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Running online ads is about getting the most bang for your buck. If you aren’t getting a return on your ad campaign, it’s a waste.
Obviously, more sales will help increase your return. But lowering the cost of running an ad campaign/PPC Campaign will increase your return as well.
That’s where PPC (pay-per-click) automation comes in. It helps you save time and money by streamlining manual processes on the backend.
PPC automation refers to managing and optimizing your multiple PPC campaigns through technology like artificial intelligence (AI) and machine learning (ML).
The more PPC campaigns you have and the bigger they are, the more important/Best PPC automation becomes.
There are two types of PPC automation software:
Both types of PPC automation software help you scale your Google ads campaigns.
But where do you start?
Well, here are 12 PPC automation tools you can try today:
Custom builds are rule-driven automations that allow you to customize just about anything on an ad. It’s also the most complicated form of automation and will take an experienced coder to build.
Artificial intelligence for PPC can play a significant role in custom builds.
Scripts are data-driven automations that use javascript code. They tell ads to follow certain functions based on how they perform. For example, you can have scripts for ad schedules that determine when it’s best to run a particular ad.
Though you can custom program ad scripts, you can also choose scripts from Google’s library of code scripts for free. No coding required.
Google Ads Editor is a free downloadable program that helps you create, track, and edit Google Ads. It also lets you make bulk changes across multiple accounts at the same time. For a free program, it’s hard to beat.
Semrush’s PPC Ads Toolkit helps you track and assess google ads across search engines and social media platforms. With it, you can perform keyword research and see how your google ads perform against your competitors. Subscriptions start at $119.95/month.
Swydo provides automated ad reporting and monitoring. It integrates data sets from different ad platforms like Facebook Insights and Google Ads so you can have it all in one place. You can try Swydo for free, after which the pricing starts at $39/month.
Optmyzr is a PPC automation tool you can use with Bing ads and Adwords. It uses AI to help you add and remove keywords, change placements on display networks, change bids, and more. They offer a free trial, after which subscriptions start at $208/month.
Spyfu is a competitor keyword research tool that gives you keyword ideas. But it also helps you do backlink outreach, run custom reports, and more. As of this writing, they have a limited-time $9/month offer. But their regular basic plan starts at $33/month.
AdEspresso is a one-stop solution for managing and optimizing your ads on Facebook, Instagram, and Google. It helps you save time from switching between different platforms and channels.
Plus, AdEspresso lets you collaborate with client accounts if you run Google ads for others. You can test it with a free 14-day trial, after which pricing starts at $49/month.
Google Data Studio isn’t strictly a PPC automation tool. But it helps you visualize data with custom reports. This is nice for importing ad campaign/PPC Campaign data and sharing it with others in meetings. Importing Google ad data is especially easy. And best of all, it’s free.
Zapier isn’t just a PPC automation tool either. But it can save you time on your PPC ads campaign by automating workflows. Any manual tasks that you find yourself doing repeatedly, you can automate through a “zap.” Try it out for yourself with a free trial and then pay as little as 19.99/month.
Adzooma helps you manage your ad campaign across Google, Microsoft, and Facebook. What’s unique about this tool is its ability to check accounts every 30 minutes to automatically adjust ad budgets and improve performance.
You can also set up custom alerts to react to changes immediately. Try it for free for limited features and then upgrade to a paid plan later.
Smec is geared toward ecommerce ad campaign. It helps you manage and automate ad campaign across multiple platforms and provides retail insights about shopping behavior so you can identify opportunities to grow your business. If you’re in the retail space, Smec is a must.
Whatever PPC automation tools you choose, be prepared to invest some time into learning how to use it.
You may not see results immediately, but eventually, your ad campaign will perform better, and you’ll need to ad spend less time on them.
If you’d rather not bother with tools at all, consider partnering with PPC.co. We provide comprehensive PPC Campaign management services /PPC Managers with proven results.
Our expert team can optimize your google ad campaigns across Google, Facebook, LinkedIn, YouTube, and more. Whether you’re struggling with display ads or Google Ads retargeting, we can help.
We can also help you combine your SEO and PPC strategies so they effectively match!
Contact us today to get a free proposal!
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