2021
How to Avoid Choosing the Wrong Ad Rotation Setting

How to Avoid Choosing the Wrong Ad Rotation Setting

Thousands of so-called Google Ads experts will all tell you something different about choosing the right ad rotation setting. Some will tell you that you’ll need […]
June 14, 2021
How to Use "Not Provided Keywords" to Maximize Google Ad's Impact

How to Use “Not Provided Keywords” to Maximize Google Ad’s Impact

If you’re new and experienced in using Google Ad’s, the most exciting part of building a new campaign is keyword research. With your budget readily available, […]
June 9, 2021
Negative Keywords List Building in Google Ads

Negative Keywords: The How & Why of Negative Keywords List Building in Google Ads

There are so many factors that will influence the success of your Google Ads campaign. Many people believe that by throwing dollars at their campaigns, they’ll […]
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