PPC BLOG

Remarking and retargeting are useful components of Google Ads and a crucial part of any PPC marketing campaign, that is if you understand and use it

PPC automation can be a great driving force behind any marketing campaign, provided you know how to use it properly. Several factors go into how well

Many users may not know the difference between the display URL in a Google Ad and the destination URL. For one, understanding the difference between the

We’ve all been there: sitting in front of the computer or scrolling along on your phone and seeing the one-millionth ad of the day. You can

It’s that time of year again, budget meetings and market analysis time. With this comes the endless work of figuring out your advertising budget for the

Paid search marketing is an effective way for brands to generate qualified leads and a higher return on investment. So it’s no surprise that they are

Pay-Per-Click (PPC) Digital marketing is a classic marketing strategy that’s commonly used to supplement organic web traffic, but it’s hardly the most straightforward way to increase