PPC BLOG

From its origins as a digital yearbook for Ivy League students in 2004, Facebook has indeed come a long way. For instance, nobody could have envisioned

Advertising on the web is an ever-evolving space filled with the potential for billions of people to see your ads and literally thousands of metrics to

If pay-per-click (PPC) advertising is new to you, the many metrics and terms might confuse you at first. The most common words you’ll see the most

One of the great things about online marketing is that you can measure click-through rate. You can quickly review many types of statistics after you run

When it comes to Pay-Per-Click marketing, advertisers are inundated with an endless list of metrics to track and measure. That’s because, unlike other traditional methods of

Amazon is a massive platform that reaches literally billions of users. It can be one of the best ways to expand your reach to acquire more

Managing PPC campaigns or multiple ad campaigns across different skews can be time-consuming, frustrating, and costly. That’s why paying a PPC management agency is a good

As a business owner, you must know the importance of calculate cost/lead cost generation. It is a highly efficient way to generate new consumers, increase brand

Ok, so this is one of those questions where instead of giving you a straight yes or no answer, we’re going to go with, it’s complicated.