PPC BLOG

There are few variables as important to your PPC campaign as your cost per click (CPC). It represents what you’ll pay for each user who clicks

Google provides tons of free tools and paid advertising opportunities to individuals and businesses looking for more visibility on the web. If you’re into SEO, PPC

What does it mean to optimize a PPC campaign? In the abstract sense, optimizing a PPC advertising campaign is simply making changes so that the campaign

Getting big results from your PPC ads requires more marketing knowledge than the average person. Anyone can run ads and get clicks, but few achieve an

When your goal is a long-term, successful PPC campaign that brings you a steady stream of qualified leads, you need to run A/B continuously. Also known

When you visit a website for the first time, you usually see a message like this: “This website uses cookies on your computer to collect information

What is the gold standard key performance indicator (KPI) for most of your marketing and advertising campaigns? You can measure traffic. You can analyze user behavior.

For obvious reasons, we love to promote the power and value of pay per click (PPC) advertising. No matter your industry, the size of your business,

There’s not much you can do about the changing seasons. As the months progress, the weather changes. Holidays come and go. And if your business is

Do you manage your PPC ads in Microsoft Excel? If so, you have an advantage. Excel is a powerful way to manage your ads, provided you