PPC BLOG

No matter how long you’ve been running your PPC ads, you can always increase conversions just a little bit more. Sometimes that will involve tweaking your

The software as a service (SaaS) field has been growing consistently for more than a decade. By the end of 2023, it’s projected to be a

Keyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that

If you’re going to pour thousands of dollars into a search engine marketing (SEM) campaign, you want to know that you’re getting as much return on

If you do a lot of Google searches (who doesn’t?), you may see ‘People Also Search For’ (PASF) when digging up information on a variety of

If you run a Google Ads campaign, you want all of the people who view your ads to be legitimate prospects. But sometimes an ad campaign

Have you been thinking about running some Google Ads, but you are not sure what you need to know or what the extensions are for? Google

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most

With nearly 1 billion Instagram users as of 2019, this app has taken the social media world by storm in the past few years. The photo-sharing

The ultimate goal of any PPC campaign is very clear and that’s to improve visibility to achieve conversions. One of the most frustrating things of running